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Pochampally Village

l  Pochampally is a village 40kms outside of Hyderabad , called Bhoodan Pochampally. Acharya Vinobha Bhave started Bhoodan Movement (Land Donation) from this village.

l  Famous for Pochampally ikkat tie-and-dye weave art , Won IP Rights in the Geographical Indications Category (Equivalent of a Copyright or Trademark ).

l  Pochampally is one of UNDPs 36 rural tourism sites, and is supported by the Ministry of Tourism.

Occupation Number of Families

Weaving 1448

Sari Shop Owners 102

Agriculture 402

Toddy Tapping 109

Washing 93

Fishing 79

Basket Weaving 28

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Pochampally Village l  Pochampally does more than $22 Million annual business

in terms of yarn sales, purchase of handloom products and sales. –  The marketing is done through the cooperative society and

APCO, the master weavers and the business houses in Pochampally.

–  Pochampally weavers association sell their products online through pochampally.com.

–  The products reach the market though various channels operated by Middlemen.

l  Though there are vocation training institutes like Swamy Ramananda Thirtha Rural Institute (SRTRI) near Pochampally, they do not cater majorly to the weaving community at Pochampally strategically.

Smart  Village  Pochampally  Ecosystem  

 Procurement,  Warehousing  

&  Marke;ng  for  SMEs    

Bus,  Truck  Transporta;on  

Power  looms,  Computer  aided  design  

Service  Delivery  Technologies  &  M

echanisms  

e-­‐  shopping,    

e-­‐kiosks,  Spoken  Web  

IT  and  Mobile  Networks  

Village  Panchayat  Ci;zen  Groups,  Self  Help  Groups,  

NGOs  

Ins;tu;ons  

Ministries    of  Tex;les,  Chemicals  and  fer;lizers,  

Trade  

Trade  Regula;ons,  Labor  laws,  Tex%le  policies  

Apparel  Park,  Technology  up-­‐  grada;on  schemes  

Service    Chains  

Water  Defluorida;on  

Affordable  Housing,  educa;on    

Voca;onal  training  

   

U;li;es,  Healthcare  

   

Rural  Employment  

Schemes(NREGS)  

Retail,  HandicraUs   Tourism  

SMEs  (microfinance)  

Resources  

Healthcare  &  e-­‐health  records  at  district  level    

Human  Resources  UID  

Financial  Resources,  Post  Office  

 Market  Research  and  

Domain  Specific  research      

 Water,  Energy  &  Power  

Resources    

 CoYon,  Silk  and  Fabric  

Resources      

High  school  &  other  Educa;onal  Ins;tu;ons  

at  district  level  

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Recommendations from Ecosystem l  Though Pochampally is claimed as one of the model

villages by the tourism department, our analysis finds that there is no strategic growth orientation.

l  Current focus is on Sarees and local markets but their competencies are in Design. Should focus on other dresses: Men, Women and Children (both Indian & Foreign) and link into the global value chain.

l  Protecting the heritage, the occupation and skill of weaving pochampally sarees by training people in other villages and encouraging more innovation rather than keeping it in house

l  Vocational training of the latest advances in design and weaving automation and environmentally friendly techniques

l  Governance follows classical Panchayat model supported by Government and UN agencies and is not entrepreneurial & this needs to change

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Conclusion l  There is no denying fact that we need smart villages. This

is the biggest challenge facing all developing countries today.

l  There are technologies available and they are successful elsewhere. But the failure comes from lack of strategy, integrated planning and above all monitoring and execution of the activities.

l  We need to develop the ecosystem for each village and city depending on its location and investment climate.

l  They can be replicated to millions of villages and towns around the World and this is in line with the inclusive growth initiatives .

l  Biggest stumbling block is the legacy Infrastructure

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32 N.Viswanadham

Municipal  Corpora;ons  

 Regulators  &  Policy  

Makers    

Service  Chains  

 Food  Courts  

 

Transporta;on  

IT  and  Communica;on  Networks  

Smart  City  Ecosystem  

Service  Delivery  Technologies  &  M

echanisms  

Resources  

e-­‐kiosks,  e-­‐Retail  

Infrastructure  roads,  airports,  rail  

Human  Resources  UID  

Financial  Resources  

 Business  Development  Industrial  Clusters    

 

 Water,  Power,  Energy  

Resources    

Ci;zen  Groups,  Social  Ac;vists,  

NGOs  

 Land  Resources,  Land  Records  

   

Ins;tu;ons  

Call  Centers  Universi;es  &  Research  

Ins;tu;ons    

 Central  /State  Governments  

 

Business  Organiza;ons  

Distribu;on  Centers  

Water  Network  

Power  Network  

Public  Transporta;on  

Sewage,  garbage  treatment  

Healthcare,  Emergency  Services  

Retail  Food  

Security    

Educa;on,  Entrepreneurship  

Housing  Security  July16,2010 33

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The Largest Urban Migration in History

l  Each week, nearly one-and-a-half-million people move to cities, almost all in developing markets

l  More than 70 million people are crossing the threshold to the middle class each year, all in emerging economies.

l  By the end of the decade (2020), roughly 40 % of the world’s population will be middle-class (20% today).

l  Urban poor need food, housing and others l  To tap these new markets, organizations must

reinvent business models, innovate new products and services and Build smart cities

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Unbundling a Smart City

l  Smart Living City l  Smart Industrial / Tech City l  Smart SEZS l  Smart Universities l  Smart Medi Cities l  Each of the above in a smart city can be

considered as a smart village and can be developed using the above mentioned ecosystem,

l  STERM frameworks and analyzed through GRIP models.

