The Business Plan

Presentation

April 14, 2015

“Your Solution to Successful Global Marketing”

COMPANY DESCRIPTION• Opened on October 5, 2014

• Located at 465 New Dorp Lane, Staten Island, NY

• C-Corporation in NYS

• Provide translation services to all VE firms that intend to sell their services internationally

COMPANY DESCRIPTION• 21 Diverse Employees

• Speak 8 different languages

Urdu

Japanese

Chinese

Arabic Spanish

Russian

EnglishAlbanian

OUR MISSION

Accurate translation

Affordable prices

Excellent customer service

Maintain Profitability

SUMMARY/PURPOSE• Focus

• Direction

• Future of the firm regarding:

-Financial / Managerial / Marketing

Standpoints

MARKETING STRATEGIES

Products

PositionPricing

Promotion Placement

PRODUCT

• Translation service that produces documents in foreign languages

• We translate:

Brochures Flyers WebsitesCatalogs

Global Package (Includes the following) $1000 / package

Contracts $150 / page

Official Documents/Exams $150 / page

Newsletters (two pages) $350 / unit

Brochures (one page, double sided) $250 / unit

Catalogue $30 / page

Flyers $100 / unit

Business Cards $30 / unit

Pricing

Pricing Strategy = Penetration Pricing

PLACEMENT

Forms of Placement• Trade fairs sales• E-commerce sales• Non-VE sales

POSITION• A partner to all VE firms that wish to expand

their market internationally

PROMOTION

Social Networking

E-mail

Phone/Fax

Trade Shows

Promotional Campaign

Sale SurveysNewsletters

BREAK-EVEN ANALYSIS• Break-even point is

$493,231.54 and 1419 sales

• Average selling price to be $347.78

• Average cost of goods sold at $13.47

• Fixed expenses totaling $474,128

CASH BUDGET ANALYSISACTUAL VS PROJECTED

ActualAs of 2/28/15

ProjectedAs of 4/30/15

Starting Balance 10/1/14 $0.00 $0.00

Cash Inflows $841,087.73 $1,061,330.70

Cash Outflows ($431,652.69) ($659,017.31)

Ending Cash Balance $409,435.04 $402,313.39

• We already reached 79% of our projected inflows

INCOME STATEMENT ANALYSISACTUAL VS PROJECTED

ActualAs of 2/28/15

ProjectedAs of 4/30/15

Gross Revenue $541,747.51 $761,760.00

Cost of Goods Sold $0.00 $37,359.84

Gross Profit $541,747.51 $726,920.16Expenses ($391,605.40) ($480,813.92)

Net Income - Before Taxes $150,142.11 $246,106.24

• We already earned 71% of our projected revenue

Balance Sheet AnalysisActual2/28/15

Projected4/30/15

%

Current Assets

$423,728.24 $454,725.08 93%

Total Assets

$468,186.81 $508,211.65 92%

Total Liabilities

$18,044.70 $41,336.84 43%

Total Owner’s Equity

$450,142.11 $466,874.81 96%

Total Current Assets $423,728.24 $454,725.08

Total Assets $468,186.81 $508,211.65

Total Liabilities $18,044.70 $41,336.84

Total Owner’s Equity $450,142.11 $466,874.81

MANAGEMENT FUNCTIONS

Polyglot’s Management

Functions

Organization

DirectingPlanning

Controlling

ORGANIZATIONCHART Jodi Goertz

Director of Operations

 

Jordan Leung

Chief Executive Officer

 

Kristen Weidlein

Assistant Manager

Johnny Lopez Corporate

Fundraising

 

