PORTFOLIOALBERTO CASATIIndustrial and startegic designer

ME!

I am Italian and by saying that I mean that I carry with me many of those characteristics that I find in my Country like spontaneity and cheerfulness.

I am a curious person and I like to try differ-ent experiences: this is what I did during my studies, studying in 3 different Countries and experimenting in many fields.

My friends say I would be good as politician, coach, movie director, art director, diplomat, teacher and of course as a designer.

I admire people that have grit and determination. She is simply a winner and I love her confidence in the crucial moments of a match.

Design can be found in many fields. I admire very much this chef that brings in every dish the two most important ingredients: semplicity and creativity.

I like him because he creates provocative works that are at the same time very poetic and inspiring with the right quantity of crazi-ness.

GUALTIERO MARCHESI Chef

Artist MAURIZIO CATTELAN

SERENA WILLIAMS Tennis player

Being a designer for me is not a job but is a way of thinking and live.

Designers are people that create. They can create products but they can also create emotions and experiences.

For me design has a very wide spectrum and during my education I tried to experi-ment as many different aspects as I could.

I am ambitious and I want my energy to bring my ideas far.

Design, Art, Business, Strategy, Innovation, Creativity, are all words that stay in the same dictionary.

Being a designer is a foolish but very fascinating choice.

MY VISION

packaging

ergonomyperformance

styleplayfulness

safety

materials

experiments

graphic

product

MY PROJECTS

2007 2010

Industrial designPolitecnico di Milano

2009

Industrial designStaatliche Akademie der Bildenden Kunste, Stuttgart

graphic

product

photography

artvideo

innovation

patent

service

business

strategy

experience

urban design

communitypolitics

furniture

2011 2012

Industrial and strategic designAalto University, Helsinki

Product service system designPolitecnico di Milano

2013

Year: 2008 WHEN A NICE PACKAGINGCAN BE AN EXTRA VALUE

Chock’n’go is a container for liquid chocolate designed for the brand “Decathlon”.

The drop shape gives the idea of a fresh product, per-fect for moments of tired-ness during the sport play. Chock’n’go is easy to open and easy to carry.There are 6 versions with 6 flavours to satisfy the differ-ent tastes.

CHOCK’N’GO

Year: 2009 HIGH PERFORMANCE HANDLEBAR FOR TRIATHLON COMPETITIONS

This handlebar has been designed for triathlon bikes.These bike infact are differ-ent from the normal ones: they have some sticks in the front that help the athlete to assume an aerodynamic position.This handlebar has a wing shape that reduces the fric-tion and when the athlete needs to push to the front, the handlebar rotates and goes to the front. The central part gives sta-bility to the handlebar and two small armrests support the arms of the athlete giv-ing comfort.

BRUNO

Year: 2009 DECORATIONS FOR A WHITE CHRISTMAS

PRISMA

Prisma is a serie of elegant Christmas decorations.All the 22 different decora-tions that I designed have been assembled by hand by gluing together 36 layers of paper.In this way it was possible to bring the third dimension to bi-dimensional pieces.The inspiration for these decorations came from a snowy day: I tried to rep-resent the whiteness, the lightness and the fragility of the snow flakes.For this reason I used white sheets of paper and I creat-ed a sort of fragile skeleton.

Considering then the Christmas colors, I realized some decorations also in gold and silver paper.

Year: 2009 A DELECIOUS AND TASTY LAMPFOR CHILDREN

Topina is a lamp thought for children.It is a playful lamp: when the light is turned off it looks like a big piece of cheese made of yellow plexiglass.When the lamp is illumi-nated, silhouettes of mice appear made from black stickers placed on the inner surface.Safety was a priority in the design of the lamp as it is intended for children.

TOPINA

Nerone is a shaver inspired by roman mosaics. I de-signed two versions: one that is very colourful and one that is darker and more elegant.From the top view the shaver has a striped pat-tern while on the side looks made by cubes. In my first sketches the idea was to play with the surface creat-ing gaps but then I decid-ed that the smooth version was the one that gave the best feeling in my hand.

Year: 2010

NERONEWHY CAN’T A ROMAN STYLE

BE CONTEMPORARY?

Year: 2010 DISCOVERING AND PLAYING

WITH THE MATERIAL

Although this is not a fin-ished project, I wanted to show some experiments I did with different materials.I find ceramic fascinating and I explored this materi-al thoroughly, playing with its brightness and manipu-lating its shape to simulate other materials, such as a textile.I like the textures and the colours I got from these ex-periments and I find them very inspiring.

