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Recap of Our Dhaka Session
•Cleared basic concepts of What a Business Association is.
•Generic Role of Business Associations in a democratic society
•Debate on Vision, Financial Position and Ethics
•Challenges faced by women entrepreneurs in South Asia
•Role of Leadership and Governance•Importance of aligning Vision and Mission
with member’s needs•Key learning from Women Chamber
Diagnostics done in Pakistan
Buyer-Seller Activity
Four Sellers
•Bangladesh Women Chamber Of Commerce And Industry, Bangladesh
•AWAKE, India•FICCI-FLO ,India•Lahore Chamber of Commerce & Industry
What was on Sale?• Business plan • Generating Income for the organization• Introducing new services• Membership increase• Membership Retention• Strategic Planning• Advocacy• Manuals of the organization such as HR , Accounts• Business Counseling • Group Formation• Sharing of Manuals• SKYPE Calls between interested buyers and sellers
•If we have a Template where we can put the demand of the buyers every two month and the seller will respond by delivering the information either in writing or by SKYPE call .It will help to keep record and track the demand and deliverables.
Did you ever Ask yourselfDid you ever Ask yourself
“Why am I unable to do what I want to do? “Why am I unable to do what I want to do?
Stumbling Blocks Stumbling Blocks
Passive
Approach
Passive
ApproachFounders
Founders
Lack of
knowledge
Lack of
knowledge
YOULack of SkillsLack of Skills Political Fights
Political Fights
Office bearers
Office bearers
Ouch!
How Many think they have been unlucky?
Its for YOU if you fall under
these categories
Its for YOU if you fall under
these categories
Ouch!
Stuck!
Ouch!
Unaware
Ouch!Ouch!
Fears
Ouch!Lethargic
Ouch!
Yes King Maker!
Ouch!
Political Pressure
Ouch!
Leg Pullers
Choosing the Right LuggageChoosing the Right Luggage
Dodge
Bullets Be Bulletproof
You’re going to get hit!
The Problem With Dodging BulletsThe Problem With Dodging Bullets
Choice #2 Choice #2
Wear Bulletproof ArmorWear Bulletproof Armor
How to become Bullet Proof?Act SmartHave documentation in placeStart making decisionsStop leg pulling Start delegatingStart training staffStart training office bearers Create value for members
But you can do all that only if……….You are Brave Enough to Say No!
Membership Focus
Who Owns the Chamber?
•A member voluntarily invests money by payment of dues on a regular basis in exchange for a perceived value from the chamber.
•Members are the first element of an organizational structure.
•Members are both owners and customers.
Are we focusing on Member’s Needs
If not, WHAT needs to be
done
Services that deliver
Chamber Services • Networking opportunities• Advocacy • Member to Member Discount Program • Learning opportunities • Community development through effective
CSR • Trade leads • Referral services • Employment exchange• Subsidized consultancy services • Promotion and advertising
Small Ideas – Big Ideas
Creativity is not about creating something new, its about giving a new experience
Some Findings from RCCI Diagnostics• Membership services require overhauling to become
customer oriented and value driven.
• Based on the above point, effective branding and marketing is required to attract new members and retain the existing membership.
• Existing infrastructure requires improvement.
• Some changes in organizational structure of membership and services department are required.
• Systematic process for entertaining an enquiry from member and non-member is required.
• Staff is required to undergo trainings particularly in the area of customer services and research.
New Experience!
