Porsche Consulting Innovation Lab...And tells how this vision became a reality. Integration into projects and initiatives • Leveraging the methods, environment and experts within

Porsche Consulting Innovation LabThe platform for co-creation and accelerated decision making

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The challenge of our time

Porsche Consulting Innovation Lab_Booklet.pptx

Source: Porsche Consulting

Good ideas die before or in the boardroom, not on the streets

Too many colorful post-it workshops instead of measurable learnings & value

Visions and PPT instead of rolling the sleeves up and just do it

Reality

High investments and risks to develop and validate ideas on the market

Adaptivity

Customer-centricity

Speed

Need

Imperatives of today’s competitive advantage

What most companiesexperienced in the last years

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Transforming analog thinking into digital doing



The results are

• Increased speed of your time-to-value through accelerated decisions

• Better outcome through co-creative open innovation and early validation

• Reduced risks and investmentthrough iterative developments

Imagine if you could …• Approach problems with creativity and radical

new ways of thinking or new perspectives• Enable people with diverse perspectives to

come together in pursuit of a common goal • Test ideas early, cheap and risk-free in real

conditions with customers and the market• Have a platform and environment for open

innovation and co-creation • Provide a digital workflow and workspace to

enable visual collaboration without borders

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We enable organizations and teams to realize the value of digital innovation:Together we imagine, evaluate and create stunning experiences,

successful products/services and kick-ass ventures

Delivering tangible value



Our Innovation Labs complement Porsche Consulting’s unique user-centric approach withradical new ways of working, an immersive environment and digital delivery capabilities.

It is an open platform for co-creating the future with Porsche passion.

Our mission

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Our believes are Porsche driven



Business value of design and experiencesIt’s the understanding of customers & creation of services that matches unmet needs

Design Performance

Accelerated decision makingAchieve outcome in days what would have otherwise taken weeks or months

Functionality

Digitalco-creationworkspacesState-of-the art digital tools that are characterized by functionality

Quality

Reducedrisks and investmentsQuickly iterate with proven methods and truly experienced facilitators

Ideas are easy, execution is everything Creativity means having new ideas, and innovation means putting ideas to work

Innovation

Everything we do embodies Porsche’s core principles. Every aspect has a purpose, is delightfully functional and provides an immersive and transformative environment that boosts result-focused developments

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What our customers say about us



At PorscheAt Porsche

"Porsche Consulting's innovation lab has helpedus to achieve double the result in half the time.

It's a completely different way of working in a digital lab" Dr. Matthias Schubert, Executive Vice President

Transform future e-mobility ideas into viable use cases, desirable prototypes, and realistic business cases

Project

Continuation of a Strategy Project Preparation: 2 days Lab sprint: 3 days

Location 10X Service Design

Lab Wolfsburg

Setting

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What our customers say about us



At PorscheAt Porsche

“Porsche Consulting helped us with the intelligent use of technology to rapidly create and validate the viability,

feasibility and desirability of business ideas.”Floris van de Klashorst, Senior Vice President of Digital Products & Services

Design, build and launch of atransport-as-a-service venturein the German market

Project

One integrated team Long-term engagement Multiple design & tech partners

Location Various locations 10X Service Design Lab

Setting

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Our innovation lab is made up of three components. We combine proven methods, immersive environment, and Porsche Consulting expertise to transform our clients’ toughest challenges into their future competitive advantages

How we do it

METHODS

Design sprints with 200+ methods that help change your perspective & translate your most important challenges into sustainable customer-centric solutions



EXPERTISE

Facilitation through cross-functional team encompassing strategist, makers, entrepreneurs, designers, coaches and an substantial ecosystem of partners

ENVIRONMENT

Cyber-physical workspaces enable seamless collaboration, immersive simulations and digital workflows to accelerate creative developments

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Methods: Translating customer needs into sustainable business solutions



Realizing the value of digital innovation is more than ever answering and iterating the questions of

desirability from a customer stand point

feasibility from a technology point of view

viability regarding business and legal aspects

In the field of digital business speed matters! More measurable iterations in a given time window lead to faster learning, better services, higher certainty and therefore sustainable solutions

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Methods: Each sprint is customized based on 200+ methods along three stages

Explore & Plan Design & Build Validate & Scale

Market size & opportunity

Idea refinement, concept, &

purpose

PIVOT OR KILL

Customer Journey

Target users, pain points/needs, &

value proposition

Prototyping

Financials

Testing operation concept

Prototype MVP Technical architecture

Go-to-market approach

Ecosystem view

Technical testing

environment & execution

Competitive landscape

Data security & privacy

Business model

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07

10

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12Layout design

UI development

Data flow/ algorithm

Product/Service



Context

Service Design is an agilehuman‐centric approachto fulfill genuine user needs &then develop, test andvalidate services on that basis.The process is based on theutilization of feedback,continuous learning, riskreduction & quick alterations