EXPERIMENTS

Year: 2010 REDESCOVERING THE TASTE AND THE SHAPESOF THE FUTURIST CUISINE

Infusion is a project for a modern tearoom. I decided to create a futurist tea room, taking inspiration from the Italian futurism of the be-ginning of the 20th century. The tea room I designed is both modern and techno-logical, and the shapes I used are very futuristic.The shape of the teapot itself is reminiscent of an atom and the tea leaves will stay inside a glass contain-er that can be inserted and removed from the lip. The different colours of the tops correlate to the flavour of the tea.

INFUSION

For this futuristic tea room, I also designed a table. The shapes and the colours re-late to those of the teapot. Inside there are two induc-tion plates and two touch screens. The users can choose and enjoy the tea he prefers and the induction plates will ad-just the water temperature perfectly. Induction plates are not dangerous for the users because they don’t generate heat on the table.

Once the tea is ready, the glass containers can be re-moved from the lid and placed in a special contain-er located in the middle of the table.

The beautiful theatre inside the royal villa of Monza has been the location for some concerts of the European programme “MUSes” (MUSic European Students) for the last 3 years. It involves young musicians from different countries in Europe.When the concerts in 2009 and in 2011 were organized in Monza, I was asked to create the posters, the invi-tations and the promocards for the event.

Year: 2009-2011 PROMOTING MUSIC EVENTS IN MONZA

MUSES

Camleon is a ring light de-signed for Nikon.The 24 RGB LEDs inside the ring give the possi-bility to change the color of the light, overcoming some lighting problems and avoiding filters.In photography in many oc-casions the user needs an extra light, but not as strong as the flash light. Camleon is the solution and gives the possibility to cre-ate at the same time very artistic photos or very nat-ural photos, using the RGB LEDs that are flexible to the needs.

Year: 2010 NICE LIGHT IS ESSENTIALFOR TAKING NICE PICTURES

CAMLEON

This project was finished after spending one week in the snowy Finnish forest of Karelia. The aim of the course was to express the feelings linked to the topic of personal identity. I had so many images in my mind that even a diary was not enough to write and sketch my feelings. The final video that I made gave voice to the silent part of my soul.You can view this video by searching “Uno, nessuno e centomila alberto casati” on YouTube.

Year: 2011

A PROJECT OF EXPLORATION AND EXPERIMENTATION OF PERSONAL IDENTITY

UNO, NESSUNOE CENTOMILA

John Borno is an alarm clock aimed to help you start the day off right!A projector located inside the central sphere allows the user to choose thevideo to project on the wall the next morning. There is a wireless connec-tion to the computer and thus the user’s friends are able to send videos that would be projected when the alarm rings.In this course I had to pro-duce a working prototype and this made me explore the basics of electronics and computer programming.

Year: 2011 A NICE WAY TO SAY BUONGIORNO!

JOHN BORNO

Nokia slice is a concept that aims to turn page in the mobile communication realm.The mobile device is com-posed of customizable and removable pages, that give the user all the needs in one slim and flexible electronic device.The pages of Nokia slice work independently which gives the user the possibili-ty to use more then one ap-plication at the same time. The flexibility of the pages allows a new tactile inter-face.

Year: 2011 COMMUNICATION BECOMESFLEXIBLE AND THINNER

THIS CONCEPT HAS BEEN PATENTED BY NOKIA WITH AN INTERNATIONAL PATENT

NOKIA SLICE

Nokia slice is a concept that aims to turn page in the mobile communication realm.The mobile device is com-posed of customizable and removable pages, that give the user all the needs in one slim and flexible electronic device.The pages of Nokia slice work independently which gives the user the possibili-ty to use more then one ap-plication at the same time. The flexibility of the pages allows a new tactile inter-face.

Year: 2011 TRIBUTE FOR THE 150th ANNIVERSARYOF ITALIAN UNIFICATION

ITALIA

Italia is a bookcase designed on occasion of the 150th anniversary of the Italian unification.

The shape has been created pixelating the shape of Italy in 150 pixels; the bookcase is then divided in 20 pieces as the number of the Italian regions. The bookcase is made of wood and is available also in the three colors of the Italian flag: green, white and red.

Year: 2011

A STRATEGIC PROPOSAL FOR ACQUARIO DI GENOVA

Acquario di Genova is a very special experience in a beautiful city. Considering the assets and the partnerships of the aquarium (which is part of costa edutainment), we developed a proposal for a new cruise experience. A cruise ship hosting a spe-cial, still reduced, aquarium on board. Firstly offering special shows to the cruise guests.Secondly, bringing the ac-quarium all around the world.

