Portfolio

Colegio Sagrado Corazón de Jesús Commercial English and Marketing II Ana Lucia Pérez

Portfolio

Wendy Och 5ACC

#9 03/10/2014

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Index

Commercial ........................................................................................................... 4

Pictionary 1 ............................................................................................................. 5

Pictionary 2 ............................................................................................................. 6

Request Letters ...................................................................................................... 7

Inquiry letter ............................................................................................................ 8

Order Letter .......................................................................................................... 13

Order Acknowledgment .................................................................................... 16

Delayed Delivery ................................................................................................. 20

Partial Shipment ................................................................................................... 22

Marketing .............................................................................................................. 25

Quality ................................................................................................................... 26

Products ................................................................................................................ 28

Marketing .............................................................................................................. 29

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Commercial

5

Pictionary 1 Word Definition Example Picture

Applicable Relevant These documents are applicable to the case.

Closure State of being conclude

The closure is important in an essay.

Discount Reduction from

the regular price

We are going to discount the 20% of the regular price in the item.

Fiscal Financial We need to

follow the Fiscal policy.

Motivate Move to action We need to

motivate the employees.

Potential Possible He is a potential

employee for our company.

Recipient One who

receives The recipient of the letter lives on New York.

Weather Vane A device for

showing wind direction

The weather vane has form like a chicken.

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Pictionary 2

Word Definition Example Picture

Dispatch A message. You need to tell them the new dispatch.

Divulge To reveal or

disclose. You need to divulge the new law.

Salvage To save from

destruction. You need to salvage the reports.

Savvy Insight,

understanding.

The savvy letter is important to the customer.

Superfluous

Extra, more than necessary.

The amount of money is superfluous.

Unsolicited Unrequested That

information is unsolicited.

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Request Letters

All the requests should be specific and brief, be reasonable and provide

complete, accurate information.

There are two types of request letters:

Inquiry

Order

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Inquiry letter

They must be easy to answer. It must include specific information and

specific question to obtain specific answers. List the specific facts you

want, Enclose s self-addressed, stamped envelope and suggest a way in

which you can reciprocate.

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Houston Production Company 8th Wallaby Street

Miami, Florida 89876 January 21, 2014 Maximum Appliances, Inc. 78 Golden Avenue Miami, Florida 89988 ATTENTION: MRS. MANUELA VASQUEZ Gentlemen and Ladies: I have decided to purchase three microwave ovens for our employee cafeteria. Therefore, I would appreciate if you could send me information about two options which you consider more appropriate for our needs. Our cafeteria is visited daily from Monday to Saturdays by approximately 530 employees ten cafeteria staff members are responsible of serving and heating three meals per day since they will be used often, I would like to purchase an energy-saving model. Please send me the information before February 10. The suggested models must include a five-year warranty, be ready for immediately purchase and have a price range of $115-225. Please let me know if you need further information.

Sincerely yours,

Wendy Och Manager

Lopez M.

10

Am-Lux Company, Inc.

529 Eaton Avenue Bethlehem, Pennsylvania 18115

January 29, 2014

Ms. Louisa Sanchez High Commission 705 Tenth Avenue New York, New York 1077 Dear Ms. Sanchez I recently read an article written by you entitled “From Lead to Deal: Ten Over-Looked Steps to Closure” in High Commission magazine. I believe it would be useful for the salespeople in my department. I would like to request your permission to make 25 copies of your article for circulation only within our company. I am certain that my staff will be highly motivated to apply all your knowledge presented in the article. I have been reading all your financial articles and we are planning to purchase your magazine on a regular basis because we consider it very useful.

Sincerely yours

Lucrecia Ruiz Sales supervisor

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2500 North Fruitridge Road Terre Haute, Indiana 47811 January 22, 2014 Pet R Us 201 New Oak Street Newark, New Jersey 07555 Dear Sir or Madam: I have decided to purchase a pet because the one I had before unfortunately died. I would like you to send me information like about small dogs that are good with kids and can be alone during six hours because I study during that amount of time. I would like it to be on the price range of $80-100 and also I would like to know if the dog comes with the first vacuums. I prefer a dog that needs less grooming and I would like to know if the breed tends to present any disease or physical problem. I want you to send me this information as soon as possible because I want to purchase it before February 14. Let me know if you need more information. Sincerely yours,

Wendy Och

12

Harrisburg Civic Association 72 Eaton Avenues

Harrisburg, Pennsylvania 1816

February 4, 2014 Margaret Belmont Harrisburg, City Call 72 forth avenues Harrisburg Pennsylvania Dear Mrs. Belmont: We would like to ask if you are willing to attend to our future meeting of our organization that is address to our members. The meeting is held every second Wednesday of the month at 7:30 PM in the basement meeting room of the community center. You can talk about a general interest topic. Our previous speakers spoke about “Increasing tourism in Harrisburg” and “Local property tax, Boost or burden?” To the meeting attend around 75 community-minded people. Let us know the day you want to attend to the meeting and also, if you need further information. Sincerely yours, Wendy Och Chairperson

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Order Letter

The letter must include complete, accurate information. You need to

write the code, the name of the item the quantity desire, unit price,

payment method, delivery address, etc.

