American Advertising Federation–Cleveland

December 2010 Vol ume 51 No. 5

PORTFOLIO

2 PORTFOLIO www.aafcleveland.com

THANKS TO OUR CORPORATE SPONSORS (click names for links)

PLATINUM • Liggett Stashower

• DigiKnow

• Repros Color

GOLD • Marcus Thomas LLC

• Time Warner Cable

SILVER • Hughie’s Audio Visual

• Kent State University

• Radio Disney

• Little Jacket

• Virginia Marti College of Art & Design

• flourish

• Melamed Riley Advertising

PORTFOLIOPublished by

The American Advertising Federation-Cleveland

4700 Rockside Rd., Suite 325 Independence, OH 44131

Ph: 216-901-4000 Fax: 216-901-4003

www.aafcleveland.com

email: adassoc@aafcleveland.com

2010-2011 BOARD OF DIRECTORS OFFICERS: President: Lisa Zone VP Programming: Sharon Toerek VP Membership Development: Jason Schafer Secretary/Treasurer: Tony Weber

DIRECTORS: Randy Carpenter, Kelley Keane Drumm, Christopher Ferranti, Jim Gagen, Andy Halko, King Hill, Sharyn Hinman, Lou LaGuardia Jr., Kelly McGlumphy, Stephanie McNally

ASSOCIATE DIRECTORS: Dick Clough, Risa Goehrke, Lute Harmon Jr., Candis Hecking, Grace Heese, Lisa King, Dominic Litten, Joe Matuscak, Tom Moore, Alana Munro, Karen Ohlrich, Mike Peterson, Bridgit Space, Mark Szczepanik, Sean Szczepinski, Pat Wren

MISSION STATEMENT The American Advertising Federation- Cleveland exists to promote the vitality of the communications industry in Northeast Ohio through professional education, recognition of excellence, public service and social activities that are relevant to our members and the community.

Editor: Dan Leibundgut Produced by: LPC Publishing Inc. Ad sales: Contact John Moore (216) 721-1800 x124

VOL. 54, NO. 5, December 2010

ON THE COVER This month’s cover was designed by Brokaw —a lean, nimble strategic-creative- digital agency famous for helping a handful of premier global, national, and regional brands rise above the blah blah. Because you don’t need a bad case of the flu and icy roads to remind you it’s winter in Cleveland. All you need is a little Brokaw. (And maybe a sweet cyber snowflake made with technology and love.)

FROM THE TOPOur president, Lisa Zone

The holidays are fast upon us, which means one thing: it’s almost ADDY time! As you’re putting pretty ribbons and bows on your holiday gifts, don’t forget to wrap up your best work from the past year too. The deadline for entries is Wednes-day, January 5, 2011 and you can find details on the AAF-Cleve-land website. And as long as you’re in the giving mood, don’t forget to give your favorite college student the gift of career preparation by sending him or her to our annual Communications Career Day event, which will be held on Monday, December 20 at The Plain Dealer. Help a student become more savvy in social media, more entrepreneurial, better coached for the employment search and get a better understanding of the dynamics of client vs. agency as-pects of the business. Interested in helping out? Contact the AAF office for more information. As we look ahead to 2011, we have some exciting things planned, including opportunities to bring more national recognition to our members here in the CLE. Stay tuned for more details in the coming months. In the meantime, feel free to contact me (as always) with any questions or suggestions you have about the club.

Warmest regards,

www.aafcleveland.com PORTFOLIO 3

THANKS TO OUR CORPORATE SPONSORS (click names for links)

PLATINUM • Liggett Stashower

• DigiKnow

• Repros Color

GOLD • Marcus Thomas LLC

• Time Warner Cable

SILVER • Hughie’s Audio Visual

• Kent State University

• Radio Disney

• Little Jacket

• Virginia Marti College of Art & Design

• flourish

• Melamed Riley Advertising

FROM THE EXECUTIVE DIRECTORAs we reach the end of another year I thought it was a good idea to give our members a “State of the Club” report on how we’re doing. I can happily report that things are beginning to look up. After a challenging 2009-10 fiscal year where revenue and membership were down, the current fiscal year is show-ing definite signs of improvement both in revenue and membership. As of this writing our membership is at just under 350 and holding steady. We’ve added new corporate members and attendance at our monthly luncheons has improved over last year.

We continue to strive to bring in top-notch speakers on relevant topics to help grow your business and enhance your career. This year alone you’ve had the opportunity to hear from John and Tug from the American Copywriter blog, Ian Schafer from Deep Focus who is respon-sible for the MadMen Yourself craze and Eric Ryan, Brand Architect from Method Products to name just a few. In addition we’ve begun a Presidents’ Council and have a Freelance Fair and Public Service initiative in the planning stages for 2011.

AD PEOPLE

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With a new branding and promotional effort from AAF National the ADDYs are poised to become the MarCom indus-try’s premier award program.

Speaking of AAF National, did you know that when you become a mem-ber of AAF-Cleveland you automatically become a member of AAF National and are eligible for their many value-added programs? You become part of a net-work of over 40,000 members across almost 200 clubs nationally. Your voice is being heard on any number of issues facing the advertising industry. Visit our website at www.aafcleveland.com and click on the membership tab to find out about the numerous local and national discount programs.

