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PODCASTING PODCASTING What is it? What is it? Who is it for? Who is it for? How does it work? How does it work? What do you need to get What do you need to get started? started?

PODCASTING What is it? Who is it for? How does it work? What do you need to get started?

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Page 1: PODCASTING What is it? Who is it for? How does it work? What do you need to get started?

PODCASTINGPODCASTING

What is it?What is it?Who is it for?Who is it for?

How does it work?How does it work?What do you need to get started?What do you need to get started?

Page 2: PODCASTING What is it? Who is it for? How does it work? What do you need to get started?

PODCASTINGPODCASTING

What is Podcasting?What is Podcasting?PodcastingPodcasting is the method of distributing is the method of distributing multimedia files, such as audio or video multimedia files, such as audio or video programs, over the Internet using programs, over the Internet using syndication feeds, for playback on personal syndication feeds, for playback on personal computers and mobile devices. computers and mobile devices.

Podcasting is kind of like - radio your way. Podcasting is kind of like - radio your way.

Page 3: PODCASTING What is it? Who is it for? How does it work? What do you need to get started?

PODCASTINGPODCASTING The term as originally coined by Ben The term as originally coined by Ben

Hammersley in an article in the Guardian on Hammersley in an article in the Guardian on February 12, 2004, was meant as a morph of February 12, 2004, was meant as a morph of "broadcasting" and ""broadcasting" and "iPodiPod".".

The term The term podcastpodcast, like ', like 'radioradio', can mean ', can mean both the content and the method of delivery.both the content and the method of delivery.

Page 4: PODCASTING What is it? Who is it for? How does it work? What do you need to get started?

PODCASTINGPODCASTING

How does it work?How does it work?

Podcasts are radio-style shows — some from Podcasts are radio-style shows — some from major media, others from passionate individuals — major media, others from passionate individuals — delivered over the Internet to your computer. delivered over the Internet to your computer. Unlike streaming audio, which requires you to Unlike streaming audio, which requires you to listen in real time, podcasting lets you control how listen in real time, podcasting lets you control how and when you hear your favorite shows. Podcasts and when you hear your favorite shows. Podcasts are registered on the Web and your favorite shows are registered on the Web and your favorite shows can automatically be made available on your can automatically be made available on your computer where you can load them onto a computer where you can load them onto a portable playback device like an iPodportable playback device like an iPod

Page 5: PODCASTING What is it? Who is it for? How does it work? What do you need to get started?

PODCASTINGPODCASTINGHow does it work?How does it work?

Simply record your source material via a Simply record your source material via a computer audio interface, like the Alesis computer audio interface, like the Alesis Podcasting kits, onto a computer audio Podcasting kits, onto a computer audio recording software program. Produce it to recording software program. Produce it to the best of your ability and then upload the the best of your ability and then upload the completed recording on a PODCAST completed recording on a PODCAST internet portal for others to download and internet portal for others to download and listen to whenever they chooselisten to whenever they choose

Page 6: PODCASTING What is it? Who is it for? How does it work? What do you need to get started?

PODCASTINGPODCASTING

Who uses it (who can use it)?Who uses it (who can use it)?

Just about anyone who wants to use the internet Just about anyone who wants to use the internet to get their ideas in spoken word, music, video or to get their ideas in spoken word, music, video or all of these to anyone willing to listen via the all of these to anyone willing to listen via the internet.internet.

Example – Entertainers, Business, Educators, Example – Entertainers, Business, Educators, Politicians, News Providers, Marketers, Religious Politicians, News Providers, Marketers, Religious OrganizationsOrganizations

Page 7: PODCASTING What is it? Who is it for? How does it work? What do you need to get started?

PodcastingPodcasting

Check out this article about Check out this article about Purdue University:Purdue University: "Many universities are experimenting with podcasting, but "Many universities are experimenting with podcasting, but

I'm not aware of any other university that is deploying a I'm not aware of any other university that is deploying a podcasting service on the scale that we are," says Michael podcasting service on the scale that we are," says Michael Gay, manager of Broadcast Networks & Services for Gay, manager of Broadcast Networks & Services for Information Technology at Purdue. "As far as I know, we Information Technology at Purdue. "As far as I know, we are the only university that is offering both streaming and are the only university that is offering both streaming and podcasting of lectures in this manner as a central university podcasting of lectures in this manner as a central university service." service."

http://www.podcast.net/http://www.podcast.net/ - One of many - One of many PodcastPodcast directories directories with listings by category or alphabetically.with listings by category or alphabetically.

