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Creative advertising work from studying at The Art Institute of Atlanta.
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Darius Spencer“Describing the visual world through the eyesof a pen.”Content writer & Brand storyteller
“ Being creative is the natural way people thinking. ”
“ Every time I sit and absorb any environment I’m in, I always feel a new idea or concept brewing in my head. ”
“ Good copy is like personality to an attractive person. The visuals could be lovely, layout is pleasing to the eye, but when that person talks do they intrigue you enough to know more or are they just nice to look at. ”
“ To me, the simplest formula for engaging people is story. ”
Aug 25, 2011 12:13 AM
July 18, 2011 7:00 PM
June 18, 2011 1:25 PM
June 17, 2011 2:08 PM
“ Pushing the point of my pen against paper is exercise for my thoughts. ”
Aug 26, 2011 5:37 PM
Journal Entry samples
“ There are 26 bones in
your foot. I carry all of
them on my shoulders
no pressure. ”
“ You know what they
say about big feet ?
Even bigger comfort and
I promise you will feel
good when you’re
with me ”.
“ Your feet can get up to
125 degrees in your shoes.
Doesn’t matter because I
can take the heat. ”
Speak from the Sole.
Journal Entry sample
“ A major part of any creative problem-solver first is the
thought process, which is what attracted me
to advertising. ”
Aug 29 2011 3:32 PM
TIME: 60
CLIENT: DirecTV Satellite TV service
TITLE: REFER A FRIEND; PREFER ENTERTAINMENT
SFX: SYMPHONY MUSIC PLAYS SUBTLY THROUGHOUT DIALOGUE.
GUY 1: (SIGH) I have all these channels and none of them have anything worth watching. Cable
is dead!
GUY 2: (GIVES OFF A SUBTLE LAUGH) I’ve been there man, I switched to DirecTV and
only pay 34.99/month with free HD and DVR.
GUY 1: Seriously? I bet you had to pay extra for the equipment and installation huh?
GUY 2: Nope, free professional installation, no start up costs, and no equipment to buy with 3
free months of Showtime, Cinemax, Starz, and HBO.
GUY 1: Ok, why am I still with cable? I’m calling right now!
GUY 2: If you let them know I referred you, we’ll both get a $100 credit.
GUY 1: Cool! Drinks are on you tonight.
ANNCR: DirecTV. You have the right to be entertained! Order Now 1-888-795-9488
TIME: 60
CLIENT: DirecTV Satellite TV service
TITLE: CONSTITUTIONAL PLEDGE
SFX: (MUSIC THEME ESTABLISHED VOLUME GOING SLIGHTLY DOWN AS
NARRORATION STARTS).
ANNCR: (SPEAKING IN SLOW MONOTONE - THROUGHOUT.) You work hard every day
balancing family, work and everything else in between. The least we can do here at DirecTV is
provide you with being #1 in customer service satisfaction, because we wouldn’t be where we
are now without you the people. Although we can’t say it’s written in the American Constitution,
we believe it is your right to turn on your TV to watch what you actually enjoy and our job is to
provide you with high quality entertainment. So join the nation in becoming a part of the
movement because at DirecTV you have the right to be entertained.
TIME: 60
CLIENT: DirecTV Satellite TV service
TITLE: THE CURE
SFX: HEART RATE MONITOR SOUND.
ANNCR (CONCERNED SERIOUS TONE-THROUGHOUT): One, two, three, four, five, six,
seven, eight, nine, and ten. Another person just made the switch to DirecTV, that’s another life
saved from cable. A serious epidemic of poor television has been affecting many homes in
America. If you call right now you can save yourself and your family from this disastrous
nightmare of cable TV. Making the switch to DirecTV will save you from over spending on
channels you don’t watch and hours in front of the television hoping that something good will
come on. At DirecTV you have the right to be entertained.
Journal Entry sample
June 19, 2011 11:24 PM“ I’ll sit up all night to the early morning digging for
inspiration. Looking in all the obvious places for it,
magazines, portfolio sites, etc. All that information is
absorbed and put together in my mind when I’m in the
midst of doing something else or just living life.
Which has me thinking that life alone is inspiring because
in reality everyone is an artist living this life is an art
form in itself. What picture are you painting? ”
Getting the consumer involved in talking aboutTazo is the reason behind “Share The Effect”.
A series of videos will get people talking throughmobile and social media outlets to integrate Tazo tea into the personal lives of consumers to build an interactive brand experience.
