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POINTERS IN EVALUATING A PROJECT STUDY
Principles of Marketing
Pointers In Evaluating A Project Study
Market Study
Market Study
Is there demand for my product?
Can my marketing program
effectively?
Market Study
The answers to the two basic questions mentioned above greatly affect the feasibility of the project.
A negative response to either question prevents the project from materializing.
Pointers In Evaluating A Project Study
Technical Study
Technical Study
Product Quality
Resource availability and
accessibility
Optimal use of resources to produce
the highest possible quality at the
lowest possible cost.
Pointers In Evaluating A Project Study
Financial Study
Financial Study
The entire study practically boils
down to a question of Profitability
Financial Study
It is a measure of net income as a
percentage of sales.
It takes other factors into
consideration particularly revenue.
Financial Study
Are there enough sources for the
initial capital requirements?
Are the financing arrangements and
terms reasonable and viable?
Financial Study
Financing would not be a
troublesome item if the previous
aspects of the project study yield
favorable conclusions.
Pointers In Evaluating A Project Study
Socio-Economic Study
Socio-Economic Study
Determining whether society and the
economy derive net positive gains
from the project.
Socio-Economic Study
Government projects at times ignore
profitability for as long as socio-
economic desirability is achieved.
Private entities in general do not feel
inclined to do the same.
Pointers In Evaluating A Project Study
Organization and Market Study
Organization and Market Study
Is the organizational setup optimally
effective?
Are the recommended key officials
the best qualified under the
circumstances?
Organization and Market Study
The organizational framework is the
link between planning and
implementation.
Remember that the plan is only as
good as the implementors.
Pointers In Evaluating A Project Study
Final Note
Final Note
After going through its major
components, one must evaluate the
project study as a whole.
Final Note
He adds “gut free” to his qualitative
perceptions.
He supplies what the project study
may have issued out or could not
systematically comprehend.
Final Note
The project study need not be the sole
basis for making decisions, however the
scientific and systematic foundation for
decision-making.
It is really a guideline, not an imposition.
Final Note
The recommendation of a project
study can either be further upheld or
reversed by qualitative insights or
“gut feel”.
A lot would depend on the project
evaluator’s sense of perspective.
Pointers In Evaluating A Project Study
END