Page 8: PODCASTING What is it? Who is it for? How does it work? What do you need to get started?

PODCASTINGPODCASTING

What do you need to get started and create a podcast?What do you need to get started and create a podcast? A computer with a High Speed Internet connection (DSL, A computer with a High Speed Internet connection (DSL,

Cable, etc.) Cable, etc.) Equipment Designed to Record Audio into your Computer, Equipment Designed to Record Audio into your Computer,

i.e.: Interface and/or Mixer, Microphone, headphones or i.e.: Interface and/or Mixer, Microphone, headphones or studio monitors. (An example of a bundled hardware and studio monitors. (An example of a bundled hardware and software system are the Alesis PODCASTING Kits).software system are the Alesis PODCASTING Kits).

Software to record, edit and save incoming audio as an Software to record, edit and save incoming audio as an MP3 File. (also in the Alesis Kits)MP3 File. (also in the Alesis Kits)

An upload service that gets the MP3 up on a Website and An upload service that gets the MP3 up on a Website and disperse your Podcast to the Web. (disperse your Podcast to the Web. (Cyberears.comCyberears.com can can help you publish and syndicate your Podcast also in the help you publish and syndicate your Podcast also in the Alesis Kits)Alesis Kits)

The rest is up to you. Produce the material, The rest is up to you. Produce the material, upload your material - GET FAMOUS!upload your material - GET FAMOUS!

Page 9: PODCASTING What is it? Who is it for? How does it work? What do you need to get started?

PODCASTINGPODCASTINGPodcasting Kits from AlesisPodcasting Kits from Alesis USB Podcasting KitUSB Podcasting Kit

Alesis takes the guesswork out of podcasting with the easy-to-use USB Alesis takes the guesswork out of podcasting with the easy-to-use USB podcasting kit.podcasting kit.

This kit includes an 8-Channel USB Mixer, dynamic microphone, desktop This kit includes an 8-Channel USB Mixer, dynamic microphone, desktop microphone stand, mic cable, headphones, carrying case and CuBase LE microphone stand, mic cable, headphones, carrying case and CuBase LE recording software - everything that you need for professional recordings recording software - everything that you need for professional recordings of your podcasts. The MultiMix USB Mixer can send up to 2 tracks (8 of your podcasts. The MultiMix USB Mixer can send up to 2 tracks (8 channels of input mixed down to stereo through USB) of audio channels of input mixed down to stereo through USB) of audio simultaneously to your computer. You can record, mix, and edit your show simultaneously to your computer. You can record, mix, and edit your show with the included CuBase LE software. with the included CuBase LE software.

The Alesis Podcasting kit also comes with 30 days of free podcast hosting The Alesis Podcasting kit also comes with 30 days of free podcast hosting on on www.alesispodcast.comwww.alesispodcast.com. This provides the novice, as well as . This provides the novice, as well as professional, podcaster an easy-to-use solution for hosting and promoting professional, podcaster an easy-to-use solution for hosting and promoting podcasts. During your 30 day free trail you can post up to 500Mb of podcasts. During your 30 day free trail you can post up to 500Mb of Podcast episodes with unlimited bandwidth! Podcast episodes with unlimited bandwidth!

The Alesis Podcasting Center also makes it easy to upload and promote The Alesis Podcasting Center also makes it easy to upload and promote your podcasts. No tricky third party software to embed your XML files. Just your podcasts. No tricky third party software to embed your XML files. Just register and upload your MP3's. As the file uploads to the server it will register and upload your MP3's. As the file uploads to the server it will automatically aggregate the file out to the web (iTunes, Podcast Alley, web automatically aggregate the file out to the web (iTunes, Podcast Alley, web search engines, etc.) so everyone will know about your new show.search engines, etc.) so everyone will know about your new show.

