CV

Francesco LeuzziItaly, 25 07 1986

ContactsAddress97 Cranley Gardens,Muswell Hill, LondonN10 3AD

Email & Phone frcleu@gmail.com +44 7879909078

Webpages lomography.it/homes/tensmugen

http://bolivianexperi-ence.blogspot.co.uk/

Education Skills

Master of Science in De-sign for Interaction at Delft University of Technology (TU Delft), The Netherlands

2010 - 2012

Bachelor in Industrial De-sign at Polytechnic Univer-sity of Turin, Italy

2006 - 2009

High School Scientific Di-ploma at “T. Monticelli” College of Science in Brin-disi, Italy

2001 - 2006

Mother tongueITALIAN

Other languagesEnglishFluent, High level: speak-ing, writing, and listeningSpanishFluent, High level: speak-ing, writing, and listeningFrench Basic

Languages

Bottom of the Pyramid (BoP) Projects

Human Centred Design Techniques (Context Map-ping, Brainstorming, Mind maps, Creative session, Flowcharts, personas)

User Experience Design

Major areas of interests

SoftwareHigh Level:Adobe Creative Suite, Rhi-noceros, Office

Basic Level:SketchUp, Blender, 3D Stu-dio, Axure

TechnicalGood experience with all materials for prototyp-ing (plastics, metals and woods).

Able to operate machines such as: drilling, cutting, grinding, thermoforming, in-jection moulding, rotational moulding and rapid proto-typing machines.

ProfileHigh confidence during the over-all design process with special regard to research analysis, us-ers involvement, creating con-cepts and prototypes.

Operating different design meth-odologies and techniques es-pecially during Creative group sessions, drawing sketches and storyboards.

Confident and creative in work-ing in multicultural environ-ments, contributing positively to team operations and working re-lationships. Willing to travel and to work abroad for long periods.

Keen on analogue photography and practicing Traditional Ar-chery, Yoga and meditation.

GUAZU - Graduation Project abroad (Bolivia) in collaboration with TU Delft and PLAXBURG S.R.L.Designing a new super-light sanitary prefabricated product able to work in extreme weather conditions and without any supplies (water, electricity and sewer), giving back free fertilizer.

My role in the project:- Analyze the company’s production capabilities (materials, in-dustrial process, current products in the market) as well as their aim and wishes.- Running Creative sessions with Guaraní indios in order to gather valuable data for the Idea Generation.- Running a brainstorming session with the manager of the company and a NGO operator expert of healthcare condition in South America.- Translating the data gathered into three new concepts and explaining their function through storyboards and renders.-Developing one Concept (chosen by the company) through a wireframe prototype and 3D models.

Jan – Nov 2012

GUAZU - Graduation Project abroad (Bolivia) in collaboration with TU Delft and PLAXBURG S.R.L.

1 - Stakeholders’ relationship2 - Analisys of the situation

3 - Guaraní living conditions4, 5 - Creative sessions

5 - Future Scenario

The challengeApplying Western Creative

session techniques in a Non-Westerns environment

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- Solar Dehydration system with urine diversion and inner switching system. - Suitable for a family composed by 6 people. - The product is meant to be integrat-ed inside a house or for a separated cabin. - Prefabricated it can easily reach the place and be mounted rapidly. - Cheaper then the current solutions.- Shaped around the users and suit-able for the manufacturing processes of the company.- It gives back free fertilizer.

GUAZU - Graduation Project abroad (Bolivia) in collaboration with TU Delft and PLAXBURG S.R.L.

The ProductGUAZU

New Interface for PHILIPS Home Theatre System

The project was a joint-venture between TU Delft and Philips in order to redesign the interface of the Philips Home Theatre System series 9000.

My role in the project:- Working in a multinational team.- Designing the tasks for the Creative Sessions (ice-breaker games, interviews, sketch sessions, collages, mock-ups and paper prototypes)- Dealing with the users during the sessions.- Translating the info gathered from the sessions into tangible data for the Idea Generation.- Actively working together with the programmer during the design of the final prototype.

Feb – Jun 2010

New Interface for PHILIPS Home Theatre System

1 - Analysis of the previous PHILIPS Home Theatre system

2 - Context Mapping and Creative Ses-sion with the users; comparing and rating

the interaction of the new and the old system

The old interface’s analysis with users:

The Process- What was wrong- Problem solving

- Testing the new concept

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http://www.youtube.com/watch?v=syPNqq2EEd4

Menu Button

! ButtonInfo and problems resolutions

Scroll Button

ON/OFF Button

New Interface for PHILIPS Home Theatre System

The new interface sample:https://vimeo.com/66712223

- Redesign the interface of the Philips HTS series 9000. - Users had difficulties with the device understanding, especially in the rela-tion between the interface menu and the remote control. - Information overload.