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Ecosystems Need to be built for each of the Services

l All the service sectors need to be given attention to make them smart.

l We briefly deal with two service sectors –  Health Care –  University

l Others can be done similarly

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Health Care Ecosystem

Central  /State  Governments  Regula;ons  

Service  Chain  

Wellness  Centers  Hospitals  

Emergency  Services  

Diagnos;cs  Centers  

Policy  Makers  

Smart  Healthcare  Ecosystem  

Mul;-­‐specialty  Healthcare    

Mobile  and  Rural  Health  

camps  

Delivery  Infrastructure    

Resources  

Cloud  with  Connec;vity  to  all  Medical  Centers  

Training  and  Skill  Development  Workshops  

Financial  Resources  Insurance  Services  

Human  Resources  

Medical  Associa;ons  

 Infrastructure,  Medical  

Equipment      

Ins;tu;ons  

Public  and  Private  Hospitals  

Medical  Colleges  and  Research  Ins;tu;ons  

Primary  ,  Community,  

Public  Healthcare  

Medical  Insurance  Schemes  

Facili;es  for  companions  of  pa;ents  

Diagnos;c  Centers  

Insurance  Companies  

Pharmaceu;cal  Companies  

Emergency  Healthcare    

Vaccina;on  and  

Immuniza;on  

Laboratories,  Diagnos;c  Centers  

Tele  Medicine,  Medical  tourism  

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City Healthcare- Smart Service Network

l City Health Care system is an example of System of Systems connecting Patients to Diagnostics Centres, Wellness Centres and Hospitals, R & D labs and Universities.

l They should be connected Logistically and should be able to share information.

l The Governance followed generally is cooperative society model with an elected board managing the network

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Recrui;ng  Companies  

Governing  Board  &  Execu;ve  Board  

Programs  

Communica;on  department  

Imedia  Support  for  Online  Educa;on  

Govt.  Regula;ons  &  Policies  

UNIVERSITY  ECOSYSTEM  

Undergraduate  Programs  

Graduate    Programs  

Correspondence  Programs  

Research  and  Development  

Integra;ng    Technologies  

RESOURCES  

Face-­‐face  Classrooms,  Seminars,  Workshops  

Centers  of  excellence  

Suppor;ng  Departments  

Library,  Campus  facili;es  

Staff  

Post  Gradua;on  Programs  

Security  

Faculty  Resident/Visi;ng  

e-­‐Classrooms,  Webinars    

Alums  

Banks  

Business  Development  

Execu;ve  Programs  

Ins;tu;ons  

Donors  

Transporta;on  

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Plan Campus with Digital Technologies

l  Dominant University model is asset intensive with Class rooms, Libraries.. Etc, needs redesign

l  Digital campus with e-class rooms, video conferencing facilities ,On line facilities, Broad casting facilities are the need of the hour so that they can used for on line courses.

l  Degree Education in the University of the Future would be via media channels

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Integration with industry

l  A top tier University should be the breeding ground for technology innovations & need to build significantly deeper relationships with industry and organize Higher degree Research programs in partnership with industry.

l  Research commercialisation can become a core source of funding for the research programs

l  Technologically Innovative, Socially Relevant Research

l  Encourage Start-ups with Industry mentoring

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Third Service Revolution

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India needs to Usher in the Third Service Revolution

l The first service revolution was led by growth in the standard of living and the retail sector.

l The second one was driven by globalization and outsourcing, where the talents are diverted to improve the service and manufacturing sectors in the western countries.

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India needs to Usher in the Third Service Revolution

l  We need the third service revolution which concentrates on services, manufacturing and agriculture. –  Streamline and upgrade the service chains using modern

technologies –  Initiate education, research and entrepreneurial programs in

service sector innovation –  Re-innovate manufacturing and agriculture using recent

advances in services –  Improve the investment climate –  Plan and Build integrated service systems or systems of

systems such as smart Cities, SEZs, Villages.

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Smart Systems Theory & Engineering

l We need to develop Services Systems Science and Engineering using recent ICT technologies, sensor networks generating Big data.

l  We need analytics with predictive and governance models with databased decision making techniques for better operations and execution.

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N.Viswanadham