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This portfolio demonstrates my strong understanding of tactical marketing communications. It shows that I can provide a consistent and targeted message through business-to-business advertising, consumer advertising, institutional advertising, E-marketing, trade show support and create educational presentations. I can also determine campaign effectiveness and measure key performance indicators so that I can provide a ROI analysis on all marketing campaigns and sales activities.
Citation preview
David Partridge Phone: (519) 940-5909 99 Golden Tulip Cr.
[email protected] Markham, Ontario L6C 1W4
December 2012 To Whom It May Concern: I would like to join your marketing/advertising department. After completing a 15-month contract, I have learned a significant amount of new skills that I would like to continue to grow with your team. After working with White-Rodgers for the duration of my contract, I have learned many practices required to succeed in a corporate environment. I have a strong understanding of tactical marketing communications so that I can provide a consistent and targeted message that supports your overall marketing strategy. I can provide business-to-business advertising, consumer advertising, institutional advertising, E-marketing, trade show support and create educational presentations. I can also determine campaign effectiveness and measure key performance indicators so that I can provide a ROI analysis on all marketing campaigns and sales activities. I posses a high proficiency level in MS Office including Excel and PowerPoint so that I can develop presentations, workback schedules, proposals, creative briefs and any other marketing collateral that may be required. I have experience with Adobe InSuite and Adobe Dreamweaver which will enable me to develop website content and any creative that may be required. I'm also proficient working as part of a collaborative team or independently within a fast paced environment, so that projects that have a high level of urgency will be completed on time every time. I thrive on a challenge and I know championing your brand will provide the challenge that I’m looking for. I would like to set up a one-on-one interview with you at your convenience to discuss the skills I can offer your company in greater detail. Enclosed you will find my current Resume and Portfolio for your review. Sincerely,
David Partridge Encl. (2)
David Partridge Phone: (519) 940-5909 99 Golden Tulip Crescent
[email protected] Markham, Ontario L6C 1W4
Marketing / Advertising
I’m a fast learner with a thirst for knowledge that can analyze sales and market data to support the overall marketing strategy and achieve business growth targets. As a team player within a fast paced environment, I’m creative, innovative and organized.
A Well-Rounded Skill-Set:
Strong market analysis skills
Solid layout and design skills
Able to create marketing collateral
Great research and data analysis skills
Strong project management & multi-tasking skills
Able to work well under tight deadlines
Solid verbal, written communication and problem solving skills
Able to develop internal/external partner relationships
Strong understanding of marketing communications
Able to identify customer trends and make immediate recommendations
Possess a high attention to detail
Excellent knowledge of MS Office and Access
Education & Awards
2 year Advertising Diploma with Honours: 2009-2010
Sheridan Institute of Technology and Advanced Learning
Courses included: Media Fundamentals 1 & 2 Media Buy & Analysis 1 & 2 Layout & Copywriting 1, 2, 3 & 4 Integrated Mktg. Com. 1 & 2
Advtg Planning/Prep 1, 2, 3 & 4 Interactive Marketing
3 year Business Administrative Marketing, Advanced Diploma: 2005-2007 Sheridan Institute of Technology and Advanced Learning
Courses included: Applied Business Mgmt 1 & 2 International Marketing Customer Relationship Mgmt Sales Account Management Marketing Research Marketing Mgmt 1 & 2
Industry Champion: The Business Strategy Game 2007
Best Strategy Invitational: The Business Strategy Game 2007
Relevant Hands-On Work Experience
Marketing Coordinator: White-Rodgers, Business Unit of Emerson Canada 2011-2012
Segmented the current customer database using quantitative historic sales data; through cross-tabulation of this data, I was able to identify the appropriate promotion strategy required for each customer segment within the HVAC/R industry.
Designed strategic / tactical Integrated Marketing and Advertising communications for White-Rodgers and customers within the HVAC/R industry; communications included Print / Digital Media, E-Blasts, Direct Mail, Personal Selling and ensured all Logo’s & Product images were to Emerson specifications.
David Partridge: 519 940-5909 Page 2 of 2
Completed a White-Rodgers part analysis / competitive analysis compared to the current
market situation for the 2012 & 2013 Price Books; new parts had to be added and obsolete parts had to be omitted while maintaining an average GP on our core product lines. The 2012 Price Book had to be sent to press and the final product had to be distributed nationally.
Re-Designed the Quote process / document to be more manageable by the CSR team and measurable by management; a Quote Matrix simplified implementation and an SPQ# simplified Quote tracking / Territory Sales Manager performance measurement.
Developed & maintained current marketing programs ensuring all proper invoices were obtained while remaining within budget, updated Monthly Sales reports using Crystal to provide to Customers / Accounting, updated Loyalty Funds & Rebate Status Reports on a Monthly basis and ensured accuracy in all reports.
Marketing Communications Specialist: Owner of Adtech Comm. 2010-2011
Identified and segmented the target market of the Lawn & Landscape industry in Orangeville. Through cross-tabulation of Print Measurement Bureau (PMB) data, I was able to identify demographics, psychographics, life-events and media usage.
Prepared conceptual, strategic and tactical Integrated Marketing, Advertising and Interactive Marketing plans for a client in the Lawn & Landscape industry; plans identified current market trends and included S.W.O.T and competitive analyses.
Designed and developed a website using Adobe Dreamweaver; website included creative developed in Adobe InSuite and copy the contained a consistent and targeted message.
Prepared a Sales Promotion plan to attract switchers, price-buyers, competitive loyals and non-users; the online coupon was created in Adobe Photoshop and was time sensitive to create a sense of urgency.
Prepared research proposals for clients in the Home Renovation and Auto Maintenance industries; proposals included SMART campaign objectives, campaign deliverables and the Gross campaign budget.
Marketing & Sales Coordinator: Signature Printing Inc. 2007-2008
Qualified potential clients in the Periodical Publishing industry through quantitative research; I was able to obtain quantitative research online and from CARD.
Implemented all marketing/advertising strategies using various integrated marketing communication tools including sales promotion, direct relationship mail, print advertising and E-blasts.
Scheduled and coordinated regular marketing meetings with the upper management team to discuss the facilitation of all marketing/advertising projects.
Created a market research plan that included a self-mailer survey questionnaire; data was to be collected through random sampling and analyzed through cross tabulation.
Built professional relationships with clients while attending on-site and off-site client meetings, providing consultation on current projects and other relevant services.
Introduced projects in daily production meetings and scheduled all projects ready to go to press with the production manager to coordinate timing and deliverability.
Created quotes, dockets and project outlines for all client projects in pre-press stages while ensuring accurate filing and data management.
Obtained client proof approvals for all scheduled print projects (in-house or outsourced) as required to ensure client satisfaction and accountability.
Provided after service client care and produced postage invoices for all client mailings, copy accounting department on all postage invoices.
INTERESTS / ACTIVITIES
Reading, fishing, camping, watching movies, playing road hockey & squash
References Available Upon Request
David PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid Partridge
Letter of Reference: This letter of reference from the Director of Human Resources at Emerson Electric Canada Ltd. proves my performance capabilities. It demonstrates my ability to develop internal/external partner relationships while being effective and successful in my role.
Letter of Reference: This letter of reference from the Vice-President of Signature Printing Inc. demonstrates my personality and work ethic. It also demonstrates my experience developing a marketing strategy, conducting primary/secondary market research and providing client consultation in a B2B environment.
Letter of Reference:the Director of Human Resources at Emerson Electric Canada Ltd. proves my performance capabilities. It demonstrates my ability to develop internal/external partner relationships while being effective and successful in my role.
Letter of Reference:from the Vice-President of Signature Printing Inc. demonstrates my personality and work ethic. It also demonstrates my experience developing a marketing strategy, conducting primary/secondary market research and providing client consultation in a B2B environment.
David PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid Partridge
Cross Business-Unit Corporate Memo: This Corporate Memo demonstrates my ability to create and distribute a correspondence to all business units within an organization. It also demonstrates my ability to collaborate with my Director and the Human Resources department.
Client Meeting Minutes: These Meeting Minutes demonstrate my ability to accurately document key points identifi ed during a high profi le client meeting. This also demonstrates my ability to collaborate with other attending colleagues to ensure all points have been fully recorded accurately.
Workback Schedule: This Workback Schedule demonstrates my ability to identify and document required tasks. This also demonstrates my ability to document changing priorities and collaborate with my Director.
Status Report: This Status Report demonstrate my ability to track and document task completion. This also demonstrates my ability to present my Director with a document that is easy follow and easy to understand.
Cross Business-Unit Corporate Memo: demonstrates my ability to create and distribute a correspondence to all business units within an organization. It also demonstrates my ability to collaborate with my Director and the Human Resources department.
Client Meeting Minutes: demonstrate my ability to accurately document key points identifi ed during a high profi le client meeting. This also demonstrates my ability to collaborate with other attending colleagues to ensure all points have been fully recorded accurately.
Workback Schedule: demonstrates my ability to identify and document required tasks. This also demonstrates my ability to document changing priorities and collaborate with my Director.
Status Report: ability to track and document task completion. This also demonstrates my ability to present my Director with a document that is easy follow and easy to understand.
To: All
cc: Greg Butt
From: White-Rodgers
Date August 10, 2012
Subject: Employee Purchase of “AAA” Batteries
White-Rodgers is now pleased to offer you Panasonic (Industrial) “AAA” batteries.
Cost
$0.50 Cents Each
Box Quantity
24 Units per Box
Total Cost per Box
$12.00 per Box
If you would like to purchase some of these “AAA” batteries please send your request to
PriorityA=Mandatory,B=CompletedWhenPossible,C=Sustaina
bleProjectPage1
Workback Schedule
Project Information
Client Emerson
Business Unit White-Rodgers
Marketing Coordinator David Partridge
Workback Schedule
Priority Activity Start Date Due Date Responsibility
ACompletetheHDStatProductlaunchpackage
(SalesPerson,Distributor,Contractor)07/10/12 08/07/12 David
BHavetheHD,SureSwitchandHDT2600bulletins
translatedtoFrenchwhenFinalized07/10/12 08/07/12
AHomeHardwarepricinginJDE–Reviewwith
Jordan
07/11/12 08/07/12 David,Jordan
A
WaitforDavidMclellantoidentifywhat
happenedtotherequesteduploadonAugust
18th2011Changesuppliernumberonidentified
zonefirstproducts
06/28/12 08/07/12 DavidPartridge
A
LocateallnewproductsandensureLiteratureis
availableforoursalesguys;doublecheckto
ensuresystemaccuracyandactualavailability.
