Portfolio

SELECTED WORKS // 2008 - 2011

NICOLEMIN Seon PARK

WITHIN EVERYGOOD BOOK,

IS A GREAT STORY

WAITING TOUNFOLD

nicole min seon park

PROJECT-DRIVEN LEARNINGThe four-year curriculum encompasses introductory and advanced courses in strategic thinking and management in design and business; innovation and sustainability research; quantitative thinking, data analysis, and financial management; critical reasoning through reading and writing, visual communication, and information design; scenario planning; and entrepreneurship and leadership.

Course formats include lecture with discussion sections, seminars, and studios, o�ering a range of learning experiences emphasizing individual and group work, project-driven learning and special workshops, as well as field-based research. In Senior Seminar and Thesis classes, students research and analyze both economic and cultural aspects of the marketing and management of designed objects, environments, and experiences.

I spent three years in the Design and Management (BBA) undergraduate program at the Parsons School of Design exploring the entrepreneurial and strategic aspects of design, as well as in design aspects of business. Project-based studio and seminar courses integrate business, design, and liberal arts education, promoting interdisciplinary learning through wide-ranging research and collaborative work.

A LITTLE ABOUT MYSELF

WHAT IS DESIGN AND MANAGEMENTPROGRAM?

NICOLE MIN SEON PARK / DESIGN PORTFOLIO/ SELECTED WORKS 2008 - 2011

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01about my work


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GRAPHIC DESIGN

SERVICE DESIGN

IDENTITY & BRANDING &STRATEGICPLANNING

INNOVATION THROUGH DESIGN THINKING

Service Design is the field concerned with the development of services to meet specific needs. It is a creation of well thought through experience using combina-tion of intangible and tangible medium. My project on Money Management combines technology that aims to provide a holistic service to the user.

Design thinking tools such as visualization techniques, rapid prototyping, and iterative exploration can be applied to a wide range of business issues including innovative concepts and strategies, streamlining processes, and strengthening communication at all levels within an organization.t relies on our ability to be intuitive, to recognize patterns, to construct ideas that are emotionally meaningful as well as functional, and to express ourselves through means beyond words or symbols. It brings together what is desirable from a human point of view with what is technologically feasible and economically viable.

The identity and positioning of is crucial for successful marketing. A strong identity does many things that a�ect the bottom line. The brand is the essence, the cornerstone, of what your clients/customers buy. It’s the articulation of why your product is di�erent, better and special. It is very important to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

Graphic design is a creative process that combines art and technology to commu-nicate ideas. My works shows a variety of communication tools in order to convey a message to inform, persuade, organize, stimulates, locate, identify, attract attention and provide pleasure to a particular audience. The main tools used in most of my works are image and typography.


about my skills03

interface design//marketing//prototyping//wireframingETHNOGRAPHY// GRAPHIC DESIGN//TYPOGRPAHYBranding// Identity//Strategic Planning//Design Developmentimplement ideas//consulting//visual identityWEB DESIGN//INFOGRAPHICS//RESEARCHcreativity//logo design//innovation//service designcontent panning//print//packaging//user experience

logo designkorean association of parsons (KAP)

PROJECT

DETAILS


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An overall solid and modern design reflects the mission of the organization and the design of its products. Korean Student Association is a Korean interest group that serves as a voice for the Korean community at the New School. KAP is committed to sharing the Korean heritage, reaching out to the commu-nity, and hosting events through which students may meet and interact

Designing a logo for KAP that had to embody the following qualities: competent, strong, simple, and easily recognizable.

PRIMARY LOGO

ALTERNATIVE LOGO VERSIONS

FONT USED INLOGOTYPE


Korean Association of Parsons

yyx2 y

x x

z

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Logomark Logotype

z

Secondary Logo Style Minimum Logo Width

Minimum Logo Width

Website Favicon

Blue indicates clear space. The blue area must be kept free of other elements.