As always, we’re always open to new ideas and thoughts from our members. Drop me a line at dleibundgut@aafclevle-and.com.

I want to wish you all the happiest of holidays and a prosperous new year.

Our Career Day committee has been hard at work seeking to make this Career Day the best ever. If you have college students interning with you or know of MarCom students, please let then know about this information-packed event. Committee chair Dick Clough noted “we’re planning an intensive train-ing program that will hopefully deliver tangible strategies for attendees who are looking for their first job in our industry.” Speaker and panelists will include Terry Egger, Michael DeAloia, Roger Frank and representatives from many local agen-cies will be on hand to critique resumes, portfolios and social media pages.

Career Day is on Monday, December 20 beginning at 8am at the Plain Dealer located at 1801 Superior Ave. Breakfast, lunch, AAFCLE Survival Guide and much more is included for the $25.00 registra-tion fee.

AAF-Cleveland would like to thank presenting sponsor Virginia Marti College and co-sponsor The Plain Dealer for their support.

Liggett Stashower Promotes Three, Hires OneLiggett Stashower (LS) announces the promotion of Brenda Stolarski to opera-tions and resource manager, Brian Smith to information technology manager and Linda Fantone to senior brand designer and the hiring of Teresa DeJohn as brand specialist.

In Stolarski’s new role, she will administer office management, mainte-nance and services; hu-man resources and new business development. She began her career at LS in 1999 as an ac-count coordinator and advanced to her most recent position as business man-ager. Stolarski is a 2001 recipient of the LS Vision Award, an annual employee recognition award. Stolarski resides in

Strongsville with her husband and two children.

Smith started at LS in 2005 as network admin-istrator after receiving his bachelor’s degree in man-agement and information systems from Akron Uni-versity. The 2008 LS Vi-sion Award winner will oversee the admin-istration, maintenance and security of the LS network. The Streetsboro resident also plays drums for Skychief, a four-member band that performs in venues throughout Northeast Ohio.

Fantone was promoted from brand designer to senior brand designer. She was hired after com-pleting the LS Internship Program in 2007. As se-nior brand designer, Fan-

tone will have increased responsibility for the execution of printed and graphic materials and preparation of finished art for client projects. Also an LS Vision Award winner, Fantone has a bachelor’s degree in visual communication design. The Hinckley resident is a member of the Professional Association for Design.

DeJohn will work in a support role on agency accounts including Glid-den, ShurTech and the Hospice of the Western Reserve. She is a 2010 graduate of Ohio Uni-versity with a bachelor’s degree in advertising. She was active in the campus advertising as-sociation and studied abroad in Mexico. DeJohn resides in Mayfield Heights.

CAREER DAy IsAROUnD THE CORnER

4 PORTFOLIO www.aafcleveland.com

classes at the Cleveland Institute of Art for the past 10 years.

Lane Strauss has been named Vice President after nine years serving as Associate Creative Director and a total of 15 years as a writer at Wyse. Lane’s words will con-tinue to do their magic on the Wyndham Worldwide and Vacation Ownership, GE Lighting, and Meineke Car Care Centers accounts.

Derek Hannah has joined the broadcast department, putting his design and development skills to work as an Inter-active Producer. Before coming to work for Wyse, Derek ran his own inter-active animation business on a full-time basis.

Krista Beyer has joined the media department as a Media Buyer and Online Specialist. Previously at Time Warner Cable, Krista is versed in broadcast planning, buying, promo-tions and social media marketing.

Jeff Nomina has joined the media department as a Media Planner. Jeff brings previous media planning and buying experience from his former em-

Wyse Promotes Four New Vice Presidents, Welcomes Five New EmployeesWyse is pleased to announce four pro-motions within the agency.

Julie Telesz has been promoted to Vice Presi-dent in addition to her Account Director position. In her ninth year at Wyse, Julie will continue to man-age the Medical Mutual of Ohio, Marathon Oil, and Marathon Petroleum accounts.

Linda Bremkamp has been named Vice President in conjunction with her duties as Senior Brand Planner after 24 collective years at Wyse. Linda’s insight and exper-tise is invaluable benefit to the full Wyse client roster.

Steve Lageson can now add Vice President to his Associate Creative Director title. Steve has been an Art Director at Wyse for 16 years. Currently he lends his talents to the Wyndham Worldwide and Vacation Ownership, GE Lighting, Kelly Services, and Meineke Car Care Centers accounts. Steve has been teaching advertising

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ploy at Marcus Thomas LLC. Jeff will serve as Media Planner on numer-ous accounts including GE Lighting, Marathon Petroleum and Medical Mutual of Ohio.

Sandi Hensel has been hired by the ac-count management department as an Ac-count Assistant, ser-vicing accounts such as The Cleveland Clinic, GE Lighting and GOJO. Sandi is a recent graduate of Ohio Univer-sity.

Jody Dana joins Wyse as Associate Creative Di-rector of WyseDirect, the agency’s direct marketing division. Jody has over 25 years of experience in advertising and graphic design, most recently as an Associate Creative Direc-tor at Point To Point.

