HYoju Jeongcreative

h y o j u 3 1 8 @ g m a i l . c o m

6 4 7 3 8 1 8 8 3 9 0 3Innovative

1 8communicative

5 7 6 5 y o u n g e s t .N o r t h y o r k . O N

Creative Thinker

Risk-Taker

1 9 9 1

No matter how your heart is grieving, If you keep on believing,

the dream that you wish

WIll COme True

Ciderella

CONTENTS

cover letter

Resume

Design

Link Magazine- Editorial Design

Le Fruit- Branding & Marketing

Movie marketing

Cinderella- About MovieCompetitiorsTarget AudiencesPromotionAdvertising

Illustration

cove

r le

tter

Dear Recruitment Manager,

I am extremely drawn to Creative Marketing Intern position due to it provides special learning opportunities to allow myself feel the industry with heart. As a co-founder and creative director of Link Magazine, an online based magazine aimed to give students insights related to urban trend, design, and arts, I con-sistently demonstrate my ability to classify information and integrate them into overall design concept through colour, typography and layout. In addition, I have developed the understanding the use of different social media and user interface since Link Magazine is based on online publication. I have been a dedicated student with keen interest in an interactive experience design and aware devices and social network system. I am confident in my abilities to excel in this position and certainly hope to grown up through lots of opportunities.

As a design studied student at Ontario College of Arts and Design University, I have developed sound conceptualizing skills through relevant visual design courses such as Editorial&Publication Design and Media Studio: Digital. In rela-tion, I demonstrated an excellent understanding of design principles and strong foundation in Adobe InDesign, Illustrator and Photoshop by selected as a fea-ture student to display artworks from the Communication Design. As well, even though my major is Illustration, I demonstrated understanding of identifying mar-ket trends and customer needs to create highly-targeted marketing promotion through Branding course such as Strategic Brand Development 1: Organiza-tional Branding. Furthermore, to expand the theoretical knowledge, I have been taking Colour & Two-Dimensional Design and Interactive Concepts.

Moreover to my relevant educational studies, I worked as a UI/UX designer at KBS is one of top 3 broadcasting company in Korea. Through the creation of UI design for APC program, I demonstrate my time management and multi-tasking skills. Broadcasting company always regard the time as a priority, so my multi discipline skills make me to finish the project successfully. Besides, being a chief creative director at Link Online Magazine has allowed me to hone my teamwork skill and ability to work under stringent deadline.

This opportunity is in perfect alignment with my desire to design, create and work hard. I would be thrilled have the opportunity to discuss how I can apply my unique skills set to make a positive contribution to you. Thank you for your time and consideration.

Sincerely Hyoju Jeong

HYoju Jeongh y o j u 3 1 8 @ g m a i l . c o m

6 4 7 3 8 1 8 8 3 9

5 7 6 5 y o u n g e . s t

N o r t h y o r k . O N

c r e a t i v e T h i n k e r

R i s k - T a k e r

HYoju Jeongh y o j u 3 1 8 @ g m a i l . c o m

6 4 7 3 8 1 8 8 3 9

Education

s c h o o l o f v i s u a l a r t s(SVA), New YorkGraphic Design

Summer Program

2009 (1month)

L e o H a y e s h i g h s c h o o lNew Brunswick

2007-2010

O n t a r i o c o l l e g e o f a r t s a n d d e s i g n(OCAD U), Toronto

Bachelor- Illustration

2010-Present

work EXPerience

F r e e l a n c e D e s i g n e r & I l l u s t r a t o r

l i n k m a g a z i n e

K B S ( K o r e a b r o a d c a s t i n g s y s t e m )

Established Link Magazine. Manage deadline and all time related system. Responsible for eval-uating junior editor’s concept and design. Work on editorial and illustration.

Worked as a part of UI/UX design team at KBS. Set overall concept and created icons, buttons, and logo of KBS website with knowledge of Java Script and Dreamweaver.

