41
Polaroid - - . -. -~~ '. -- 1 T. " '. ~_ .• , .... ~. .... --111 -. ~'.... -.. .:. ~~ .ri . i ..:. ' ~... . ;\,,"~r~ .. :~_, ~-~:-~.~~~~ . ... ,. ~ . - ~ .. .. Polaroid SONAR OneStep SX-70 Land Camera

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Page 1: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

Polaroid

- - . -.-~~ '. -- 1 T. "'. ~_ .• , .... ~. -· .... --111-. ~'.... -.. .:. ~~ .ri .i ..:.'~... . ;\,,"~r~..:~_,~-~:-~.~~~~. ... ,. ~ . -~.. ..

PolaroidSONAROneStepSX-70LandCamera

Page 2: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

Polaroid introduces sonarfocusing-the ultimate inone-step photographyThat unexpected moment, thatperfect smile, will never again belost while you pause to set the lens.

The instant you see your picture,just aim and shoot. With sonarfocusing, the camera sets the lensinstantiy, automatically.

Now, nothing Interferes with seeingthe shot and taking il.

(See "How sonar focusing works"inside this foldout.)

2

Page 3: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

How sonar focusing worksAs you beg in 10 press the shutterbutton, your camera releases soundwaves to the central part of the scene(approximate area marked in blue).

The frequencies are far beyond ourrange of hearing and travel at thespeed of sou nd (1,100 feet persecond).

3

The split second it takes for thesound to reach your subject andthe echo to return is fed into a tinyelectronic computer inside thecamera.

The computer uses this time mea-surement to calculate the distancebetween the camera lens and yoursubject, then signais a motor to turnthe lens until your subject is insharp focus.

This extraordinary chain of eventstakes place in less than 113 of asecond. (( ((

. .. echo returns to camera.

-- Total Time

4

Page 4: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

Contents

Please spend a few minutesreading this-book'et. It could meanthe difference between takingconsistently good pictures ordisappointing ones.

3 How sonar focusing works6 Film and flash6 Features7 To open and close the camera8 Camera parts

10 To load the film11 To hold the camera12 How sonar focusing lets you

"preview" the picture13 To aim and shoot14 Use flash for most

indoor pictures15 Watch for your carnera's "use

flash or tripod" indicator16 You can use flash in daylight18 Indoor flash hints20 Daylight picture hints24 Close-ups25 Time exposures26 Tips on outdoor lighting28 To set the lens manually31 Need help? Cali Customer

SeNice32 Troubleshooting38 Care of your system39 Electronic flash40 Accessories40 Copies and enlargements41 Full warrant y

Cali us, free

If you ever have a question aboutyour camera or your pictures, calius toll free ..

800-225-1384

from anywhere in the continentalU.SA except Massachusetts andAlaska. From those states, cali col-lect - (617) 864-4568. In Canada,cali toll free-800-261-6970. OurCustomer Service representativescan be reached every weekdayfrom 8 a.m. to 5 p.rn., your local time.

5

Page 5: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

Film and flash

Your camera uses Polaroid SX-70Land film and FlashBars. Each filmpack provides ten col or picturesand contains a battery that powersthe camera. Each FlashBar hasten bulbs.

You'll neverwaste a flash or filmwith this camera. It will not let abulb fire when a film pack is emptyand will not take a picture whenail the bulbs on one side of theFlashBar have been fired. Yourcamera also finds the next goodbulb in a partly used FlashBar.

Please read the important elec-tronic flash statement on page 39.

---POLAROID SX·70 LAND FILM

6

Features

New with sonar focusing:• Automatic and precise focusing

in any light, even total darkness.

• Can "preview" before you shootto see what you'll get in thefinished picture.

• Built-in "use flash or tripod"indicator.

Standard with SX-70:• Through-the-Iens viewing.

• Automatic exposure control fordaylight and flash pictures.

• Pictures from 10.4 inches toinfinity (flash to 20 feet).

• Can shoot as fast as every1.5 seconds.

• 4-element, 116mm, precisionglass lens.

• Variable aperture from f/8 to f/74.

• Variable shutter speed from 1/180second to 14 seconds or more.

• Flash in daylight to eliminateshadows.

• Automatic time exposures to14 seconds or more.

