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WWW.POWEROFPINNING.COM |
POWER of PINNING Workbook
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PART ONE: HOW TO USE PINTEREST FOR BUSINESS
Video One: Setting Up a Pinterest
Business Account
Write some copy for your About You section of your
Pinterest business account. __________________________________________________________________________
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Additional Notes:
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Video Two: Perfecting Your Pinterest Page
Optimizing Your Pinterest Page: __________________________________________________________________________
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Figuring Out Who To Follow:
People Who Inspire You
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Your Peers
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Your Customers
_______________________________
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Best Practices for Getting More Followers: __________________________________________________________________________
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Branding Your Page:
__________________________ is key!
The Rules of Branding Your Page:
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The Top Ten Must Have Boards on Your Pinterest Page.
1. _______________________________
2. _______________________________
3. _______________________________
4. _______________________________
5. _______________________________
6. _______________________________
7. _______________________________
8. _______________________________
9. _______________________________
10. ______________________________
Additional Notes:
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Video Three: Fuel Your Creativity
& Find Inspiration
How to Become More Creative:
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5 Ways to Use Secret Boards:
1. _______________________________
2. _______________________________
3. _______________________________
4. _______________________________
5. _______________________________
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Additional Notes:
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Video Four: Collaboration Board Creation
How to Use Collaboration Boards to Get More Followers:
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Collaborate with _________________________
Collaborate with _________________________
Collaborate with _________________________
Additional Notes:
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Video Five: Using Pinterest for Research
& Development
The PASS Strategy
P - ________________________________________________________
A - ________________________________________________________
S - ________________________________________________________
S - ________________________________________________________
Additional Notes:
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PART TWO: CONTENT CREATION & CURATION
Video One: Becoming the “Art Director” of
Your Pinterest Page
The Same Technique S - ________________________________________________________
A - ________________________________________________________
M - ________________________________________________________
E - ________________________________________________________
Additional Notes:
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Video Two: Creative Content Curation
Everybody loves PIE. What do these stand for?
P - ________________________________________________________
I - ________________________________________________________
E - ________________________________________________________
Additional Notes:
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Video Three: Creation Best Practices
What is the primary goal of your pin?
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The Triple T’s of the Perfect Pin:
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Additional Notes:
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Video Four: Powerful Pin Ideas
Types of Pins
1. _______________________________
2. _______________________________
3. _______________________________
4. _______________________________
5. _______________________________
6. _______________________________
7. _______________________________
8. _______________________________
9. _______________________________
Additional Notes:
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Video Five: Effective List Building
Techniques
From a Pin to an ___________________________________
Monthly Audit Actions:
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Additional Notes:
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Video Six: Image Creation Tutorials & Tools
Image Creation: __________________________________________________________________________
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When you upload something from your computer onto your
Pinterest, there is no __________________________.
All the content on your page links _________________________.
ScreenShot Capture: __________________________________________________________________________
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Infographic Maker:
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Stock Imaging Online Products:
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Stock Image Websites:
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Additional Notes:
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Video Seven: All About That Board
The Top Ten Must Have Boards on Your Pinterest Page:
1. _______________________________
2. _______________________________
3. _______________________________
4. _______________________________
5. _______________________________
6. _______________________________
7. _______________________________
8. _______________________________
9. _______________________________
10. _______________________________
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6 Ways to Name Your Board:
1. _______________________________
2. _______________________________
3. _______________________________
4. _______________________________
5. _______________________________
6. _______________________________
Additional Notes:
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PART THREE: HOW TO USE PINTEREST TO SELL
Video One: Selling Via Inspiration
Average Order Value On:
Facebook: $___________
Twitter: $___________
Pinterest: $___________
Pinterest users are __________ as likely to buy
than Facebook users.
– Wall Street Journal
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Over __________% of people use Pinterest to get inspiration
on what to buy compared to just __________% who use Facebook
for the same thing.
- Bizrate
Pinterest is currently responsible for __________% of ecommerce
traffic and drives more than __________ as much as Facebook.
- INC
__________% of pinners buy within 3 weeks of pinning.
- Forbes
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Pinterest Sales Process:
Step One: ________________________________________
Step Two: ________________________________________
Step Three: ________________________________________
Step Four: ________________________________________
Step Five: ________________________________________
Additional Notes:
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Video Two: Optimizing Your Site for Pinning
__________% of content shared on Pinterest is by users from
websites, not brands.
Add a ________________ button to your website.
2 Types of Pin It Buttons: _________________________________
_________________________________
Sharing = ______________________
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Additional Notes: __________________________________________________________________________
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Video Three: Selling Products on Pinterest
Content Marketing:
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Ecommerce Sales Funnel:
_____________________ > _____________________ > _____________________
3 Examples of Content You Can Create:
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Additional Notes:
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Video Four: Selling Services on Pinterest
Wow ‘Em with ____________________
Build a Relationship: __________________________________________________________________________
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It’s not a _______________________, it should be a ____________________.
____________ Them and Share Tools
___________________________ + ___________________________ = Sales
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________________________, ________________________, ________________________
Showcase _________________
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Video Five: Planning After the Pin
Key Elements:
☐ Does everything work?
☐ Compelling Copy
☐ Testimonials & Reviews
☐ Contact Info/FAQs
☐ Return Policy/Guarantee
☐ Is it easy to buy?
☐ Desire-Enhancing Images and Videos
Plan After the Pin
_____________________ > _____________________ > _____________________
3 Key Components of an Email Follow Up
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Additional Notes:
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Video Six: Analytics
Know Your Numbers:
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Video Seven: Advertising (Promoted Pins)
Take Customers from ___________________ to _________________
_______% of US Pinterest users between 13-64 clicked on a
sponsored post weekly (it’s only _______% on Facebook).
- Emarketer
Promoted Pins are in ____________.
Best Practices:
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Targeting - at least _________ keywords
Maximum Cost Per Click should be around ___________.
Promoted Pins:
Do’s Don’ts
_______________________________ _______________________________
_______________________________ _______________________________
_______________________________ _______________________________
Additional Notes:
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Video Eight: Rich Pins
6 Types of Rich Pins: _______________________________
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Additional Notes:
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Video Nine: Contests that Convert
4 Stages of a Pinterest Contest
_______________________________
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5 Steps to Creating a Pinterest Contest
Step One: ________________________________________
Step Two: ________________________________________
Step Three: ________________________________________
Step Four: ________________________________________
Step Five: ________________________________________
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Additional Notes:
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Video Ten: Brands Doing It Best
Takeaways from Brands:
Honda
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Neiman Marcus
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Hubspot
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__________________________ is key!
Additional Notes:
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