•Usingthevisorguideidentifyproducts
(2’s,4’s,6’s,EZFamily)
•Ifunavailablehaveprintedonglossypaperand
senttoourwarehouse
•CreateaspreadSheetwithallitemnumbers
showingavailable/unavailable/onorder
06/28/12 08/07/12 DavidPartridge
C
UpdateSalespolicymanual(andallforms)
a.SalesPolicyManual
b.SignatureStatFormFR
02/01/12 09/01/12 DavidPartridge
A MiniFootballsonorderandwaitingfordelivery 06/29/12 08/07/12 DavidPartridge
B
ReviseCounterMattsasperGreg’scomments–
SendtoJohnBlackandDennisSnowforsign‐off
a.HaveProducedonJumpDrives
b.ShiptoDSM’sfordistribution
03/15/12 08/07/12 DavidPartridge
A ReviseElectrostaticPackagingasperBarbsrec 06/27/12 08/07/12 DavidPartridge
A PutFiltersellSheetsintopackages(12/24) 05/06/12 08/07/12 DavidPartridge
A
CompletetheAugustAnniversarySpecial
a. RedotheAnniversaryspecialforthe
Atlanticregion
07/11/12 08/23/12 DavidPartridge
White-Rodgers Toll Free 1-800-305-6953 306 Town Centre Blvd Markham, Ontario L3R 0Y6 Canada
CONTACTREPORT:ISSUEDJuly17,2012
CLIENT: SearsCanada
PRODUCT: White‐Rodgers
ATTENDEES: Client: RayYip,SearsCanadaDougHunter
Stakeholders: GregButt,ExecutiveDirector
WayneStilwell,OEMSalesDavidPartridge,MarketingCoordinator
CC:
REPORTEDBY:DavidPartridge,MarketingCoordinatorDATE: June27th
,2012 LOCATION:EmersonClimateTechnologiesPurpose:
ToobtainanupdateonSears’efforttosimplifytheirproductassortmentandidentifyspecificproduct
SKU’sthatwouldbeaddedoromitted,toobtainanupdateonthetransitionofSICASandtoidentify
currenttrendswithintheHVAC/Rmarketplace. Keyidentifications
• Searshadinvested30%moreonMarketingRecoursesinthefirsthalfoftheyear• SearsisfocusedonAccessoryinitiatives
o ThebubblearoundFebruary&Marchreallyhurtaccessorysales• Marchrebateshelpedincreasesalesby40%o AboveanyotherMarchinhistory
o Demandwasrebatedriven• 2012HVACmarketisdown15‐40%• WhiletherehasbeenamassiveshiftintheHeatPumpmarketby‐60%SearsHeatPumpSales
areup
o SearsHeatPumpsalesarenotcurrentlybrokendownbyprovincebutthemajorityareinQuebec
• SearsisevenwithlastyearduetoA/C&HPSaleso HPsalesup,furnacesdown• CurrentSearspromotionsareconsistent
July 18, 2012 WHITE-RODGERS
StatusReport
Page1
Status Report Project Information Client
Emerson
Business Unit
White-Rodgers
Marketing Coordinator
David Partridge
Status Report
Activity
Status
Due Date Responsibility
Workback Schedule
WriteWorkbackSchedule
Completed 07/19/12
David Partridge
PresentWorkbackScheduletoGreg
Presented 07/19/12
David Partridge
Marketing Tasks
CompletetheTPSCertificatesandsendtorecipients–addLevel1Completed
07/23/12 David Partridge
FollowthecurrentOnlineTrainingWebsite&“GetintheGame”Program
a.Follow‐upwithDavidHongonsendingareminderouttoallparticipants
abouttheHailMaryPassb.Follow‐upwithDavidHongonsendingareminderofthedifferentCertificates
availc.UsenewdataprovidedbyDavidtoanalyzethecurrentGrowthRateofsign‐
upsandCompletes(TotalCanadaandbySaleRep)
Completed 07/23/12
David Partridge
FollowupwithMargontheWirelessCounterDisplaysthathavebeenanissue Completed 07/23/12
David Partridge
CompletetheAugustAnniversarySpecial
a. RedotheAnniversaryspecialfortheAtlanticregionCompleted
07/24/12 David Partridge
MiniFootballsonorderandwaitingfordelivery
Completed 07/25/12
David Partridge
David PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid Partridge
Product Introduction January 3rd, 2012
EZ-Wireless Thermostat
1F98EZ-1621
Pricing
Model Number
Product Description
Min. Order
Qty
Case Qty
Over $100K
Under $100K
List (MSDP*)
1F98EZ-1621
NEW - Blue Wireless Easy Install 6" Display, Universal
Single Stage, Multi-Stage, Heat-Pump up to (4H/2C), With
Humidification / Dehum, 7-Day Program, Backlit, Auto
Changeover, Profile-Horizontal,
1 6 159.79$ 167.78$ 476.99$
F145RF-1600 Radio Frequancy Sensor - Compatible with 1F98EZ-1621 1 6 49.30$ 51.77$ 147.16$
WHOLESALE PRICE SCHEDULEPurchase
QtyAnnual Purchases
*MSDP is
50% of LIST
Effective January 2nd, 2012
Introductory Offer
Try this value added product and we’ll offer you even more value. Purchase twelve @ $151.80 per unit &
purchase 96 @ $143.81 per unit – Scheduled out over 3 Months.
Offer Valid until February 29, 2012
White-Rodgers is pleased to introduce the new Emerson BlueTM Wireless Easy Install
Thermostat. Designed for the fastest-growing customer segment in history, Boomers; they
asked for a thermostat that is easier to read, easier to understand and easier to use. BlueTM
Wireless Easy Install is contractor-friendly, easily understood and quickly installed.
Includes Module
Includes Return Air Sensor
Devices are Paired for Customer Convenience & Ease of Use
Up to 4 Remote Sensors
Dual Fuel c/w Built-in Logic or Outdoor Sensor
Hum/Dehum Control
Reliable Connectivity
Wireless Market Segment Refined
6” Comfort Interface
Wireless Sensor
Equipment Control
1F98EZ-1621
F145RF-1600
Includes Wireless Comfort Interface, Equipment Control & Duct Sensor
Wireless Sensor (Indoor or Outdoor) Sold Separately
Gas Valve Stocking and Replacement Made Easy
August 9, 2012
Product Bulletin Gas Valve Stocking and Replacement made easy
No. 12-11 Date: August 6, 2012
TO: Our Valued Aftermarket Customers
White-Rodgers has manufactured and supplied gas valves to the HVAC industry since the 1940s.
Today, White-Rodgers is the manufacturer picked most often by OEM’s to supply gas valves for their equipment. You can rely on this experience and trust when selecting an aftermarket replacement gas valve. When it’s time to replace a gas valve, White-Rodgers makes it easy for you select a replacement and provide everything needed for a quick change out. We even give you a choice of stocking popular dedicated models for straight replacements or stock the minimum SKU’s necessary on your shelf or truck with universal replacement models. Either way, the quality is the same. For faster and easier gas valve service replacement, we have upgraded our packaging and support
to include: New bright packaging that clearly shows model number, applications, specifications and a popular
model cross reference on top of the package 36H, 36C and 36J Series valves supported by Product Sell/Specification Sheets (Click for PDF)
Easier to stock packages, one box size for all valves, with easy open lid QR code printed on every box for complete and current online gas valve cross reference accessible
by smart phone – anytime and anywhere Packaged for North American sales with trilingual box information Now more convenient order quantities with new 6 master pack replacing the 10 master pack
Look for the new packaging and support beginning in August on these 6 popular replacement valves.
The rest of the gas valve line will be updated throughout the fall. 36H32-423 - Single Stage Fast Opening ¾” x ¾” Gas Valve – HSI/DSI/Proven Pilot (300,000 BTU)
36H64-463 - Two-Stage Fast Opening ¾” x ¾” Gas Valve – HSI/DSI/Proven Pilot (300,000 BTU)
36H32-304 - Single Stage Fast Opening ½” x ¾” Gas Valve – HSI/DSI/Proven Pilot (260,000 BTU)
36H33-412 - Single Stage Slow Opening ¾” x ¾” Gas Valve – HSI/DSI/Proven Pilot (300,000 BTU)
36C03-300 - Single Stage Fast Opening ½” x ¾” Gas Valve – Standing Pilot (230,000 BTU)
36C03-333 - Single Stage Fast Opening ½” x ¾” Gas Valve with side outlets – Standing Pilot (230,000 BTU)
Watch for future announcements of support materials for Replacement Gas Valves.
Product Bulletin
2012WHOLESALER PRICE BOOK
The New Blue™ Easy Wireless Install
New Blue™ Easy Wireless Install
1F98EZ-1621
Supersedes all previous price lists, effective January 2, 2012 – Remplace toutes les listes antèrieure en viguer 2 janvier 2012
White-Rodgers Advantage Program 2012
It’s Our 75th Anniversary OCTO Purchasing Group White-Rodgers Advantage Program (W.R.A.P.) - 2012
1. The Advantage 2. Last Years Evaluation 3. T.G.I.F. 4. Suggested T.G.I.F. Applicable Products
5. Co-op Funds 6. S.O.S 7. Motor Mania 8. Advertising Discount 9. Virtual Online Training 10.Sales Planner 11.Special Terms
Product Introduction: This New Product Launch demonstrates my ability to prepare a product bulletin that meets corporate guidelines. It illustrates my ability to create product images in Photoshop using several different fi les while following a concept mock-up for guidance. This also demonstrates my ability to successfully launch a new product nationally and create a demand that far exceeded the original forecasted consumption.
Product Bulletin: This Product Bulletin demonstrates my ability to Canadianize a pre-existing product bulletin that was simultaneously being distributed in the United States. This also demonstrates my ability to set-up new part pricing based on new costs while achieving desired GP.
2012 Price Book: The 2012 Price Book demonstrates my ability to complete a White-Rodgers part analysis / competitive analysis compared to the current market situation; using this analysis I was able to restructure the pricing across all product lines while maintaining an average GP on our core product lines. This also proves my ability to successfully coordinate production with an external printing press and the fi nal product had to be distributed nationally.
2012 W.R.A.P.: The 2012 White-Rodgers Advantage Program (W.R.A.P.) demonstrates my ability to combine all new and existing programs/promotions/training into one document that provided all of the necessary guidelines. This document also provided a confi dential performance review for each identifi ed distributor and generated very positive feedback.
David PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid Partridge
Pre-Season Order Program: The Pre-Season Order Program demonstrates my ability to revise an existing promotion program to requested specifi cations. Through quantitative research I was able to identify a Term that had generated the highest level of demand within the target market. I was then able to revise the document and distribute on a National level using a current distribution list.
Motor - Net Pricing Program: The Motor - Net Pricing Program demonstrates my ability to revise an existing promotion program. It also demonstrates my ability to collaborate with my Director and the internal CSR team.
The Motor - Net Pricing Program also demonstrates my ability to identify select model numbers and build a pricing model that achieves a specifi ed GP level as a percent. This document demonstrates my profi ciency in Excel and was developed using Adobe Illustrator.
