Poole High Street Study 2007

Presentation

Bournemouth University has considerable experience in undertaking retail revival research

projects and has recently completed a major project in Tidworth, Wiltshire and a further

project in Derwentside in support of the Local

Development Framework.

Bournemouth University and New Masterplanning – a dynamic,

creative partnership

Bournemouth University is home to the best retail course in the U.K. and we have extensive

links with over 400 graduates who occupy senior positions in national retail companies.

This gives us a competitive advantage when we want to elicit information regarding retail

companies’ aspirations in regard to market entry.

NEW Masterplanning has expertise in town planning, urban design, economic planning, architecture and landscape architecture. The four directors, formerly of Terence O’Rourke Limited have extensive experience of leading

major town centre regeneration projects in Poole, Taunton, Gloucester, Bath, York,

Slough, Weston-super-Mare, Truro, Bodmin,and Oldham etc.

How will we optimise our partnership approach?

By using high levels of mutual co-operation, commitment , experience and talent. We will also have regular face to face contact, telephone, and email interchange.

Both Bournemouth University and New Masterplanning have local knowledge, and

national and international experience.

We will set up a combined server so that all information isinstantly shared.

Key objectivesTo reverse the national trends that blight towns and cities in the U.K. by being more proactive

and building a waiting list of independent and national retailers who want to invest in Poole.

Our top priority is to build visitor numbers, footfall, and increase dwell time and retail

spend in Poole.

To develop an evening economy/leisure strategy.

Key issuesRetail competition locally is fierce

Poole High Street is very long and linear exposing a vulnerable stretch of the High

Street, characterised by empty properties and a clustering of charity shops.

There is considerable scope for new linkages and gateways to enhance the vibrancy of the

Town.

National/independent retail companies to be targeted to occupy premises in the lower part of the High Street

Independents Nationals Castle Cameras Boots Marketing design consultants HMV

Web design company Marks & Spencer Simply FoodSpecialist media company Next

Independent chemist ClarksIndependent opticians Café Rouge

Richmond Classics Dorothy Perkins

ConclusionBoth B.U. and New Masterplanning have

gained considerable expertise and experience by leading on

other retail revival schemes around the U.K, which have been of enormous benefit to their respective

clients.

It would be an honour and a privilege to conduct in depth market research and really make a difference to the future prosperity of our local Town.

QuestionsWe are happy to answer any questions you have.