Janay Peterkin Assistant Manager

Nada Eladma Associate

Winson Tong

Accounting Manager 

Carmelo Peluso

Associate

Lin Lin Assistant Manager

Joseph Furer

Sales Manager 

Sara Husein

Marketing Manager 

Sejda Cenaj

Human Resources Manager 

Ronald Briggs

Auditing Manager 

Andrew Purcell Assistant Manager

Justen McDonald Associate

Angel Sanchez Associate

Luis Gomez Associate

Robert Gough Associate

Sofia Colacurto Assistant Manager

Dana Keddy Associate

Bazil Nadeem Associate

2015

ORGANIZATION • Manager + Assistant Manager

• Daily meetings keep on the same page + avoid duplication/confusion

DIRECTINGManager:

• 2-Way communication

• 6 month leadership training program

• Motivate employees

Bonus points Bonus pointsPublic recognition

CONTROLLING

Preliminary Controls

Feedback Controls

Concurrent Controls

PRELIMINARY CONTROLS

• HR screens prospective employees prior to interviews

• Educate prospective employees on company’s manual

CONCURRENT CONTROLS

• Daily staff meetings • Auditors report to Senior Management

FEEDBACK CONTROLS

• Performance evaluations

• Customer satisfaction surveys

PLANNING

• Generate $300,000 in non-VE sales in the Fall of 2014

• Earn minimum $200,000 in Trade Fairs

• Reach Break-even point by January 2015

• Reduce Paper usage

• Purchase high-quality equipment

• Earn 100% satisfaction

CURRENT ECONOMIC CONDITIONS

• U.S. $ = at greatest in 11 years

• Unemployment rate to 5.5% / lowest since July 2008

• Oil approx. $50 / barrel & lowest value in 5 years.• DOW = 17000+• Interest rates = .25% from FED• Prime Rate = 3.25%• Wage growth = 2%• Overall 2014 GDP = +2.4%

TARGET MARKET• VE firms worldwide that wish to increase

international business• Over 5,000 potential clients worldwide • We focus on firms that attend international

trade shows

MARKET SEGMENTATION

Demographics

- VE firms with VE employees aged 17 - 20

- High School administrators

Psychographic

- VE employees seeking to communicate effectively in foreign languages

- Businesses looking to present a more professional image

Behavioral

- Those attending trade fairs

- Impulsive buyers that wait for a bargain

Geographic

- VE firms & employees from: - New York

- Continental U.S.

- Europe

REAL INDUSTRY ANALYSIS • Predicted growth of 42% from 2010-2020

• $39B in revenue annually

• 3,000 translation companies in the US

• 7,000 new translation jobs

• 22,000 translation jobs in the US

• Translation services among INC’s 2014 “Best Industries”

VIRTUAL INDUSTRY ANALYSIS• Only 1 other translation company in the VE network

worldwide

• 20 countries participated in the Germany Trade Fair this year

• 150 firms from over 15 countries participating in the 2015 NYC Trade Fair

Great opportunity for Polyglot to increase its revenue

COMPETITIVE ANALYSIS

Direct Competition = WordWise from Belgium

BUT They did not attend European Trade Fair

WE ARE THE MARKET LEADER

S.W.O.T. ANALYSIS

• We need to establish a reputation quickly

• Limited work hours hinder revenue production

Internal Weaknesses

External Threats• Firms provide their

own translation services

• New/existing translation firm

External Opportunities• Participating in three

trade fairs• Alliances with firms

nationally and internationally

Internal Strengths

• A diverse staff • Debt-free • Premium

translation software program

BUSINESS RISKS• Not reaching the Break-even point:

-turning into a potential loss for the firm

To mitigate:

Participate in local & international Trade Fairs to guarantee increased revenue

BUSINESS RISKS• Inability to translate many languages in the

future due to a reduction in multilingual staffing

To mitigate:

Pursue an extensive hiring process that will employ multilingual employees

IN SUMMATION • Debt to Equity ratio of 1 : 25

• Enough liquidity to cover expenses

• A diverse staff w/ 8 languages

• Well trained management team

• An audit team to eliminate errors

• An aggressive sales and marketing approach exceeded all expectations

“Your Solution to Successful Global Marketing”

THANK YOU