Pre-Season Order Program: Season Order Program demonstrates my ability to revise an existing promotion program to requested specifi cations. Through quantitative research I was able to identify a Term that had generated the highest level of demand within the target market. I was then able to revise the document and distribute on a National level using a current distribution list.
Motor - Net Pricing Program: - Net Pricing Program demonstrates my ability to revise an existing promotion program. It also demonstrates my ability to collaborate with my Director and the internal CSR team.
The Motor - Net Pricing Program also demonstrates my ability to identify select model numbers and build a pricing model that achieves a specifi ed GP level as a percent. This document demonstrates my profi ciency in Excel and was developed using Adobe Illustrator.
Option 1:Minimum Order per Ship location - $5,000
Payment Terms – 1.5% 60 Days, Net 61
Option 3:Minimum Order per Ship location - $15,000
Payment Terms – 4.5% 30 days, Net 31
Program Rules
2012 Fall (Pre-Season Order Program)
www.white-rodgers.com
www.emersonclimate.com
The Professional HVAC
Contractor’s Choice
Fall Pre-Season Order Ship Dates and Terms:
September 1st to September 30, 2012.
Orders must be marked “PSP” and one of the
following 4 Options must be chosen:
Option 2:Minimum Order per Ship location - $10,000
Payment Terms – 3.0% 30 Days, Net 31
Option 4:Minimum Order per Ship location - $15,000
Payment Terms – 2.0% 75 days, Net 76
Orders for White-Rodgers Products, Lau Products,
Emerson Motors & A+2000 Filters Must Be Sent to
White-Rodgers, Markham. FAX to 1-800-482-4291
All orders will be billed at prices in effect at the
time of shipment
Cash discounts extended to payments postmarked on
or before due dates only
This PSOP is not retroactive
White-Rodgers standard prepaid freight policy ($750
min + $15 charge or $1500 min + no charge) and
minimum order requirement ($100 min) apply
All orders are subject to Credit Department approval
There is no limit to the number of orders that can be
placed, provided each PSOP meets minimum
requirements
*Discounts apply to standard price book prices. Special
offers on this program may NOT be combined with other
programs/promotions
MotorManiaWhite-Rodgers Motor - Net Pricing Program
Valid September 1 Until September 30, 2012White-Rodgers Canada
September 2012
Sept. 1, 2012 - Sept. 30, 2012 Buy $15,000 of Motors in September & Receive the
Attached Pricing Untill December 31, 2012
David PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid Partridge
Valid September 1 Until September 30, 2012
White-Rodgers Canada
White-Rodgers
Fall Pricing Program
September 2012
Sept. 1, 2012 - Sept. 30, 2012
Buy a minimum of 3 units of each SKU to receive
Net Pricing.
Valid September 1 Until September 30, 2012White-Rodgers Canada
White-Rodgers Ignition Pricing Program
September 2012
Sept. 1, 2012 - Sept. 30, 2012
Buy a quantity of 3 for your desired part# to receive special pricing on that item
White-Rodgers
Truck Stock - Net Pricing Program
Valid September 1 Until December 31, 2012
White-Rodgers Canada
September 1, 2012 - December 31, 2012
Fall Pricing Program: The Fall Pricing Program demonstrates my ability to create a new integrated promotion program. It also demonstrates my ability to collaborate with my Director and the internal CSR team.
The Fall Pricing Program also demonstrates my ability to identify select part numbers and build a pricing model that achieves a
specifi ed discount as a percent. This document demonstrates my profi ciency in Excel and was developed using Adobe Illustrator.
Ignition Pricing Program: The Ignition Pricing Program demonstrates my ability to create a new integrated promotion program for a select product category. It also demonstrates my ability to collaborate with my Director and the internal CSR team.
Truck Stock - Net Pricing Program: The Truck Stock - Net Pricing Program demonstrates my ability to create a new integrated promotion program for a select target market segment. It also demonstrates my ability to collaborate with my Director and the internal CSR team.
David PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid Partridge
April 2012
A Few Good Reasons
to Celebrate In 2012
Anniversary It’s Our
Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary 75th
Valid Until April 30, 2012
White-Rodgers Canada
Purchase 6 or More Units per Part #
WR Part#Competitor
Part#Product Description
Special
Price
Regular
>100K Price
1E/F56N-361 T834Single Stage Universal (1H/1C, or 1H, or 1C) Vertical Setpoint
Thermostat, 24 Volts, Snap Action Contact
$17.72 $19.16
1E50N-303 T822KSingle Stage (1H) Vertical Setpoint Thermostat, 24 Volts, Snap
Action Contact
$15.11 $16.34
16E09-101 A419./ETC.Universal / Multi-Voltage (24/120/208/240VAC) Refrig. Temp.
Control; S.P.D.T; Range: -40°F TO 220°F (-40°C to 104°C) $39.48 $42.68
1F95EZ-0671 RTH3650DBlue Easy Reader Universal Compatible Single Stage (1H/1C),
Multi-Stage (2H/2C) Or Heat Pump up to (4H/2C).$59.76 $64.61
1F95-1277 T800090 Series Blue Touchscreen Premium Universal Single Stage,
Multi-Stage (2H/2C) Or Heat Pump (3H/2C)
$111.97 $121.05
1G65-633 T498A/BRange: 40 to 80°F (4 to 26°C), Differential: 1.0°F, Switch Action:
Open on rise
$7.48 $8.09
90 T40F1S1AT140B1032
AT20A1123
Transformer, 40VA, 60 Hz, 120V Pri., 24V Sec., Foot Mount $5.63 $6.09
May 2012A Few Good Reasons to Celebrate In 2012
Anniversary
It’s Our
Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary 75th
Valid Until May 31, 2012White-Rodgers Canada
Purchase 6 or More Units per Part #
WR Part# Competitor Part# Product Description Special
PriceRegular
>100K PriceACMxxxxM-108 Replaces Many
Models4” Media Air Cleaner Cabinet with MERV 8 Filter, 1000CFM (16”x20”, 16”x25”, 20”x20”, 20”x25”) $40.70 $44.00A0406-1 Replaces Many
Models
1” Electrostatic Premium Gold Frame Air Filter A+2010 - (Special pricing only available for 16x20, 16x25, 20x20 & 20x25) $52.75 $57.03A0401-1 Replaces Many Models
1” Electrostatic Plastic Frame Air Filter A+2000 - (Special pricing only available for 16x25 & 20x25) $47.70 $51.57A0495-1 Replaces Many
Models1” Electrostatic Economy Aluminum Frame Air Filter - (Special pricing only available for 16x20, 16x25, 20x20 & 20x25) $27.05 $29.24
HFT2100K AprilAire 10 GeneralAire 1042
Humidifier Flow Thru, Humidifies 2100 Sq. Ft. Minimum(Install Kit Included)$91.70 $99.141E30N-311 Replaces Many
Models
Single Stage (1H/0C) Setpoint Thermostat, Beige, 24 Volts, Sealed Mercury Cell, System Switch-(Heat Only), Fan Switch-None, Profile-Vertical $14.11 $15.2516E09-101 A419./ETC.Universal Refrigeration Temperature Control, Multi-Voltage (24/120/208/240VAC), S.P.D.T; Range: -40°F TO 220°F (-40°C to 104°C) $39.48 $42.68
Purchase 6 or More Units per Part # (Mix & Match Motors Only)
WR Part#Competitor
Part#Product Description
Special Price
Regular >100K Price
1F95-0680 YTH6320R1023Blue Commercial Multi-Stage (2H/2C) Or Heat Pump(4H/2C)
7-Day programmable Digital Thermostat$69.75 $106.46
1F95-1280YTH6320R1114YTH6320R1009
Blue Touchscreen Commercial Multi-Stage (2H/2C) Or Heat
Pump(4H/2C) 7-Day programmable Digital Thermostat$108.75 $135.59
5522ETReplaces Many Models
NEW - Rescue EcoTech™ High Efficient Direct Drive Blower
Motor 1/3 to 1/5 HP $204.49 $221.07
5532ETReplaces Many Models
NEW - Rescue EcoTech™ High Efficient Direct Drive Blower
Motor 1/2 to 1/4 HP $216.95 $234.54
5542ETReplaces Many Models
NEW - Rescue EcoTech™ High Efficient Direct Drive Blower
Motor 3/4 to 1/3 HP $240.81 $260.33
5552ETReplaces Many Models
NEW - Rescue EcoTech™ High Efficient Direct Drive Blower
Motor 1 to 1/2 HP $256.39 $277.18
June 2012
A Few Good Reasons to Celebrate In 2012
Anniversary It’s Our
Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary 75th
Valid Until June 30, 2012
White-Rodgers Canada
Purchase 2 or More Units per Part #
WR Part#Competitor
Part#Product Description
Special Price
Regular >100K Price
1F98EZ-1621Replaces Many
Models
NEW - Blue Wireless Easy Install 6” Display, Universal Single
Stage, Multi-Stage, Heat-Pump up to (4H/2C)$147.81 $159.79
1F98EZ-1421Replaces Many
Models
New - Blue Easy Install 12” Touchscreen 4 Wire Communicating
System. Universal Single Stage, Multi-Stage Or Heat-Pump up
to (4H/2C)
$154.82 $167.37
1F98EZ-1441Replaces Many
Models
New - Blue Easy Install 12” Touchscreen 4 Wire Communicating
System with F145-1328 Outdoor Sensor included. Universal
Single Stage, Multi-Stage Or Heat-Pump up to (4H/2C)
$166.73 $180.25
1F95EZ-0671Replaces Many
Models
Blue Easy Reader Universal Compatible Single Stage (1H/1C),
Multi-Stage (2H/2C) Or Heat Pump up to (4H/2C)$59.76 $64.61
1F86EZ-0251Replaces Many
Models
Blue 2” Display, Single Stage, Heat Pump (1H/1C) Non-
Programmable Digital Thermostat, HOME-SLEEP-AWAY
buttons
$27.74 $29.99
August 2012
A Few Good Reasons to Celebrate In 2012
Anniversary It’s Our
75th
Valid Until August 31, 2012
White-Rodgers Canada
Purchase 6 or More Units per Part #
WR Part# Competitor Part# Product Description Special
PriceRegular
>100K Price16E09-101 A419./ETC. Universal / Multi-Voltage (24/120/208/240VAC) Refrig. Temp. Control; S.P.D.T; Range: -40°F TO 220°F (-40°C to 104°C). $39.48 $42.6821D64-2 Replaces Many
Models
120V Silicon Nitride Upgrade Kit for Conversion of silicon carbide (flat or spiral) includes, 2 brackets, Furnace label, instruction booklet, and 2 ceramic wire nuts. Does NOT require power adapter module $ 20.91 $22.6121M51U-843 Replaces Many Models
NEW-Universal Two Stage Hot Surface Ignition Control, 3 Speed (PSC) Circulator Furnace Control Kit. $118.23 $ 127.8250M56U-843 Replaces Many
ModelsNEW-Universal Hot Surface Ignition Integrated Furnace Control. Includes 21D64-2 Universal Ignitor. $74.30 $80.33
21V51U-843 Replaces Many Models
NEW-Universal Two Stage Hot Surface Ignition Variable Speed (ECM) Circulator Furnace Control Replacement Kit. $118.07 $127.64
July 2012A Few Good Reasons to Celebrate In 2012
Anniversary
It’s Our
Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary Anniversary 75th
Valid Until July 31, 2012White-Rodgers Canada
A Few Good Reasons to Celebrate: The “A Few Good Reasons to Celebrate” program demonstrates my ability to create a new integrated promotion program using an Informative Appeal. It also demonstrates my ability to collaborate with my Director and the internal CSR team.