Each sprint of 1-5 days ishighly adaptive regarding methodology and workflow

11Source: Porsche ConsultingPorsche Consulting Innovation Lab_Booklet.pptx

Visual Collaboration

Adaptive Workflows

Development Capabilities

Latest Technologies

Prototyping Material

Experience Corner

Environment: Enabling teams to creatively solve complex problems much faster

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DEONPorsche Consulting

Innovation Labs

Environment: The DEON platform creates an infinite workspace for visual collaboration



Connect information & devices in one

infinite digital content hub

Quickly create, collect and

cluster research in a visual way

Share in real-time across teams and

locations from various sources

Create contextual simulations to

test user experiences

Seamlessly integrate digital workflows and

methods

- 40% Preparation - 40% Duration - 90% Re-Work

Efficiency Gains

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Expertise: We’re entrepreneurial makers, strategists, technologists and designers



+ Porsche Consulting Team

Experienced team Gateway to global ecosystem

Universities (e.g. UnternehmerTUM,, Stanford, MIT)

Tech development (e.g. MHP, Martian Machine)

Startups (>100 startups with close relationships)

VCs & hubs (e.g. a16z, Vintage IP, Plug and Play)

Design agencies (HYVE, NORMALLY, Hellon)

Industry experts

Alliance partners (e.g. Porsche Design, VW Data:Lab)

Dirk PfitzerSenior Partner; Member of the Management Board

Doug ReinartPartner; Head ofBelmont Office

Sven RossmannLabs and Methods Owner, Digital Strategist & Maker

Elizabeth SnivelyLab Lead Belmont;Creative Problem-Solver

Certified SAFe Trainers, Scrum Masters, Service Designer,New Work Experts, Machine Learning Engineers, …

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We support you across industries from strategic visioning to smart implementation



Corporate Development

Digitalization & Innovation

Quality

People & Culture

Research & Development

Procurement

Production & Logistics

Sales, Marketing & Service

• Accelerated strategy development and decision• Global operating model visioning

• Business Model Hack• Design and validation of digital products/services

• Support quality process mapping & Q-gate validation• Simulation of warranty and goodwill costs

• Divisional leadership training and development• Immersive new technologies workshops

• Rapid requirements definition• Cost reduction workshops with visual mapping

• Collaborative supplier performance reviews• Spend cube visualizations

• Collaborative, visual supported factory planning• Design of smart factory (I4.0) use cases and user journeys

• Brand and sales strategy development• Customer lifecycle innovation with immersive co-creation

Focus area Exemplary applications of our Innovation Lab

Industryagnostic

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Sprints can be integrated into projects or organized as standalone sessions



The story of Porsche begins with a vision. And tells how this vision became a reality.

Integration intoprojects and initiatives

• Leveraging the methods, environment and experts within projects where intense conceptual,collaborative or visual work is needed

• Based on the context, customized lab sessionsare integrated into streams or at decision points

Dedicated sessionsas sprint/event

• Tackling strategic or complex challenges within a highly condensed and intensive sprint or event, often with multiple stakeholders involved

• Sprint/event can be organized local at one of our facilities or with global remote participation

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Project Example | In three days from rough ideas to concrete, validated value


Source: Porsche Consulting;

Day 1• Welcome & immerse into pre-research• Revising and crystallizing sprint

objectives and deliverables• Definition of the design challenge• Customer journey analysis based on

immersive experience sessions• Evaluation of stakeholder perspectives

and derivation of value opportunities• Validation of opportunities with invited

customers/user and user research• Team dinner for exchange and transfer

Day 2• Wrap up of customer needs, opportunities and brand attributes• Co-creative ideation from value opportunities & pain points• Selecting best ideas and building a ”Unique Value Proposition” • Concretizing UVPs towards digital services• Framing with PR FAQ (business model, KPI CX, competitor check)

Day 3• Introduction to storytelling and

preparation concept video• Development of UI and

prototype • Reframe: Service Portfolio• Planning the action points and

roadmap to move towards MVP• Consolidation of jobs to be done• Wrap-up & reflection of the sprint

Setting Preparation: 5 days (mainly PCON) Lab sprint: 3 days (Customer + PCON) Cross-functional team: C-Level,

Innovation, Sales, Service, Engineering Size: ~12 participants

Ideation Sprint – 3 days

ObjectiveTransform customer ecosystem ideas into validated services with realistic business cases

Deliverables Aligned team on problem/solution space Value opportunities along customer journey Two customer validated digital services Concrete business model and prototype Roadmap to move towards MVP invest

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What’s in it for you



Achieve in two to five day what typically takes weeks or months

Accelerate collective design of customer-centric validated solutions

Break internal siloes with open innovation including customers & partners

Deal successfully with complexity, integration issues and multiple stakeholders

Facilitate decision making that sticks through alignment and sense of ownership

Energize and enable participants towards implementation what they’ve designed

We enable organizations and teams to realize the value of innovation

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Let’s talk. We help realize the value of innovation

Belmont - United States

Doug Reinart+1 650 232 [email protected]

Berlin - Germany

Dirk Pfitzer+49 170 911 [email protected]



Documents

Porsche Consulting Innovation Lab...And tells how this vision became a reality. Integration into projects and initiatives • Leveraging the methods, environment and experts within