Page 6: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

3

To open and closethe cameraOpeninq: Hold the camera in thepalm of your left hand. Lift the thinend of the viewtinder cap and pull itstraight up until the cover support(A) locks.

closing: Push the cover supporttoward the rear of the camera. Pressdown on the viewtinder cap untilboth sides of the camera latch.

Page 7: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

Camera parts

1 FlashBar socket 8 Picture exit slot

9 Sensor(for the "use flash ortripod" indicator insidethe viewfinder)

10 Lighten/Darken control(use only in speciallighting situations;see page 26)

11 Electric eye

12 Film door

2 Transducer(sends the soundwaves and receives theecho)

3 Manual focus switch

4 Manual focus wheel

5 Shutter button

6 Lens(4 element, 116mm, f/8)

7 Distance scale

2

9

3

4

5 10

11

8

Page 8: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

13 Viewfinder cap

14 Viewfinder eyepiece

15 Neckstrap connec-tors (follow theinstructions on theneckstrap sleeve)

16 Picture counter(goes to 10whenyou load a new orpartly used filmpack into the camera;counts down to showhow many picturesare left)

17 Remote shutterbutton connector

18 Yellow bar(opens film door)

19 Tripod socket(is on the bottom ofthe camera; acceptsa standard tripodscrew)

17

18

19

9

Page 9: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

To load the filmPush down on the yellow bar (A).The film doorwill drop open.

Hold the film pack by its edgesonly. (Gripping the pack above andbelow the yellow tab may damagethe film.)

Push the film pack into the camerauntil the narrow strip (B) snapsopen. Close the film door. Thecamera will eject the film cover.

To remove an empty pack, pullthe yellow tab.

B

Page 10: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

To hold the cameraGrip it firmly in the palm of yourleft hand, thumb and fingers behindthe hinge (A).

Place your right thumb on the semi-circle, index finger on the shutterbutton, and curl the other fingersinto your palm.

It's important to hold the cameraas shown. Then, when you squeezethe shutter button, your fingers willnot press against the bellows orblock the picture exit slot in front.

11

Page 11: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

How sonar focusing letsyou "preview" the picture

To familiarize yourself with sonarfocusing and "previewing," standa few feet from your subject Thenlook through the viewfinder. Noticethat the scene appears unsharp.

Lightly press the shutter button part-way and hold it there. You'll hear abrief whirring sound as the lensbrings your subject into sharp view.(If film is ejected, you pressed toohard and accidentally took a picture.)

What you now see in the viewfinderis a "preview" ofwhat the finishedpicture will look 1ike. If it isn't exactlywhat you want, release the button,change position or camera angle,then lightly press again for another"preview "When you're ready toshoot, hold steady and squeezethe button ail the way.

"Previewing" helps you to plan apicture carefully. For quick snap-shots, however, there's no need tohesitate. Just aim and shoot as de-scribed on the opposite page.

12

Page 12: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

To aim and shootBring your eye close to the view-finder eyepiece so you can see ailfour corners of the black frameinside.

Squeeze the shutter button ailthe way. Hold the camera steadyuntil the film is ejected.

Remove and handle the developingpicture by its wide white border.

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Page 13: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

Use flash for most indoorpicturesInsert a FlashBar into the FlashBarsockel. Always do this with thecamera pointing away from you.

Indoors, you can take flash picturesof subjects 10.4 inches to 20 feetfrom the camera.

You'lI get particularly good flashpictures of people when they are4 to 6 feet away and near a colorfulbackground.

Flash pictures should not betaken where the atmospherecontains gases or dust that maybe ignited by a spark.

14

Page 14: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

Watch for your camera's"use flash or tripod" indicatorWh en you're not using flash, a redlight may appear in the right side ofthe viewfinder as you beg in to pressthe shutter button.

Ifyou see the red light, release theshutter button. Then use flash orplace the camera on a tripod for atime exposure.

Itwarns that the lighting on thescene is not bright enough forhand-he Id picture taking. Outdoors,the red light will most likely appearwhen it is heavily overcast. at duskorwhen you're shooting in a shadedarea. It will also appear indoors inmost room lighting.

15

Page 15: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

Vou can use flashin daylight

This exciting feature, called"fi II-flash," can correct lightingsituations that might otherwise haveproduced disappointing results.

Although you can use "fi II-flash"when your subjects are 4 to 12 feetfrom the camera, you'll get par-ticularly good results when theyare 4 to 6 feet away.