This program also demonstrates my ability to identify select part numbers based on seasonality. Using the Identifi ed part numbers
I was able to build a pricing model that achieves a specifi ed discount as a percent. This document demonstrates my profi ciency in Excel and was developed using Adobe Illustrator.
This program also proves my ability to execute a sustainable online marketing communications campaign. Using the current distribution list I was able to distribute time sensitive documents nationally.
David PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid Partridge
Filter Solutions Program: This Filter Solutions Program proves my ability to design and create an integrated marketing program that offers a consistent message. Creative used in all programs was consistent to aid in brand recall.
This program demonstrates my ability to identify a part number for a promotional offer that was best suited to build demand. Using the selected part numbers I was able to build a promotion model that offers product at no charge while maintaining the desired GP. It also demonstrates my ability to collaborate with my Director and the national sales team.
Filter Solutions Program: Program proves my ability to design and create an integrated marketing program that offers a consistent message. Creative used in all programs was consistent to aid in brand recall.
This program demonstrates my ability to identify a part number for a promotional offer that was best suited to build demand. Using the selected part numbers I was able to build a promotion model that offers product at no charge while maintaining the desired GP. It also demonstrates my ability to collaborate with my Director and the national sales team.
WR Part#Competitor
Part#Product Description
Special Price
Regular
>100K Price
ACE-16X25X5Replaces Many
ModelsElectrostatic Air Cleaner, 16X25 complete with filter. 5”. $136.98 $136.98
ACE-20X25X5Replaces Many
ModelsElectrostatic Air Cleaner, 20X25 complete with filter. 5” $136.98 $136.98
ACE-25X25X5Replaces Many
ModelsElectrostatic Air Cleaner, 25X25 complete with filter. 5” $136.98 $136.98
The ACE 5” Electrostatic Air
Cleaner Now Offers More
Value!
Valid Until December 31, 2012
White-Rodgers Canada
Cannot be Combined with any Other Offer
Receive an Easy
Set 1F86EZ-0261
Thermostat for Each
ACE 5” Electrostatic Air Cleaner
1F86EZ-0261
For each 5” Electrostatic Filter1F86EZ-0261
WR Part# Competitor Part# Product Description Special
PriceRegular
>100K Price
ACM1000M-108 Replaces Many Models
4” Media Air Cleaner Cabinet with MERV 8 Filter, 1000CFM (16”x20”)
$44.00 $44.00FR1000M-108 Replaces Many
ModelsNEW-16”x20”x4” MERV 8 Filter Replacement for ACM1000M cabinet. Price Reflects 3 Filters. No
Charge $37.61ACM1400M-108 Replaces Many
Models4” Media Air Cleaner Cabinet with MERV 8 Filter, 1000CFM (16”x25”)
$44.00 $44.00FR1400M-108 Replaces Many
ModelsNEW-16”x25”x4” MERV 8 Filter Replacement for ACM1400M cabinet. Price Reflects 3 Filters. No
Charge $42.51ACM1600M-108 Replaces Many
Models4” Media Air Cleaner Cabinet with MERV 8 Filter, 1000CFM (20”x20”)
$44.00 $44.00FR1600M-108 Replaces Many
ModelsNEW-20”x20”x4” MERV 8 Filter Replacement for ACM1000M cabinet. Price Reflects 3 Filters. No
Charge $44.82ACM2000M-108 Replaces Many
Models4” Media Air Cleaner Cabinet with MERV 8 Filter, 1000CFM (20”x25”)
$44.00 $44.00FR2000M-108 Replaces Many
ModelsNEW-20”x25”x4” MERV 8 Filter Replacement for ACM1000M cabinet. Price Reflects 3 Filters. No
Charge $50.00
The ACM Media Air Cleaner Now Offers More Value!
Valid Until December 31, 2012White-Rodgers CanadaCannot be Combined with any Other Offer
Purchase 3 ACM 4” Media Air Cleaner Cabinets and Receive 3 MERV 8 Filter Replacements for That Model at no charge.
David PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid Partridge
“Get in the Game” Project Charter: This “Get in the Game” project charter demonstrates my ability to write/prepare a corporate business document outlining the training program and setting a road map to follow. This also proves my ability collaborate with my Director, the Corporate Media Coordinator and the national sales team.
“Get in the Game” Early Bird Promo: This “Get in the Game” early bird promotion demonstrates my ability to write copy and secure buy-in from branch managers nationally. This also proves my ability to create program excitement that far exceeded the desired results.
“Get in the Game” Calendar: This “Get in the Game” calendar demonstrates my ability to collaborate with an external Creative agency in the design and layout to achieve the best possible results. The “Get in the Game” calendar also demonstrates my ability to examine proofs and coordinate the required translation, production and delivery.
“Get in the Game” Training Web Site: This “Get in the Game” training web site demonstrates my ability to collaborate with and external web developer and the internal Systems Director to achieve a user friendly product.
“Get in the Game” Award Certifi cates: These “Get in the Game” training award certifi cates prove my ability to design and build certifi cates in Adobe InSuite; three different certifi cates were created to diversify the level of achievement. I was able to identify the level of participant achievement through the analysis of data provided from the web site. Upon completion of the “Get in the Game” training I had to print all achieved certifi cates and coordinate delivery.
“Get in the Game” Project Charter: project charter demonstrates my ability to write/prepare a corporate business document outlining the training program and setting a road map to follow. This also proves my ability collaborate with my Director, the Corporate Media Coordinator and the national sales team.
my ability to write copy and secure buy-in from branch managers nationally. This also proves my ability to create program excitement that far exceeded the desired results.
“Get in the Game” Calendar: Game” calendar demonstrates my ability to collaborate with an external Creative agency in the design and layout to achieve the best possible results. The “Get in the Game” calendar also demonstrates my ability to examine proofs and coordinate the required translation, production and delivery.
“Get in the Game” Training Web Site: in the Game” training web site demonstrates my ability to collaborate with and external web developer and the internal Systems Director to achieve a user friendly product.
“Get in the Game” Award Certifi cates: in the Game” training award certifi cates prove my ability to design and build certifi cates in Adobe InSuite; three different certifi cates were created to diversify the level of achievement. I was able to identify the level of participant achievement through the analysis of data provided from the web site. Upon completion of the “Get in the Game” training I had to print all achieved certifi cates and coordinate delivery.
WHITE-RODGERS Online CFL Traning Program
Project Charter
1.0 BACKGROUND
White-Rodgers has experienced success with their 2011 training sessions but the program has
been costly. It was determined there would be great benefit to expand the audience for the
program with the goal of increasing distributor knowledge on thermostats, gas products, fans and
motors and IAQ at a lower cost per participant. An online training promotion was created by one
of White-Rodgers DSMs and their Trainer that would be implemented throughout FY12.
1.1 BUSINESS OBJECTIVES
Obtain 375 completed training sessions among targeted distributor counter and sales
staff. Completes to be accomplished by territory:
- 100 Team Gogal - 100 Team Dimock - 175 Team Green
Keep the White-Rodgers training program visible and at a high interest level from
November 2011 to September 2012
Create awareness of the tools that are available on the White-Rodgers website and
encourage distributor sales staff to use them
Reinforce the message that White-Rodgers is a leading brand that offers local support
across Canada Communicate that White-Rodgers is well respected and established brand that is
celebrating its 75th anniversary in 2012
2.0 STAKEHOLDERS
Geoff Godwin Ron Miles Greg Butt 2. 1 PROJECT TEAM David Dimock – Project Lead District Sales Manager
Mike Lamoureux Trainer
Dave Partridge Marketing Coordinator
Jennifer Funnell Marketing Coordinator
Barbara May Corporate Marketing Communications
3.0 ELEMENTS
A Canadian football theme was selected as a way to generate interest and excitement through
the duration of the program. The program was created to train counter staff on thermostats, gas
products, motors and IAQ. Participants will access a micro site and use the tools on the White-
Rodgers web site for reference. The program launch will coincide with the Canadian Grey Cup,
November 27, 2011 and will end with the awarding of the grand prize; 8 trips to the 100th
Anniversary Grey Cup in Toronto (November 25, 2012). This training program, called “Get in the
Game” will encourage; a sense of urgency and a call to action
Participants are to complete 12 modules of training to receive an entry to win the Grand Prize.
They will be encouraged to complete them before January 18 when the first of 3 Huddles begins.
A Huddle is a refresher course, timed to align with product seasonality. Participants will receive
another ballet to win at each huddle, plus a chance to win a flat screen TV at the end of each
session.
Get in theGame
get yourcleats on.
White-Rodgers Pre Game Warm Up is scheduled to launch with a November 27 kick-off. The
benefits to you and your counter staff are multiple. First, White-Rogers has created a 12 module
training course, covering key products, for your staff to do online. It’s designed to be completed,
at their own pace, off and on, through December and part of January. When all 12 are complete,
their name will be entered for a chance to WIN The Ultimate Canadian Football Experience,
November 25, 2012.Additional chances to win will be available later in the year during the Web-ex Huddles. During
the Huddles they will also receive up to 3 chances to win a flat screen TV with surround sound.All you have to do to get the Pre-Game started is to sign on via the link provided to receive your
Draft kit. Sign on by November 25, 2011 and receive a chance to win a 32̋ flat screen for your
branch. For more information contact your White-Rodgers sales representative or email David
2012Maximize your chances to WIN the Ultimate Canadian
Football Experience in THREE SIMPLE STEPS:
1. Complete the twelve online training modules by January 17, 2012
2. Join in on the three WebEx Huddles
3. Make a Hail Mary Pass
Start now. Register at www.white-rodgers-onlinetraining.com
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Huddle #1 – Jan. 18
CMX – Mar. 22 to 24, Booth #1509
Huddle #2 – March 14
Huddle #3 – May 16
The Hail Mary Pass – Begins June 1st, ends August 31st
The Hail Mary Pass Ends Aug. 31st
September October November December
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Grand Prize Draw – Sept. 26th
The Ultimate Canadian Football Game – Nov. 25th, 2012
Scoreboard
Get in the
Game For your
MODULE
TECHNICAL PRODUCT HUDDLE HUDDLE HUDDLE HAIL MARY ADVANCED CHAMPION
NAME
1 2 3 4 5 6 7 8 9 10 11 12SPECIALIST
12
3 PASSTPS
TPS
The Emerson Climate Technologies logo is a trademark and service mark of Emerson Electric Co. ©2011 Emerson Electric Co.
www.white-rodgers-onlinetraining.com
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WR_FootballPoster_Al
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Page 1
Award Certificates - Level 1
Upon completion of all 12 modules (Thermostats, Gas Controls, Indoor Air Quality, Fans, Motors &
More) you will receive a Technical Product Specialist (TPS) certificate. By completing all
twelve (12) modules, all three (3) Web-ex Seminar Huddles and the Hail Mary Pass you will receive
an Advanced (TPS) certificate. By Achieving an Advanced (TPS) certificate with a score of
90% or greater, you will receive an Advanced (TPS) certificate with Honours.
