21
PMP Ltd Pegasus Securities Research Page 1 of 21 Transformation delivering benefits. Investment case on track. ASX Code PMP Share Price cps 33.5 Year end June 30th Investment data FD No. of shares 323.8 Market Cap ($m) 108.5 Enterprise Value ($m/ FY14e) 181.1 12m price range ($min-$max) 0.13- 0.38 DCF (cps) 0.48 (43% premium) Chair Matthew Bickford Smith Managing Director Peter George Chief Financial Officer Geoff Stephenson Financials ($m) FY10 FY11 FY12 FY13 FY14e FY15e FY16e Revenue 1221.4 1205.4 1100.4 1008.9 908.0 887.3 869.0 EBITDA 92.8 100.1 76.5 72.2 60.0 55.0 52.0 NPAT 20.6 -11.3 -24.5 -69.7 0.3 14.6 19.0 NPAT Normalised ($m) 24.5 28.7 8.8 14.8 12.2 14.6 19.0 EPS basic (c) 6.2 -3.4 -7.5 -21.5 0.1 4.5 5.9 EPS Normalised © 7.5 8.6 2.7 4.6 3.8 4.5 5.9 PE Normalised (x) 4.5 3.9 12.4 7.3 8.9 7.4 5.7 DPS (c) 1.0 1.0 1.0 0.0 0.0 2.3 2.9 Dividend Yield (%) 3.0% 3.0% 3.0% 0.0% 0.0% 6.7% 8.8% Free Cash Flow (excl. asset sales) 32.9 64.4 55.1 -16.2 19.4 38.3 37.0 FCF per share © 9.8 19.3 16.9 -5.0 6.0 11.8 11.4 Net Debt 168.1 141.0 143.3 92.1 72.6 40.9 12.7 Capex 30.9 39.7 -23.7 23.7 6.0 6.0 8.0 FT Employees 2678 2622 2159 1587 Normalised ROE (%) 6.5% 8.1% 2.7% 5.8% 4.7% 5.3% 7.0% EV/EBITDA (x) 3.0 2.5 3.3 2.8 3.0 2.7 0.2 FCF/EV (%) 11.9% 25.8% 21.9% -8.1% 10.7% 25.7% 30.5% Growth metrics Normalised NPAT (%) 30% 17.1% -69.3% 68.7% -17.6% 19.3% 30.3% EBITDA pre sig Items (%) -4.0% 7.9% -23.6% -5.6% -16.9% -8.3% -5.4% Revenue (%) -9.9% -1.3% -8.7% -8.3% -10.0% -2.3% -2.1% Normalised EPS (%) 30.3% 14.7% -68.6% 70.4% -17.6% 19.3% 30.3% Michael Brown T: +61(2) 9240 6607 E: [email protected] W: www.pegasussecurities.com.au September, 2013 PMP Ltd is an advisory client of Pegasus Securities Pty Ltd. PMP has commissioned Pegasus Securities to prepare this research report on an independent basis. PMP does not approve or endorse this research report and has not provided any price or other market sensitive information to Pegasus Securities.

PMP Research Sep 2013

Embed Size (px)

DESCRIPTION

PMP Research Sep 2013

Citation preview

  • PMP Ltd

    Pegasus Securities Research Page 1 of 21

    Transformation delivering benefits. Investment case on track. ASX Code PMP

    Share Price cps 33.5 Year end June 30th Investment data

    FD No. of shares 323.8 Market Cap ($m) 108.5 Enterprise Value ($m/ FY14e) 181.1 12m price range ($min-$max) 0.13- 0.38

