portfolio

{Portfolio}

Soumya GargMIT Institute of Design,

Pune. India

[email protected]+91 7520763889

GRAPHIC DESIGN

{ HELLO! }This is Soumya Garg, a final year student of Graphic Design at MIT Institute of Design,

Pune. India

This portfolio is a showcase of work done in the period of four years of my design learning. It also shows a little bit about me and things that make me tick.

{ I am currently looking for 20 weeks graduation project }

I am an ambitious and capable individual who believes in offering creative, professional and reliable qualities to any team. I pick up my inspiration from my surroundings and tend to implement them in my design.

It is my belief that the way we perceive a design is very different from the way a person from a non-designer background perceives it. So I try to implement simplicity in my designs.

I am looking forward for a project which helps me to enhance my understanding of design in the real world.

DESIGN FOR BRANDS

A classroom project to understand the whole process of brand formation. We were

supposed to introduce a hypothetical brand and develop

a complete brand experience including brand

personality and its ideologies.

Det

ails Branding proposal

C - 21M- 59 Y - 100 K - 0

C - 37M- 13 Y - 100 K - 0

C - 52M- 61 Y - 70 K - 42

R - 191G - 117 B - 41

# - 5C4838

R - 174G - 188 B - 55

# - AEBC37

R - 92G - 72 B - 59

# - 5C4838

VISAYA

oragnic soap

CENTURY GOTHIC{ A B C D E F G H I J K L M N O P Q RS T U V W X Y Z

a b c d e f g h i jk l m n o p q rs t u v w x y z

1 2 3 4 5 6 7 8 9 0! $ & () , . / ? *

Coronet{ A B C D E F G H I J K L M N O P Q RS T U V W X Y Z


1 2 3 4 5 6 7 8 9 0! $ & () , . / ? *

I selected an organic soap as my business. What I had in mind was to create an identity which people can easily relate to. I have picked up elements from nature to create a direct link between the customer and the brand. Visaya is the name cho-sen for the brand.

ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP

Letterhead, envelope and visiting cards

Stationery

Application of the brand language onproduct packaging.

Label

Adaptation of the brand language on Bags

Collaterals

A self-initiated branding project, I personally have a

keen interest in branding so I thought of introducing a

new brand which can also be for international and Indian

market.

DESIGN FOR BRANDS

{ELEG} is chosen as the brand name which is been derived from the word “Elegant”. My main motive was to create an identity which shows a class. The brand personality is derived keeping in mind the mind setup of women how they perceive different elements.

C - 45M- 56 Y - 45 K - 12

R - 138G - 109 B - 113

# - 8A6D71

C - 0M- 100 Y - 0 K - 0

R - 236G - 0 B - 130

# - EC8C

C - 0M- 0 Y - 0 K - 53

R - 119G - 119 B - 119

# - 777777

C - 100M- 100 Y - 25 K - 25

R - 38G - 34 B - 98

# - 262262

C - 67 M- 100 Y - 35 K - 34

R - 85G - 24 B - 79

# - 55184F

ElegAdolphus{ A B C D E F G H I J K L M N O P Q RS T U V W X Y Z


1 2 3 4 5 6 7 8 9 0! $ & () , . / ? *

Det



Tags

Mobile Application

Visual brand

PACKAGINGDESIGN

A classroom project wherein we had to select a product and design a packaging solutions for the same. It

was an interdisciplinary group project, the packaging was to be done along with a product design student. We selected pani puri as

our product.

Det

ails Objective


Pani puri is an Indian snacks which is been consumed by almost 80% of the people in India. As families prefer to have it together so they get pani puri packed for home. In existing packaging every product is packed separately so becomes difficult to carry it and also adds one more process of emptying it in different vessels. Aim- Wanted to create a package which contains everything and cut down the process of emptying in a vessel.

Taking a look on existing packaging of pani puri so as to find out if there is a need for enhancing the packaging.Step1 -

Eexisting packaging of pani puri

Complication with Current packaging

1. Difficult to carry puri’s.2. Breakage/wastage of puri’s3. Need to transfer liquid products e.g. chutney and pani to a vessel which ends up creating chaos.4. Possibilities of leakage.5. Splashing of liquid while transferring.

