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MADELINE MACHARSKYNAME

NUMBER 301-524-5473

WEBSITE MEMACHARSKY.WORDPRESS.COM

ADDRESS 2109 ROCKY GORGE CT.FREDERICK MARYLAND, 21702

EMAIL [email protected]

Table of Contents

1. BROCHURE

2. BUSINESS CARD

3. FLIER

4. MONTAGE

5. STATIONERY

6. LOGO

7. WEB PAGE

8. EVENT AD

9. PHOTODESIGN

Brochure

JULY 11, 2015DATE

COURSE COMM 130

PROGRAMS ADOBE INDESIGN AND ILLUSTRATOR

DESCRIPTION

INSTRUCTOR JOEL JUDKINS

OBJECTIVES

PROCESS

THIS IS A BROCHURE TO SHOWCASE MY SISTER RACHELS PHOTOGRAPHY.

SET UP AND ALIGN A TWO-SIDED, FOLDED DOC-UMENT. CREATE AN ORIGINAL, NEW LOGO AND USE IT IN A BROCHURE. INCORPORATE QUALITY IMAGES. INCORPORATE AT LEAST FOUR QUAL-ITY IMAGES, NOT INCLUDING THE LOGO. ONE SHOULD BE CLIPPED IN PHOTOSHOP AND TEXT-WRAPPED IN INDESIGN SO THE TEXT FOLLOWS THE CUTOUT SHAPE OF THE IMAGE.

I USED ILLUSTRATOR TO CREATE THE LOGO. I THEN USED INDESIGN TO CREATE THE BROCHURE. I WANTED IT TO BE SIMPLE AND CLASSY. I WANTED THE FOCUS TO BE ON THE PHOTOGRAPHY SO I KEPT IT SIMPLE.

Business Card

JUNE 14, 2015DATE

COURSE COMM 130

PROGRAMS ADOBE INDESIGN AND ILLUSTRATOR

DESCRIPTION


OBJECTIVES

PROCESS

THIS IS A BUSINESS CARD THAT WOULD BE USED FOR FREDS ICE CREAM

APPLY TYPOGRAPHY RULES, KEEPING SMALL COPY. KEEP DESIGNS SIMPLE WITH LIGHT WATER-MARKS AND DROP SHADOWS AND PLENTY OF WHITE SPACE. INCLUDE CONTACT INFORMATION: NAME, ADDRESS, PHONE, WEBSITE, AND EMAIL ON EACH PIECE.

I USED THE COLORS FROM THE LOGO. I WANTED IT TO BE SIMPLE AD CLEAN LOOKING. I WANTED IT TO BE EASY TO LOOK AT. I ALSO CREATED IT TO MATCH THE LETTERHEAD.

Flier

MAY 9, 2015DATE

COURSE COMM 130

PROGRAMS ADOBE INDESIGN

DESCRIPTION


OBJECTIVES

PROCESS

THIS FLIER WAS DESIGN TO ADVERTISE A LEADER-SHIP CONFERENCE FOR GRADUATING SENIORS.

APPLY THE DESIGN PRINCIPLES AND USE APPRO-PRIATE TYPOGRAPHY. INCORPORATE BASIC INDE-SIGN SKILLS TO IMPROVE BASIC FLIER LAYOUT.RETRIEVE IMAGE AND LOGO FROM LINKS ON THIS PAGE. CREATE A PROJECT FOLDER WITH IMAGE, LOGO AND INDESIGN DOCUMENT TO KEEP LINKS IN INDESIGN INTACT.

I WANTED IT TO HAVE A MODERN LOOK AND FEEL. I TRIED TO FOCUS ON ASYMMETRY AND VALUE WITH THIS FLIER. I WANTED THIS TO LOOK SIMPLE SO THE AUDIENCE COULD UNDERSTAND MY MESSAGE.

MontageMAY 30, 2015DATE

COURSE COMM 130

PROGRAMS ADOBE INDESIGN

DESCRIPTION


OBJECTIVES

PROCESS

THIS IS AN INSPIRATIONAL MONTAGE

UNIFY A LAYOUT WITH A CONSISTENT THEME AND DOMINANT SPIRITUAL MESSAGE. LEARN TO BLEND TWO OR MORE IMAGES TOGETHER GRADUALLY, USING MASKS. USE A MASK TO APPLY A FILTER TO ONE PART OF THE IMAGE. APPLY TYPOGRAPHY PRINCIPLES. SELECT GOOD QUALITY IMAGES

I FIRST WENT ONTO PINTEREST TO FIND A GOOD QUOTE. ONCE I FOUND THE ONE I WAS GOING TO USE, I WENT TO GOOGLE AND FOUND THE PICTURES I WANTED TO USE. I THEN USED PHO-TOSHOP TO DESIGN MY PROJECT. I MASKED THE CRACKS ONTO THE MANS FACE. I THEN PLACED THE QUOTE. I THEN ADDED THE BOXES TO MAKE THE QUOTE STAND OUT MORE.

