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Portfolio Maria Fabuel
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hola,
I’m Maria Fabuel. I’m a spanish industrial designer based in Barcelona.I’ve also worked as graphic designer, art director and advertising creative. This is a short sample of my recent work and other things I love.
love yourself and the rest will come
this is youyou’re the secret ingredient for a
global love therapy
major depressive disorder (depression) affects 14.8 million adults and is the leading cause of disability
in 2008 over 32,000 people died by suicide.
Advertising
The love therapy
Campaign for cheer people up and convince them to love more themselves. The objective was to show in a site the most inspiring stories to transmit the this feeling.
Renault Gran Modus
Through a direct mailing, introduce the new Grand Modus model, showing the news / features of the product and encouraging the target to go to the dealer to prove it.
Promise: Wide range of interior space and comfort despite its compact dimensions. The best way to understand it? ---> Show real size!
Drive the moment
BMW “Drive the moment”
The pleasure of driving has allways been the core value for BMW, partnering with sportiness, dynamism and unique driving sensations.“Drive the moment” Leave your worries away and focus on enjoying. The BMW “Capsules” are a visual experience for the 5 senses, a hub of enjoyment.
Small white spheres spread around the city as a planetarium, a 4D experience, where you choose where you want to be: in NY, on a beach, a forest ... A 270º projection and a sensory experience of driving around, sounds, smells, movement ...
BMW “The visual Symphony”
The driving pleasure has allways been the main force for BMW, the car is not just an instrument to move, it goes beyond, is to enjoy the road and its sensations and emotions. To convey these feelings, BMW introduced the first Visual Symphony inspired by a car and its feelings, composed thinking in a dynamic and unique driving sensations. A visual poem whose tone is set by the juxtaposition of images and music.
BMW will present the Visual Symphony performed by the Royal Philharmonic Orchestra in the Royal Albert Hall, with huge screen projections with images of the film. This film charts the progress of the day and night, the changing light, weather and progress of the moon and stars, the pleasure of driving.
Ballantines
With the new campaign, “LEAVE AN IMPRESSION” Ballantines must recover the young consumers attention through a distinctive and compelling positioning.
This campaign has sought to impress, but without ostentation, with a strong sense of individuality, creativity, originality and elegance.
Rebranding project for Braun
For the past 90 years, Braun has been of the world leaders of small electrical appliances. Their designs changed our lives with innovations that brought together the best of German technology with a pioneer design based on Dieter Rams’ 10 principles. For the past 10 years, however, it has lost much of its value. The brand image is totally diluted in a saturated market with no innovation.With LESS, I propose the revival of Braun’s brand philosophy and its basics principles of functionality, quality and aesthetics. This way, it can develop a global strategy to find the perfect balance between austere and technological, sustainable, efficiency and honesty. Uncomplicated, but not simple. “Less but better”.
“There is no longer room for irrelevantthings. We have no longer got theresources. Irrelevance is out.”D. Rams
Back to purity,back to simpl icity,
thanks,
If you’re interested in my work, please feel free to contact me on +34 649 587 908 or email me at [email protected]
Thank you so much!