The results regard to two different items, the system’s interface and the remote control. The conclusions should be interpreted by seeing both products as one, due to their mutual dependence and the company’s de-sired working integration.

The ProductNEW INTERFACE AND REMOTE CONTROL

Fan interface MenuSmaller and intuitive structure

Semantic Icons

Menu and ScreenThe Menu does not occupythe entire screen

Interactive Play Advertising device for SpiderPlay

Project in collaboration with SpiderPlay, a Dutch company that design and commercializes advertising brand games for big events.

My role in the project:- Working in a multinational team.- Dealing with the manager in order to understand and trans-form the new technologies and market’s trends into design’s specification.- Designing the tasks for the Creative Sessions (ice-breaker games, interviews, sketch sessions, collages, mock-ups and paper prototypes)- Dealing with the users during the sessions.- Interpreting the info gathered from the sessions and translating them into tangible data for the Idea Generation.- Creating three different Concepts to be presented to the man-agers of the company.

Jan – Jun 2011

1 - Observation during outdoor creative sessions with kids of a local

school2 - Generative indoor sessions

3 - Translation of the data, some early sketches

4 - Embodiment Design

The challengeInvolving kids into the design process and dealing with the

company’s requirement

Interactive Play Advertising device for SpiderPlay

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The Spider play floor is a modular concept of interactive tiles that can be temporarily installed on virtually any floor. Every module consists of 7 tiles that are fitted with RGB-LEDs and pressure sensors and which can communicate with each other. The floor can be laid out in multiple config-urations and special joysticks can be added to increase fun, size and pos-sibilities. The number of participants in a game depends on the game and the configuration and size of the floor.

The ProductSPIDERPLAY INTERACTIVE FLOOR

Interactive Play Advertising device for SpiderPlay

Multisensory game – Construction for children with vision impairment

Internal project of TU Delft about exploring the human senses related to the interaction for the project. The goal was to design a playful but mature toy.

My role in the project:- Exploring human’s senses through workshops.- Generate Ideas and test them together with the users.- Present the results and the prototype.

Sep – Dec 2011

Multisensory game – Construction for children with vision impairment

1 - Chart of the Process2 - Poster done while exploring the

human senses 3 - Mindmap exploring the con-

cept “mature” related to the human senses

The AnalisysSenses Exploration

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Multisensory approach enriches the product experience, avoids un-wanted conflicting messages, and results in products that are also com-prehensible for users with sensory impairments. These Construction for blind children are a pure juice of the senses’ perception, translated into tangible characteristics. The pieces are entirely made out of a smelling wood able to release a smooth and fresh fragrance when it is handled. They have two main shapes made out of two different smelling woods. The surfaces’ intersections differ from the rest of the bricks, so it is easy to understand the parts of the bricks just by touching them.

Multisensory game – Construction for children with vision impairment

The ProductMULTISENSORY CONSTRUCTIONS

Interactive ticket

Internal project of TU Delft about exploring the Interaction be-tween the artist and the visitors of a museum.

My role in the project:- Exploring the current interaction through an observation in the field.- Interviewing some artists and people who are used to going to visit museums or photo-museums.- Elaborating concept.- Building a prototype and test it with the users in a real exhibi-tion in a museum.

Sep – Dec 2011

Just try to imagine you going to see a nice Photo-Exhibition in a museum. At the box office you receive a weird cardboard ticket, in which you can see instructions to look for a single picture during your tour inside the ex-hibition; “when you will be in front of the Picture, remove the black stripe” says the instruction. Once you are in front of the picture you realize that there is a question re-garding the artwork under the black stripe. This game forces you in a playful way to interact with the artist through the artwork. Then you can split the ticket, keep-ing one part for yourself as souvenir, handing in the part in which you wrote your consideration.The Interaction Ticket was tested during the Exhibition of the Surrealist photographer Chema Madoz at the Netherland Photomuseum in Rotter-dam.

Interactive ticket

The ProductINTERACTIVE

TICKET

Interactive ticket

New Running shoes for SUPERGA

Project in collaboration with SUPERGA an Italian shoes com-pany and the at Polytechnic University of Turin for the design of new running shoes.

My role in the project:- Market research.- Designing the soles.- Graphics

Feb – Jun 2009

This Design proposal was made in collaboration with two designers: Giovanni Duro and Francesco Avesio.

The idea was to design a running shoes with a leather esoskeleton and a cotton upper for a good per-spiration. We studied different kind of soles, in order to find the ideal shape that allows a good flexure and a good grip to the ground. In order to connect the product to the old Su-perga’s video spots and to give the idea of “extreme running” we did a catchy spot announcement as well (available at http://www.coroflot.com/FrancescoLeuzzi/Design-Proposal-for-Superga).

The ProductNEW RUNNING SHOES FORSUPERGA

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