    DCF (cps) 0.48 (43% premium) Chair Matthew Bickford Smith

    Managing Director Peter George Chief Financial Officer Geoff Stephenson

    Financials ($m) FY10 FY11 FY12 FY13 FY14e FY15e FY16e

    Revenue 1221.4 1205.4 1100.4 1008.9 908.0 887.3 869.0

    EBITDA 92.8 100.1 76.5 72.2 60.0 55.0 52.0

    NPAT 20.6 -11.3 -24.5 -69.7 0.3 14.6 19.0

    NPAT Normalised ($m) 24.5 28.7 8.8 14.8 12.2 14.6 19.0

    EPS basic (c) 6.2 -3.4 -7.5 -21.5 0.1 4.5 5.9

    EPS Normalised 7.5 8.6 2.7 4.6 3.8 4.5 5.9

    PE Normalised (x) 4.5 3.9 12.4 7.3 8.9 7.4 5.7

    DPS (c) 1.0 1.0 1.0 0.0 0.0 2.3 2.9

    Dividend Yield (%) 3.0% 3.0% 3.0% 0.0% 0.0% 6.7% 8.8%

    Free Cash Flow (excl. asset sales) 32.9 64.4 55.1 -16.2 19.4 38.3 37.0

    FCF per share 9.8 19.3 16.9 -5.0 6.0 11.8 11.4

    Net Debt 168.1 141.0 143.3 92.1 72.6 40.9 12.7

    Capex 30.9 39.7 -23.7 23.7 6.0 6.0 8.0

    FT Employees 2678 2622 2159 1587

    Normalised ROE (%) 6.5% 8.1% 2.7% 5.8% 4.7% 5.3% 7.0%

    EV/EBITDA (x) 3.0 2.5 3.3 2.8 3.0 2.7 0.2

    FCF/EV (%) 11.9% 25.8% 21.9% -8.1% 10.7% 25.7% 30.5%

    Growth metrics Normalised NPAT (%) 30% 17.1% -69.3% 68.7% -17.6% 19.3% 30.3%

    EBITDA pre sig Items (%) -4.0% 7.9% -23.6% -5.6% -16.9% -8.3% -5.4%

    Revenue (%) -9.9% -1.3% -8.7% -8.3% -10.0% -2.3% -2.1%

    Normalised EPS (%) 30.3% 14.7% -68.6% 70.4% -17.6% 19.3% 30.3%

    Michael Brown T: +61(2) 9240 6607 E: [email protected] W: www.pegasussecurities.com.au September, 2013

    PMP Ltd is an advisory client of Pegasus Securities Pty Ltd. PMP has commissioned Pegasus Securities to prepare this research report on an independent basis. PMP does not approve or endorse this research report and has not provided any price or other market sensitive information to Pegasus Securities.

  • PMP Ltd

    Pegasus Securities Research Page 2 of 21

    Investment case on track Despite cyclical and structural challenges, weak volumes and price pressure caused by industry overcapacity, PMPs FY13 results exceeded company guidance and our expectations. The results also confirm that PMPs transformation strategy is well underway and is delivering the expected benefits. Costs are coming down, cash flow is strong and debt is being retired. The first stage of our investment case is on track. Since Peter George took over as CEO of PMP some eighteen months ago, $62m of annualised costs have been taken out of the business. A further $17m of cost savings, Phase 3 Transformation, are slated to begin this October. $74.8m of assets and properties have been sold. Head count fell by 572 FTEs during FY13 alone, -26.5% of the workforce. A further fall of around 180 heads is expected in FY14e. A leaner and less indebted PMP is emerging.

    FY13 Results highlights FY13a Pegasus estimate

    Company guidance FY12a Change vs pcp %

    Revenue 975.8 961.0

    1093.9 -10.8%

    EBITDA pre Sig items 72.2 70.0 69-72 76.5 -5.6% EBITDA Margin pre Sig items 7.4% 7.3%

    7.0%

    EBIT pre Sig items 34.4

    32.7 5.2%

    Sig item pre tax 88.5

    41.1 NPAT pre Sig item 14.8

    8.8 68.2%

    NPAT post Sig item -69.7

    -24.5 EPS pre Sig item 4.6 3.7

    2.7 70.0%

    Net debt 89.1 93.3 90-95 143.3 54.2

    FY13 Operating revenue came in at $975.8m, $14.8m ahead of our estimate. Down 10.8% versus pcp.

    EBITDA pre significant items came in at $72.2m. Company guidance was $69m-72m. We estimated $70m.

    2H FY13 result included $13.1m of profit contribution from the now completed $37.1m Phase 2 Transformation cost savings plans. $25m more of Phase 2 savings should flow into FY14.

    Net debt fell in FY13 from $143.3m in FY12 to $89.1m. Company guidance was $90m - $95m, Pegasus estimate $93.3m.

    Free cash flow increased to $54.3m including $43.7m cash restructuring costs and $74.8m of property and asset sales.