14

Fenway’s Toy Store 1704 North Broadway

Richmond, Virginia 23261 February 5, 2014 Marco Toy Company Inc. 223 Sunrise Highway Glen Cove, New York 11566 Dear Sir or Madam: I would like to order the following merchandise for our pre-Christmas selling season.

Quantity Item Description Unit Price Total Price

24 Baby Jenny Dolls $10 $240

12 Baby Jenny Layette jets $15 180

36 18 inch Tootsie Wootsie Teddy Bears

$7 252

$672

I would like to purchase these products on account (no. 4321-8) and have them shipped by air express to the address above. I would appreciate it if you could send us special Christmas displays for this merchandise. Sincerely yours, Lucrecia Ruiz Assistant buyer

15

705 Gold Avenue Los Angeles, California February 4, 2014

Zelza 72 forth avenues Los Angeles, California Dear Sir or Madam: I would like to order the following merchandise from your Zelza catalogue cod. 02/2014:

Quantity Item description Unit Price Total Price

1 22937 Body Mist 250ml 39.99 39.99

2 69041 Peach Lumina Blush 49.99 99.98

3 69288 Dark brown Radiance eye liner

29.99 89.97

229.94

I would like all the order to be sent to the address above and I will by cash on delivery; also, I want you to please send me the new catalogue. Please let me know if you need further information. Sincerely yours,

Wendy Och

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Order Acknowledgment

It should be specific and complete. This letter should be written when

you receive merchandise, material, money or information to let know the

customer his communication has reached its destination.

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Cape Cod Ornaments, Inc. 94 State Road

West Yarmouth, Massachusetts 02757

February 15, 2014 Ms. Jessica Smith 250 Commonwealth Avenue Boston, Massachusetts 02118 Dear Ms. Smith: On February 14, we received your letter in which you ordered a Model EPC-18” copper, eagle weather vane with arrow. As requested, we will send it to your home address by parcel post and charge the $34.95 with any applicable sales tax and handling costs to your VISA account (No. 003 00971 A109). Enclosed you will find the invoice for the amount of $37.45 which is the total of the weather vane including applicable sales tax and handling costs. Additionally, you will find a catalogue containing our latest products and sales. We hope to hear from you soon. Sincerely yours, Lucrecia Ruiz Sales Manager Rodriguez L. ENC.

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KINBOTE PRODUCTS, INC. 200 Southeast Street

Miami, Florida 33131

February 26, 2014 Ms. Ellen Minsky Gold’s Specialty Shops 3636 West Grace Street Tampa, Florida 33607 Dear Ms. Minsky: We have received your order of February 24, and we would like to welcome you as a new customer for Kinbote Products. Your order (No.1343) for two dozen exercise suits (Style L-29) in the size and colors you previously solicited will be send by air express as you requested. It is expected to arrive in Florida on March 7. You may contact the freight forwarder, AGEXPORT (234-456-9087), for further details. We will charge $840 with any applicable sales tax and handling costs to your account (no. 882-GSS). We enclose a catalogue with our new products. We hope to hear from you soon. Sincerely yours, Maria Palomo Sales Manager Esteves L. Enc.

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Kinbote Products, Inc. 200 Southeast Fourth Street

Miami, Florida 33131 February 26, 2014 Ms. Ellen Minsky Gold´s Specialty Shops 3636 West Grace Street Tampa, Florida 33607 Dear Ms. Minsky: On February 25, we received your letter in which you ordered two dozen exercise suits (Style L-29). We will send you the suits in the size and colors you asked for, shipped by air express to the address above. It will be charge to your account (No. 882GSS) for the wholesale price of $35 per suit. It will arrive on March 2. We are sending out new catalogue with our latest sales. We hope to hear from you soon. Sincerely yours, Wendy Ruiz Purchasing Manager Och L.

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Delayed Delivery

The delayed delivery is caused by the seller; it is a delicate situation that

requires a carefully written letter. The customer deserves an explanation

of the delayed and it also is unavoidable. You must express that you

understand the customer’s disappointment and regret the

inconvenience, avoid a negative tone.

