Andrea Stafford Create Inspire Evolve

FEAST Portland: Grand Bounty Goal: Position WFM as experts in entertaining. Highlight Local, and support for Yes on 92 campaign.

Activation:

• WFM certified cheese professionals to help attendees make custom cheese platters

• Visitor takeaway: Will Vote for Food screen printed totes made to order in the color of their choice.

• Provide branded living wall for photo ops to capitalize on social media outlets

Brewery Dinners

Goal: Create community and offer a

forum to get to know our

customers. Allow our chefs to

showcase talents and customers to

meet local brewmasters

Previous dinners:

Laurelwood

Hopworks

Reverend Nats

The Commons

Breakside Brewery

Fort George

Successes: Last two dinners have

sold out and been a platform for

fundraising for our non-profit

partners

Fundraising: Portland Parks Foundation

GOAL: $10,000 as a Metro through bag donations and 5% days within 1 year

Where is the money going?: The funds raised for the Portland Parks Foundation are being earmarked for the community garden program run by the Portland Parks and Rec department. As an effort to help reduce food insecurity, and bring healthy

food to our communities we are providing Whole Foods Market garden scholarships to low income families.

Families are able to use this for the cost of their plots, as well as supplies needed to maintain the gardens.

Oliver Parklane Community Garden: Below is one of two gardens that our funds have helped provide. The

money is going towards compost and so that the kind and grateful community members are able to have a

plot to grow their produce in. It was amazing to meet all of them, and see what they have done so far this

year. Trust me they are way ahead of me as far as gardening! Look at all those GREENS!!

Community Work: PSU Harvest Share

In 1 hour, we provided 3,000lbs of fresh

produce to those in need!

Committee for Improving Student Food

Security at Portland State University

• Once a month we get together to

discuss ways to help those students

who are struggling to afford healthy

food.

• The biggest project that we have

been working on is to work with the

Oregon Food Bank to provide a

Harvest Share once a month at the

park blocks on campus. Launched the

first one in April

Chefs Week PDX Goal:

Show support for local chefs and build upon relationships that we

have established through the culinary council.

• Leverage opportunity to have chef inspired recipes on the hot

bar at the Pearl location leading up to and during the week of

Chefs Week.

• Capitalize on social media efforts by Chef’s Week PDX, and all of

the Chefs involved.

• Hosted Union Wine and Urban Farmer chef in store for a

Sustainable Seafood demo prior to the event to promote and

showcase Sustainable Seafood.

Metrics and Successes:

Moroccan Hot Bar set sold 900lbs and resulted in a 15% comp on

hot bar sales for the week.

WholeFoodsPDX shared 3 tweets reaching an estimate 24K

impressions

@WholeFoodsPDX original tweet has reached an

estimated 14.6K on Twitter with 9 retweets and 12 favorites. We

also shared on Instagram to over 1.2K followers.

@EaterPDX shared the article and chalkboard to

their 17.9K followers and received 3 retweets and 4 favorites!

@ChefsWeekPDX also shared the hot bar items to

their 672 Followers twice. Find first tweet here.

Chef Gregory Gourdet shared his involvement to over 5400

followers receiving 15 retweets and 30 favorites!

Blogger Events

The Numbers:

10 bloggers, 5 oyster varieties, 7 wines sampled,

3 holiday sweets,13 white elephant gifts

Total followers reached on social channels

37,691

Wins:

• Bloggers loved Sean’s oyster shucking

demonstration and posted a time lapse on

Instagram.

• Jenni Bost- 936 Followers Loved the sparkling

wine so much she purchased a bottle on her

way out.

• Lots of action with the global #sharethecheer

• Great Blog Coverage

Goal: Highlight our Seafood Standards by focusing on our oyster offerings and pairing them with the

best of the season Top Ten Wines. Have bloggers share their experience and gained knowledge with

their followers

Event: Best of Portland Block Party

Goal: Create a fun

interactive activity for

Willamette Week Block Party

and fundraise for Chapman

Elementary

Activation:

• Partnered with Moberi

Smoothie Bikes

• Pop up produce stand to

allow community to

create and make their

own smoothies

• Messaging around

Whole Kids Foundation

and garden grant

program

• Raised $300

Creative

First ever Marketing

Team Leader to WIN

Chalkboard of the Week

Winner of 2014 Pearl District Holiday Window Contest

Décor Remodel

for Pearl District

Whole Foods

Market to focus

on Missions and

Core Values