Understanding the problem areas and listing out important things to be kept in mind.Step2 -

“A cost effective pani puri takeaway pack which eliminates the task of using vessels,keeping the pani puri experience intact and also doesn’t hamper the activities of the

retailer” In the process adds goodwill and business to retailer.

User- easy to open- easy to pour- cut tasks involved - emptying in another vessel- easy to carry- leak proof- puris should not get soggy- intact puri

Retailers- quick assembling of pani puri- less space consumption- costs- should not hamper service to other customers

Design Criteria

Final model

For chutney and paani For puri

Pack dimension- 40.82 Sq. cm [base area] x 4 cm [height]- 9 cm x 9 cm high quality zip lock bag- 10 cm x 11 cm zip lock bag- 10 cm x 11 cm zip lock bag

Costing- RS 0.7 x 2 = 1.4 {PS bowl}- RS 1 x 1 = 1 (zip lock for paani)- RS 0.4 x2 = 0.8 (zip lock for chutney n ragda)- 2 paisa {Thread cost}- plus travelling expenditure to buy

Quantity- 9 Puris- paani 100ml- Ragda 100gm- chutney 40ml

TOTAL = RS. 3.2 [As of local wholesale rates]

Packing components

Cut with scissors or open from behind to squeeze chutneyRetailers:- space saving- need readymade cones

Triangular zip lock pack

Big leaf adds freshness and graphic element to the packing

Dip or can also Psore directly in the

Retailers:- space saving- convenient- proper lock- manage cost- quick

Packaging graphics

Steps involved in packing

Color selection

Colors are selected according to the whole look and feel of pani puri e.g. earthy colors have been picked.

Information on label

Information regarding quantity of product and some precautionary measures.

The name “Jai Shankar” used on label is temporary which can be replaced by the store’s name which is using the package.

For roadside venders of pani puri the package can be used without label so as to reduce the cost of package.

CORPORATE IDENTITYA classroom project wherein

we were supposed to select an existing company and redesign its identity.

I picked up an ice cream brand by the name of

“blue bird”.

The objective was to create an identity which is simple and would attract kids at once. The bird could also be used as a mascot lately.My target audience was mainly kids. The color scheme is decided keeping mind lively, fresh, happy, chocolaty and something new. I have tried adding fresh colors to it.

C - 73M- 21 Y - 1 K - 0

R - 32G - 160 B - 215

# - 23A0D6

Det

ails Proposal


C - 41M- 61 Y - 100 K - 34

R - 92G - 72 B - 60

# - 755120

C - 1M- 17 Y - 88 K - 0

R - 253G - 208 B - 56

# - FED038

C - 0M- 0 Y - 0 K - 0

R - 255G - 255 B - 255

# - FFFFFF

C - 0M- 0 Y - 0 K - 100

R - 35G - 31 B - 32

# - 231F20

BLUE BIRD

ice cream

{ a b c d e f g h i j

k l m n o p q r

s t u v w x y z

1 2 3 4 5 6 7 8 9 0! $ & () , . / ? *

Coronet{ A B C D E F G H I J K L M N O P Q RS T U V W X Y Z


1 2 3 4 5 6 7 8 9 0! $ & () , . / ? *

EIGHT one

Stationery

Letter head, envelope and business card

Other collaterals

INTERACTION DESIGN

This project was a part of course based on a book written by a

Delhi based writer Mrs. L.K.Sharma. The aim was to make the book an easy and interesting reading experience.

Det

ails Objective


The name of the book is “Britain Reborn”. The book is non-fiction on the theme of Anglo Indian encounter in Britain. It consist of 4 volumes in continuation. Naipaul’s children, The Twain, Inside Chutney Palace and Britain Reborn. We were given an option to create visuals which could make it interactive. Aim- Creative an interactive e-book.

SYSTEM DESIGN

A classroom project wherein we supposed to take an already

existing business or service and create a system for the same.

I took Cafe Chokolade of M.G.Road as my subject.

Det

ails Objective


Cafe chokolade is a Pune based cafe running for past 2 years. It has various outlets all over the city. I chose to work on one outlet which is in the heart of the city. This cafe is basically famous for CAD-b. I went through a research session to know more about the company and their customer experience particularly. Aim- My aim was to enhance customer’s experience and make them aware of new products and discounts in the cafe.

