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CAMILLA NÄSHOLM PORTFOLIO 2014

Portfolio Camilla Nasholm

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Selected work form my first year at Umea Institute of Design. (UID) Second year student BFA Industrial Design.

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Page 1: Portfolio Camilla Nasholm

CAMILLA NÄSHOLM

PORTFOLIO

2014

Page 2: Portfolio Camilla Nasholm

W

IN MY BAG

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W

IN MY BAG

Page 4: Portfolio Camilla Nasholm

Umeå Institute of designBA Industrial Design

Dragonskolan UmeåHairdresser & Make-up artist

LIFE

SCHOOL

SKILLS

PhotoshopIllustratorIndesignPremiereSolidworksKeyshot

Travelled Patagonia to Alaska 12 monthsOyster farmer / Alaska USACaretaker of Pumas and Jaguars / Guarayous BoliviaTravelled North Asia & Southeast Asia 7 months

ME

SketchingModelmakingFine art paintingIllustratingSewing/textileSketchup

11-122011201108-09

13-16

04-08

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WORKEntrance host / AccountantLycksele Djurpark Sweden

Household technicanHemtrivsel Ab Lycksele Sweden

Customer service /sales /translator Mansion Gibraltar

Sales consultantBulchand & Sons Ltd Gibraltar

Security guardSecuritas Oslo Norway

B2B sales consultantNorwegian Printing Service Oslo Norway

Hairdresser / MakeW-up artistHufvudsaken Ab Skellefteå Sweden

ReceptionistSkogsmuseet Lycksele Sweden

2014

2013

12-13

2012

10-11

2009

2008

05-13

13-16

04-08

SwedishEnglishNorwegianSpanish (Almost)

SPEAKS

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01 02

05

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02 0403

06 0705

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ListenA social music app

Ane Brun - Big in Japan

Lilla Namo - Höj volymen

Damien Rice - Dogs

Florence + the machine - Never let me

Laura Marling - New romantic

Moby - Porcelain

Air - Alone in Kyoto

HUndred Waters - Boreal

Ane Brun - Big in Japan

Lilla Namo - Höj volymen

Damien Rice - Dogs

Florence + the machine - Never let me

Laura Marling - New romantic

Moby - Porcelain

Air - Alone in Kyoto

HUndred Waters - BorealSpecific

All Songs

Iggy Azaela - Work

Jonas Alaska - October

Father john misty - I´m writing a no..

Azaelia banks - Heavy metal and refelctive

Lykke li - No rest for the wiced

Bon Iver - Holoscene

Alexander - Truth

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ListenPORTFOLIO 2014 CAMILLA NÄSHOLM

I watch peoplewearing headphones.

Just like i dothey listen to music, wherever they go.

I always try to imagine what they listen to.

Story

Ane Brun - Big in Japan

Lilla Namo - Höj volymen

Damien Rice - Dogs

Florence + the machine - Never let me

Laura Marling - New romantic

Moby - Porcelain

Air - Alone in Kyoto

HUndred Waters - Boreal

Ane Brun - Big in Japan

Lilla Namo - Höj volymen

Damien Rice - Dogs

Florence + the machine - Never let me

Laura Marling - New romantic

Moby - Porcelain

Air - Alone in Kyoto

HUndred Waters - BorealSpecific

All Songs

Iggy Azaela - Work

Jonas Alaska - October

Father john misty - I´m writing a no..

Azaelia banks - Heavy metal and refelctive

Lykke li - No rest for the wiced

Bon Iver - Holoscene

Alexander - Truth

Page 10: Portfolio Camilla Nasholm

Listen

Ane Brun - Big in Japan

Lilla Namo - Höj volymen

Damien Rice - Dogs

Florence + the machine - Never let me

Laura Marling - New romantic

Moby - Porcelain

Air - Alone in Kyoto

HUndred Waters - Boreal

Ane Brun - Big in Japan

Lilla Namo - Höj volymen

Damien Rice - Dogs

Florence + the machine - Never let me

Laura Marling - New romantic

Moby - Porcelain

Air - Alone in Kyoto

HUndred Waters - BorealSpecific

All Songs

Iggy Azaela - Work

Jonas Alaska - October

Father john misty - I´m writing a no..

Azaelia banks - Heavy metal and refelctive

Lykke li - No rest for the wiced

Bon Iver - Holoscene

Alexander - Truth

How it works

Click on center to connect Listeners in your area will be displayed.

Pinch to adjust how close/distant you want the others to be from you.