Award Certificate Requirements - Level 1
David PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid Partridge
Part # Description
Net Price
F145RF-1600 Radio Frequency Sensor, Compatible with 1F98EZ-1621
Part # DescriptionNet Price
1HDEZ-1521 NEW HD, Ultra-Thin, 4 Wire, 4H/2C
1F95-1291 Deluxe Blue™ 12” Touchscreen,4H/2C
1F97-1277 Premium Blue™ 12” Touchscreen, 1H/1C
1F95-1277 Blue™ 12” Touchscreen, 2H/2C 5+1+1
1F95-0671 Universal Blue™ 6”, 2H/2C 7-Day
1F85-0477 NEW Blue™ 4”, 3H/2C
1F80-0471 Blue™ 4”, 1H/1C 5+1+1 Single Stage
1F87-0261 NEW Blue™ 2”, 1H/1C 7 Single Stage Day
1F82-0261 NEW Blue™ 2”, 2H/1C 5+1+1 Heat Pump
1F80-0261 NEW Blue™ 2”, 1H/1C Single Stage
1E78-151 70 Series Economy 1H/1C Vertical
1F78-151 70 Series Economy 1H/1C Horizontal
Programmable Thermostats
Part # DescriptionNet Price
1F83-0422 2H/2C Single Stage/Multi-Stage Blue™ 4”
1F86-0471 1H/1C Single Stage Blue™ 4”
1F89-0211 NEW 2H/1C Heat Pump Blue™ 2”
1F86-0244 NEW 1H/1C Single Stage 2”
1F78-144 70 Series Economy 1H/1C Vertical
1E78-144 70 Series Economy 1H/1C Horizontal
1E78-140 70 Series Economy 1H/0C Horizontal
Non-Programmable Thermostats
Part # DescriptionNet Price
1F98EZ-1621 NEW Blue™ 6” Wireless Easy Install, 4H/2C
1F98EZ-1421 Deluxe Blue™ 12” Touchscreen, 4H/2C 4-Wire
1F95EZ-0671 Blue™ 6”, 2H/2C Easy Reader
1F89EZ-0251 NEW Blue™ 2”, 2H/1C Home-Sleep-Away
1F86EZ-0251 NEW Blue™ 2”, 1H/1C Home-Sleep-Away
The EZ Family of Thermostats
Finally, a Product Line That Will Satisfy Your
Consumer Demand! Place Your
Company “Logo” on
Thermostats: Help remind customers
who to call in the
future. Plus, Visit our
website at White-
Rodgers.com for value
added marketing
tools. Select Contractor
Information then select
Product Literature to
create personalized and
Professional product
literature.
Sensors
Part # Description
Net Price
16E09-101 Elec. Refridg. Temp Control Switch, S.P.D.T.Temp Controls
A New Wireless Solution for 2012
The 1F98EZ-1621 Blue™ 6”
Wireless Easy Install
Part # Description
F145RF-1600 Radio Frequency Sensor, Compatible with 1F98EZ-1621
Net Price
Radio Frequency Sensor, Compatible with 1F98EZ-1621
1F98EZ-1621
1F98EZ-1421 Deluxe Blue™ 12” Touchscreen, 4H/2C 4-Wire
1F95EZ-0671 Blue™ 6”, 2H/2C Easy Reader
1F89EZ-0251 NEW Blue™ 2”, 2H/1C Home-Sleep-Away
1F86EZ-0251 NEW Blue™ 2”, 1H/1C Home-Sleep-Away
Sensors
Part # Description
Net Price
16E09-101 Elec. Refridg. Temp Control Switch, S.P.D.T.Temp Controls
A New Wireless Solution for 2012
The 1F98EZ-1621 Blue™ 6”
Wireless Easy Install
EMERSON. CONSIDER IT SOLVED
White-Rodgers Contractor Solutions
Signature Program
Leave Your MarkOffering your customer a White-Rodgers Thermostat speaks highly of your company. Increasing awareness of your company is essential to remain competitive. As a quality partner, you can place your company name and
logo on the White-Rodgers 70, 80 and 90 Series
thermostats. By personalizing the thermostat with
up to two lines of information, you make it easy
for your customers to contact you in the future. Ask your sales representative for more details.
On-Site Reference ToolsYou will receive instant fi eld access to product replacement information including wiring diagrams, sell sheets, and installation/operating
instructions for thermostats, gas valves, and HVAC controls. Download the FREE WRMobile
application for your Android™, iPhone® or BlackBerry® device. Download this application at
White-Rodgers.com
PLACE YOUR INFORMATION &LOGO HERE
PLACE YOUR INFORMATION &LOGO HEREPLACE YOUR
INFORMATION &
LOGO HERE
Customized LiteratureContractors, you can now create professional literature to provide your customers. . Visit our website at White-Rodgers.com for value added
marketing tools. Select Contractor Information then select Product Literature to create personalized and professional product literature.
MOBILE
Spring Buyers Guide: The Spring Buyers Guide demonstrates my ability to create multiple pages for distributors based on their requirements. Other considerations include product seasonality and sales trends; I was able to identify sales trends through a 5 year sales analysis. It also demonstrates my ability to write body copy providing a consistent and targeted message using an informative tone. All creative was developed using Adobe Photoshop and InDesign.
Contractor Solutions Magazine Ad: The Contractor Solutions magazine advertisement demonstrates my ability to create a full page targeted magazine ad that focuses on the top unique selling points. It also demonstrates my ability to collaborate
with the District Sales Managers to ensure the message was appropriate for all regions of Canada.
David PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid Partridge
Counter Matts (2012): These counter matts demonstrate my ability to design and create branded marketing collateral. They also prove my ability to accurately identify technical specifi cations. Through primary and secondary research I was able to create accurate schematics for counter sales reps to use as reference.
These counter matts also prove my profi ciency in Adobe InSuite and my ability to create material ready to go to press. They demonstrate my ability to identify image quality, resolution and my ability
to adhere to corporate colour regulations.
Over the course of this project I was required to collaborate with My Director, Emerson’s Marketing Director, Technical Engineers and our inhouse Technical Specialist. Completion of this project proves my ability to work in a team environment on an international level.
Counter Matts (2012): matts demonstrate my ability to design and create branded marketing collateral. They also prove my ability to accurately identify technical specifi cations. Through primary and secondary research I was able to create accurate schematics for counter sales reps to use as reference.
These counter matts also prove my profi ciency in Adobe InSuite and my ability to create material ready to go to press. They demonstrate my ability to identify image quality, resolution and my ability
to adhere to corporate colour regulations.
Over the course of this project I was required to collaborate with My Director, Emerson’s Marketing Director, Technical Engineers and our inhouse Technical Specialist. Completion of this project proves my ability to work in a team environment on an international level.
