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KARÍTAS MCCRANNCURRICULUM AND PORTFOLIO
BUSINESS DESIGNER . IED
2013
Hi, I am writing to express my interest to work for your company.
I am currently studying my 3rd year of Business Design at IED Barcelona, where I have had
the opportunity to work and be taught by professionals from different industries and countries. In my studies I have learned to analyze business models and the importance of optimizing
experiences between companies and users. This experience has opened my eyes to a world
that links strategy, business and design together for a be"er outcome.
Of myself, I can tell you that I am a hard working person who always takes initiative in team projects (I have learnt to enjoy this greatly). However, my biggest hobby is cooking and
sharing; whether it is reading about it or experimenting with different mixtures, I love everything
about it. In my portfolio you will find my curriculum and the 3 most interesting projects I have
created and worked on.
Sincerely,
Karítas McCrann
COVER LETTER
Karítas McCrann22.may.1986
C/Escorial 118, 08024 [email protected]
Phone: 698 200 921Linkedin:h"p://$.linkedin.com/pub/
kar%C3%ADtas-mccrann/61/406/602
WORK EXPERIENCE EDUCATION
SEMINARS
SKILLS
As one of the 3 managers my r e s p o n s i b i l l i t i e s w e r e o r d e r i n g supplies, making shift plans, training p e o p l e , h i r i n g a n d f i r i n g s t a f f members; and dealing with day to day problems. I also worked as a bartender every other weekend, while managing the nightshift.
KAFFIBARINN - MANAGER2006-2009
Mr. Destiny – CONCERT PROMOTION COMPANY 2007-2009I managed the bars at concerts and parties. I was responsable for stock and
staff.
DALE CARNEGIE
It is a 10 week Seminar with a main focus on self-improvement,
salesmanship, corporate training, public speaking and interpersonal
skills.BROADWAY (ICELAND)2002-2006I worked in the kitchen, as well as many annual banquets, with 2500 -3000
people attending.
IED Barcelona2011-Business Design and Communication
COLLEGE OF ÁRMÚLI2006-2008Business
COLLEGE OF HAMRAHLÍÐ2004-2006Sociology
BARCELONA BUSINESS SCHOOL2011Business Administration
SEMIOFEST-INTERNSHIP2013
A 3 day conference on semiotic thinking and applied semiotics.
LANGUAGES
ICELANDIC: Mother tongue
ENGLISH: High levelDANISH: Medium
SPANISH: Beginner
COMPUTER
Microsoft office (Word, Excel and PowerPoint)
KeynotesBasic level in Finalcut and
Photoshop
EXTRACURRILARS
LOOK MAGAZINE
Co creator & Co editor
BARCELONA SERVICE JAM2013
CURRICULUM
Jump the Bump was picked one of the top 3 projects of the workshop.
MAP OF ICELAND APP2013-
Social media content creator
TOOLS
BUSINESS MODLE CANVASEMPATHY MAP
STORY TELLINGJOURNEY MAP
CREATIVE GAMESPERSONASBRAINSTORMING
PROJECTS
1. PROJECT
BARCELONA SERVICE JAM
PICKED AS ONE
OF THE TOP 3 PROJECTS
JUST 48 HOURS TO CHANGE THE WORLD
In the spirit of experimentation, innovation, co-operation and friendly competition, each teams had less than 48 hours to develop and prototype a completely new services inspired by a shared theme.
Barcelona Service Jam
Jump The Bump is a box of surprises: you will never know what you are going to learn!
Imagine a fun community where you can...
...learn new things
...teach what you like, and
...constantly be amazed...
Jump The Bump is a platform that facilitates random encounters between people allowing them to share new experiences. Users can choose how far of their comfort zone they want to go, by trying activities related to their skills or not at all.
h"p://planet.globalservicejam.org/gsj13/jamsite/1356/project/5214
VIDEO
2. PROJECT
MAGAZINE
LOOK MAGAZINE
IED is a hub for design talent in which both, teachers and
students, inspire one another every day. However, we noticed that
the school was missing a platform for people to showcase their
work. It was with this in mind that myself and a group of talented
people decided to create LOOK MAGAZINE.
As co editor/creator of a big project like this (where up to 30
members were working towards the same goal), I was able to learn
from the different tasks and endless bumps we ran into.
LOOK MAGAZINE
IS A MAGAZINE
FOR STUDENTS
BY STUDENTS
3. PROJECT
As a pre-thesis project, I got the oportunity to work for Chispum. The aim of the project was analycing their communication and comming up with an idea of how to reach more people.
CHISPUM is a creative wall decorative vinyl company located in Barcelona, Spain. It was created in 2003 with the purpose of giving people the opportunity of brightening up their walls, by sharing stories and ideas that go beyond paper.
TOOLS USED
BUSINESS MODLE CAVAS EMPATHY MAP MOOD BOARD PERSONAS
The campaign ''A gift for a smile'' celebrates Chispum's 10th anniversary.. It focuses on sharing and showing how powerfull a smile can be. Instead of Chispum receiving gifts on its birthday we wanted to turn it around by giving them the chance of giving back to the people that supported them.
.
The aim of the campaign was to make a selective group of Chispum's online friends feel special, by giving them a gift, a vinyl they had already expresed their interest in by commenting or sharing the picture.
A gift for a smile
1 STEP 2 STEP 3 STEP
50 people are picked and their gifts are sent to
them.
The smilers are
encureaged to share their experience with
friends, family and Chispum. By posting
pictures.
The reaction of the
smilers will affect the next 2 steps.
A promotional video introducing the
campaign is released into Chispums social
media platforms.
The video shows the
process of the campaign, picking the
lucky smilers and
showing the design process each vinyl goes
through. To make people relate to it
better.
Keeping the conversation alive, by
encuraging the lucky smillers and all other friends of Chispum to
share where they have hung up their vinyls.
Chispum