Content

2. Vonpro

8. aViVa

3. grey matter

5. paper warrior

4. Lip ice

6. SDSc

1. Han’S cafe

7. reVoLt

1. HAn’S CAFe

a moDuLe to rebranD Han’S cafe. tHe uSe of brown paper anD tHe pattern of a tabLe cLotH DeSign bringS about a more Homey, comfortabLe anD warm mooD.

tabLecLotHS are DeSigneD to be SpreaD on a Dining tabLe wHere frienDS anD famiLy SitS at wHen tHey are eating anD HaVing joyouS conVerSationS. tHerefore, tHe concept of tabLe cLotH pattern iS uSeD.

in aDDition, aLL iLLuStration, incLuDing tHe pattern, were HanD Drawn to bring about a Very intimate, warm anD reLaxeD perSonaLity.

2. Vonpro

branD iDentity for Vonpro, a SmaLL DigitaL anD network appLication company. tHiS project waS Done in coLLaboration witH DiLLon tan.*

tHe Logo waS inSpireD by fibre opticaL tHreaDS, SymboLizeS tHe SpeeD anD efficiency of tHe company. a cooL Hue of teaL waS aLSo uSeD to furtHer empHaSize tecHnoLogicaL aSpect of tHe company.

Symbol

wordmark

coLLateraLS

3. grey mAtter

a 55-page pubLication on boDy image.

“boDy image” iS a pHraSe uSeD to DeScribe one’S perception of one’S LookS, one’S perception of otHer peopLe’S opinionS about HiS or Her LookS, anD How one feeLS about tHoSe perceptionS.

grey matter iS maDe up of neuronaL ceLL boDieS. it incLuDeS regionS of tHe brain tHat iS inVoLVeD in muScLe controL, SenSory perception SucH aS Seeing anD Hearing, memory, emotionS, anD SpeecH.

SpreaDS

4. lip iCe

a project to create a SerieS of tHree print aDS for Lip ice fruity.

Strategic iDea: focuS on tHe uSp wHicH iS tHe unique cooLing SenSation after appLying.

concept: ice creamS are SuppoSe to meLt in tHe Sun, HoweVer, wHen one of tHe ice cream cHaracter uSeS Lipice, it StayS SoLiD wHiLe tHe reSt of tHe ice cream beHinD are meLting

5. pAper wArrior

a moDuLe tHat requireD uS to create a branD iDentity for a pSeuDo company tHat SeLLS HigH quaLity paper.

tHe concept of uSing “warrior” iS to SHow tHat tHe range of paper are aS tougH anD braVe aS warriorS wHo can braVe tHrougH cHaLLengeS, wHicH in paper termS, tHeSe cHaLLengeS incLuDeS tHe Different type of printing (LaSer, inkjet, etc), paper jamming, paper creaSing, etc.

tHerefore, tHe Logo SymboL refLectS a SiDe View of wHat we aLL know, a warrior HeLmet (or Spartan, wHicH generaLLy eVeryone knowS becauSe of moVieS SucH aS 300), wHicH tHe ScroLL of paper repLacing tHe “bruSH” wHere it once originaLLy SitS.

Symbol

wordmark

6. SdSC

brief: 18 iconS DeSigneD for tHe Singapore DiSabiLity SportS counciL(SDSc) for tHe uSe in future eVentS organizeD by tHem.

concept: tHe iconS are inSpireD by tHe SHape of DiamonDS (ancient greek—“unbreakabLe”). tHe iconS are aLSo not fuLLy fiLLeD witH coLour to Signify tHat tHougH tHe DiSabLeD are fLaweD (uncut DiamonDS), tHey are StiLL aS tougH anD unbreakabLe aS DiamonDS.

“tHey are Like uncut DiamonDS. DiScarD tHem anD tHeir VaLue wiLL neVer be known. improVe tHem anD tHey wiLL become tHe brigHteSt gemS in a uSefuL Life.”

Badminton

Swimming

HandcyclingF utsal Shooting WheelchairBasketball

PowerchairFootball

Equestrian

Table TennisTenpinBowling Powerlifting Chess Sailing

AthleticsB asketball Badminton Boccia Lawn Bowls

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DIRECTORYLEVEL2

7. reVolt

a kinetic typograpHy project to create a pSeuDo genre of magazine, a maStHeaD anD promotionaL ViDeo.

cHooSing to Do on a raDicaL DeSign magazine, tHe maSt-HeaD iS Done iS a Very grungy way, pLayeD togetHer witH a ViDeo fiLLeD witH wHoLeSome epicneSS.

http://www.youtube.com/watch?feature=player_embedded&v=quurHr2pjow

8. AViVA

moDuLe: integrateD project

cLient: aViVa

brief: young peopLe are not SaVing for tHe future.

objectiVe: SHow benefitS of SaVingS anD inSpire peopLe to pLay tHe Long game

concept: eVeryone HaS DreamS tHat tHey want to fuLfiLL anD moSt of tHeSe DreamS requireS money. tHerefore witH no money or SaVingS, our DreamS remaineD frozen anD foreVer Stagnant. i uSeD tHe tHree moSt common anD generaL DreamS :

1.)LiVing tHe gooD Life 2.)purSuing careerS 3.)traVeL tHe worLD

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