Page 11: Portfolio Camilla Nasholm

ListenPORTFOLIO 2014 CAMILLA NÄSHOLM

Ane Brun - Big in Japan

Lilla Namo - Höj volymen

Damien Rice - Dogs

Florence + the machine - Never let me

Laura Marling - New romantic

Moby - Porcelain

Air - Alone in Kyoto

HUndred Waters - Boreal

Ane Brun - Big in Japan

Lilla Namo - Höj volymen

Damien Rice - Dogs

Florence + the machine - Never let me

Laura Marling - New romantic

Moby - Porcelain

Air - Alone in Kyoto

HUndred Waters - BorealSpecific

All Songs

Iggy Azaela - Work

Jonas Alaska - October

Father john misty - I´m writing a no..

Azaelia banks - Heavy metal and refelctive

Lykke li - No rest for the wiced

Bon Iver - Holoscene

Alexander - Truth

How it works

Song beeing listened to in your area.

Click on song to play.If you like the song, click on heart symbol.

Under the heart are all the songs you have liked.

Click on download symbol to add all/specific songs to your personal playlist.

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ListenThis app is not another online social media. Listeners will stay completely anonymous.As they are close to you geographically, this app wants to enable interesting interactions in real life. It aims to intrigue curiosity for strangers through shared music experiences.

(It’s also a tool for broadening ones musical horizon)

How it doesn’t work

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ListenPORTFOLIO 2014 CAMILLA NÄSHOLM

How it doesn’t work

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MiniMUMini cooper branding projectCordless Headphones

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PORTFOLIO 2014 CAMILLA NÄSHOLM

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MiniMU

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PORTFOLIO 2014 CAMILLA NÄSHOLM

UrbanPlayful

FriendlyRomantic

Geometric

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MiniMU

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PORTFOLIO 2014 CAMILLA NÄSHOLM

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MiniMU

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PORTFOLIO 2014 CAMILLA NÄSHOLM

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MiniMU

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PORTFOLIO 2014 CAMILLA NÄSHOLM

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BlowsterSketch to modelForm Study

Blowster

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PORTFOLIO 2014 CAMILLA NÄSHOLM

BlowsterBlowster

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BlowsterInspiration

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PORTFOLIO 2014 CAMILLA NÄSHOLM

Blowster

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BlowsterForm exploration

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PORTFOLIO 2014 CAMILLA NÄSHOLM

Blowster

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BlowsterModel building

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PORTFOLIO 2014 CAMILLA NÄSHOLM

Blowster

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BlowsterBlowster

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PORTFOLIO 2014 CAMILLA NÄSHOLM

BlowsterBlowster

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Blowster

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PORTFOLIO 2014 CAMILLA NÄSHOLM

Blowster

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Swedavia

03

Swedavia own and run the 11 biggest airports in Sweden

A 5 week Service design projectFocused on function for allInterface

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PORTFOLIO 2014 CAMILLA NÄSHOLM

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SwedaviaFocus

W

How can we enableall humans to use

selfservice check in ?

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PORTFOLIO 2014 CAMILLA NÄSHOLM

W

How can we enableall humans to use

selfservice check in ?

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Swedavia

No Baille

No mic

No Audio

Physically impaired

Visually impaired

Hearing impaired

New users

Requires experience

Few Languges

Not adjustable

Stone floorsBig open spacesFew sounds absorbentsMany people

Overload of soundOverload on visuals

Reduced concentration Impaired cognitive performance

Difficult to understand self check in Difficult to interpret references

Seeks help at the service deskOccupy time for staff

Staff time cost money

Context Experience

Today Excluded users

Airline provide the self checkin machine.

Result- No visual continuity- No interaction continuity

Research

Page 41: Portfolio Camilla Nasholm

PORTFOLIO 2014 CAMILLA NÄSHOLM

No Baille

No mic

No Audio

Physically impaired

Visually impaired

Hearing impaired

New users

Requires experience

Few Languges

Not adjustable

Stone floorsBig open spacesFew sounds absorbentsMany people

Overload of soundOverload on visuals

Reduced concentration Impaired cognitive performance

Difficult to understand self check in Difficult to interpret references

Seeks help at the service deskOccupy time for staff

Staff time cost money

Context Experience

Today Excluded users

Airline provide the self checkin machine.

Result- No visual continuity- No interaction continuity

Page 42: Portfolio Camilla Nasholm

Swedavia

No Baille

No mic

No Audio

Physically impaired

Visually impaired

Hearing impaired

New users

Requires experience

Few Languges

Not adjustable

Stone floorsBig open spacesFew sounds absorbentsMany people

Overload of soundOverload on visuals

Reduced concentration Impaired cognitive performance

Difficult to understand self check in Difficult to interpret references

Seeks help at the service deskOccupy time for staff

Staff time cost money

Context Experience

Today Excluded users

Airline provide the self checkin machine.