Grey padding indicates Safe Zone.Magenta indicates type and element alignment and boundaries.

yyx2 y

x

x

z

z

z

KAP

Logomark

Logotype


KAP



KAP

Calluna Sans Regular

1234567890 !@£$%^&*()-=+ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmanopqrstuvwxyz

web designTAP water project


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PROJECT

DETAILS

Designing a online platform to explore local, regional, and global water issues. This website is to stimulate some of the most complex environmental challenges facing our community and out planet relating to conserving dwindling fresh water resources and ensuring the futre water supplies for growing human populations and agricultural demand.

“Pure. Cool. Freshly filtered water is necessary for our body”‘Tap it’ water project aims to inform consumers to puchase less of bottled water and begin to make a habit of drinking tap water. There isno shortage of news stories on the merits of tap water and botted water from a variety of di�erent perspective. The truth is, while tap water and botted water are regulated di�erently, both are generally safe, healthy choices. But only tap water delievers public health protection, fire protection, support for the economy, and the overall quality of life we enjoy. It is important to remember that whatever you choose to drink, the water are filtered before handed down to us.

www.tap i t . com


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Niteright is a social networking and event planning platform help individuals: get personalized venue and event recommendations, receive tailored promotions and discounts, receive real time crowd demographics and venue descriptions, and connect with like minded people and potential partners. It also provides businesses with a new advertising and brand building platform that track customer tastes and preferences, lower overhead and variable costs form o�-peak hours, and promote the venue’s image and popularity over compeititors.

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DETAILS

USERS

WHAT OTHERS

ARE SEARCHING

TIMEOF DAY

HIGHEST RANK FOR YOU

niteright algorithm

YOUR PREDICTEDRATINGS

ENJOY YOUR NIGHT

RECOMMENDATIONENGINE

VENUES

YOUR PICKS

RECOGNIZEDTRAITS

*MARQUEE

GoldBar389 BroomeSt . NY 100 13 2 12-274- 156

*LE SOUK

*22 CLUB*20/20

* VENUES*49 GROVE

*LE CA IRE

service design niteright

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plan your night right

PLAN YOUR NIGHTPROFILE FEATURED DEALS

ADVERTISING

BBPENT.COM PRESENTS FANCY FRIDAYS AT PEARL

Pearl NY Lounge 04/29/2011

Cinco De Mayo - Afterwork Thursdays

Penthouse 808 05/05/2011

Marquee Thursdays -Cris A.C List

Marquee 04/28/2011

Annual Cinco De Mayo Party

Circle Nightclub 05/05/2011

Marquee Thursdays!

Marquee 04/28/2011

MORE EVENTS >>

>

Hoots

Cielo: 50% off for entrance before 10PM, Vaild until Saturday Sept. 26, 2011

Pasha: $7 for $11 Cocktail, Limited Offer | first 100 people starting tonight!

Aschah: Just got into @El Morocco for FREE! Ladies before 11PM Only! COME COME!

An Evening with VH1 & Matthew Morrison Sept 30, 2011@Hard Rock Cafe

Give Your Tuesday A Happy Ending! An Hour of Vodka Beverages in the Lower East Side

Sign Outhello MinSeon !

Top Picks for You

ADD TO MY NIGHT

ADD TO MY NIGHT

ADD TO MY NIGHT

ADD TO MY NIGHT

ADD TO MY NIGHT

ALL MON TUES WED THURS FRI SAT SUN

JH: Still waiting in time for HK Lounge! urgh urgh

Your Search Results

Resturants Bars Clubs

Location

Price Range

Time

Number of People

Discounts

Your Search ResultsGOSearch by Name / Keyword

All Manhattan

All Midtown

All Below 14th

All Above 59th

Select Date

Time Range 7:35 PM ㅡ 9:45 PM

1 - 5 People

6 - 8 People

8 + People

5 - 10 %

15 - 25 %

30 - 45 %

50 + %

Cuisine

Date

10 / 20 / 2011

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++

View as Sort byShow per page Select Sort by Order

The Original Sandwich Shoppe: Pay $5 for $10 Worth

Few places can put together as tasty a sandwich menu and provide you with an accommodating atmosphere Cuisine: Sandwich ($) Soho / West Village: 58A Greenwich Ave

