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Fashion Communication Portfolio
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ROSIE MARCHPORTFOLIO
PHOTOGRAPHYA selection of photographs taken by me aiming to capture the essence of urban areas.
Location Photoshoot AmsterdamPhotography // Retouching: Rosie March
These are a selection of photographs taken in Amsterdam, with the intent to capture the culture and atmosphere of the city.
Location Photoshoot AmsterdamPhotography // Retouching: Rosie March
The purpose of this photoshoot was to capture the artistic elements of Berlin’s culture.
Location Photoshoot Berlin Photography // Retouching: Rosie March
A photoshoot taken in Liverpool, capturing uncommercialised street art and graffiti.
Street Art Photoshoot LiverpoolPhotography // Retouching: Rosie March
Oh Comely MagazinePhotography // Styling // Layout // Words: Rosie MarchModel: Victoria Gardiner
This magazine was created to mirror the aesthetic and style of an Oh Comely publication.
MAGAZINE
Black & White Photoshoot for Oh Comely MagazinePhotography // Styling // Retouching: Rosie March
Makeup: Fern MontgomeryModel: Victoria Gardiner
Do What You Love MagazinePhotography // Styling // Layout // Words: Rosie MarchArtwork: Alice McRoe
Do What You Love is an original concept for a publication that is aimed
at optimists with the intention to inspire. The layout, written content, and
photography has all been produced by me, with the artwork created by
Alice McRoe.
PUBLICATION
When exploring a city for the first time, the best places are often those
that are stumbled upon simply by accident, when lost or looking for
something else. These are the places that are not usually mentioned
in travel guides; yet they are ultimately what give each city its unique
charm and character. Handpicked Britain loves these hidden spots and
has made it their mission to uncover them and share them with the world.
HANDPICKED BRITAIN
Handpicked Britain PhotoshootPhotography // Composition // Retouching : Rosie March
Photoshoot for Handpicked Liverpool Guide BookPhotography // Composition // Retouching : Rosie March
Our mission is to offer a helping hand to tourists who want their travels to differ from the norm; providing consumers with the opportunity to plan their trip using local people’s specialist knowledge. By working closely with local artists, photographers and other creative individuals; we aim to create a range of visually stimulating, alternative guide books for a selection of major towns and cities around Britain. They will be filled with a thoughtfully handpicked collection of independent eateries, bars and galleries alongside uncommercialised street art and public sculptures. ‘Handpicked Britain’ aims to revolutionise the way tourists explore a city; inviting them to discover places in a brand new way.
JOURNALISMA piece of creative writing on the subject of the film/documentary ‘The September Issue’.
Who Wears Prada?Anna Wintour. Devil or business women? The September Issue is a glimpse into the magical world of the cut-throat fashion industry. Rosie March delves deep into the fascinating world of style and glamour to find out more.
She’s the most powerful women in fashion, the Editor-in-Chief of Vogue Magazine, and it’s been said, ‘the real life devil wears Prada’. This is a behind the scenes documentary, showing the inner workings of Vogue Magazine, during the production of the biggest and most talked about issue of the year, The September Issue; starring the infamous Anna Wintour. We find out if she really lives up to her ‘Ice Queen’ title.
Directed by R.J Cutler, the film follows both Wintour, and her fiery haired Creative Director, Grace Coddington, as they choose clothes, plan photo shoots and decide on final images to feature in the magazine. Although it is not just the beautiful clothes that make this film a must-see, but the relationship between them both. Model turned photographer, Coddington, is the only person in the film who dares to stand up to Wintour, and their stubborn personalities mean that they had frequent clashes over various decisions. They have worked together for decades and have a clear love-hate relationship. Anna once described Grace saying, ‘She’s the jewel in our crown’, and I think all can agree, that she is the star of the show.
The documentary shows just how much effort goes into producing each magazine, and the sheer passion that the Vogue staff have, especially Coddington. She wins our hearts when she is determined to keep a camera man’s beer belly in the shoot, even when Anna insists it’s edited out. Grace is funny and warm; she provides a softer edge to the harsh world of fashion.
The film shows two sides of Anna, the ‘Ice Women’, when she is working, and the warm caring mum. The documentary features her at home with her daughter, being an ordinary loving mother, this is the side of Anna Wintour that we do not often hear about in the media, and it is very comforting to see. Her teenage daughter, Katherine, has some interesting views on fashion, dismissing it as ‘weird’, which is extraordinary to believe considering her mother is the most well-known fashionista in the world right now.
‘September is the January in fashion’. The film captures the buzz and excitement of putting such a publication together, the single largest magazine ever produced, weighing around 5lbs.The September Issue is always the biggest, and in 2007 they excelled themselves, bigger and better than ever before. The issue was the best-selling Vogue Magazine ever, and can be purchased on eBay for upwards of $100.
There is definitely something about the most powerful women in the business that makes people nervous. However, Wintour does not come across as terrifying and mean, but just a business woman, who is trying her hardest to get a job done on time, making a lot of snap decisions, and over ruling others opinions’. Anna knows exactly what the public want, so what should and what should not be included in the magazine. Her glamorous clothes, trademark bob and large designer sunglasses however, make her look unapproachable and a little intimidating.
R.J Cutler has done a wonderful job of getting to the surface of this fashion empire, to show the public what really goes on behind the doors of the plush New York offices. The eye rolling and bitching of Grace Coddington and the cut throat nature of Anna Wintour, along with lashings of glamour and a lot of fun, makes this film fascinating from beginning to end.