Result- No visual continuity- No interaction continuity

Research

Page 43: Portfolio Camilla Nasholm

PORTFOLIO 2014 CAMILLA NÄSHOLM

No Baille

No mic

No Audio

Physically impaired

Visually impaired

Hearing impaired

New users

Requires experience

Few Languges

Not adjustable

Stone floorsBig open spacesFew sounds absorbentsMany people

Overload of soundOverload on visuals

Reduced concentration Impaired cognitive performance

Difficult to understand self check in Difficult to interpret references

Seeks help at the service deskOccupy time for staff

Staff time cost money

Context Experience

Today Excluded users

Airline provide the self checkin machine.

Result- No visual continuity- No interaction continuity

Page 44: Portfolio Camilla Nasholm

SwedaviaNew context

Page 45: Portfolio Camilla Nasholm

PORTFOLIO 2014 CAMILLA NÄSHOLM

A Swedavia airport would look the same everywhere.

It would only have self checkin systems.

Staff would now function as hosts.Tecnology would not replace staff, but give them more time to interact

directly with customers.

Page 46: Portfolio Camilla Nasholm

SwedaviaNew interface self checkin

Swedavia �ygplats.Swedavia o�ers the screens and the layout schould be tha same for all. Not like today when the aircompany has their own layout and their own system.

Choose airline

Confirm identity

Luggage

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PORTFOLIO 2014 CAMILLA NÄSHOLM

Swedavia �ygplats.Swedavia o�ers the screens and the layout schould be tha same for all. Not like today when the aircompany has their own layout and their own system.

Choose airline

Confirm identity

Luggage

Colors of Swedavia

Three steps

Two choices

Page 48: Portfolio Camilla Nasholm

SwedaviaNew interface self checkin

Abc

Help

Language

Staff

Staff is coming

Click on country for your languge

Hi, My name is Swea.How may i assist you ?

Help

Staff

Language

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PORTFOLIO 2014 CAMILLA NÄSHOLM

Abc

Help

Language

Staff

Staff is coming

Click on country for your languge

Hi, My name is Swea.How may i assist you ?

Help

Staff

Language

As little text as possible

When customer ask for staffStaff will get a message on their device.Ex “ Help check in 8”Staff will then go to that person to assist.

Page 50: Portfolio Camilla Nasholm

Swedavia

Hi, My name is Swea.How may i assist you ?

Sign languge

Mic

Audio

Vioce translator

Adjustable

Physically impaired

Visually impaired

Hearing impaired

New users

Included users

Swedavia provide the self check in machine

Result- Visual continuity- Inteeractive continuity

New interface self checkin

Your personal assistant in the airport.When headphones provided by screen is put on head, the service Swea is activated

Swea

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PORTFOLIO 2014 CAMILLA NÄSHOLM

Hi, My name is Swea.How may i assist you ?

Sign languge

Mic

Audio

Vioce translator

Adjustable

Physically impaired

Visually impaired

Hearing impaired

New users

Included users

Swedavia provide the self check in machine

Result- Visual continuity- Inteeractive continuity

Swea will read the screen to you

Swea will give you personal information based on your journey

Swea will help you navigate in the check in system

Swea has a voicetranslator function and will automaticly speak back to you in your language

Swea can explain the process of checking in with sign language

Swea will call for staff if needed

Your personal assistant in the airport.When headphones provided by screen is put on head, the service Swea is activated

Swea

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SwedaviaWith my interface

Hi, My name is Swea.How may i assist you ?

Sign languge

Mic

Audio

Vioce translator

Adjustable

Physically impaired

Visually impaired

Hearing impaired

New users

Included users

Swedavia provide the self check in machine

Result- Visual continuity- Inteeractive continuity

Page 53: Portfolio Camilla Nasholm

PORTFOLIO 2014 CAMILLA NÄSHOLM

Hi, My name is Swea.How may i assist you ?

Sign languge

Mic

Audio

Vioce translator

Adjustable

Physically impaired

Visually impaired

Hearing impaired

New users

Included users

Swedavia provide the self check in machine

Result- Visual continuity- Inteeractive continuity

Page 54: Portfolio Camilla Nasholm

your favorite thing

Form project based on personal favorite object

Bring

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PORTFOLIO 2014 CAMILLA NÄSHOLM

Bring

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BringForm exploration

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BringPORTFOLIO 2014 CAMILLA NÄSHOLM

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BringClay

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BringPORTFOLIO 2014 CAMILLA NÄSHOLM

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BringForm application

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BringPORTFOLIO 2014 CAMILLA NÄSHOLM

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BringBring

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BringPORTFOLIO 2014 CAMILLA NÄSHOLMPortfolio 2014 Camilla Näsholm

Bring

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Just for funArt & Illustration

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PORTFOLIO 2014 CAMILLA NÄSHOLM

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PORTFOLIO 2014 CAMILLA NÄSHOLM

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Talk to me?0703453505 // [email protected]