16

Here are the typical ways "fill-flash"can help in daylight:

Strong sunlight can create harshfacial shadows. Flash can fill in theshadowed areas with even, flat-tering light.

Your subject may be forced tosquint when facing bright sunlight.To get the natural expression youwant, take your subject out of directsunlight and use "fi II-flash."

When the sun is behind your sub-ject (but not shining directly intothe lens), your subject usually wi Ilbe too dark in the picture. "Fill-flash"can provide the added light yoursubject needs.

Page 16: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause
Page 17: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

Indoorflash hintsWatch the backgroundTo assure that il will be weil litby the flash, the background shouldbe colorful and near your subject

When the background is dark, orfar behind your subject, or beyondthe flash range, it will be too darkin the picture

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Page 18: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

Arrange groups carefullyAil the people in a group should beabout the same distance from thecamera. Then everyone will be litevenly by the flash.

To avoid a flash reflectionWhen shooting toward a reflectiveobject or background (rnirror. win-dow, eyeglasses, etc.), stand toone side of your su bject and shootfrom an angle to avoid a flashreflection in the picture (see below).

However, when the reflective sur-face is smooth and fiat and is thecentral part of your main subject(glass enclosed art, wall hanging,etc.), shooting at an angle maycause the sound waves to reflectaway from the camera. If this hap-pens, the lens will be set incorrectlyand your picture may be unsharp.To avoid this, you can set the lensmanually (see page 28)

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Page 19: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

Daylight picture hints

lt's easy to take beautiful daylightpictures. Just keep these pointsin mind:

• In bright sunlight, stand so thesun is behind you or to the side.

• Move in close. You'll get partie-ularly good results when yoursubject is about 4 to 5 feet fromthe camera. Then important detailsfill the picture and backgroundsare less distracting.

• Don't just wait for a specialoccasion. Photograph your sub-jects wh en they least expect il.Your camera is perfect for thistype of shot- just aim and shoot.

20

Page 20: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

• Save action pictures for bright,sunlit days. Then your carnera'sshutter will work at top speed. Andfor best results, have your sub-jects move toward you rather thanacross the picture .

• Give your subjects something todo. Then they'11feel relaxed, notstiff or posed.

21

Page 21: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

Daylight picture hints continued

• You don't always need directsunlight to get great results. Thisportrait was taken on a brightovercast day. Since the light isdiffused, shadows are soft, makingit a flattering light for close-ups.

• Wh en shooting scenics, includesomething in the foreground toserve as a natural frame orto showdepth or scale.

22

.~

• Include color. Use props. Ask.your subjects to wear bold, solidcolors or pose them near a color-fui background.

• Watch the background. It shouldcomplement your subjects, notdistract from them. Keep it simple.

Page 22: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

~

1

Page 23: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

Close-upsYour camera is designed to opena newworld of beautiful, excitingclose-up pictures. You can takethem in daylight or with flash and noother camera does it so easily.

With no accessories, you can comeas close as 10.4 inches. Picturestaken at that distance wi Il show yoursubject at half its actual size.

For medium close-ups (pets,chi Idren, etc.), look through theviewfinder and as you move inclose, lightly press the shutterbutton partway several times to"preview" the picture at various dis-tances. When you see the pictureyou want, just press the button ailthe way.

To shoot at the closest possible dis-tance, look through the viewfinderand come closer to your subject than10.4 incnes. Lightly press the shut-ter button partway and hold it there.You'll hear the camera set the lensfor 10.4 inches.

Move the camera back and forthuntil your subject is as sharp andclear as possible. When it is, pressthe button ail the way to take thepicture.

To avoid possible discomfort fromthe flash, extreme close-ups ofpeople should be made in naturallight rather than with flash.

24

Page 24: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

Time exposuresYour camera can make automatictime exposures up to 14 secondsor more.

Keep the camera steady by placingit on a firm support-a tripod is best-and use the Polaroid RemoteShutter Button #112. The tripodsocket is on the bot tom of the camera.

To take the picture, press the shutterbutton for at least a second; thenrelease il. The camera will do therest

For best results indoors, stand sobright lights are behind you or tothe side.

Although pictures taken indoorswithout flash may not faithfullyreproduce the colors of the subject,they often have a charm and beautyail their own.

25

Page 25: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

Tips on outdoor lighting

Outdoors, your camera's electriceye controls the lens opening andshutter speed to let just the rightamount of light reach the film.