THERMOSTATS - QUICK REFERENCE GUIDEVisit white-rodgers-onlinetraining.com or Download the Mobile App
CUSTOMER SERVICE1-800-305-6953
Monday-Friday 8:30am to 6:00pm EST
THE WHITE-RODGERS EZ BLUE™ FAMILY
Visit white-rodgers-onlinetraining.com or Download the Mobile App
CUSTOMER SERVICE1-800-305-6953Monday-Friday 8:30am to 6:00pm EST
www.white-rodgers.comwww.emersonclimate.com
THE WHITE-RODGERS EZ BLUE™ FAMILY
Reliable Connection - Quick & Easy Set-upReduce Hot and Cold SpotsControls Humidifi cation and Dehumidifi cationDual Fuel Capable - Using Built-In Logic
Program or Wireless Outdoor Remote SensorApplicationsUniversal Heat Pump4 Heat / 2 Cool
Multi-Stage2 Heat / 2 Cool
EMERSON BLUE™WIRELESSEASY INSTALL
EMERSON BLUE™EASY INSTALLTHERMOSTATEMERSON BLUE™EASY READERTHERMOSTAT
EMERSON BLUE™EASY SETTHERMOSTAT
Wireless Thermostat System1F98EZ-1621Wireless sensor(Available Separately)F145RF-1600
Benefi ts
4 Wire Thermostat System1F98EZ-1421Large Font Thermostat System1F95EZ-0671
Single Stage1F86EZ-0251Heat Pump1F89EZ-0251
Benefi ts
Benefi ts
Benefi ts
Quick & Easy Set-up - Wiring and Confi gure
is Done at the Control Mounted Near the furnaceLarge 12” Touchscreen DisplayControls Humidifi cation and Dehumidifi cation
ApplicationsUniversal Heat Pump4 Heat /2 Cool
Multi-Stage2 Heat / 2 Cool
Easy to See - Large Screen, Large NumbersEasy to Use - Simple One-Button, One-Function OperationSaves Money, Saves Time - Duel Fuel Logic (No Sensor Required)
ApplicationsUniversal Single Stage / Multi-Stage / Heat PumpUp to 4 Heat / 2 Cool
Ships in Non-Programmable Mode(7 Day Programming Available)
The Perfect Temperature with Just One TouchNon-Programmable with 3 Temperature
Presets & Exclusive Sleep Timer:
ApplicationsSingle Stage / Heat Pump
TRUCK STOCK PROGRAM - QUICK REFERENCE GUIDE
Visit white-rodgers-onlinetraining.com or Download the Mobile App
CUSTOMER SERVICE1-800-305-6953Monday-Friday 8:30am to 6:00pm EST
RECOMMEND THESE HOT WHITE-RODGERS PRODUCTS
THERMOSTATS
FURNACE MODULES
50M56U-843 White-Rodgers Universal Single Stage HSI Integrated Furnace Control Kit (Replaces SP200U
50D50-842 White-Rodgers Direct Spark Ignition Module (Replaces S87 Series)
50D50-843 White-Rodgers Intermittent Spark Pilot Module (Replaces S8610U Series)
50E47-843 White-Rodgers Non-Integrated Silicon Carbide Ignition Module
50T95-743 White-Rodgers Replacement Goodman Integrated Furnace Module (Replaces B1809913)
1F98EZ-1621 Emerson Blue™ Wireless Easy Install Thermostat - Universal
1F95EZ-0671 Emerson Blue™ Easy Reader Thermostat - Universal
1F95-0680 Emerson Blue™ Commercial Thermostat - Universal - Economizer - Damper Control Output
1F95-1291 Emerson Big Blue™ Touchscreen Humidity Control Thermostat - Universal
1F95-1277 Emerson Big Blue™ Touchscreen Thermostat - Universal - SS, MS and HP
1F80-0224Blue 2” Display, Single Stage (1H/1C) 24 Hour Programmable Digital Thermostat, Backlit Display, 24 Volts Or Millivolt, System
Switch-Heat, Off, Cool, Fan Switch-Auto, On, Profile-Horizontal
1F80-0261Blue 2” Display, Single Stage (1H/1C) 5+1+1 Day Programmable Digital Thermostat, Backlit Display, 24 Volts Or Millivolt, Sys-
tem Switch-Heat, Off, Cool, Fan Switch-Auto, On, Profile-Horizontal
1F95-1277
1F95-1291
1F95EZ-0671
50M56U-843
50T35-743
50D50-84250E47-843
5522ETNEW - Rescue EcoTechTM High Efficient Direct Drive Blower Motor 1/3 to 1/5 HP
5532ETNEW - Rescue EcoTechTM High Efficient Direct Drive Blower Motor 1/2 to 1/4 HP
5542ETNEW - Rescue EcoTechTM High Efficient Direct Drive Blower Motor 3/4 to 1/3 HP
5552ETNEW - Rescue EcoTechTM High Efficient Direct Drive Blower Motor 1 to 1/2 HP
RESCUE ECOTECH™ MOTORS
ACM1000M-108
ACM1000M-108 Emerson 16” x 20” Media Air Cleaner with MERV 8 Filter - 1000 CFM
ACM1400M-108 Emerson 16” x 25” Media Air Cleaner with MERV 8 Filter - 1400 CFM
ACM1600M-108 Emerson 20” x 20” Media Air Cleaner with MERV 8 Filter - 1600 CFM
ACM2000M-108 Emerson 20” x 25” Media Air Cleaner with MERV 8 Filter - 2000 CFM
HFT2100Humidifier Flow Thru, Humidifies 2100 Sq. Ft. Minimum
HFT2700Humidifier Flow Thru, Humidifies 2700 Sq. Ft. Minimum
HFTKITHumidifier Installation Kit
HSP2000Humidifier Steam Powered, 120V, Humidifies 1400 Sq. Ft. Minimum with Flushing Timer and Filter
HSP2600Humidifier Steam Powered, 240V, Humidifies 1850 Sq. Ft. Minimum with Flushing Timer and Filter
INDOOR AIR QUALITY
1F98EZ-1621
96-TD083SWhite-Rodgers 3/8” Liquid Line Drier
96-TD163SWhite-Rodgers 3/8” Liquid Line Drier
96-TBF083SWhite-Rodgers 3/8” Bi-Directional Heat Pump Drier
96-TBF163SWhite-Rodgers 3/8” Bi-Directional Heat Pump Drier
96-TS166SWhite-Rodgers 3/4” Suction Line Drier
96-TS167SWhite-Rodgers 7/8” Suction Line Drier
96-TBF083S96-TD083S
96-TS166S
DRIERS
90-T40F390-244
90-290Q90-370
90-T40F3White-Rodgers Universal 40VA 60Hz Transformer - 120/208/240V Pn - 24V Sec Foot Mount
90-244White-Rodgers 30 Amp / 24V 2 Pole Contactor - Type 122
90-245White-Rodgers 30 Amp / 120V 2 Pole Contactor - Type 122
90-290QWhite-Rodgers 24V SPNO Fan Relay - Type 04
90-293QWhite-Rodgers 24V SPDT Fan Relay - Type 84
90-340White-Rodgers 24V 2 Pole DPDT Contactor - Type 91
90-370White-Rodgers 24V SPDT Fan Relay - Type 184
90-380White-Rodgers 24V SPNO/SPNC Fan Relay - Type 184
CONTACTORS/RELAYS
21D64-2
21D64-2 White-Rodgers Universal 120V Nitride Ignitor Kit - Replaces Over 140 Silicon Carbide Ignitors
21M51U-843NEW-Universal Two Stage Hot Surface Ignition Control, 3 Speed (PSC) Circulator Furnace Control Kit. Replaces WR 50M51-
242 and all 50M61-xxx’s Two-Stage H.S.I. Systems with 80v or 120v Ignitors
21V51U-843NEW-Universal Two Stage Hot Surface Ignition Variable Speed (ECM) Circulator Furnace Control Replacement Kit. Replaces
All WR 50V51-xxx’s and 50V61-xxx’s Two-Stage H.S.I. Systems with 80v or 120v Ignitors.
UNIVERSAL IGNITORS
Scan with yoursmartphone to download the app.
UNIVERSAL GAS VALVES - QUICK REFERENCE GUIDE
Visit white-rodgers-onlinetraining.com or Download the Mobile App
CUSTOMER SERVICE
1-800-305-6953
Monday-Friday 8:30am to 6:00pm EST
IDENTIFYING GAS VALVES
SYSTEM DESIGNATION
SystemFunction
#
Standing PilotFast Opening
C03
Standing Pilot (Nat)Step Opening
C04
Standing PilotStep Opening
C12
Standing PilotSlow opening
C53
Direct Spark Ignition Slow openingC74
Cycle PilotFast Opening
C84
Cycle PilotSlow opening
C94
Direct Spark Ignition 2 Stage RelayD13
Intermittent IgnitionFast Opening
G22
Intermittent IgnitionSlow opening
G24
Intermittent Ignition2 Stage Fast Opening
G54
Intermittent Ignition2 Stage Slow Opening
G55
DSI/Proven PilotFast Opening
H32
DSI/Proven PilotSlow opening
H33
DSI/Proven Pilot2 Stage Fast Opening
H64
HSI/DSIFast Opening
J22
HSI/DSISlow opening
J24
HSI/DSI2 Stage Fast Opening
J54
HSI/DSI2 Stage Slow Opening
J55
36 J54 U -4xx
VOLTAGE DESIGNATION
Letter Voltage
No Letter 24VAC
A120VAC
U750mV
PIPE SIZE
-1xx1/2 x 3/8
-2xx1/2 x 1/2
-3xx1/2 x 3/4
-4xx3/4 x 3/4
Combination Gas
Manifold Valves
24Vac
L.P.
Nat.
L.P.
Nat.
36H32-423
36H33-423
All reducer Bushings and conversion
kits are included
All reducer Bushings and conversion
kits are included
Slow Opening
Fast Opening
Single Stage HSI / DSI / Intermittent Pilot / Proven Pilot
Cycle Pilot Ignition 24Vac
L.P.
Nat.
L.P.
Nat.
36C84-926
36C84-912
All reducer Bushings and conversion
kits are included
All reducer Bushings and conversion
kits are included
Slow Opening
Fast Opening
Two Stage HSI / DSI 24Vac
L.P.
Nat.
L.P.
Nat.
36J54-214
36J55-214
All reducer Bushings and conversion
kits are included
All reducer Bushings and conversion
kits are included
Slow Opening
Fast Opening
Single Stage & Two Stage DSISingle
Stage
All reducer Bushings and
conversion kits are included
Nat.
36C74-913
Step Opening
L.P.
Nat.
36H32-423
Fast Opening
Two
Stage
All reducer Bushings and
conversion kits are included
L.P.
Nat.
L.P.
Nat.
36H64-463
All reducer bushings and conversion
kits are included
Bimetal
Relay
David PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid Partridge
Home Service Solutions
Advanced Control
Deluxe Comfort
Essential1F95-1277 Touchscreen
1F80-0471
•5+1+1Dayprogramming,5
+2
or0dayoption
•4”backlitLCDscreenwith
improvedcontrastforeasier
reading•Heat/Coolfu
nctions
•ExclusiveCoolSavings™fea
ture
thatsavesenergyduringpea
k
A/Cdemandperiods
•Containsallofthefeatures
and
benefitsincludedinmodel1F80-
0471•Large12-squ
are-inchdigital
Touchscreendisplaywith10
second
backlight
•Dualfuelwithoutdoortem
perature
sensor•High&Lowa
djustabletemperature
limits•Keypadlocko
ut-fullorpartial
•Multiplefilterchangeindica
tors
•Containsallofthefeatures
and
benefitsincludedinmodels1
F95-
1277&1F80-0471
•Enhancedhumidification&
dehumidificationcontrol
•Automaticdaylightsavings
option
•I.A.QManagementsystem
•Flow-Throughhumidifierwa
ter
savingfeature-Saveupto5
0%on
waterconsumption
1F95-1291 Adv. Touchscreen
Enhanced EZ Set
1F95EZ-0671 Easy Reader 1F86EZ-0251 Easy Set
•EasyPre-setbuttons
•Largebright6-square-inch
digital
displayforeasyviewing
•Heatandcoolfunctions
•2+yearbatterylife
•Easytouse,1-touchbutton
programmingforsetbackon
demand,justlikeyourcarr
adio
•Heatandcoolfunctions
•2+yearbatterylife
Indoor Environment Control
Direct Energy offers programmable, non-programmable & a premium
touchscreen that leads the industry in innovative thermostat function
and design. A programmable thermostat can reduce your energy bills
by as much as 33%.
How clean is the air you breath? Many homes are plagued by
airborne contaminates which often have harmful side effects to your
health. Our air cleaners and filters will help you breath easier and
economically reduce airborne allergens; they remove bacteria and
particles that carry viruses, pollen, mold spores, fine dust and pet
dander.