+ =

AQUARIUMON BOARD

key partners key activities value proposition customer relation key customers

key resources key channels

cost structure revenue streams

BUSINESS MODEL (AS TO BE)

close highly emotional

and entertainingunderwater experience

Costa Crociere

Mediterraneanharbours

maintenance

shows

experience design

knowledge driven staff

animals

ship maintenance

staff

animals care

self-service

guided tours

acquarium

turistic touch-points

cruise ship

families

cruise ships enthusiasts

usage fee

Year: 2011

Milano birdline, is a project that aims to make urban birdwatching easy and ac-cessible to everyone.The idea is to locate some webcams in some spots of the city, giving the users the same view that birds have. Some webcams are also placed on some birds, giv-ing the possibility to trace their routes and watch their pictures. Citizens can also participate to some photo competitions, competing as a couple, together with one of the birds.

MODERN AND EASY URBAN BIRDWATCHING

MILANOBIRDLINE

Year: 2012 A BUSINESS PROPOSAL FOR SAVING THE HIPPODROME OF MILAN

Equicentro is a business, and in parallel, a social invest-ment that aims to re-estab-lish the Hippodrome area, improve the quality of life in Milan, renew and bring for-ward the close relationship between humans and hors-es, that started centuries ago, into the future.Equicentro is a vast and open horse park in the city of Milan, with some free ac-tivities aiming to introduce horses to people with little knowledge, and other more specific activities for the members regarding sport and well-being.

EQUICENTRO

Visitor Journey at Level One

Visitor hears about Equicentro through

Upon reaching the infopoint at the Equicentro entrance, he obtains info on the Basics of Life.

He then goes to pick up the necessary elements for the chosen activity.

Proceeding excitedly to the activity location, he spends some time getting to know the horses through the activity.

After he completed the free activity, he returns the elements to

And goes on his way to explore the vast area of the park further with his friend.

The visitor has the option to go back to any infopoint to pick another free activity to complete.

Visitor Journey at Level Two

Visitor hears about Level Two while exploring the park.

He goes to the infopoint to obtain more information about Level Two membership options.

After picking a suitable membership, he registers and pays for the subscription.

In about 10 days, he receives his Equicentro membership card in his mail. Alternatively, he could have picked it up at the center office.

All excited to start his paid activities, he goes to the Equicentro website to create his profile and personalized calendar of activities.

Being a horse enthusiast, he plans to visit Equicentro on a regular basis and challenge himself to be an expert on certain activities.

As a regular member of Equicentro, he is able to network with other members/visitors to share his experiences.

When he feels that he is good enough at the activities, he volunteered his assistance to other members and visitors.

Year: 2012

and unfriendly, and for this reason I created an opposite bucolic representation of it, something that appears like a real change, with the aim of gaining the trust of peo-ple.The new service system starts with a web platform in which citizens can find a “participatory tree”: a virtu-al tree of the City in which each branch represents one of the main categories, each leaf is an open discus-sion that can generate then flowers (open meetings) and fruits (final citizens’ de-liberations).

DEFINITION OF A FRUITFUL POLITICALPARTICIPATORY SYSTEM IN MONZA

My thesis work comes from the desire to experiment which kind of innovative tools a product-service de-signer can bring to politics.I’ve always been fascinated by politics and, consider-ing the particular historical moment in which we live, I

tried to give a design response for the defi-nition of a new par-

ticipatory tool that can be adopted at municipal level (in particular I fo-

cused on the city of Monza).

Politics right now is per-ceived as something old

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fruitful participation in Monza

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After the creation of the web platform, I designed and experimented one par-ticipatory technique.I collected online citizens’ ideas about one specific issue and I included those ideas in a board game that I designed. The board game was de-signed with the purpose of forcing people to have a proactive listening and a consensus building ap-proach. In this way it was possible to multiply the op-tions, after considering all the different points of view.This part of my project brought to very interest-ing outcomes, proving the interest of people in new forms of participatory poli-tics.

WHO SAID THAT POLITICS CAN’T BE FUNNY?LET’S PLAY WITH IT!

A PHOTO IS NOT JUST A MEMORYBUT TELLS WHO YOU ARE

PHOTOGRAPHY

I really like taking pictures because when I then look at them, I understand more of myself. The camera is like an exter-nal third eye and the pho-tos reveal what I look and how I look; which are the important things for me and which are not.

For me the most important part of a photo, is the armo-ny of the elements and the choice of the shot in general.

30, Egerton Gardens, sw3 2db, Londonphone: +44 7901017787mail: alby.casati@gmail.comskype: albykasa88