Portfolio of Celeste LaFollette

8/10/2019 Portfolio of Celeste LaFollette

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Type 4Design

A Portfolio of

Design Work by

Celeste

LaFollette

Type 4

Design


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Description

Programs

Date

Course

Instructor

Objectives

Process

Type 4

Design

Celeste LaFollette

123 Design St.Peoria, AZ [email protected]

Contact

Type 4

Design


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Contents1. Brochure2. Business Card3. Letterhead4. Logos5. Web Page6. Flyer

7. Event Ad

8. Image editing9. Montage

Table of


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Description

Programs

Date

Course

Instructor

Objectives

Process

Brochure

This is a double-sided, offset-style brochure to advertise forPizzeria Biancos restaurant.Adobe Illustrator, Adobe Photoshop, and Adobe InDesign

12.6.2014

Communications 130

Emily Kunz

To advertise the message that Pizzeria Biancos offers fresh,authentic, unique, and delicious artisan pizza.First, I created the logo in Adobe Illustrator. I traced animage of a pizza pan using the pen tool. Next, I found 4

images on the website for Pizzeria Bianco and through asearch of google images. Then I got a few pieces of paperand did some paper mock-ups. I sketched out potentiallayouts and practiced folding them in duplex, trifold, andoffset. I then went to Adobe InDesign to create my rst

brochure draft. For my clipped image I used a photo ofBianco making pizza and wrapped the text about himaround his image. I did this in Photoshop using the quickselection tool and Rene Edge. I tried to create unity by

repeating the brick on the inside of the brochure along thetop border. I also repeated the logo shape of the pizza pan,but in a different color. I aligned everything using theruler guides.


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Monday 11am to 9pmTuesday to Saturday 11am to 10pm

623 E Adams St.Phoenix, AZ 85004

602.258.8300

Great pizza, like anything else, is all about balance. Its that

simple.

Chris Bianco

Artisan

Pizza

About the Chef

Originally from New York, Chris Bianco beganworking at a local pizzeria at age 13. He moved

to Phoenix on a whim and started Pizzeria

Bianco inside the back corner of a

neighborhood grocery storein 1988. Biancos pizza was

popular and he realized

he could make pizza

for a living. In 1996, the

restaurant moved tohistoric Heritage

Square. Chris has

won the James

Beard Awardfor Best Chef:

Southwest in

2003, helped

spawn ageneration of

independent and

artisanal pizzerias,

and given hisadvice, wisdom and

food philosophies

to dozens of

fellow chefs andrestaurateurs.

About the Food

Pizzeria Biancos uses a real wood-burning

stove. Mozzarella is made fresh each

morning. In fact, Bianco makes nearly every

pizza himself. The dough is made by hand

and allowed to ferment for 18 hours. Theherbs are from a garden right next to the

restaurant and the vegetables are from a

local farmers market.

About the Reviews

The New York Times call the pizza perhaps

the best in America (The Road to Pizza

Nirvana goes through Phoenix, NYT,

July 2004).

Rachael Ray declared Pizzeria

Bianco the winner of her Pizza

Madness Bracket, a contest ofpizzerias across the nation in 2010.

Food & Wine has labeled Chris pizza asarguably the best pizza in America (June2005, June 2009).

Zagat named Chris as one of the 6 chefs

who changed pizza.


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Description

Programs

Date

Course

Instructor

Objectives

Process

Business Card

This is a double-sided business card for my graphicdesign company featuring a logo I designed.Adobe Illustrator

11.7.2014

Communications 130

Emily Kunz

To advertise the company as a bold, elegant,minimalist, and high-contrast design company.On my business card, I created a logo in AdobeIllustrator using the rectangle tool. I used the rulers to

align everything I could align. I used the principle ofrepetition to unify my business card with the repeatingcolored squares.


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Type 4 Design

Celeste LaFollette

1234 Design St. Glendale, AZ

602.533.2413

[email protected]

Type 4 Design


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Description

Programs

Date

Course

Instructor

Objectives

Process

This is a letterhead I made to complement the business card forType 4 Design.Adobe Illustrator

11.7.2014

Communications 130

Emily Kunz

To complete the stationary for Type 4 Design and complementthe business card.For my stationary page, I placed the logo and contact info inthe upper left and divided up the space with a solid black line. I

created a watermark with part of the logo and reducedtransparency to 10%. I again used the ruler guides to aligneverything. I used 31 point font on my titles and 9 pt. font on mybody copy.

Letterhead


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Description

Programs

Date

Course

Instructor

Objectives

Process

Logos

This is a collection of 4 logo options I created for thewebsite Storylovers.com.Adobe Illustrator

10.31.2014

Communications 130

Emily Kunz

To create a logo that conveys the style of the website andappeals to sophisticated adult readers who love stories.First, I pulled out a pencil and paper and did some sketches byhand. Then, I designed these logos in Adobe Illustrator. I

wanted them to be bold, simple and high-contrast. I used theshape tool to create the books. I used the pen tool to createthe dog-eared page corner in Logo # 1. I used the ruler guidesheavily to make sure each logo was perfectly aligned.