StationeryJUNE 14, 2015DATE

COURSE COMM 130

PROGRAMS ADOBE ILLUSTRATOR

DESCRIPTION


OBJECTIVES

PROCESS

THIS IS A BUSINESS LETTERHEAD THAT WOULD BE USED FOR FREDS ICE CREAM

USE THE NEW LOGO TO DESIGN CONSISTENT LAYOUTS FOR A BUSINESS CARD AND LETTERHEAD. PHOTOS ARE OKAY ON BUSINESS CARD AND LETTERHEAD AS ADDITIONAL DESIGN ELEMENTS. LETTERHEAD SHOULD BE 8.5 X 11, FULL-BLEED OPTIONAL. APPLY TYPOGRAPHY RULES, KEEPING SMALL COPY. KEEP DESIGNS SIMPLE WITH LIGHT WATERMARKS AND DROP SHADOWS AND PLENTY OF WHITE SPACE.

I WANTED THE STATIONERY TO WORK WELL WITH THE BUSINESS CARD. I USED THE COLORS FROM THE LOGO. I WANTED IT TO BE SIMPLE AND CLEAN LOOKING.

Logo

JUNE 6, 2015DATE

COURSE COMM 130

PROGRAMS ADOBE ILLUSTRATOR

DESCRIPTION


OBJECTIVES

PROCESS

THIS IS A LOGO DESIGN FOR FREDS ICE CREAM

CREATE THREE COMPLETELY DIFFERENT, ORIGINAL LOGOS TO FIT A COMPANY. DO NOT IMITATE EXISTING LOGOS OR USE PREVIOUS DESIGNS. GATHER OPINIONS FROM AT LEAST TEN PEOPLE ABOUT WHICH LOGO APPEALS MOST TO THEM. REFINE ONE LOGO WITH VARIATIONS FOR COLOR

I WENT TO GOOGLE FOR SOME IDEAS AND I FOUND SOMETHING SIMILAR TO THIS. I REALLY LIKED HOW IT LOOKED SO I DECIDED TO MAKE IT MY OWN. I MADE FREDS FLOW INTO THE ICE CREAM CONE TO CREATE A UNITY BETWEEN THEM.

Web Page

JUNE 27, 2015DATE

COURSE COMM 130

PROGRAMS TEXT WRANGLER AND ADOBE ILLUSTRATOR

DESCRIPTION


OBJECTIVES

PROCESS

THIS IS A WEBPAGE EXPLAINING MY LOGO DESIGN PROCESS

APPLY THE DESIGN PRINCIPLES AND USE APPRO-PRIATE TYPOGRAPHY. INCORPORATE BASIC INDE-SIGN SKILLS TO IMPROVE BASIC FLIER LAYOUT.RETRIEVE IMAGE AND LOGO FROM LINKS ON THIS PAGE. CREATE A PROJECT FOLDER WITH IMAGE, LOGO AND INDESIGN DOCUMENT TO KEEP LINKS IN INDESIGN INTACT.

I WANTED TO CONTINUE THE UNITY BETWEEN THE STATIONERY AND BUSINESS CARD. SO I CREATED THE BACKGROUND IMAGE WITH ILLUSTRATOR AND TYPED UP THE HTML FOR THIS WEBPAGE

Event AdMAY 16, 2015DATE

COURSE COMM 130

PROGRAMS MICROSOFT WORD

DESCRIPTION


OBJECTIVES

PROCESS

THIS IS AN AD FOR A MADE UP BYU-IDAHO SPONSORED BAKE SALE

COMPREHEND IMAGE SIZING. FIND, SCAN AND IM-PORT A HIGH-QUALITY IMAGE. CHOOSE A COL-OR SCHEME AND TYPEFACE(S) THAT WORK FOR YOUR MESSAGE AND AUDIENCE. LEARN TO USE ONLY WORD DESIGN FEATURES WITHOUT USING ANY ADOBE PROGRAMS, INCLUDING PHOTOSHOP.

I FIRST SCANNED THE PICTURE FROM MY COOK-BOOK. I PLACED THE BODY COPY THE WAY I DID BECAUSE THERE WAS TEXT THAT I WAST GOING TO USE. I CHOSE RED FOR BEHIND THE TEXT BE-CAUSE THERE IS A RED STRIPE ON THE TOWEL UN-DER THE MEASURING CUP. I WANTED TO CREATE A UNITY BETWEEN THE TWO.

PhotodesignMAY 23, 2015DATE

COURSE COMM 130

PROGRAMS ADOBE PHOTOSHOP

DESCRIPTION


OBJECTIVES

PROCESS

THIS IS AN INSPIRATIONAL DESIGN ABOUT MUSIC

LEARN BASIC PHOTOGRAPHY SKILLS. CHOOSE A COLOR SCHEME, TAKE A PHOTO TO MATCH THOSE COLORS. USE A DIGITAL CAMERA TO TAKE A QUALITY IMAGE. ADJUST IMAGE LEVELS, SATU-RATION, COLOR BALANCE, SHARPEN TOOL ON SEPARATE LAYERS. SIZE AND CROP THE IMAGE.USE LAYERS TO DESIGN TEXT, AND REPEATING GRAPHIC ELEMENTS IN PHOTOSHOP.

FIRST I TOOK THE PICTURE OUTSIDE OF MY APARTMENT. I MADE THE UKULELE MORE GREEN THAN THE ORIGINAL. I WANTED IT TO BE SIMPLE. I WANTED TO INCORPORATE MORE OF THE MUSI-CAL THEME SO I CREATED THE MUSICAL NOTES ALONG THE RIGHT SIDE.

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