POINTS OF LIGHT

VERSION 1.0

BRAND STRATEGYLOGO USAGECOLOR PALETTETYPEFACES

DESIGN & BRAND GUIDELINES 2019

Points of Light | Design & Brand Guidelines 2019

LOGO

CORE BRAND

The core brand logo is comprised of the Points of Light starburst and the brand name to the right, center alignedwith the center point of the mark. The starburst, when displayed in full color, is always in our vibrant green and blue, alternating. The name is in all-caps, using the typeface Points of Light Bold and sits roughly 2.5 starbursts wide. The logo is to be given the padding of one starburst radius.

2.5 starbursts wide

Typeface | Points of Light Bold

Points of Light | Design & Brand Guidelines 2019

LOGO

ALTERNATIVE USE

Knocked-out white on color usage (available vertically, horizontally) Full color, core brand vertical usage

1-color grayscale usage (horizontal) 1-color grayscale usage (vertical)

Full color, programmatic usage (horizontal) Full color, programmatic usage (vertical)

P R O G R A MP R O G R A M

0.5pt light gray

Points of Light | Design & Brand Guidelines 2019

LOGO

COBRANDING

Points of Light | Design & Brand Guidelines 2019

COLORS

PRIMARY

The primary color palette for the core brand are vibrant shades of blue and green, a nod to the original palette, as well as a balancing shade of gray. These three colors can be found in the core brand logo and are to be used as the central palette of assets. The palette also includes 75%, 50%, and 25% intensity options for use.

HEX: #4280C2

CMYK: 75/44/0/0

RGB: 66/128/194

HEX: #8CBB3F

CMYK: 51/6/100/0

RGB: 140/187/63

HEX: #686868

PANTONE: 660C PANTONE: 360C PANTONE: Cool Gray 10C

VIBRANT BLUE VIBRANT GREEN GRAY

CMYK: 59/51/50/19

RGB: 104/104/104

Points of Light | Design & Brand Guidelines 2019

COLORS

SECONDARY

The secondary color palette for the core brand includes a vibrant shade of orange called Peach, a smooth o�-white option called Creme, and a bold, dark option called Charcoal. The palette also includes 75%, 50%, and 25% intensity options for use.

HEX: #F29745

CMYK: 2/48/82/0

RGB: 242/151/69

HEX: #EFEEEF

CMYK: 5/4/3/0

RGB: 239/238/239

HEX: #333333

CMYK: 69/63/62/58

RGB: 51/51/51

PANTONE: 157C PANTONE: Cool Gray 1C PANTONE: Neutral Black C

VIBRANT PEACH CREME CHARCOAL

Points of Light | Design & Brand Guidelines 2019

TYPEFACES

POINTS OF LIGHT BOLD

The primary logo typeface is a custom sans serif font called Points of Light BoldTM. Along with being the exclusive font used in the core brand logo, it can be used interchangeably as a header font or stand alone when giving a nod to the core brand.

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789(!@#$%&.,?:;)

Logo Typeface / Alternate Header

Points of Light | Design & Brand Guidelines 2019

TYPEFACES

GOTHAM

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

The primary font family of the core brand is Gotham. Weights ranging from Light to Black can be used in specific instances. Body copy should always be in Book weight. Headers should always be in Medium weight or heavier depending on the contrast needed.

Body

Header

Points of Light | Design & Brand Guidelines 2019

LOGO

SUB BRANDS

Points of Light | Design & Brand Guidelines 2019

LOGO

GENERATIONON

Knocked-out white on color usage1-color usage Full color usage