    The companys strategy is to reduce costs, improve competitiveness and retire debt. Industry consolidation at accretive prices could follow. In the FY13 results we also see signs that the second leg of our investment case is unfolding. Centred on catalogues, which are proving a relevant and resilient part of retailers marketing campaigns, we believe PMP can build a sustainable and profitable business model. Catalogue volumes; at over 8.3bn p.a. have grown by an average of 2.1% p.a. since the GFC. In independent industry surveys catalogues have been rated as the most effective mass market media in eight out of the ten leading consumer goods categories. Moreover, the market is evolving. Integrated offerings where new online media combine with catalogues, rather than replace them, are gaining traction. PMP has a national footprint, fast speed to market and can offer customers an end to end service from design to delivery. Perhaps Integrated Catalogues Ltd would be a more fitting name for the company.

  • PMP Ltd

    Pegasus Securities Research Page 3 of 21

    Given this resilience and relevancy we have more confidence in the longer term outlook for

    catalogues. We also take the view that print prices in the spot market, being at marginal cash cost,

    should not fall much further without significant industry restructuring Accordingly, we have initiated

    estimates for FY16e with EBITDA expected to be similar to FY15e at $52m.

    After the difficult trading conditions of 2HFY13, which are continuing in 1HFY14, we are taking a more

    positive view of recovery potential in 2HFY14 and FY15. We are upgrading our FY14e & FY15e revenue

    estimates. Our Print Au revenue estimates are increasing by 4.8% for FY14e and 12.5% in FY15e. Our

    revenue model is driven by detailed assumptions for catalogue pages, volumes and prices. We also

    model revenues by volume and price for magazines and letter box distribution.

    In summary, FY13 was primarily adversely affected by volume declines. FY14 should see the adverse

    impact of both the lower volume run rate and price declines. In broad terms these effects should

    broadly negate the benefit of Phase 2&3 cost savings.

    In the near term, trading remains difficult, especially retail activity as noted by MYR. While there are

    some signs of volume recovery in NZ, we have conservatively lowered our FY14e EBITDA estimate by

    3% to $60m. Our free cash flow estimate and DCF value have increased -from $0.44 ps to $0.48ps.

    Estimate changes Previous

    FY14e New FY14e Change % Previous

    FY15e New FY15e Change %

    Total revenue 883.0 908.0 2.8% 819.0 887.3 8.3%

    Print Au Catalogue volumes -2.6% -4.0% -2.6% 2.5%

    Print Au Catalogue prices -6.0% -3.0% -3.0% 0.0%

    Print Au catalogue printing revenues 254.0 268.4 5.7% 240.0 275.1 14.6%

    Magazine volumes -10% -10% -10% -10%

    Magazine prices -10% -7% -10% -5%

    Print Au magazine sales 44.00 45.61 3.7% 35.20 38.8 10.2%

    Distribution Au volume -3.0% -3.0% -3.0% -3.0%

    Distribution Au price 0.0% 0.0% 0.0% 0.0%

    Distribution Au revenue 82.70 85.45 3.3% 80.20 82.9 3.3%

    Print Au revenues 337.2 353.3 4.8% 311.9 351.0 12.5%

    PMP NZ revenue 149.8 150.9 0.7% 142.3 146.3 2.8%

    EBITDA (pre Sig items) 62.0 60.0 -3.3% 55.0 55.0 0.0%

    NPAT (pre Sig items) 16.3 12.2 -25.2% 16.9 14.6 -13.6%

    EPS (pre Sig items) 5.1 3.8 -25.5% 5.2 4.5 -13.5%

    Sig items pre tax 0.0 -17.0 0.0 0.0

    NPAT (post Sig items) 16.3 0.3 16.9 14.6

    EPS (post Sig items) 5.1 0.1 5.2 4.5

    Dividend per share 0.0 0.0 0.0 2.3

    Maintenance capex -10.0 -6.0 -10.0 -6.0

    Free cash flow 35.1 19.4 32.5 38.3

    Net debt 54.7 72.6 29.1% 23.2 40.9

    ROE % (nomalised NPAT) 5.4% 4.7% 5.3% 5.3%

    Valuation DCF ($) 0.44 0.48 9.1%

  • PMP Ltd

    Pegasus Securities Research Page 4 of 21

    In estimating EBITDA for FY14e we include $25m of Phase two cost savings, and being implemented

    half way through this year, a further $8m of the $17m of Phase 3 cost savings. We include the full

    $17m cash restructuring charge in our FY14 estimates.

    On a like for like basis our $60m FY14 EBITDA estimate would represent a fall of $8.7m of FY13s rent

    adjusted EBITDA. Following the sale and lease back of the four operating properties, we include an

    extra $5.5m of rent in FY14e (excluding the $2m rent charged in FY13 and the full $7.5m in FY14).