Page 10: PODCASTING What is it? Who is it for? How does it work? What do you need to get started?

PodcastingPodcastingUSB Podcasting Kit USB Podcasting Kit Alesis MultiMix 8USB mixer: 8 Alesis MultiMix 8USB mixer: 8

channel mixer with 16Bit /44.1kHz two channel mixer with 16Bit /44.1kHz two channel recording direct to your channel recording direct to your computercomputer

Dynamic microphone with desktop Dynamic microphone with desktop microphone stand and cablemicrophone stand and cable

Podcasting software for easy creation Podcasting software for easy creation and management of one’s podcastsand management of one’s podcasts

Cubase LE general purpose recording Cubase LE general purpose recording softwaresoftware

$249.00 MAP$249.00 MAP $50.00 Cash Back Rebate$50.00 Cash Back Rebate

11/1 – 12/31, 200611/1 – 12/31, 2006

Page 11: PODCASTING What is it? Who is it for? How does it work? What do you need to get started?

PODCASTINGPODCASTINGPodcasting Kits from AlesisPodcasting Kits from Alesis FireWire Podcasting KitFireWire Podcasting Kit

Alesis takes the guesswork out of podcasting with the easy-to-use Alesis takes the guesswork out of podcasting with the easy-to-use FireWire podcasting kit. FireWire podcasting kit.

This kit includes an 8-Channel Firewire Mixer, dynamic This kit includes an 8-Channel Firewire Mixer, dynamic microphone, desktop microphone stand, mic cable, headphones, microphone, desktop microphone stand, mic cable, headphones, carrying case and CuBase LE recording software - everything that carrying case and CuBase LE recording software - everything that you need for professional recordings of your podcasts. The you need for professional recordings of your podcasts. The MultiMix Firewire Mixer can send up to 8 tracks of audio MultiMix Firewire Mixer can send up to 8 tracks of audio simultaneously to your computer, allowing you to have discrete simultaneously to your computer, allowing you to have discrete audio tracks to mix in your CuBase LE software. audio tracks to mix in your CuBase LE software.

The Alesis Podcasting kit also comes with 30 days of free podcast The Alesis Podcasting kit also comes with 30 days of free podcast hosting on hosting on www.alesispodcast.comwww.alesispodcast.com. This provides the novice, as . This provides the novice, as well as professional, podcaster an easy-to-use solution for hosting well as professional, podcaster an easy-to-use solution for hosting and promoting podcasts. During your 30 day free trail you can post and promoting podcasts. During your 30 day free trail you can post up to 500Mb of Podcast episodes with unlimited bandwidth! The up to 500Mb of Podcast episodes with unlimited bandwidth! The Alesis Podcasting Center also makes it easy to upload and Alesis Podcasting Center also makes it easy to upload and promote your podcasts. No tricky third party software to embed promote your podcasts. No tricky third party software to embed your XML files. Just register and upload your MP3's. As the file your XML files. Just register and upload your MP3's. As the file uploads to the server it will automatically aggregate the file out to uploads to the server it will automatically aggregate the file out to the web (iTunes, Podcast Alley, web search engines, etc) so the web (iTunes, Podcast Alley, web search engines, etc) so everyone will know about your new show. everyone will know about your new show.

Page 12: PODCASTING What is it? Who is it for? How does it work? What do you need to get started?

PodcastingPodcastingFireWire Podcasting Kit FireWire Podcasting Kit Alesis MultiMix 8 FireWire mixer: 8 Alesis MultiMix 8 FireWire mixer: 8

channel mixer with 24Bit /44.1/48kHz channel mixer with 24Bit /44.1/48kHz eight channel recording direct to your eight channel recording direct to your computercomputer

Dynamic microphone with desktop Dynamic microphone with desktop microphone stand and cablemicrophone stand and cable

Podcasting software for easy creation Podcasting software for easy creation and management of podcastsand management of podcasts

Cubase LE general purpose recording Cubase LE general purpose recording softwaresoftware

$399.00 MAP$399.00 MAP $100.00 Cash Back Rebate$100.00 Cash Back Rebate

11/1 – 12/31, 200611/1 – 12/31, 2006