Highly creative and multi-talented visual designer who skilled in a variety of designs and marketing packages and profocoent to produce visually-appealing graphic for print, web and various media.

Designed unique print materials, including adver-tisings, brochures and logo design.

K B S ( K o r e a b r o a d c a s t i n g s y s t e m )

Created all communications collateral, including KBS webpage, logo and handbook for the website. Coor-dinated with the content production through creative graphics that simplified complex message.

April 2011 - April 2012

September 2012 - Present

Co-founder & Creative Director

Summer Internship

May 2013 - August 2013

April 2014 - August 2014

Freelance Designer (Full time)

c r e a t i v e T h i n k e r

R i s k - T a k e r

RESUMEHYoju Jeongh y o j u 3 1 8 @ g m a i l . c o m

6 4 7 3 8 1 8 8 3 9

5 7 6 5 y o u n g e . s t

N o r t h y o r k . O N

Highly creative and multi-talented visual designer who skilled in a variety of designs and marketing packages and profocoent to produce visually-appealing graphic for print, web and various media.

SKILLS

language

Speciality

P h o t o s h o p

I l l u s t r a t o r

I n d e s i g n

P r e m i e r e P r o

A f t e r e f f e c t

9 / 1 0

1 0 / 1 0

1 0 / 1 0

7 / 1 0

8 / 1 0

7 / 1 0

P r o f i c i e n c y i n :

D r e a m w e a v e r

E d i t o r i a l D e s i g n

B r a n d i n g

I l l u s t r a t i o n

U I / U X D e s i g n

A d v e r t i s i n g

Able to write, read and speak in English and Korean

M i c r o s o f t w i n d o w s &M a c O S

A d o b e

M i c r o s o f t o f f i c e

M o t i o n G r a p h i c s

Wo r d s

P o w e r P o i n t

E x c e l

1 0 / 1 0

7 / 1 0

9 / 1 0

0 1LE

fruitB r a n d i n g & M a r k e t i n g

This is marketing project from Strategy Brand Development course at OCAD University. Created a new consum-er brand and developed it to provide a product that meets brand promise and expectations of the customers. Target market exploraion, brand mark devel-opment and brand mark application to attract the customer were major parts to lead this project to succeed. My brand is Le Fruit that is targeted on mother with children to serve healty beverages and deserts they both can enjoy.

What we serve : Organic fruits and Nut & gluteen free backeries

Selling freshly squeezed juice without

any artificial ingredient and healthy

baked goods

Target Market : 30˜40 years old women who has baby/children

Ta r g e t M a r k e t B o a r d

Middle-class woman in 30s or 40s

who is married and has children

Target Audience

What we serve : Organic fruits and Nut & gluteen free backeries

Color Scheme

Selling freshly squeezed juice without

any artificial ingredient and healthy

baked goods

Brand Color SchemesWhat They Serve

Photo credits to Getty image

Vibrant and warm colours that represent wel-

coming emotion for the target audiences.

L E F R U I T

J u s de F r u i t

Le Fruit

Logo Design

L O g o D E s i g n s

le fruit

L E F

R U I

T

L E F R U I T

F R U I TL E

B r a n d A p p l i c at i o n

0 2Link

MagazineE D I T O R I A L D E S I G N

As the link magazine is targeted on students who study or are interested in design and arts, it mainly covers the design issues and urban trend.

To make students be able to prove and express their artistic talent, editorial designs of Link Magazine are not limited to certain rules and allows the design as creative and challenging as possible.

렌즈를통해 보는 세상

석정민 작가님

렌즈를 통해 보는 세상은 색다르다.우리가 흔히 볼 수 없는 곳을 잡기도 하며, 나만의 해석이 가능한 세상을 보여주기도

한다.

석정민 작가님은 건축 디자이너 출신 사진작가이시다. 그래서인지 석정민 작가님의

작품에는 우리가 쉽게 보지 못했던 건축물들의 매력이 담겨있다.