21

Lawsen Linen Company P.O BOX 762

Bloomfield, New Jersey 07003 March 5, 2014 Mrs. Marianne Rollins 444 Ross Avenue Caldwell, New Jersey 07006 Dear Mrs. Rollins: Thank you for your recent order for one set of floral Mist Queen-size sheets and pillowcases. We are sorry to inform you that because of a factory strike, all the order have been held up. The sheets you ordered will be sent as soon as the factory strike is over. We assure that negotiations are progressing and a settlement is expected soon. We are sorry for the inconvenience this has caused you. We offer a 15 percent discount in this purchase. Sincerely, Lucrecia Gonzalez Sales manager Och M.

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Partial Shipment

You must inform that certain items have been back order. “Resell” the

merchandise by stressing its finer features without emphasizing the delay

items.

23

Laico Products, Inc. 43 Green Street

Miami, Florida 45382 March 6, 2014 Mr. John Smith Beauty Depot, Inc. 444 Ross Avenue Miami, Florida 63782 Dear Mr. Smith: We appreciate your interest in our products. Your order no. 437 consisting of 37 Revlon Lipsticks (code 43851) and 12 Loreal beauty sets (code 332-1) has been registered. As requested, we will be sending the 37 Revlon lipsticks immediately to the address above. However, due to a transportation problem with our supplier the 12 Loreal beauty sets will be sent within the week. You may expect delivery on Wednesday, March 12. We will include three samples of our new Dove hydrating body cream with your lipsticks. Thank you for your preference. Please contact me if you need further information. Sincerely yours, Miley Cyrus Sales Manager Monroy D.

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Kinbote Products, Inc. 200 Southeast Fourth Street

Miami, Florida 33131 March 7, 2014 Ms. Ellen Minsky Gold´s Specialty Shops 3636 West Grace Street Tampa, Florida 33607 Dear Ms. Minsky: Thank you for your order no. 1234-5, we appreciate your preference for our products. We are sorry to inform you that due to high demand of large sized suits we are out of stock in both chocolate and vanilla colors. Therefore these products will arrived a week later from our estimate delivery date. We hope that the rest of the items arrive in the finest conditions. Feel free to contact us if you need further information. Sincerely yours, Wendy Och Sales manager Estrada D.

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Marketing

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Quality It is when the company works efficiently and without defects or errors.

Word Definition Picture

Bountiful Providing a larger

amount of good

things.

Headaches Things that cause

difficulties.

Regulation Official rules or the

act of controlling

something.

Reworking Changing or

improving a product

or service.

Scrapping Getting rid of things

which are no longer

useful or wanted.

Service To examine a

machine and repair

any faulty parts.

Warranties Guarantees written

promises to repair or

replace products.

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Dear Board of Directors: We had a meeting the last week and we discussed a lot of the different issues that our hotels have. We all have different opinions about the strategies that we can take with our company but we are agreeing with a few of them. According to the meeting we decided that would be a good idea to convert a few of our hotels into apartments, so in that way we can leave the overcrowded three stars hotels and going through the challenge to have a four stars hotels in those ones that we are not going to close. These apartments are going to attract different kinds of costumers so in that way we can earn money that we are going to use to convert the three stars hotels into four stars hotels by making bigger facilities, etc. Therefore we need your opinion about this, let us now if you agree with it and start planning our objectives of how we are going to accomplish this project. Sincerely yours,

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Products It is everything that you can buy or sell and satisfy a need.


Outlets Places of business for

selling goods to

customers.

Product Mix All the different

products, brands and

items that a company

sells.

Retailers Business that sell goods

or merchandise to

individual consumers.

Logo A graphic image or

symbol specially created

to identify a company or

a product.

Packing Wrappers and

containers used to

enclose and protects a

product.

Brand Recognition The extent to which

consumers are aware of

a brand and know its

name.

Shelves Surfaces in a store on

which goods are

displayed.

Market Share The sales of a company

expressed as

percentage of total

sales in a given market. Brand Switchers Consumer who buy

various competing

products rather than

being loyal to a

particular brand.

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Marketing IT is the process we need to follow to put our products in the hands of

potential customers.


Distribution channel All the companies or

individual involved in

moving goods or services

form producers to

costumers.

Wholesaler An intermediary that stocks

manufactures goods or

merchandise and sells it to

retailers and professional

buyers.

Market segmentation Dividing market into distinct

groups of buyers who have

different requirements or

buying habits.

Product differentiation Making a products different

from similar products

offered by other sellers, by

products differences,

advertising, packaging etc.

Market Opportunities Possibilities of filing

unsatisfied need in sectors

in which a company can

profitably produce goods

or service.

Market skimming Setting a high price for a

new product, to make

maximum revenue before

competing products

appear on the market.

Sales Representative Someone who contacts

existing and potential

customers, and tries to

persuade them to buy

goods or services.

Product Features The attributes or

characteristics of a

product, such as size,

shape, quality, price,

readability, etc.

Product elasticity The extent to which supply

or demand of product

responses to changes of

price. Market penetration The strategy of setting a low

price to try to sell a large

volume and increase

market share.

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