The electric eye works best whenthe scene is evenly lit. It can be"fooled" by uneven lighting asdescribed below.

Bright backgrounds: White wall,swimming pool, beach or snowscenes, etc.

When a bright background is alarge part of the scene and reflectsmore light than your subject, theelectric eye sets the camera for thebackground causing your subjectto appear too dark in the picture(top right)

You can do one of Iwo things beforetaking the picture:

• move closer to your subject to re-duce the effect of the background(bottom right)

• turn the Lighten/Darken controltoward Lighten (shown below) tolighten your subjecl.

\"·"1(Setting: 1 mark toward Lighten)

26

Page 26: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

Oark backgrounds: Green foliage,dark wall, etc.

When a dark background is a largepart of the scene and reflects lesslight than your subject, the electriceye will again set the camera forthe background. Now, your subjectmay appear too light (top right).

Again, either move closer to yoursubject (bottom right) or set theLighten/Darken control towardDarken (shown below) to darkenyour subject.

(Setting: 1 mark toward Darken)

Page 27: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

To set the lens manuallyA few special situations cali forsetting the lens manually:

• When shooting straight on throughglass, it will block the soundwaves from reaching your subject.The lens will focus on the glassand your subject may appearfuzzy. Screens or bars couldcause the same result.

• When shooting at an angletoward a fiat, smoothsurface(glass enclosed art, wall hanging,etc.), the sound waves may reflectaway from the camera causingthe lens to be set incorrectly.

Before shooting in these situations,lightly squeeze the shutter buttonpartway and hold it there. If your

A ~

28

subject appears unsharp in theviewfinder, set the lens manually.

To set the lens manually: Pressthe bottom of the manual focusswitch (A). Then use the manualfocus wheel (B) as described onthe opposite page.

The red bar on top of the switchsignais that you've disconnectedthe sonar focusing system. Toreactivate it, press the top of theswitch or close the camera. Thelens wi Il reset itself for sonarfocusing.

.,

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Page 28: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

To use the focus wheel: Look atthe most important part of the scene.Roll the focus wheel ail the way inone direction, then ail the way inthe other. Notice that the imagechanges from fuzzy to sharp andback to fuzzy.

Return the wheel to the point whereyour subject began to look sharpand clear. Now roll it a bit in eachdirection until you're sure yoursubject is as sharp and clear aspossible. You can check your abilityto focus accurately by comparingthe settinq on the distance scalearound the lens with the actualcamera-to-subject distance.

29

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o

Page 30: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

Need help? Cali CustomerService

If you ever have a question aboutyour camera or your pictures, calius toll free ...

800-225-1384

from anywhere in the continentalU.SA except Massachusetts andAlaska. From those states, cali col-lect - (617) 864-4568. In Canada,cali toll free-800-261-6970. OurCustomer Service representativescan be reached every weekdayfrom 8 a.rn. to 5 p.rn., your local time.

Or, write to Polaroid Corporation,Customer Service, Cambridge,Mass. 02139, or to Customer Serviceat any of the locations 1 isted onthe back cover. Include your ad-dress, phone number and cameramode!.

Ali our Service Centers offer walk-inservice, too, including while-you-wait repairs in most cases. If youcan get to us easily, bring yourcamera and pictures in.

31

Page 31: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

Troubleshooting

Repeated spots: If a repeatedspot or bar pattern appears on thepicture, the rollers inside the cameraneed cleaning.

Ifs best to check the roll ers eachtime you load film.

To clean the rollers: ln dim light,open the film door and depress thelight shield (A). Rotate the rollers(B). Remove any specks of dirt witha clean, lint-free cloth, moistenedwith water if necessary. Check theraised ends (C) on the top roller;dirt can collect there too.

Should you need to clean thepicture exit slot (0), insert a stiffpiece of paper (Iike the film cover)in front of the rollers and under thelight shield. Push, until jt comes outthe picture exit slot.

32o B A

Page 32: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

Part of the picture is missing:This happens when you damagethe film by squeezing the packabove and below the yellow tab. Asyou load the camera, remember tohold the film pack by its edges

Part of the picture is fogged: Ifyou press against the bellows whiletaking a picture. you may block themovement of parts inside thecamera. The next picture you takecould be partially or totally white orcou Id have streaky light patterns.

Hold the camera as shown onpage 11.