•Easy-accessservicedoor
•Slide-in,slide-outreplacem
ent
•Noelectricityrequired
•Keepsheatingandcooling
equipmentclean
•StandardMERV8Filterinc
luded,whichisupto
20timesmoreefficientatca
pturingallergensthan
fiberglassfilters
•OptionalMERV11Filtersar
eupto30timesmore
efficient
Indoor Air Quality
AMC Series 5” Media Air Cleaners
ACE Series 5” Electronic Air Cleaners
•5Yearunconditionalwarran
ty
•Easy-accessservicedoor
•Nofilterstoreplace-Redu
celandfill
•Easymaintenanceonceam
onth-Simply
washandslidebackin
•Provideslowresistanceto
airflow
•Willnotcorrode,deteriorate
oroxidize
* Leading Technology maintains your room temperature to within +/- 1•
Solutions
Essential Home Services
Advanced Control
Deluxe Comfort
Essential
1F95-1277 Touchscreen
1F80-0471•5+1+1Dayprogramming,5+2or0dayoption•4”backlitLCDscreenwithimprovedcontrastforeasierreading•Heat/Coolfunctions•ExclusiveCoolSavings™featurethatsavesenergyduringpeakA/Cdemandperiods
•Containsallofthefeaturesandbenefitsincludedinmodel1F80-0471•Large12-square-inchdigitalTouchscreendisplaywith10secondbacklight•Dualfuelwithoutdoortemperaturesensor•High&Lowadjustabletemperaturelimits•Keypadlockout-fullorpartial•Multiplefilterchangeindicators
•Containsallofthefeaturesandbenefitsincludedinmodels1F95-1277&1F80-0471•Enhancedhumidification&dehumidificationcontrol•Automaticdaylightsavingsoption•I.A.QManagementsystem•Flow-Throughhumidifierwatersavingfeature-Saveupto50%onwaterconsumption
1F95-1291 Adv. Touchscreen
Enhanced EZ Set
1F95EZ-0671 Easy Reader 1F86EZ-0251 Easy Set•EasyPre-setbuttons•Largebright6-square-inchdigitaldisplayforeasyviewing•Heatandcoolfunctions•2+yearbatterylife
•Easytouse,1-touchbuttonprogrammingforsetbackondemand,justlikeyourcarradio•Heatandcoolfunctions•2+yearbatterylife
Indoor Environment Control Direct Energy offers programmable, non-programmable & a premium touchscreen that leads the industry in innovative thermostat function and design. A programmable thermostat can reduce your energy bills by as much as 33%.
How clean is the air you breath? Many homes are plagued by airborne contaminates which often have harmful side effects to your health. Our air cleaners and filters will help you breath easier and economically reduce airborne allergens; they remove bacteria and particles that carry viruses, pollen, mold spores, fine dust and pet dander.
•Easy-accessservicedoor•Slide-in,slide-outreplacement•Noelectricityrequired•Keepsheatingandcoolingequipmentclean•StandardMERV8Filterincluded,whichisupto20timesmoreefficientatcapturingallergensthanfiberglassfilters•OptionalMERV11Filtersareupto30timesmoreefficient
Indoor Air Quality
ACM Series 5” Media Air Cleaners
ACE Series 5” Electrostatic Air Cleaners•5Yearunconditionalwarranty•Easy-accessservicedoor•Nofilterstoreplace-Reducelandfill•Easymaintenanceonceamonth-Simplywashandslidebackin•Provideslowresistancetoairflow•Willnotcorrode,deteriorateoroxidize
* Leading Technology maintains your room temperature to within +/- 1•
Home Comfort Solutions
Advanced Control
Deluxe Comfort
Essential
1F95-1277 Touchscreen
1F80-0471•5+1+1Dayprogramming,5+2
or0dayoption•4”backlitLCDscreenwith
improvedcontrastforeasier
reading•Heat/Coolfunctions
•ExclusiveCoolSavings™feature
thatsavesenergyduringpeak
A/Cdemandperiods
•Containsallofthefeaturesand
benefitsincludedinmodel1F80-
0471•Large12-square-inchdigital
Touchscreendisplaywith10second
backlight•Dualfuelwithoutdoortemperat
ure
sensor•High&Lowadjustabletemperat
ure
limits•Keypadlockout-fullorpartial
•Multiplefilterchangeindicators
•Containsallofthefeaturesand
benefitsincludedinmodels1F95-
1277&1F80-0471
•Enhancedhumidification&
dehumidificationcontrol
•Automaticdaylightsavingsoption
•I.A.QManagementsystem
•Flow-Throughhumidifierwater
savingfeature-Saveupto50%on
waterconsumption
1F95-1291 Adv. Touchscreen
Enhanced EZ Set
1F95EZ-0671 Easy Reader 1F86EZ-0251 Easy Set
•EasyPre-setbuttons
•Largebright6-square-inchdigital
displayforeasyviewing
•Heatandcoolfunctions
•2+yearbatterylife
•Easytouse,1-touchbutton
programmingforsetbackon
demand,justlikeyourcarradio
•Heatandcoolfunctions
•2+yearbatterylife
Indoor Environment Control Direct Energy offers programmable, non-programmable & a premium
touchscreen that leads the industry in innovative thermostat function
and design. A programmable thermostat can reduce your energy bills
by as much as 33%.
How clean is the air you breath? Many homes are plagued by
airborne contaminates which often have harmful side effects to your
health. Our air cleaners and filters will help you breath easier and
economically reduce airborne allergens; they remove bacteria and
particles that carry viruses, pollen, mold spores, fine dust and pet
dander.
•Easy-accessservicedoor
•Slide-in,slide-outreplacement
•Noelectricityrequired
•Keepsheatingandcoolingequipmentclean
•StandardMERV8Filterincluded,whichisupto
20timesmoreefficientatcapturingallergensthan
fiberglassfilters•OptionalMERV11Filtersareup
to30timesmore
efficient
Indoor Air Quality
AMC Series 5” Media Air Cleaners
AMC Series 5” Electronic Air Cleaners
•5Yearunconditionalwarranty
•Easy-accessservicedoor
•Nofilterstoreplace-Reducelandfill
•Easymaintenanceonceamonth-Simply
washandslidebackin
•Provideslowresistancetoairflow
•Willnotcorrode,deteriorateoroxidize
* Leading Technology maintains your room temperature to within +/- 1•
Home Comfort Solutions
Proof
Waterm
ark
Proof
Waterm
ark
Home Comfort Solutions
Advanced Control
Deluxe Comfort
Essential
1F95-1277 Touchscreen
1F80-0471•5+1+1Dayprogramming,
5+2
or0dayoption
•4”backlitLCDscreenwith
improvedcontrastforeasier
reading•Heat/Coolfunctions
•ExclusiveCoolSavings™feature
thatsavesenergyduringpeak
A/Cdemandperiods
•Containsallofthefeaturesand
benefitsincludedinmodel1F80-
0471•Large12-square-inchdigit
al
Touchscreendisplaywith10second
backlight•Dualfuelwithoutdoortem
perature
sensor•High&Lowadjustabletem
perature
limits•Keypadlockout-fullorpa
rtial
•Multiplefilterchangeindicators
•Containsallofthefeaturesand
benefitsincludedinmodels1F95-
1277&1F80-0471
•Enhancedhumidification&
dehumidificationcontrol
•Automaticdaylightsavingsoption
•I.A.QManagementsystem
•Flow-Throughhumidifierwater
savingfeature-Saveupto50%on
waterconsumption
1F95-1291 Adv. Touchscreen
Enhanced EZ Set
1F95EZ-0671 Easy Reader 1F86EZ-0251 Easy Set
•EasyPre-setbuttons
•Largebright6-square-inchdigital
displayforeasyviewing
•Heatandcoolfunctions
•2+yearbatterylife
•Easytouse,1-touchbutton
programmingforsetbackon
demand,justlikeyourcarradio
•Heatandcoolfunctions
•2+yearbatterylife
Indoor Environment Control Direct Energy offers programmable, non-programmable & a premium
touchscreen that leads the industry in innovative thermostat function
and design. A programmable thermostat can reduce your energy bills
by as much as 33%.
How clean is the air you breath? Many homes are plagued by
airborne contaminates which often have harmful side effects to your
health. Our air cleaners and filters will help you breath easier and
economically reduce airborne allergens; they remove bacteria and
particles that carry viruses, pollen, mold spores, fine dust and pet
dander.
•Easy-accessservicedoor
•Slide-in,slide-outreplacement
•Noelectricityrequired
•Keepsheatingandcoolingequipmentclean
•StandardMERV8Filterincluded,whichisupto
20timesmoreefficientatcapturingallergensthan
fiberglassfilters
•OptionalMERV11Filtersareupto30timesmore
efficient
Indoor Air Quality
AMC Series 5” Media Air Cleaners
AMC Series 5” Electronic Air Cleaners
•5Yearunconditionalwarranty
•Easy-accessservicedoor
•Nofilterstoreplace-Reducelandfill
•Easymaintenanceonceamonth-Simply
washandslidebackin
•Provideslowresistancetoairflow
•Willnotcorrode,deteriorateoroxidize
Waterm
ark
* Leading Technology maintains your room temperature to within +/- 1•
Waterm
ark
Home Comfort Solutions
Home Service Solutions
Advanced Control
Deluxe Comfort
Essential
1F95-1277 Touchscreen
1F80-0471•5+1+1Dayprogramming,5+2or0dayoption•4”backlitLCDscreenwithimprovedcontrastforeasierreading•Heat/Coolfunctions•ExclusiveCoolSavings™featurethatsavesenergyduringpeakA/Cdemandperiods
•Containsallofthefeaturesandbenefitsincludedinmodel1F80-0471•Large12-square-inchdigitalTouchscreendisplaywith10secondbacklight•Dualfuelwithoutdoortemperaturesensor•High&Lowadjustabletemperaturelimits•Keypadlockout-fullorpartial•Multiplefilterchangeindicators
•Containsallofthefeaturesandbenefitsincludedinmodels1F95-1277&1F80-0471•Enhancedhumidification&dehumidificationcontrol•Automaticdaylightsavingsoption•I.A.QManagementsystem•Flow-Throughhumidifierwatersavingfeature-Saveupto50%onwaterconsumption
1F95-1291 Adv. Touchscreen
Enhanced EZ Set
1F95EZ-0671 Easy Reader 1F86EZ-0251 Easy Set•EasyPre-setbuttons•Largebright6-square-inchdigitaldisplayforeasyviewing•Heatandcoolfunctions•2+yearbatterylife
•Easytouse,1-touchbuttonprogrammingforsetbackondemand,justlikeyourcarradio•Heatandcoolfunctions•2+yearbatterylife
Indoor Environment Control Direct Energy offers programmable, non-programmable & a premium touchscreen that leads the industry in innovative thermostat function and design. A programmable thermostat can reduce your energy bills by as much as 33%.
How clean is the air you breath? Many homes are plagued by airborne contaminates which often have harmful side effects to your health. Our air cleaners and filters will help you breath easier and economically reduce airborne allergens; they remove bacteria and particles that carry viruses, pollen, mold spores, fine dust and pet dander.
•Easy-accessservicedoor•Slide-in,slide-outreplacement•Noelectricityrequired•Keepsheatingandcoolingequipmentclean•StandardMERV8Filterincluded,whichisupto20timesmoreefficientatcapturingallergensthanfiberglassfilters•OptionalMERV11Filtersareupto30timesmoreefficient
Indoor Air Quality
AMC Series 5” Media Air Cleaners
AMC Series 5” Electronic Air Cleaners•5Yearunconditionalwarranty•Easy-accessservicedoor•Nofilterstoreplace-Reducelandfill•Easymaintenanceonceamonth-Simplywashandslidebackin•Provideslowresistancetoairflow•Willnotcorrode,deteriorateoroxidize
* Leading Technology maintains your room temperature to within +/- 1•
Solutions
Z Fold Distributor Brochure: This Z Fold Brochure proves my ability to design and build brochures in Adobe InSuite. It also demonstrates my ability to write copy/technical copy and create
good eye-fl ow. It show’s my ability to adhere to corporate approved colours, address client concerns identifi ed in meetings and prepare sample brochures/meeting leave behinds as requested. This also demonstrates my ability to Canadianize product images using Photoshop and to create material ready to go to press.