Quinto Quarto: Pay $15 for $30 Worth

The noodles at Quinto Quarto are simple and homely, like Roman moms make for their Roman childrenCuisine: Italian ($) Soho / West Village: 14 Bedford St

Prince Street Cafe: Pay $8 for $15 Worth

The seating is comfy, and you’re welcome to pop out your book or MacBook (free Wi-Fi) and get some work done while you eat and drink whatever it is you’re in the mood for.Cuisine: Cafe ($) Soho / West Village: 26 Prince St

Plum Pizzeria: Pay $13 for $20 Worth

Crisp, gooey and brimming with fresh ingredients, this is serious pizza for people who are serious about pizza. Your search is over; this just may be your new favorite pizza place.Cuisine: Pizza ($) LES / East Village: 157 2nd Ave

Kate's Joint: Pay $10 for $15 Worth

Kate’s Joint serves tasty and convincing meat-substitute dishes that will delight not only your vegetarian pie hole, but even that of your steak-and-potato loving friends. Cuisine: Vegetarian ($) LES / East Village: 58 Avenue B

creativityis bornof anopen mind

service design health wealth

The “build-a-rate” healthcare card that Health Wealth provides would function the same way as a debit card or phone card. Users would put money on it then choose from a wide range of services and medical services they desired to be covered from their doctors visit and then the service can be charged. This is a dis¬posable card and a pay-as-you-go basis. The card, much like di�erent international calling rates, has di�erent dollar amounts that increase due to severity of illness, but do not range the astronomical price that healthcare in a public/private system could. The benefits are economic and practical. With the card there’s a simple system to allow the public to avoid paying for services they don’t want or can’t pay for.

‘ Giving new meaning to personalized Health Care In our healthcare system users will all have an equal variety of choice that applies to ser¬vices o�ered and what rates are charged.


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PROJECT

DETAILS


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www.hea l thweal th .com

www.hea l thweal th .com

ART IS NOT WHAT YOU SEE,BUTWHAT YOU MAKEOTHERS SEE

ART IS NOT WHAT YOU SEE,BUT WHAT YOU MAKE OTHERS SEE





EDGR DEGAS

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PROJECT

DETAILS

mobile applicationiSCAN

Managing money can be as di�cult as earning it. Proverbs like “A dollar save is a dollar earned” are awfully nice to read and quote but can be tough to put into practice. Starting to track the money you spend is one of the simplest first steps one can take. Once you see how much is going where, you will automatically scramble to cut down wasteful expenses.iSCAN intends to be a simple yet powerful online budget management tool that o�ers a clear view of any financial situation. Once the users scans the receipt, it will automatically categorizes the transaction and let’s the users set budget that will help achieve personal saving goals. It will not only categorize the purchased items but it will also notify the customers with a text alert system to inform how they are managing their money. The users will be able to view their balances and transaction together — on the web or your phone.

Creating a mobile application that allows people to track all expenses easily without any e�ort.


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Conclusions from 1. Most of our target doesn't monitor their money on a daily basis.2. When people use cash they don’t think of it as spending, because its already out of their account.

3. Online banking is very popular, but people don’t use it to control their spending. Its more of a safety check once the money is already spent.4. 85% of the time receipts are given after purchase. 5. Most of our target feels the necessity of managing their finances because they are soon-to-\ be earning their own income (currently they receive aid from parents)

6. Our target wants something that makes the concept of managing money with a monthly allowance easier to understand.

Why Through interview, we found our target only checks the available balance through online/mobile banking.