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Storylovers.com

S Lstorylovers.com

Storyl o v e r s . c o m

s t o r y l o v e r s . c o m

LS

StoryLovers.com


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Description

Programs

Date

Course

Instructor

Objectives

Process

Web Page

This is a web page I created for thewebsite Storylovers.com.TextWrangler

11.20.2014

Communications 130

Emily Kunz

To create a website that appeals to sophisticated adult readerswho love stories.I wrote my html code in Text Wrangler. I then created a linkfrom my html document to my CSS document. I chose colors

my opening my logo in Photoshop and using the Color Pickerto get the hexadecimal number for my red color. I did the samefor my black color. I copied and pasted those hexadecimalnumbers into my CSS le. In CSS, I changed my fonts as welland included back-up fonts. I also centered the logo image and

decreased the line width of my text to help readability. I addedpadding around the logo so there would be white spacebetween the top of the logo and the red header.


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Description

Programs

Date

Course

Instructor

Objectives

Process

Flyer

This is a yer I created for a leadership conference forgraduating seniors.Adobe InDesign

10.01.2014

Communications 130

Emily Kunz

To advertise for a leadership conference targeted at collegeseniors interested in business and marketable job skills.I created the ier using Adobe InDesign. I used the shape toolto make the boxes. I used ruler guides to align everything. I

used a photograph that would ll the extra white space andpoint into the design. I aligned the elbow of the man in thephoto to the text that says, Conference is available to gradu-ating seniors, which highlights the target audience. I repeatedelements with the 3 boxes (2 black and 1 grey). I used visual

hierarchy in a clockwise ow with the title rst, then down to thephoto, then Date-Time-Place, then logo, and nally up to thebody copy. It is an asymmetrical design. I used larger font sizeand black and white colors to contrast the title and the

Date-Time-Place.


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Do you want to have the

competitive edge in

business?

October 21

8 a.m. 5 p.m.

Lincoln Convention Center

Leadership ConferenceGraduate

Come learn how at Vouant Communicationsannual Graduate Leadership Conference.Vouant Communications is devoted to helpingtomorrows leaders gain essential leadershipskills in the workplace. During this dynamicthree-day seminar, attendees will meet withtop executives of Vouant Communications todiscuss breakthrough leadership techniqueswhile cultivating attributes that will market to

any employer.

Conference is available to graduating seniors.

Space is limited.

Registration and more information available athttp://www.vouantcomm.com/leaders


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Description

Programs

Date

Course

Instructor

Objectives

Process

Event Ad

This is an advertisement I created for a cupcake sale at a localelementary school.Microsoft Word

10.11.2014

Communications 130

Emily Kunz

To advertise for a school cupcake sale. I wanted it to appeaI tochildren and their parents.I used only Microsoft Word and my home scanner to createthis design. I found a picture of a cupcake I liked on a printed

birthday invitation. I scanned it in, cropped it, and repeated theimage. I drew the larger cupcake using the freeform line tool inMicrosoft Word. I matched the colors from the photo for the restof the design.


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All proceeds to benefit the Monroe library.$1.00 for 2 cupcakes. Donations appreciated.

For more information go towww.monroe.com/cupcake


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Description

Programs

Date

Course

Instructor

Objectives

Process

Image Editing

This is a design I created to showcase a photo I took myselfand then enhanced with Photoshop.Adobe Photoshop, Adobe InDesign

10.12.2014

Communications 130

Emily Kunz

To showcase my photograhy and photo editing skills.

First I took a photo of this mask indoors using natural light froma window. Then, in Photoshop, I adjusted the levels, vibrance,

sharpness, and brightness. I also cropped out the background.I then added the quote and a new black background. I used theeyedropper to match the purple color for the text.


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Complementary

Gold and Purple

Man is least

himself when he

talks in his own

person.

Give him a

and he will tell you

the truth.Oscar Wilde

mask


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Description

Programs

Date

Course

Instructor

Objectives

Process

Montage

This is a design I created to show my ability to blend twophotos together.Adobe Photoshop

12.10.2014

Communications 130

Emily Kunz

To showcase my photo editing skills.

First I found two photos I liked from the web. I downloaded them andopened them in Adobe Photoshop. I sized the photo of the candle

and then opened the photo of Christ. I used the lasso tool at 100pxfeather to select Him, then cut it and moved it to the candle photo.Then I made a mask and used the brush tool at 30% opacity to blendthe photo of Christ into the black background of the candle photo. Ithen added my text with the Type tool and used the eyedropper to

match the golden yellow of the candle. I nished by positioning mytext around the candle.


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Documents

Portfolio of Celeste LaFollette