Marcus Thomas Managing Partner Announces RetirementMarcus Thomas LLC is announcing the planned exit of Beth Hallisy a longtime agency partner and head of the agency’s public relations group. Hallisy’s retirement is effective July 1, 2011 after which she will continue to work with the agency in a part-time con-sulting role.

FIVE ADDy MIsCOnCEPTIOns 1 “Clients don’t care anymore.”

With clients able to work with anyone in the world, now is the time to show YOU care.

2 “Big ad agencies always win.”

Anyone can win, freelancers to boutiques – it’s concept and quality that count.

3 “It’s too expensive.” What is an investment in career/business development worth?

4 “The committee steers the judging.” No one is allowed in the room while the judges are working.

5 “Non-profits and agency work always win.” Recent Judges Choice Awards winners include CSU, Resultz Fitness, RTA, Cleve-land Indians and Akron Children’s Hospital.

Enter the ADDYs today, deadline is January 5, 2011

EVEnTs CALEnDARCareer Day

Monday, December 20, 20108amThe Plain Dealer

Sponsored by

Career Day is an intensive training program delivering tangible strategiesthat will improve your capabilities to fi nd employment in our industry.

Register today at http://tiny.cc/aafcle

COMPANIES ON SITE:The Plain Dealer, VMCAD, Melamed Riley Advertising,Marcus Thomas LLC, AKHIA, Hitchcock Fleming &Associates, Liggett Stashower, Little Jacket, JPT Group, Tech Czar, Brokaw

Visit www.aafcleveland.comQuestions, call 216-901-4000or email adassoc@aafcleveland.com

Monday, December 20, 20108am – 2:30pm

The Plain Dealer1801 Superior Ave.

TICKETS $25Includes: Breakfast, lunch, copy of SurvivalGuide, full day of courses, resume/portfolio/social media page reviews

[INFO]

AT THE AAF-CLEVELAND

COMMUNICATIONS

CAREER DAY.

FEED ME.

Presenting Sponsor

6 PORTFOLIO www.aafcleveland.com

1 2 3

4 5 6

7 8

1 Todd Mesek, Kathleen Murphy Colan & Rob Bisker

2 Shannon Zaher, Lisa Marshall & Sharon Toerek

3 Damien Campbell & Mindy Dracar

4 Dan, Lou Sr, Lou Jr and Anthony LaGuardia with Lisa Zone

AAF-CLEVELAnD nEwsThe AAF-Cleveland Education Foundation is pleased to announce that 16 finalists have been selected for its scholarship program. Final interviews with the candidates will take place during Career Day on December 20 and winners will be announced and receive their scholarship checks at AAFCLE’s January Luncheon.

Congrats Lisa Zone AAFCLE president Lisa Zone was recently named to Crain’s 40 Under 40 Class of 2010. Congratulations Lisa, this is a very deserving honor.

ADDY Judges Are In The ADDY Committee has secured three judges for this years ADDY Awards, they are:

�Anne Oller, Group Creative Director at Momentum Worldwide, St. Louis, MO www.linkedin.com/pub/anne-oller/6/539/b13

�Trevor Villet, Associate Creative Director at PlanitAgency, Baltimore, MD www.linkedin.com/pub/trevor-villet/4/7b2/6b5

�Jeremy Filgate, VP, Associate Creative Director, Publicis USA, New York, NY www.jeremyfilgate.com/#/main/

ADDY awards judging will take place on January 14-15, 2011.

nOCA nEwsAnd the good news is…

The December 1 NOCA One Industry Fo-rum was all about crystal ball gazing. We surveyed the world of NOCA and found some optimism among the gray clouds of December.

Fully 60 percent of our respondents felt that business, in general, will be better in 2011; and specifically nearly 70 percent thought our industry would do better in the coming year with comparable numbers for their individual businesses. The bad news was that roughly 1 in 7 anticipated increas-ing staff during the next 12 months.

More than 60 percent saw more business coming from within Northeast Ohio and 85 percent saw that business coming from social media – with web develop-ment and mobile marketing also showing sizeable gains.

Good or bad, 2011 promises to be inter-esting… and if not profitable, let’s hope it’s at least entertaining. Happy New Year!

Jim Tabaczynski President NOCA – Northeast Ohio Communications Advocates www.onenoca.org

On THE sCEnEMembers and non-members alike enjoying our November Luncheon featuring our CMO panel.

nEw MEMbERsWelcome to these new AAF-CLE members for November

Ryan ScottDoug Merritt The Adcom GroupBruce Douglas DonerKaren Skunta Karen Skunta & CompanyAudra Kessler Kaiser PermanenteDave Grager Parker HannifinReed Stith SSP FittingsPatrick Flynn Home Team Marketing

5 Gabriella Gillota, Barry Leaventon, Jill Grimm & Colleen Downey

6 Dave Grager, Ed McKiernan, Todd Mesek & Lute Harmon Jr.

7 Chris Wing, Bob Jackson & Lynn Roman

8 Christy Dillon, Mike Peterson & Lynette Koenig