Portfolio of Work - Katharina Kotte

Portfolio of Work - Katharina KotteDirect Marketing Event ManagementOnline MarketingMarketing Collateral

Digital MarketingBudgeting & PlanningProject ManagementBrand Management

Campaign EvaluationMembership Management

Sponsorship ProposalsMarket Research

Staff Training

Updated: 11 Oct 09

[email protected] Katharina Kotte 2

Direct MarketingDirect Mail E-mail

Customer SurveysCRM Management

Press Releases | ArticlesTelemarketing

Directories

Direct Marketing Campaign - Business Matters Guide


Business Matters GuideSales Letter promoting Business Matters Guide

Direct Mail

‘27 STEPS TO UNLOCK THE POWER OF PERSONALISED PRINTING’ is a lead generation tool promoted as free essentials guide to educated businesses on digital printing and how to incorporate personalised printing into their marketing mix to target customers most effectively.

I developed the concept and coordinated the design, print and deployment of this guide into selected areas.

Direct Marketing Campaign - Personalised Printing


Webpage Interactive Main Homepage Banner

Online Elements

These online elements form part of the direct mail campaign promoting the creative possibilities of personalised printing and target marketing.

A choice of direct mailers, with recipient’s name forming part of the design, were sent out.

Various ‘personalised printing’ templates were created and could be viewed online. These templates suggest possible applications and formed part of the support material for Worldwide Centres to use.



BackDL Flyer

Front

Direct Mail DL - Cup of Tea

DL Flyer



BackDL Flyer

FrontDL Flyer

Direct Mail DL - Things to do



DL Template Library


Event ManagementCommunity EventsPrivate FunctionsVIP Sales Events

Exhibition StandsGala Dinners

SeminarsWorkshops

Team-building EventsStaff Functions

Road ShowsOpening Nights

Award PresentationsFestivals

Event ManagementCommunity Events

Jazz-Festival MagdeburgGermany


Year: 2001 & 2002Attendance: 15,000Responsibilities: Developing musical concept, booking of artists, signage placements, council approvals, coordinating staging, security and artists on event day

Once a year, all residents of Magdeburg are invited to experience a festival featur-ing New Orleans music free of charge on the last Saturday in June.

Since 1995, under the motto “New Or-leans meets Magdeburg,” MCS has been utilizing five groups plus a street band to tell a new musical story each year about New Orleans music. From Dixieland to Blues to Rhythm & Blues.

Event ManagementPrivate Functions

Dregis Team partyGermany


Year: 2000Attendance: 400Responsibilities: Developing event concept, booking of artists, equipment and catering, signage placement, coordinating staging, staffing and AV

With the objective of enabling the staff to get to know one another better, a team party was designed, organised and conducted. The event featured team-fostering activities for newly established DREGIS GmbH, a wholly-owned subsidiary of Dresdner Bank.

Event ManagementVIP / SALES EVENTS

KINTANA VIP EXPO 2000 Tour / VW Autostadt Wolfsburg Germany


Year: 2000Attendance: 30Responsibilities: Developing event concept, booking of hotels, VIP tours, transport, restaurants, catering, staffing and monitoring VIP wellbeing

Designed and organized a highly successful, two-day VIP tour in Hanover and Wolfsburg for KINTANA that involved 30 international managers.

The EXPO 2000 and the “Autostadt” Wolfsburg was used as a platform for profiling KINTANA GmbH among its selected customers and prospects, part-ners and opinion leaders. Focus was customer loyalty for key partners and opinion leaders.

Key accounts were able to be established and relationship with customers and prospects was strengthened.


Online MarketingWebsite DevelopmentE-Newsletters

Banner AdvertisingContent Management

Video InfomercialsSearch Engine Optimisation

Search Engine MarketingPaid Search

Internet Statistics & Reporting

Online MarketingWebsite Development

Website LaunchWorldwide Online Printing


Launch: March 2008

Responsibilities: Developing concept and structure, research of SEO key-phrases, copywriting, development of customer tools, coordinating designer, website developers, Training of staff and Franchises to use CMS to update Microsites.