How to make our target to: - Read their statement - Set their budget by incorporating technology

SOLUTION

- Giving them a little burden by scanning the receipts with their mobile phone, which eventually will make them aware how much they spend - Using technology decreases the burden

Research 1. Conduct one on one interviews with twenty 20-30 year olds2. Keep a journal and track where we spend, how much, on what, the method we use to pay, and how we manage our receipts 3. Observe people’s immediate action after receiving/not receiving a receipt4. Gain insight into what sort of application is missing in people’s financial lives5. Explore already existing money management tools

design thinking project EATS

By collaborating with the middle school students at the FDH Community Center, our mission is to embed a healthy lifestyle and bring an action-oriented member-ship body. The farm site will be launched with resources a community already has, in this particular project, the vacant tennis court that surrounds the neighborhood in Upper West Side. The community distributes the food to itself at a price that makes it possible for everyone to eat healthy.

To promote food systems that support improved nutrition and public health, andincrease access for all to safe and wholesome food.


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PROJECT

DETAILS

OBSERVE

POINT OF VIEW

IDEATE

PROTOTYPE

UNDERSTAND

TEST

INNOVATION THROUGH DESIGN THINKING


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Changed direction of plan Marketing plan Logo redesign Authenticity Seal Mkting to restaurants

EATS visits Parsons Introduced scenario

Approached the rat problem Research of methodsApproached the logisitcs of space Interviewed farmer Research

Visited the Community Center Met the kids Saw the siteLearned the neighborbood

Made a map

Visited the Community Center Psychogeographical map Kids visited the site Food truck idea

Food truck plan scrapped New cart idea

Research food truck infoCalendar mock-upsGumball washing station

Teachers meeting w EATS Calendar concept redirected Gumball concept redirected

Visited the Community Center Cart brainstorm Takehome surveys

SKYPE meeting Cart sketches Site sketches Bubblegum ideas Recipe card idea

Food cart Container ideasBubblegum concept Gallery space on siteRecipe cards Include diverse info

Prototype site and containerResearch container ideasResearch container logisticsAdditional recipe card research

NEXT STEPS Prototype edits Prepare for senior center visit Interview questions Recipe card prototype Develop overall theme

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Visited the Community Center Model feedback

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from analyzing and brainstorming to prototyping and research to testing to reiteration back to brainstorming- a process of design development.

Kids expressed their dislike of vegetables. Were excited about being hands-in with the farming and selling.

An area in need of work and in line with our skills as DM students.

Food truck ideal: mobility, access, etc.

Calendar good to keep in touch with users throughout the year.

Food truck impractical as of now- expensive, inaccessible permits/licensing, etc.

Gumball theme appreciated for its engaging and exciting qualities. Calendar may not be a relevant material.

Looking into how we can take advantage of the space. Being inspired by whats in the market. Wanting to keep in touch with seasonal aspects.

Container- accessible, practical, innovative. Gallery- engaging, fun. Recipe cards- informative, easy.

Prototype communicates the energy of the gallery space. Recipe cards are practical in multiple ways.

Tennis court model successful with the kids.

As a des ign s t ra teg is t , I want to be a par t o f the evo lv ing ro le o f des ign as i t becomes increas ing ly v i ta l to the success of organ i -zat ions . I be l ieve that a methodo log ica l , empath ic , and creat ive approach to address ing cha l lenges dr ives innovat ion and fosters susta inab le bus iness s t ra teg ies . I am pass ionate about pro jects that capt ivate and immerse users in compel l ing exper iences and env i ronments and I am seek ing an oppor tun i ty that wi l l a l low me to exp lore my in terests .

NICOLE | MIN SEON PARK

INSTITUTE OF DESIGN ( I IT )

PARSONS SCHOOL FOR DESIGN

Masters in Des ign

BBA, Schoo l of Des ign Strateg iesDes ign & ManagementUnivers i ty Student Senate 2010-2011

917.287.5707 [email protected] W 38TH ST. #436, NEW YORK, NY 10018

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