Embed Size (px)
DESCRIPTION
Â
Citation preview
PORTFOLIO
FILIPPO GUARNERIO
CONTENTS PAGE
About me
Curriculum Vitae
Social Design Stream Business Model
Chispum Business Design Innovation
Photo Blast Photography Service
Business Design for Culinary Services
1
5
4
3
2
6
-Music / Instruments -Art / Design Culture-Business Design -Extreeme sports-Health Care
-Lively -Determined -Practical-Organized -Social
-Travelling-Experiencing-Progressing-Learning
KNOWLEDGE
MY CHARACTER
TEAM WORKPROBLEM SOLVING
CREATIVE ANALIZING
INTERESTS
MAIN ABILITIES
CONTACTS & PLACES
ABOUT ME
PLACES LIVED
CONTACTS
-Quick learner-Executer-Idea formulation& Implementation-Problem Solving-Analizing
SKILLS-Positive-Creative -Sportive -Open Minded
•International School Milan (ENG- A levels + IB diploma) 2010•University of Design Barcelona (Product Design)2012•IED European Institute of Design (Business Design &Design management Organization) 2015
LANGUAGES
-Italian
-English -Spanish
Name: Filippo GuarnerioCountry: ITALYE-mail: [email protected]: +39 342 908 5447
PERSONAL DATA EDUCATION
CURRICULUM VITAE
COMMUNICATION MULTITASKING
LEARNING
CREATIVITY LEARNING
CUSTOMER SERVICE REPRESENTATIVE (Class Retail Store Milano)Oct 2010 - April 2011
P.R. OPERATOR(La Molina Club Milano)Feb 2010- Nov 2010
CASHIER (TB Port Barcelona)July 2011 - Feb 2012
BUSINESS DESIGN DEVELOPMENT(La Piadina Barcelona)May 2012 - Feb 2013
JOB TIMELINE
Social Design Stream Business Model
A PLACE WHERE IDEAS FLOWER AND FORCES ARE UNITED
SOCIAL STREAM AN AREA WHERE:Students can carry out their projects and exploit the environmentA plece where people can share their ideas and implement themStudents can interact with each other and organize events and expositions
AIMTo offer the students a service which would fulfill their needs in a socially confortable environment
LEARNING OUTCOMEBusiness planning Market ResearchSegmentationTarget selectionPositioningManagementAccounting/Budget overview
Chispum Business Design Innovation
ABOUT THE PROJECT-The participants would have to present a simple graphic design that would suit Chispum’s brand image and product functionality.-The student that will present the best graphic design would win an internship at Chispum, giving him/her the opportunity to obtain a proper workplace in this company or increase the value of the professional portfolio.
ABOUT THE CLIENTEach space has a story and if you do not, you should create itSince 2003, Chispum is a pioneering brand of wall stickers to show that the ideas and stories can be told beyond paper ... we have always believed and defended freedom and innovation at the time of creating, to make these talk and have fun things that result unexpected.LEARNING OUTCOMEBusiness planning Market ResearchSegmentationTarget selectionPositioningManagementAccounting/Budget overview
Photo Blast Photography Service
To build the business’s reputation upon its core values of quality and professionalismTo be apreciated by our target in merit to their experience with the serviceTo firmly position in the market segment
MARKETING PLAN:Targeting / Positioning / Differentiation
The main consumers of this photography service would be students that study Fashion Design since this course is very poppular among design universities and the students have to produce multiple photoshootings to present their various collections.
AIM
Social media platforms Physical distribution of flyers Previous photoshooting services
Quality / Price RatioCustomer relationship / experiencePositioning
CORE VALUES
PROMOTION
Business Design for Culinary Services
4.20 €
4.20 €
4.20 €
3.80 €
4.00 €
4.00 €4.00 €4.00 €
4.80 €
4.50€
4.50€
4.50€
4.50€
4.50€4.50€
4.50€
4.50 €
4.20 €
5.00 €
5.00 €
4.50 €4.50 €
4.50 €
4.00 €
4.00 €
4.00 €
4.00 €
2.80 €2.80 €2.80 €2.80 €
2.70 €
7.00 €7.00 €1.80 €
1.00 € 5.00 €
2.70 €
2.80 €
4.50 €
6.50€
6.50€
6.90€
6.40€
7.90€
7.90€
9.50€
8.20€
8.20€
3.00€
6.20€
2.50€
5.90€
5.90€
5.90€
3.00€
3.00€
2.70€2.70€1.00€5.00€
1.80€
7.00€7.00€
8.50€
8.90€
8.50€
LA VESPALa Vespa is an Italian restourant located in Gracia (BCN)
This service was introduced and promoted in mutiple social media platforms
The graphics of the menu was changed into a more creative one and flyer were produced and distributed in gracia
This business gained perception online and a new design which is more effective towards their consumer target
LA PIADINALa Piadina is an Italian Take-away shop located in Barcelona
This business was introduced into social media platforms and promoted with strategical targeting
The brand’s image was changed in order to be percieved as an original Italian food store.