    EBITDA bridge FY14 delta Notes FY13 EBITDA pre Sig items 72.2

    Phase two additional cost savings 25.0

    $37.1m Phase 2 total savings, $13m in FY13, extra $25m (full benefit) in FY14

    Phase three additional cost savings 8.0 Phase 3 expected to deliver $17m of annualised cost savings, $8m in FY14 due to midyear start

    Total positive 33.0 Rent -5.5 10% rent on $75m property sale and lease back, $2m cost in FY13

    Loss of PMM contribution -1.5 Full year loss of EBITDA contribution

    Labour -10.4 4% EBA on $260m of labour costs pre Sig items Volume effect -17.8 Continued weak 2HFY13 run rate into FY14 Price effect -10.0 Industry overcapacity, price concessions to lock in contracts

    Total negatives -45.2

    FY14 EBITDA estimate 60.0 11.7% reduction on pcp excluding additional rent/ like for like reduction ($74.2m v $65.5m)

    Note: Interest saving on lower debt 4.6 $54.2m debt reduction in FY13, 8.5% cost of debt

    Borrowing costs on extra working capital -0.49 $5.8m working capital increase in FY14e as provisions unwind and Gotch declines( less offset)

    We see significant scope for improved shareholder returns at PMP. Free cash flow, a key performance metric, should be used for further debt reduction. Maintenance capex is around $6m pa versus D&A at $34m last year. No new presses are required (c. 65% capacity utilisation). The new Manroland press has a theoretical capacity to handle around 20% of PMPs volumes given the size and high speed at which it will operate. We estimate $95m ($0.29 ps) of free cash flow can be generated over the next three years, causing net debt to fall to $12.7m by FY16. For the first time in our coverage, we now expect PMP to return to making dividend distributions albeit in FY15e. We assume a 50% payout ratio for FY15e & FY16e. We estimate (unfranked) dividends of 2.3cps and 2.9 cps respectively. These dividends generate yields of 6.7% next year and 8.8% the year after. We value PMP on a DCF, EV/EBITDA and FCF yield basis given the significant deleveraging and free cash flow. On conservative assumptions, our DCF model generates fair value at $0.48 ps. PMP trades at 3.0x FY14e EV/EBITDA. The Small Cap Industrials Index trades at c. 8.2x for FY14e. The combination of delivering on market expectations, financial deleveraging and the emergence of a sustainable and profitable market leading integrated catalogues business deserve a higher multiple. A more reasonable 5x multiple (40% discount to market) generates a $0.70 ps target. PMP is trading at a 10.7% free cash flow yield for FY14e followed by 25.7% in FY15e. Investors are being excessively compensated for a declining risk profile. A more appropriate 15% FY15e free cash flow yield generates a $0.66c per share fair value.

  • PMP Ltd

    Pegasus Securities Research Page 5 of 21

    Perhaps we shouldnt be surprised by PMPs transformation strategy and the expected improvement in shareholder returns. To some extent we see deleveraging parallels locally and offshore. HIL, RHG and CSV have followed similar routes with som success. In the US, PMPs strategy is not dissimilar to what print, digital and communications business RR Donnelley (Nasdaq:RRD) has recently done. While more diversified than PMP (outsourcing, legal support, document management etc), RRD engaged on a similar path of cost reduction and balance sheet strengthening. The stock price has risen by 73% from a low of $9.39ps on the 12

    th January 2013.

    Company highlights Financial history FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 Total Revenue 1214.0 1333.6 1245.0 1288.1 1347.3 1345.6 1212.0 1194.3 1093.9 975.8

    EBITDA pre Sig items 113.6 110 115.8 128.3 125.9 96.7 92.8 100.1 76.5 72.2

    EBITDA Margin % 9.4% 8.2% 9.3% 9.8% 9.3% 7.1% 7.6% 8.3% 7.0% 7.2%

    EBIT pre Significant items 74.7 76.7 82 91.3 84.7 54.9 52.2 56.7 32.7 34.4

    EBIT Margin pre Sig items% 6.2% 5.8% 6.6% 7.0% 6.2% 4.0% 4.3% 4.7% 3.0% 3.4%

    Pre-tax profit pre Sig items

    26.4 36.9 -9.9 -26.1 20.9

    Net Profit pre Sig items

    33.6 48.6 52.3 18.8 24.5 28.7 8.8 14.8

    Net (loss)/ profit

    0 46.4 78.9 -26.6 20.6 -11.3 -24.5 -69.7

    Basic EPS cps 6.00 10.7 11.2 15.5 23.9 -7.9 6.2 -3.4 -7.5 -21.5

    Normalised EPS cps 15.93 5.72 7.46 8.56 2.7 4.6

    PMP is the leading, nationwide, vertically integrated print and distribution business in Australia &

    New Zealand.