우선 그 일을 계획한 것은 저와

오랜 친구가 했습니다. 그 친구

는 현재 호주에서 사업을 하며

지내고 있는데요. 이번에 김치광

고를 좀 하고 싶다고 제게 의뢰

를 했습니다. 그런데 재미 있게

도 그냥 단순히 김치만 보여주지

말고 김치로 독도도 같이 보여주

자는 내용이었지요. 그래서 저는

그거 아주 재미있겠는데 하며 기

쁜 마음으로 촬영을 시작했지요.

요런 촬영들은 부담도 되지만 참

설레이는 촬영들입니다. 제가 하

는 사진으로 뭔가 할 수 있다는

뿌듯함도 느낄 수 있구요.

작가님께 사진은 어떤 의미인가

요? 사진을 공부하는 학생들에

게 해주고 싶은 조언이 있나요?

처음엔 사진이 단순히 재미로

시작을 했습니다. 그리고 시간

이 지나면서 기록이라는 작업이

시간이 흐르면 흐를수록 촬영자

에게도 그 사진을 보는 많은 사

람에게 큰 영향을 준다는 것을

알게됐습니다. 제가 말하고 글

쓰는게 그렇게 좋지 못하다보니

더더욱 사진이라는 것을 통해

서 제가 하고 싶은 말 하고 있는

생각들을 표현하게 되더라구요.

그래서 사진은 제 마음의 표

작가님이 특별히 좋아하는 건축

스타일은 어떤것인가요?

저는 사실 한국인이여서 그런지

는 몰라도 한국 건축물이 제일

좋습니다.우리네 정서와 우리에

게 딱 맞는 공간과 사이즈들이

참 정겹습니다. 그래서 따로 작

품 촬영을 할 때는 고건축물 사

진을 촬영하는 편입니다. 옛날

건 나중에 다시 리뷰할 때 이걸

내가 왜 찍었지 하는 아무 느낌

이 없는 사진이 되기 쉽지요.

작가님이 특별히 좋아하는 건축

스타일은 어떤것인가요?

저는 사실 한국인이여서 그런지

는 몰라도 한국 건축물이 제일

좋습니다.우리네 정서와 우리에

게 딱 맞는 공간과 사이즈들이

참 정겹습니다. 그래서 따로 작

품 촬영을 할 때는 고건축물 사

진을 촬영하는 편입니다. 옛날

건물이라 요즘처럼 설계자가 누

구인지는 알지 못하나 참 인간적

인 느낌이 건물 여기저기에 가득

하거든요

작가님께서 찍으신 김치 사진

이 호주 지하철 한복판에 독도

광고에 사용 되었습니다. 자신

이 찍은 사진이 독도를 알리는

데 사용되었다니, 감회가 새롭

겠어요.

말과

글로

할

수

없는

표현들을

하게

해주는...

“

“

I N T

E R N

A T

I O N

A L

A R

T F A

I R

2013년 여름, 지속되는 무더위속에 G-seoul이 화려하게 개막했다.

올해로 세번째 개막을 맞이 한 G-seoul은 한국의 미술을 세계에 알리는 큰 창의 역활을 하고 있다. 한국의 많은 작가들, 미술관들이 참여해 그들의 작품을 소개하고 또 많은 나라들의 예술적 거장들을 초대해 그 그림에 대한 경매까지 이루어지니, 예술인들에게는 큰 행사임이 틀림없다.

또한 많은 나라의 예술적 거장들이 모이는 자리만큼 현재 흘러가고있는 미술의 트렌드또한 알 수있으니 미술을 공부하는 사람들에게는 더할나위없이 좋은 행사이다. 이번 올해 세 살을 맞는 g-seoul 2013에는 일본, 영국, 인도네이시아, 미국, 아프리카, 독일이 참여했다.

0 3IllustrationSelected illustrations that have done throughout academic years at OCAD University.