Results: Increased website hits, sales leads, amount of time spent on the website, pages viewed per visit & return visitors. Decreased bounce rates/

Launch of new corporate website corresponding with the append-ing re-brand. In the course of 6 months.

250 pages of SEO content was written, a custom CMS build with key functionality of lead generation forms with easy data collection, page meta-tags, 85 customised Franchise’ Centre sites with pass-word protected interface.Implementation of Marketing Centre as campaign resource library.

Online MarketingWebsite Development

Website LaunchVirtual Medical Centre


Launch: July 2007

Responsibilities: Developing concept, structure & colour schemes; ensuring deadlines are

clearly communicated, facilitate regular meetings to ensure on-time launch

Results: Increased website hits, sales leads, amount of time spent on the website, pages viewed per visit & return visitors. Decreased bounce rates/

Launch of new public website with special interface for doctors and health care specialists.

Integration of Video Infomercials and blogging capabilities.

Membership area and sign-up function linked to CRM.

New search function enabling fast access to research material and information

Campaign date: 9th June 2009

Participating Centres: 67

Total Emails sent: 50,121

Emails opened: 10,800 21.5%

Emails bounced: 7,852 15.7%

Emails not opened: 39,321 78.5%

Click through %: 1,616 3.2%

Unsubscribed: 452 0.009

Summary: Snapshot of June E-Blast

Website Results:

www.marketingdepartment.net.au/worldwide/national/seenours.html

g

National E-Blast Results - June

The uptake of the June national e-Blast was great with over 80% network participation.

On average the e-Blast was sent to 750 customers per Centre achieving a good opening rate of 21.5%.

The bounce rate of 15.7% is very high. Regulare-campaigns usually come under 5%. We encourage Centres to submit checked and clean databases generating more leverage from this national marketing activity.

The result of the click through percentage of 3.2% has improved compared to the first E-Blast sent in April (1.92%). Providing clean contacts will result in a greater opening rate bumping up website hits.

A significant spike in website traffic was recorded on the day the e-Blast went out, 9th of June. The article "How to Sell Anything - Including Bacteria!" generated the most interest with over 615 pageviews. There was no noticable change in the numbers of quotes requested as a result of this e-Blast.

Emails bounced14%

Emails opened20%

Not opened66%

Emails opened:Emails bounced:Emails not opened:

Online MarketingE-Newsletters

E-NewslettersDevelopment | Distribution | Analysis


Responsibilities: Develop concept, manage content, design, distribution, e-newsletter, evaluate campaign and coordinate reporting

Online MarketingInteractive Media

Video Infomercials Interactive Webpage BannersVirtual Medical Centre Worldwide Online Printing - Green Campaign


I coordinated a Road show for the recording of over 30 video infomercials on

health related topics. Responsibilities included concept development, managing

recording schedules, scripts, flights & accommodation, booking meeting rooms,

video crew, technical equipment and catering.

Various interactive banners and website

animations were created for the launch

of the environmental product range as

per concept that I had developed and

directions given to the designer.


Marketing CollateralPrint Documents Radio Advertising

Outdoor Banner AdvertisingProduct Brochures

Membership MagazineInternal Newspaper

Marketing CollateralPrint Documents

Consult - Membership Magazine Product & Services Guide 2 sided Tent Calendar

Virtual Medical Centre Worldwide Online Printing Worldwide Online Printing


Consult Magazine is written by Specialists and GPs for Australian health professionals.

I coordinated the content, design, sale of advertising space, print and distribution of this membership magazine.

12,000 copies/edition

The Worldwide Product & Services Guide is an annual publication promoting the standard range of products and services.

I coordinated the content, design, print, distribution and marketing col-lateral promoting the new guide.

60,000 copies printed

2 sided Worldwide Calendar with Corporate Christmas Card to use as sample and give-away item to corporate clients.

I coordinated the design, print, distribution and marketing collateral supporting new product launch.

35,000 copies printed