    The group primarily prints catalogues for retailers, magazines for publishers, read for pleasure soft back books (Griffin Press) and directories for Sensis. PMP also has an adjacency magazine distribution business (Gordon & Gotch). Catalogues (design, printing and distribution) account for around 80% of group sales (excluding Gordon & Gotch). Logistically PMP:

    Operates 15 printing presses (down from 21) at four sites in Australia and 3 (from 7) sites in NZ ($234m of PP&E). The company has recently spent $28m acquiring a new Manroland press for the Clayton plant.

    Had 1587 FTEs at at 30th

    June 2013, almost half of the 3250 employed in FY06.

    Converted 239,000 tonnes of paper in FY13, delivered 2.91bn copies to letterboxes and distributed 159m gross copies of magazines.

    Is the leader in the Australian heatset printing market (37% share), followed by privately owned Hannan Group (33%), Franklins (13% mainly catalogues) AIW (7%) and Webstar 4%.

    Has 35% share of the duopoly in letter box distribution market in Australia (Salmat leads with 65% share).

    PMP Digital has 8% share operating in a more fragmented pre-press industry structure with agencies being the largest group (36% share). Wellcom is the single largest player at 18%.

    Has the largest share of the NZ heatset market with 65%. Following the closure of Geon, Webster has 31% share.

  • PMP Ltd

    Pegasus Securities Research Page 6 of 21

    Revenue analysis In developing a revenue model and then financial estimates for PMP, we first analyse volume and

    price trends across the main businesses. PMP operates in a broad range of markets, some of which

    have both cyclical and structural challenges, others being better placed for profitable growth. We list

    the main business units below.

    PMP has consolidated reporting for its Au digital, print and distribution operations in to PMP Australia.

    We estimate the contribution of each unit to back solve for price trends.

    Despite weaker trading conditions 2HFY13 sales for the group performed better

    versus pcp that 1HFY13 (-10.3% vs -11.2%)

    The best performance was in Letterbox distribution where we estimate sales

    increased by 4.3% in 2HFY13 vs pcp (1HFY13 -5.3% vs pcp)

    We estimate Print Au revenues fell by -13.8% in H2 FY13 driven in part by

    deterioration in directories sales (now closed). (-15.0% in 1HFY13 vs pcp)

    The integrated NZ operations saw revenues fall by -7.8% vs pcp in 1HFY13 with a

    reduced decline of -6.8% in 2HFY13 vs pcp.

    Segment revenue FY09 FY10 FY11 1H FY12 2H FY12 FY12 1H FY13 2H FY13 FY13 Print Australia 568.5 492.1 472.4 239.3 210.0 449.3 203.5 181.1 384.6

    Change % -1.8% -13.4% -4.0% -4.9% -15.0% -13.8% -14.4%

    Distribution Australia 105.7 84.5 90.9 49.2 38.7 87.9 46.6 Change % -3.5% -20.1% 7.5% -3.2% -5.3% 4.3% -1.1%

    PMP Digital 33.9 31.1 28.6 14.2 12.6 26.8 12.8

    PMP Australia 708.1 607.7 591.8 302.7 261.3 564.0 262.9 230.7 493.6

    Change vs pcp

    -14.2% -2.6%

    -4.7% -13.1% -11.7% -12.5%

    Gordon & Gotch Australia 428.4 408.9 413.4 185.5 173.0 358.5 167.5 155.9 323.4

    PMP NZ 209.1 195.5 189.1 89.4 82.0 171.4 82.4 76.4 158.8

    Change % -9.4% -7.8% -6.8% -7.3%

    Total 1345.6 1212.0 1194.2 577.6 516.2 1093.8 512.7 463.0 975.7

    Change vs pcp

    -9.9% -1.5%

    -8.4% -11.2% -10.3% -10.8%

    PMP reports production numbers i.e. number of tonnes converted, the number of units delivered to

    letter boxes and the number of gross copies of magazines delivered. Although the tonnes of print can

    be distorted by shifts to lighter weight cheaper paper grades, we take these numbers as a proxy for

    volumes.