33

Page 33: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

Fuzzy pictures can be caused by . , .

Moving the camera during pic-ture taking.lt is important to holdthe camera steady until the filmis ejected from the camera.

2 Shooting through glass. Theglass will block the sound wavesfrom reaching your subject andthe lens will locus on the glass.Set the lens manually (seepage 28).

3 The sound waves striking a fore-ground object and not reachingyour subject. As you press theshutter button, the sound wavestravel to the central part 01thescene (see page 3). Be sure theyhave a clear path to your subject.

4 Taking a picture in dim light.When the red light appears inthe right side of the viewfinder,remember to use flash or take atime exposure (see page 15).

5 Your subject moving duringpicture taking. You'II get the bestaction pictures wh en your sub-ject is moving toward you, ratherthan across the picture.

6 Shooting at an angle toward asmooth, fiat surface. The soundwaves have reflected away fromthe camera. Set the lens man-ually (see page 28)

34

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Page 35: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

If the camera doesn't eject thefilm coyer or film• The battery in your film pack

may be dead or weak. Try a freshpack. If the film cover doesn'tcome out of the second pack, thecamera may need repair. See thenext page.

• If you press the shutter button fora flash picture and nothing hap-pens, ail the bulbs on the frontside of the FlashBar may havebeen fired. Change the FlashBar.If the camera doesn't work wh enan unused side faces front, turnthe FlashBar around or insert anew one. If it works then, one sideof the FlashBar was defective. Ifyou have any questions, pleasecali Customer Service (seepage 31).

• If the camera sets the lens but thefilm does not come out; or if thecamera does not reset the lenspast infinity (00) when you releasethe shutter button, close thecamera then reopen il. The jamshould clear.

36

If the camera stops during a cycleln rare cases, the camera maystop in the middle of an operatingcycle. When this happens, you maynot be able to close the camerafully. Never try to force it shut.

There are Iwo reasons why thecamera may stop. One is jabbingat the shutter button instead ofholding it until the film comes out.The remedy is simple-squeezethe button again and hold it. If thecamera still doesn't complete itscycle, open the film door in dim1ight, pull the pack out about aninch, push it in again and closethe door. The counter will reset to10. The camera should completeits cycle, ejecting the top piece offilm, which will have been exposed.

The other reason is that the batteryin the fi lm pack is weak. Test this byinserting an empty pack if possible,ora new one.

If you insert a fresh pack, the filmcover may be partly ejected pre-venting the door from closing. Re-move it and close the door. If youcan close the door but the cover isejected part way, open the door andremove the cover by turning therollers forward. Never try to forcethe cover through the rollers withoutfirst opening the door.

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If your camera needs repairIf you believe your camera needsrepair, before you send il 10 usplease cali Customer Service (seepage 31) and explain the problem.We just may be able to save you thetime and trouble of returning it.

Your Polaroid Land camera dealerwill be happy to return your camerafor repair. Or if you prefer, you maybring the camera to a PolaroidService Center, which offers watk-inservice. Many repairs can be madewhile you wail. You can also talk toour representatives about any pic-ture problems you may have.

Or, you may mail the camera toPolaroid for repairs. Pack it care-fully. Address it to the nearestPolaroid Service Center (see backcover). Send it by insured parcelpost. To make it easier we will, atyour request, send a sturdy pre-addressed shipping carton to youanywhere in the U.SA

When returning your camera, besure to include a note clearlydescribing the camera problemand, if you can, sample pictureswhich illustrate il.

Polaroid Service Centers try to givethe fastest possible service andhighest quality workmanship. Thegoal is to repair and ship ail com-eras within five working days.Depending on distance and mailservice, you can expect to haveyour camera back in 10 to 14 days.

Film replacementReturn any film pack that has adead or weak battery to Polaroid orto your dealer, and we will replaceit-provided the film has not passedthe expiration date on its box.

If you're taking your cameraoutside the U.S.A.Try to anticipate your needs andtake along an adequate supply ofSX-70 film and FlashBars. Or, beforeleaving, check with the nearestPolaroid Customer Service officefor places of supply in othercountries.

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Page 37: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

Care of your systemThe cameraTreat your camera with care. Roughhandling may damage delicateparts. Keep the camera closed whennot in use. The lens and viewfinderwill seldom need cleaning. If theydo, blow off any dust, then wipethem gently with a clean, 1int-freecloth. From time to time, clean therollers inside the film doorwith asimilar cloth, moistened with waterif necessary (see page 32).