04movie

Marketingc i n d e r e l l a

Walt Disney’s live-action version of classic Cinderella movie will released in March 2015. As Cinderella is one of the most beloved princesses of Walt Disney of all generations, this movie follows its magical story and classical music (Sean Bailey, president of the Walt Disney Studios Motion Picture Productions, promised “we will be faithful to the original material”) cap-ture everything a girl could want.

A B o u t c i n d e r e l l a

Photo credits to Walt Disney

Released on: March, 2015

Cinderella

Genre Adventure, Drama, Family, Fantasy, Romance

Director Kenneth Branagh

Features A live-action adaption

The Cinderella project was set up in May 2010, in the wake of studio’s success with Alice in Wonderland

C o m p e t i t i o r s : t h e m o v i e s r e l e a s e d i n m a r c h

In the heart of sea

Genre Drama

Ron Howard

Features based on the National-Book Award Winning book

Release DateMar. 13th. 2015

Home

Genre Animation Adventure Science-Fiction

Director Tim Johnson

Features based on the 2007 book “The True Meaning of Smekday” written and illus-trated by Adam Rex

Release Date Mar.27th. 2015

Insurgent

Genre Adventure Romance Science-Fiction

Director Robert Schwentke

Features Sequel to the 2014 film Divergent that has grossed more than $260 million at the worldwide box office.

Based on the 2012 nov-el by Verinica Roth.

Release Date Mar.20th. 2015

chappie

Genre Action Thriller

Director Neill Blomkamp Features Chappie will bw the third teaming for Sharlto Copley and Neil Blomkamp following District 9 and Elysium

Release Date Mar. 6th 2015

ta r g e t a u d i e n c e : d e m o g r a p h i c s & p h y c h o g r a p h i c s

Age: 17-35 years old

Gender: Female

Class: Be aimed at working middle and highclass people who was big fan of walt disney movies in their childhood

Income: Household income of $3,500 or more

Race: Be aimed all races

Matrial Status: Maried and Single

Interest: Movie Going, shopping, sports, going Out, socialising

Lifestyle: Aspirer- Affiliative, materialistic, oriented to image, appearance, and fashion.

* Attractive packages and appearance more important than quality of contents

Explorer- Experience, challenge, adventure, indulgence

The target audiences of this movie is female adults, students who was huge fan of cinderella in their childhood.

ta r g e t a u d i e n c e : E x a m p l e o f ta r g e t A u d i e n c e s

30 years of woman who works as a marketing manag-er. Intelligent, well-educatied person who has reso-nable ability to spend money for herself instead of re-lying on family members. Has a large group of friends and enjoys going out and socialising. Huge fan of Walt Disney movies.

21 years of College student who studies graphic de-sign. Interested in fashion and likes to take pictures of daily life and upload on her instagram. Enjoys to communicate with not only her friends but also various people through social networkd such as Facebook, In-stagram and Twitter.

P r o m o t i o n : pa r t n e r s h i p w i t h S wa r o v s k y

Swarovsky

Having 75 years of history on the sparkling crystal jewellery. It provides crystal jewellerly and charms as well as crystal figure for decoration. In the early of this year, 2014 Swarovsky launched the Black Stallion, exclusive designer edition to celebrate the year of horse.

Photo credits to Swarovsky

Partnership with Swarovsky to create special edition, Real Crystal Glass Shoe Figure

Photo credits to Walt Disney

A d v e r t i s i n g : B u s s h e lt e r a d v e r t i s i n g

Outdoor Advertising Locations would be:

Dundas Square (Eaton Center)

Yorkdale Mall

Bloor street

Rogers Center

CN tower

where target audiences would coming and going frequently. Most of the outdoor advertisings would be on the high street, pub-lic transport, bus shelter, and in shopping center.

This is an example of outdoor advertising on bus shelter. It brings the dress making scene, which is one of the most memorable and beloved scenes from Cinderella to the real world.

ThankYou

ThankYou