Existing Service
• Business meetings
• Concessions
• Fax and Email
Re-name• Business development and
networking opportunities
• Membership discounts and concession program
• Complimentary Fax and Email service
Contents Required in Financial & Administrative Manual
Table of Contents
•FINANCIAL1. Introduction and Objectives2. Definitions3. Accounting Principles and Policies4. Responsibilities of the Finance &
Accounts department and Internal Controls
5. Accounting Books of Records6. Budget & Budgetary Control7. Fund Management
• FINANCIAL (…continued)
8. Banking Operations9. Cash Management10.Advance11.Travel12.Procurement Procedures13.Fixed Assets Management14.Financial Reports15.External Audit and Annual Return
• ADMINISTRATION
1. Human Resource Administration2. Recruitment, Selection & Appointment
1. Recruitment2. Selection3. Appointment4. Probation5. Personal Files
3. Working Hours4. Leave
• ADMINISTRATION (…continued)
5. Remuneration & Benefits6. Staff Development7. Promotion8. Health & Safety9. Disciplinary Procedure10.Termination / End of Service11.Leaving Procedure12.Vehicle Administration13.Filling System14.Office Security
Bring the Desired ChangeThrough Effective Policy Advocacy
Lobbying vs Policy Advocacy•Lobbying is loosely defined as any
attempt to influence specific legislation and is done mostly on One2One basis.
•Public policy advocacy is the effort to influence public policy through various forms of persuasive communication by stakeholders.
What can be Changed?
•Legislation•Proclamation (public statement)
•Regulation •Legal decision•Committee action•Institutional practice
Analysis• What are the problems? • What are the existing policies that cause or relate
to these problems and how are they implemented? • How would changes in policy help resolve the
problems? • What type of policy change is needed • What are the financial implications of the proposed
policy change? • Who are the stakeholders associated with the
desired policy change? • Who and what influences the key decision-makers? • What is the communication structure related to
policy-making?
Strategy
• Establish a working group to develop a strategy and plan activities.
• Develop your SMART objectives (specific, measurable, appropriate, realistic and time bound).
• Position your issue to offer key decision-makers a unique and compelling benefit or advantage.
• Identify your resources and plan to build coalitions and mobilize support. Seek out and work with appropriate partners, coalition advocates, spokespeople, and the media.
• Plan the activities that are the most appropriate for your intended audience.
• Prepare an implementation plan and a budget. • Plan for and combine multiple channels of communication,
including personal contacts, community media, mass media (print, radio, TV), and new information technologies such as E-mail and the Internet.
• Develop intermediate and final indicators to monitor the process and evaluate the impact.
Evaluation• Establish and measure intermediate and process
indicators. • Evaluate specific events and activities. • Document changes based on initial SMART
objectives. • Compare final results with indicators to measure
change. • Identify key factors contributing to policy
changes. • Document unintended changes. • Share results. Publicize successes in a clear and
understandable manner to stakeholders.
Continuity •Evaluate resulting situations. •If desired policy changes occur, monitor
implementation. •If desired policy changes do not occur,
review previous strategy and action, revise, repeat advocacy process or identify other actions to be taken.
•Develop plans to sustain/reinforce change.
Working Group SessionUsing the Policy Advocacy Decagon
Writing a Problem Statement
•Write down the problem in simple words▫Who does it affect and how▫What exactly happens when the problem
occurs ▫Where does the problem occurs
Sample:Low level of women participation in economic activity due to lack of enabling environment
Write a Desired State
What will happen when change is implemented
By changing this law / policy / regulation, there will be more opportunities for women to become more active as entrepreneurs. It will help the region’s economic development and reduce unemployment.
Identify•Stakeholders•Influencers•opponents
Create•Your factsheet (Research/Ground realities/challenges)
•Partnerships•Strategic direction
Execute•Planned activities•Monitoring and evaluation
•Re-strategize (if needed)
What is Social Media?
Social Media is an internet based interactive medium of communication.
Is social media replacing traditional news sources
Social Media is VIRAL
•Get stakeholders to see your story.
•Start a conversation.•Keep up with sources, find ideas.•Find & capture reaction.•Dig up the past.•Help your audience keep track of an ongoing story.
Reaching out to readership▫Facebook (join groups, increase friend’s circle) 900 million
▫Twitter (use #tags) 100 million active users
▫Google+ over 100 million▫Linkedin Groups 200 million usersMost traffic comes from facebook