The filmPolaroid SX-70 Land film, like ailfilm, should be kept cool. If possible,store below 75°F (24"C). For longerstorage, keep below 65°F (18"C). Inits sealed box, the film can berefrigerated (not frozen). Let itreach room temperature beforeusing it. This will take at least anhour.

To preserve its freshness, keep thefilm sealed in its protective boxuntil ready for use. Then, take thesame care of a loaded camera asyou do your film. Keep the camerain a cool place (but not in arefrigerator).

38

The picturesWh en your developing picturecomes out of the camera, handle itby its wide white border. Don'tbend, crush or fold the picture.Don't cut the picture's borders, thiscan ruin the picture.

The brilliant pictures made withyour SX-70 system are among themost stable and resistant to fadingever known in photography.

Fingerprints on your pictures canbe easily removed. Simply "rnist"the surface with your breath, thenpolish lightly with a tissue or a softclean cloth.

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Electronic flashYour camera was designed to useFlashBars and with a FlashBar it willproduce weil exposed pictures overthe full flash range from about 10 in.to 20 ft.

Because of the special electroniccircuitry in SONAR OneStep cameras,an electronic flash unit must havematching electronic characteristicsin order to give good picture resultswith this camera.

As of August, 1978, such electroniclIash units were not available.However, it is expected that unitsdesigned to give excellent resultswith SONAR OneStep cameras (overa shorter flash range) wi Il be mar-keted in the near future.

Polaroid Customer Service willhave a 1 ist of electron ic flash un itsdesigned to work with SONAR One-Step cameras and you can get thisinformation by calling toll free (seepage 31).

Electronic flash units other thanthose listed by Customer Servicemay not give consistently goodresults and may cause SONAROneStep cameras to malfunction.

There is a general rule that appliesto any electronic flash unit. If you getpoor picture results with it, try aFlashBar. If you get good p ictureswith a FlashBar, but not with elec-tronic flash, the cause of the problemis the electronic flash, not the cameraorthe film.

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AccessoriesPicture taking can be even morefun with the accessories listedbelow, avai lable from your cameradealer.

• Polaroid Remote Shutter Button#112

• Polaroid #119A Tele 1.5 Lens• Polaroid #132 Self-Timer• Polaroid #2323 Carrying Case

Copies and enlargementsHigh-quality copies and enlarge-ments may be ordered throughyour camera dealer or directiy fromPolaroid Copy Service (the orderform is on the back of the film cover)

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Page 40: Polaroid - Digit-Photo · Polaroid introduces sonar focusing-the ultimate in one-step photography That unexpected moment, that perfect smile, will never again be lost while you pause

Full one-year warrant yIf your camera proves to be defec-tive within the warrant y period wewi Il repair it or at our option replaceit with a similar camera withoutcharge. The warrant y applieswhether you do or do not return aregistration card to us.

The warrant y period is one yearfrom the original date of purchase.To verify the warrant y period, Voushould keep the sales slip orother proof of the purchase date.Without this information, the war-ranty period is Iwo years from themanufacturing date on the camera.

If,within the warrant y period, yourcamera is mai led to us for servicefrom inside the U.SA, it will bereturned with a postal refund ap-proximately equal to the cost ofinsured parcel post. We will alsogive you a free pack of film.

This warrant y does not cover dam-age caused by accident, misuse,or tampering with the camera, anda charge wi Il be made for suchrepairs

For warrant y service: The cameramust be returned to and repairedbya Polaroid Service Center orAuthorized Service Center. You canreturn the camera through yourPolaroid camera dealer. If that isnot convenient, see page 37 forinformation on how to return thecamera, or cali Customer Servicetoll-free at 800-225-1384 (fromMassachusetts and Alaska, cali617-864-4568 collect. From Canada,cali toll free-800-261-6970)

This warrant y gives you specificlegal rights, and you may also haveother rights which vary from statetostate.

This warrant y excludes ail con-sequential damages. Some statesdo not allow the exclusion or limi-tation of incidental or conse-quential damages, so the fore-going limitation or exclusion maynot apply to vou.

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Addltional Service Cenlers:Besioes Polaroid's (!.Nn ServiceCenters nsieo here. there aremany other authorizèd ServiceCenters in the U.S.A. To localeIhe one closest to vou. caliCustomer Service (see page31).

