LONDONShops - Walk-about12.10.09

ANYTHING NEW? ANYTHING COOL?ANYTHING DIFFERENT??

LondonWalk-about

3LondonWalk-about

CURRYS DIGITAL - Tottenham court Rd end of Oxford St

THE GOOD:Lots of trial and playVisually strong TV wall to rear of storeClear in-store communication

THE BAD:Poor serviceReally cheap looking fixturesUse of D&P standard black ceiling

4LondonWalk-about

BENETTON - Tottenham court Rd end of Oxford St

THE GOOD:Not just a white box - seems to be targeted towards an older female audienceMetal cladding wall system

THE BAD:Felt a little like being in a Zara - ie: no personalityBenetton with no colour, is this a true expression of the brand??

5LondonWalk-about

WeSC (We Are the Superlative Conspiracy) - Carnaby St

THE GOOD:Lounge and changing room areaProduct showcasesMerchandise cagesUnderstatedWindow VM (headphones on helium balloons)

THE BAD:Not alot

6LondonWalk-about

Diesel - Carnaby St

THE GOOD:New store fascia - looks unfinished / destroyed by acid rain provides big standout to high streetIn-store VM - like an art installation

THE BAD:A.N.Other beaten up old retro fashion store inside?

7LondonWalk-about

OnOff Boutique - Newburgh St (just off Carnaby St)

THE GOOD:Exclusive collections from New Designers (Fashion & Product)Cool sofa

THE BAD:££££

8LondonWalk-about

LOMO store - Newburgh St (just off Carnaby St)

THE GOOD:Flexible merchandising systemLomography gallery wall & ceilingIconography backdrop to product display

THE BAD:Not alot - pretty cool shop!

9LondonWalk-about

Wish you were here swap shop: Newburgh St (just off Carnaby St)

THE GOOD:Art and fashion coming together in a gallerySweet smelling candy dummy wall

THE BAD:Gallery - a bunch of photos pinned to the wallStar’s & Stripes bunting all over Carnaby St. (Or is it ok to like America again because of Obama?)

http://www.wishyouw-erehereswap.com/

10LondonWalk-about

Liberty interactive window: Erm..... Liberty on Carnaby St.

THE GOOD:Webcam interactive windowTo celebrate the SHOWstudio: Fashion Revolution at Somerset House Taking Liberty’s project which kicked off last week, Liberty Online is running its own competition to search for a fabulously dressed star. The winner will be invited to appear in our iconic Liberty windows during the lunch hour on Friday, October 23rd.

THE BAD:Our picture!

http://blog.liberty.co.uk/1710/the-liber-ty-lunchtime-pin-up-contest/

11LondonWalk-about

Topman 2floors: The mecca @ Oxford Circus.

THE GOOD:Rooms & CollectionsCentral light feature - where did all that room come from?Glimpse of original lift shaft in EATEAT itselfGrooming areaFootwear wallLights above stairs

THE BAD:Soo many skinny jeansGlass panel division walls in centre of space

12LondonWalk-about

Wigmore sports: Wigmore st.

THE GOOD:Store still looks like the photo 1 year on - they haven’t messed around too much!!Business is performing very wellCustomers are still commenting on how much they like the storeTalk of opening a new store in the new year

THE BAD:Harrods relocation has been done by Harrods

13LondonWalk-about

Victorinox Store: New bond St.http://blog.theicecreamists.com/tag/selfridges/

THE GOOD:A thing of beauty!Attention to detailIndividual product display3 floor swiss army knife glass wallMaterial qualityQuality of finish

THE BAD:I asked for a job but they didn’t have a vacancy

14LondonWalk-about

The Ice Creamists: Selfridges (basement until Nov 8th)http://blog.theicecreamists.com/tag/selfridges/

THE GOOD:Ice Cream DecadenceThe agent provocateur of ice creamPerformance stageBlack Patent sofaGrand dining tableOwn brand store opening in London soon!THE BAD:Keeley wouldn’t let us eat ice-cream

Than kyou

Portland Design Associates Ltd.63 Gee StreetLondon, EC1V 3RS, UKT +44(0)20 7017 8780F +44(0)20 7017 8781www.portland-design.com