I had the system mapped and a few design opportunities like enhancing the look and feel of the place so I planned to work on interaction, Wall graphics (according to branding), Menu design, given an option of “Open air cafe”, E media to place an order.

Design Praposal

Visual language for product

Wall Menu

Mobile application

To order for take away or before hand

Wall Graphics

INTERNSHIPWORK

Six weeks (1 and a half month) of internship at Quantum Communications, Delhi, an advertising firm. This was to make us aware of the practical working in the industry. It was a golden period

for me as I enjoyed working in the firm. I got to learn a lot of things from my col-

leagues.

Logo design for a coffee shop named Tangerine. The client wanted it to keep the styles simple while providing variation in fonts. They also did not require complicated backgrounds and designs.Aim- My aim was to enhance customer’s experience and make them aware of new products and discounts in the cafe.D

etai

ls Branding proposal


Final logo

Final design send to the client

Logo DesignCoffee house and Restaurant

Exploration

Objective


The task was to create a new range of hoardings for “Sarovar Portico” as they introduce a new spa named “AURA” Aim- Create a hoarding to attract customer making it look fresh.

Det

ails

HoardingAura spa

Objective


Design E mailers for a bar of “Sarovar Portico” to increase the sale named Bubble Bar.Aim- Create e mailers to make people aware the special occasion in the bar.

Det

ails

E-mailersBubble bar

Objective


Created Print ads for “mango mania”. The Mango-licious Food Festival. The fest was held in Ambrosia Sarovar Portico. These ads act as an invitation for this fest.Aim- Create a sense of madness for mango.D

etai

lsPrint AddsMango mania

Exploration with different layouts

Logo design for an upcoming banquet hall. The client wanted it to be simple and something on wooden surface. Aim- Simple and attractive

Det



Final logo

Explorations

Logo DesignCoffee house and Restaurant

Logo design for the new upcoming banquet hall. The client wanted it to be simple and something on wooden surface. Aim- Simple and attractive

Det



Final logo

Explorations

Objective


Designed print ads for Himachal tourism. The guideline given to us was to create ads to promote Himachal tourism. They wanted us to show different area which tourists can enjoy in Himachal. We had to create something which gives a glance of the place.Aim- Eye catching, introductory, attractive and informative.

Det

ails

Print AddsHimachal tourism

Objective


This was again to increase the tourism. I was given the tag lines and had to pick up pictures close to the lines and if needed edit the pictures and design hoarding for them to attract tourist.Aim- Attract tourists make it lively

Det

ails

HoardingsHimachal tourism

Final layout

Final layout

HANDSKILLS

This includes my handmadeillustrations, doodling,

paintings and sketching. It also includes

calligraphy composition.

Objective

WATER COLOURS,PASTEL SHADES AND POSTERS COLOURS

A classroom project in which we had to pick up any leaf, draw and paint it.Aim- Still life painting.

PaintingStill life D

etai

ls

Free hand drawing and pencil

Free hand drawing, doodling and use of ink paints, water color.

Free hand drawing and doodlings

PHOTO GRAPHY

Projects include photography. These pictures are

taken from “NIKON”

coolpix 6.0 megapixel.

{ RESUME }POSTAL INFORMATION

AREAS OF INTRESTBranding, Advertising and packaging are few.

PERSONAL INFORMATIONMrs. Indra Rani Garg16/A, old survey RoadDehradun248001

SOFTWARE SKILLSComfortable with working in Adobe illustrator, Indesign, Photoshop and enjoy exploring new softwares.

AIM Create something substancial, effective and practical.

STRENGTHS AND SKILLSGood conceptual, visualization skills and analytical approach.Enthusiastic about learning new skills. Enjoy working on all kinds of projects,Comfortable while working in team and under pressure as well. Enjoy meeting and interacting with new people.

ACADEMIC QUALIFICATION10th, I.C.S.E, Touch Wood School, Dehradun12th, C.B.S.E, Scholars Home, Dehradun

INTERNSHIPWorked as intern at “Quantum Communication” an advertising firm in Delhi for six weeks in june-july 2011.

Soumya GargBorn on 28th February 1989 [email protected] 07520763889

PROFFESIONAL QUALIFICATIONCompleted successfully 4 year course of Graphic Design from MIT Institute of Design.

{ THANKYOU } E-Mail - [email protected]

Contact - 07520763889

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portfolio