‘There is something about fashion that can make people very nervous.’
Anna WintourFilm ReviewWritten Content: Rosie March
TREND FORECASTINGAn article looking towards the future of fashion.
Yesterday’sTomorrow
There is more to trend forecasting than meets the eye. Things that are happening right now can shape our fashion future. Absolutely everything, down to the films we watch and the songs we hear, can inspire fashion designers to create new collections. What we are wearing in a year or two could be the direct result of an event that is happening right now. By looking at influential things going on in the world at the moment, it can help to predict future trends. It’s as simple as that.
ApocalypseIf we listen to all the conspiracy theories right now, it appears that the end of the world is inevitable, and everyone is waiting for the ‘lifting of a veil’ or a ‘revelation’, so why don’t we embrace the apocalypse and dress according. For Autumn/Winter 2014, metal, and metal inspired materials, will be what shapes our wardrobe. Whether it is rusting or polished, we will be head to toe in metallic. The ‘Apocalyptic’ trend is inspired by everything from copper sheets to rusting nails, all combined together to make beautiful dresses, head wear and accessories.
The garments will be structured and angular, with sharp shoulders and tight bodices, creating strong silhouettes. The whole trend is heavily influenced by coats of armour, but of course without the unflattering shape or impractical weight. As desirable as it may be, to have metal clothing, it is not the most practical material for garments so oxidised and perished looking metallic materials will be key to the trend, used for all things from stiff, structured skater skirts to tight, body enhancing corsets. The trend will include things such as ornate and decorative structured corsets and dresses, as well as simple gold, silver and bronze pieces of clothing. Metal upon metal is essential to the look, mixing metallic colours and textures to create a unique look and feel. Statement accessories will be an important feature to the trend, with chunky structured copper necklaces, and silver chainmail jewellery completing the look. Metal toed shoes and interesting shaped copper clutch bags will be the finishing touches to an ‘apocalyptic’ look.
The defining colours for this trend are originally inspired by rusting metals; golds, coppers and bronzes being key, with hints of silver and grey also dotted around. Very autumnal tones; think fallen leaves on the ground, mixed with rusted nuts and bolts. This is a very dramatic look, and is guaranteed to make a statement.
Trend ForecastingWritten Content: Rosie March
Peace and WarWar is something that is currently all around us; constantly on the news and being talked about in media, it is something that everyone has an opinion about, whether it is good or bad. War has shaped the world that we live in today, and who knows what life would be like if it didn’t exist. Therefore, a key trend for 2014 will be one inspired by warfare and the military, taking elements from the classic British army uniform and giving it a complete overhaul. Any army uniform is not complete without army boots, and army boots are not complete without their studs. Studding has been around for a long time, but for 2014 it will be back with a vengeance, from head to toe, in gold, silver and bronze, from shoes to coats, spiked to square, studs will be everywhere.
Studs are usually seen on garments such as leather jackets or denim shorts, but for this season things will be changing. The use of studs will be juxtaposed against floaty chiffons and silks, contrasting with the theme of war, and conjuring up all sorts of images of
Key pieces for this trend will include fully studded bodices with long flowing maxi skirts in soft and pale colours, and cropped trophy jackets, covered fully in studs with statement shoulders and clean cut outlines. Dramatic angles and shapes will be an important feature in this trend. The studs relate to the army uniform, whilst the flowing fabrics represent the peace that absence of war brings. Integral to this trend is the soft and gentle colours of the flowing fabrics, pale pinks, creamy ivories and pure whites, alongside the metallic studs, in gold, bronze and silver, creating an eye catching and striking aesthetic. This trend is a modern take on a political issue.
Men’s FloralFantasy is something we have even when we have nothing at all, everybody needs it. It is a way for people to escape from the mundane reality of what is happening around them, and escape to their own magical place. Everybody fantasizes about different things and that’s what makes it so important and necessary to us. Two things that do not often mix within fashion are fantasy and androgyny, something fantastical with both masculine and feminine characteristics; this is what will be a key trend for men in the Spring/Summer season of 2014.
The floral element of fantasy, mixed with the structural element of men’s classic tailoring will be a big trend for men. Past seasons have seen women wearing masculine inspired three piece suits and brogues, but this season will be something slightly different. Floral scarves, ties, blazers, shirts and, for the daring, trousers will feature heavily in men’s Spring/Summer wardrobes. The look can be achieved by the addition of a simple floral accessory, all the way up to a full floral patterned suit; there will be something for everybody’s taste. The masculine and feminine elements of the trend, give the clothing an ambiguous sexual identity, so although this is a primarily
An important feature to this trend is the soft and romantic colour palette of pale pinks, powder blues and creamy yellows, surrounded by foliage greens in various shades. The floral prints will be intricate and detailed, creating a soft and delicate aesthetic, as well as dense arrangements of flowers, with no particular background colour, creating a dramatic and striking look. The whole trend should create a nostalgic aesthetic. The pastel colour palette is in keeping with the fantastical and feminine element of the trend, whilst the masculine element comes from the tailoring. Everything from structured suit jackets to thin Teddy boy inspired ties. The gentle colours of the floral fabrics will contrast dramatically against the clean cut lines of the smartly tailored clothing. This will be a very easy to wear trend, and throws a bit of fun back into the classic tailored suit.
male trend, many of the garments would be able to be worn by both males and females. The look is smart and sophisticated, while at the same time being fun and quirky.
Trend ForecastingWritten Content: Rosie March