AuslrallaPolaroid Austraua Ply. Ltd,Eden Park Estate31 Walerloo Raad

Georgla Nonh Ryde. N.S.w 2113Polaroid Corporal ion Mailing address:5601 Fullon lndustrial Blvd .S.w PO Box 163Atlanta 30336 North Ryde. N.S.w. 2113Telephone: (404) 346-171 7

Polaroidservice centersand officesCallforniaPolaroid Corporation2040 E. Maple AvenueEl Segund090245Telephone: (213) 322-6206

HawaIIPolaroid CorporatlooSuite 153841 Bishop SireelHonolulu 96813Telephone: (808) 524-3911

IllinoisPolaroid Corporation2020 Swill DriveOak Brook 60521Telephone. (312) 654-5252

MassachusettsPolaroid Corporal ion784 Memorial DriveCambndge. Mass. 02139Telephone:Wilhin Massachusens,cali collecl864-4568.Oui of state.tott lree800-225-1384

New JeraeyPolaroid CorporalionP.O. Box 607W-95 Century RoadParamus 07652Telephone' (201) 265-6900

OhioPolaroid Corporal ion4640 Manufacluring RoadCleveland 44135Telephone: (216) 267-7600

TexasPolaroid Corporation9029 Governors R(!.NDallas 75247Telephone: (214) 631-9500

Puerto RicoPotaroid Caribbean Corp.Charlyn InduSlrial ParkRaad 190.Km 1.7Carolina 00630Telephone: (809) 768-1119

Mai ling accress:PO. Box 2032Caroüna 00630

AuslrlaPctarord Ges.rn.b.H.Kegelgasse 271031Wien. Posrtach 349BelglumPolaroid (Belgium) S A.-N.V.113Rue Colonel BourgKolonel Boorqstraar uâ1140Bruxelles-8russelBrazilPolaroid do Brasrt Llda.Rua Almiranle Marques t.eéo 408Sào Paulo 01330. S.P.Mai ling address.Caixa Poslal2908Sào Paulo 01000

CanadaPolaroid Corporal ion01 Canada. Limiled350 Carlingview DriveRexdale. Ornano M9W 5G6Telephone: (416) 675-3680Polaroid Service Cenlre8449 Main StreetVancouver. B.C. V5X 3M8Telephone: (604)324-5150DenmarkPolaroid ASBlokken 753460 BirkerlldFrancePolarord (France) S.A.Office:57. rue de Villiers92202 Neui lIyRepairs:1. rue Arnoiolse Croizat95100-Z.l. ArgenleuilGermanyPolaroid GmbHSprendlinger tandstrasse 10960500lfenbachGreai BrllainPolaroid (U.K.) uo.Ashley RoadSt. AlbansHertfordshire Al 1 5PAHongKongPolaroid (Far Easl) t.irnnedIOth FI. Block "B"watsoo's Estats8 warson Road. Nonh PoinlHong Kong

lIalyPolaroid (lialla) S.p.A.Via Piave 1121051-Arcisale (Varese)JapanNippon PolaroidKabushikr KaishaMori B Idg. No. 303-2-2. ToranomonMinalo-kuTokyo (105)MexicoMichelmex SA-Apartado Postal #6-952Mexic06DF.The NelherlandsPolarord (Europa) av.DeBoe le laan 321083 CUAmsterdamPoslbus 79491008 AC AmsterdamRepairs:Parallelweg 37b7511 EE EnschedeNewZealandPolaroid New Zealand Lld.Auguslus House15 Auguslus TerracePamell. Auckland 1Mailing address:P.O. Box 37 -046Parnell. AUCkland 1

No.wayPoiaroid (Norge) NSlndustriveien 8BPoslboks801473 SkârerPanamaPolaroid Inleramerican. S.A.P.O. Box 2167Colon Free ZoneSingaporePolaroid Singapore (Pte) uo.M-4 The Orchard290 Orchard RoadSmçapore sMailing address:Box22Pasir Paniang Post OtticeSmgapore 5SwedenPolaroid ABEkholmsv~gen 3412724 SkarholmenSwll2erlandPolaroid A.G.Haroturmstiasse. t 758037 ZürichVenezuelaMicronC.A.-Apanado 70250Ed. America. 4ATransversal. Urb.HorizonteCaracas 107

.Aulhorized Service Centers