Over the course of this project I was required to collaborate with My Director and the White-Rodgers sales force. I also had to obtain feedback from client meetings and conference calls to ensure the appropriate amount of buy-in would be achieved.
David PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid Partridge
Interactive Marketing Plan: This Interactive Marketing Plan demonstrates my ability to offer consultation based on the clients marketing, advertising and promotion objectives. Through quantitative research I was able to identify a target audience within a specifi ed category using cross-tabulated data. I was then able to provide and execute the interactive marketing strategies required to achieve the clients objectives. Interactive strategy execution maintained a consistent image and promotional message to create brand awareness, generate a need for the brand and increase brand sales.
This plan also demonstrates my ability to accurately identify the Gross cost for a 12 month web site campaign, the Cost per Impression and the Cost per Response using Microsoft Excel.
Client Web site Development: This web site demonstrates my ability to develop a functional web site using Adobe DreamWeaver. It also demonstrates my ability to design a layout that has good eye fl ow, rich media placement and inbound/outbound links for proper SEO.
This web site also provides a consistent and targeted message using an informative tone and an emotional appeal, which demonstrates my ability to write body copy. All creative including the company logo was developed using Adobe Photoshop and Illustrator.
Marketing Plan demonstrates my ability to offer consultation based on the clients marketing, advertising and promotion objectives. Through quantitative research I was able to identify a target audience within a specifi ed category using cross-tabulated data. I was then able to provide and execute the interactive marketing strategies required to achieve the clients objectives. Interactive strategy execution maintained a consistent image and promotional message to create brand awareness, generate a need for the brand and increase brand sales.
This plan also demonstrates my ability to accurately identify the Gross cost for a 12 month web site campaign, the Cost per Impression and the Cost per Response using Microsoft Excel.
Client Web site Development: This web site demonstrates my ability to develop a functional web site using Adobe DreamWeaver. It also demonstrates my ability to design a layout that has good eye fl ow, rich media placement and
This web site also provides a consistent and targeted message using an informative tone and an emotional appeal, which demonstrates my ability to write body copy. All creative including the company logo was developed using Adobe Photoshop and Illustrator.
David PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid Partridge
Merged Direct Marketing/Relationship letter: This document demonstrates my understanding of key Microsoft offi ce business
applications; by merging the selected databases with a word document the Direct Mail campaign was ready for print and could be easily modifi ed.
This document also demonstrates my understanding of direct marketing through the key elements that were included in the letter. The letter was targeted, contained a promotional offer, had a call to action and was measurable.
Letter of Reference: This letter of reference from the Vice-President of Signature Printing Inc. demonstrates my personality and work ethic. It also demonstrates my experience developing a marketing strategy, conducting primary/secondary market research and providing client consultation in a B2B environment.
document the Direct Mail campaign was ready for print and could be easily modifi ed.
This document also demonstrates my understanding of direct marketing through the key elements that were included in the letter. The letter was targeted, contained a promotional offer, had a call to action and was measurable.
Letter of Reference:
Signature Printing Inc. demonstrates my personality and work ethic. It also demonstrates my experience developing a marketing strategy, conducting primary/secondary market research and providing client consultation in a B2B environment.
David PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid Partridge
Sheridan College, Advanced Business Administration - Marketing Diploma: This Advanced Diploma demonstrates academic success in a 3 year Business Administration - Marketing Program. Relevant courses integrated through this program included Business Law, Business Strategy 1 & 2, Customer Relationship Management, Research Management, Statistical Analysis,
Marketing 1 & 2, International Marketing, Global Marketing, Marketing Management 1 & 2, Finance, Finance Management, Managing the Sales Force and Human Resource Management. Some other courses relevant to segmenting a defi ned target market included Psychology, Social Science and Culture.
Sheridan College, Advertising Diploma with Honours: This Diploma with Honours demonstrates academic success in a 2 year Advertising Program.
Relevant courses integrated through this program included Advertising Planning/Prep 1 - 4, Layout & Copy Writing 1 - 4, Integrated Mktg. Com. 1 & 2, Media Fundamentals 1 & 2, Media Buy & Analysis 1 & 2 and Interactive
Marketing.
Relevant software learned throughout this program included the Adobe InSuite collection, CombNavigatore, A/C Nielsen, IMS Print & Media Mix, ComScore, Google
Analytics and other various Mac OS programs.
David PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid Partridge
Best Strategy Award: This award demonstrates the success of my corporate strategy, marketing strategy, integrated marketing
plan, annual budget allocation, human resource management, product development and other marketing management skill-sets required to
win the Business Strategy Game. Our company effectively secured market leadership and maintained that position
against all other teams in Sheridan College’s School of Business.
Distinguished Participant Award:This award acknowledges our group’s
participation in the Best Strategy Invitational; an annual event that only select teams from Colleges and Universities across north America are invited to participate in. Competing in this competition was a very sobering experience; I expected to win. The fact is that the level of skilled competition was exceptional. By anticipating our competitive analysis the fi rst place team was able to determine stratagems that counteracted our competitive strategies each year, we came in sixth.
Best Strategy Award: This award demonstrates the success of my corporate strategy, marketing strategy, integrated marketing
plan, annual budget allocation, human
development and other marketing management skill-sets required to
win the Business Strategy Game. Our company effectively secured market leadership and maintained that position
against all other teams in Sheridan College’s School of Business.
Distinguished Participant Award:This award acknowledges our group’s
participation in the Best Strategy Invitational; an annual event that only select teams from Colleges and Universities across north America are invited to participate in. Competing in this competition was a very sobering experience; I expected to win. The fact is that the level of skilled competition was exceptional. By anticipating our competitive analysis the fi rst place team was able to determine stratagems that counteracted our competitive strategies each year, we came in sixth.
2006
David PartridgeSheridan College
David PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid Partridge
Purina One, Magazine Ad: This Ad demonstrates my ability to identify life events of the target audience by reminding the target about the times they gave their own cat unhealthy
food. The creative was chosen to remind the target just how picky their cat can be. The body copy reinforces the creative by speaking through the voice of the cat; specifi c benefi ts are tied back to Purina One while using an emotional appeal. This ad also includes a call to action.
MS, Magazine Ad: This ad demonstrates my ability to design a direct response magazine ad using Adobe Photoshop and InDesign. The layout draws the readers eye fl ow through the elements of the ad. The body copy ties into the creative by speaking through the woman’s voice and demonstrates the USP, includes an offer, has a call-to-action and provides a response device that is unique and measurable. Canon, Newspaper Ad: This Ad demonstrates my ability to accurately convert a specifi ed amount of agate lines and columns into unit measurements
while taking into account publication gutter widths. This ad also demonstrates my ability to identify psychographic characteristics of the target audience through secondary research of qualitative and quantitative data.
ability to identify life events of the target audience by reminding the target about the times they gave their own cat unhealthy
food. The creative was chosen to remind the target just how picky their cat can be. The body copy reinforces the creative by speaking through the voice of the cat; specifi c benefi ts are tied back to Purina One while using an emotional appeal. This ad also includes a call to action.
MS, Magazine Ad:demonstrates my ability to design a direct response magazine ad using Adobe Photoshop and InDesign. The layout draws the readers eye fl ow through the elements of the ad. The body copy ties into the creative by speaking through the woman’s voice and demonstrates the USP, includes an offer, has a call-to-action and provides a response device that is unique and measurable.
Canon, Newspaper Ad: Ad demonstrates my ability to accurately convert a specifi ed amount of agate lines and columns into unit measurements
while taking into account publication gutter widths. This ad also demonstrates my ability to identify psychographic characteristics of the target audience through secondary research of qualitative and quantitative data.
David PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid Partridge
Sales Promotion Analysis: This document demonstrates my ability to accurately identify competitive sales promotion tactics, sales
promotion objectives and the intended target of each sales promotion. This document also demonstrates my ability to critique the execution of sales promotions and offer recommendations that will satisfy determined objectives with improved results.
Case Analysis: This document demonstrates my ability to accurately identify the problem a company
needs to resolve. It also demonstrates my ability to prepare a S.W.O.T analysis and analyze the
pros, cons, and profi tability of alternative market segments. A
fi nancial analysis was prepared for each market segment which
included annual fi xed costs, sale price, variable costs, contribution
margin, a break even analysis and potential profi t.
David PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid Partridge
Share of Voice (SOV): This SOV report demonstrates my ability to accurately use A/C Nielsen to determine and analyze the Category’s Total Advertising Spending, Advertising Spend by Media and
Advertising Spend by Brand. Through the accurate analysis of a SOV I’m able to determine the current and previous advertising dollars spent by a brands competition; also, I’m able to gain insight into past and present media strategies used by a brand’s competition.
SOV Charts: These Category Total Advertising Spending, Advertising Spend by Media and Advertising Spend by Brand charts demonstrate my profi ciency using Microsoft Excel. They also demonstrate my ability to take raw data from A/C Nielsen and produce data-sets that are relevant to competitive analysis and future brand advertising strategies.
Media Brief for Gillette M3 Power: This media brief demonstrates my ability to determine a target market. Through the analysis of Print Measurement Bureaux (PMB) data, I was able to accurately identify target demographic, psychographic and geographic market segments for Gillette M3 Power. This media brief also demonstrates my ability to identify seasonal priorities. Through primary and secondary research our group was able to
identify the seasonality trends of the product category which determined the planned spend percentage per month. Other abilities demonstrated through this media
brief include the analysis of a SOV and identifying creative requirements. Through the analysis of a SOV I was able to identify the top competitors including advertising budgets
and media allocation. Our group was also able to identify current media used by Gillette M3 Power using the SOV for
creative requirements; secondary research was also used to identify the products positioning strategy, tone and appeal techniques.
David PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid PartridgeDavid Partridge
Media Pre-Buy PowerPoint: This Media Pre-Buy PowerPoint demonstrates my ability to design and create a branded presentation using the effects, animations and design elements of Microsoft PowerPoint. It also demonstrates my ability to accurately identify the target audience; through an analysis of Print Measurement Bureau (PMB) data I was able to determine consumer demographic,
geographic, psychographic and life events/habits.
This Media Pre-Buy PowerPoint also demonstrates my ability to accurately identify the Gross and Net print budget, publication print criteria, accurately select publications based on the target audiences’ media usage and accurately cost out the media campaign under budget and within specifi ed Net parameters while achieving desired GRPs.