  • PMP Ltd

    Pegasus Securities Research Page 7 of 21

    Volume trends FY08 FY09 FY10 FY11 1H 12 2H 12 FY12 1H 13 2H 13 FY13 Print Business

    Converted tonnes (000s) Print AU 303 302 260.7 253.5 122 106.2 228.2 102 96.8 198.8

    Change % -10% -16% -9% -13%

    Print NZ 52 49.2 44.5 47.5 24 20.4 44.4 22 18.3 40.3

    Change % -7% -8% -10% -9%

    Print total 355 351.2 305.2 301 146 126.6 272.6 124 115.1 239.1

    Change % vs pcp

    -1% -13% -1%

    -9% -15% -9% -12%

    Letterbox distribution Units delivered - No of

    copies (m) Distribution Au 2899 2827 2271 2450.5 1332 1032.9 2364.9 1255 1053.8 2308.8

    Change % -3% -6% 2% -2%

    Distribution NZ 588 592 569 636 307 283.4 590.4 308 294.3 602.3

    Change % -7% 0% 4% 2%

    Distribution total 3487 3419 2840 3086.5 1639 1316.3 2955.3 1563 1348.1 2911.1

    Change % vs pcp

    -2% -17% 9%

    -4% -5% 2% -1%

    Magazines business Gross copies distributed (m) Gordon & Goth Au 174.8 170.6 171.7 172.1 80 75.2 155.2 71 67.3 138.3

    Gordon & Gotch NZ 45.9 44.5 42.9 40.2 13 12.8 25.8 11 10.2 21.2

    Total 220.7 215.1 214.6 212.3 93 88 181 82 77.5 159.5

    Change % vs pcp

    -3% 0% -1%

    -15% -12% -12% -12%

    Once again we see that despite weaker trading conditions, 2HFY13 volumes in Print Au fell

    less vs pcp than in the first half of the year (-9% vs -16%).

    Distribution volumes increased by 2% vs pcp in 2H FY13 both in Australia compared to a 6%

    decline in 1HFY13 vs pcp

    This resilient second half performance underpins our more confident outlook.

    By subtracting volume changes from the revenue changes we can back solve for prices.

    Implied price changes FY06 FY07 FY08 FY09 FY10 FY11 FY12 1H 13 2H 13e FY13e Print Australia revenue 681.4 675.2 579.2 568.5 492.1 472.4 449.3 203.5 181.1 384.6

    Change vs pcp

    -0.9% -14.2% -1.8% -13.4% -4.0% -4.9% -15.0% -13.8% -14.4%

    Volume change %

    -0.3% -13.7% -2.8% -10.0% -16.4% -8.9% -12.9%

    Estimated price change %

    -1.5% 0.2% -1.2% 5.1% 1.4% -4.9% -1.5%

    Au Letterbox distribution 119.9 131.9 109.5 105.7 84.5 90.854 87.944 46.6 40.4 87

    Change vs pcp

    10.0% -17.0% -3.5% -20.1% 7.5% -3.2% -5.3% 4.3% -1.1%

    Volume change %

    -2.5% -19.7% 7.9% -3.5% -5.8% 2.0% -2.4%

    Estimated price change %

    -1.0% -0.4% -0.4% 0.3% 0.5% 2.3% 1.3%

    We estimate Au print prices fell by -4.9% in 2H FY13 vs pcp. Industry overcapacity (c65%

    utilization) caused prices to fall to marginal cash cost. Competition from PMPs privately

    owned rivals was intense.

  • PMP Ltd

    Pegasus Securities Research Page 8 of 21

    Distribution prices however, increased both in the first and second halves (+0.5% & +2.3%).

    Given the duopolistic market structure with SLM, we see significant scope for margin growth

    (recovery) in PMPs Australian letterbox distribution business.

    Given improved volumes and rising prices in letterbox distribution, and that scale is an

    effective barrier to entry to new competition, we estimate EBIT margins in this business could

    rise to 6-8% (peak 8.6% in FY06, -1.9% in 2HFY12 ).

    Having identified price trends the next stage in our analysis is to estimate future volumes and

    prices for each of PMPs major products. These estimates drive our group revenue

    assumptions. The table above shows our detailed revenue estimates by product.

    Revenue estimates by product Catalogues Revenue FY11 FY12 FY13 Ch % FY14e Ch % FY15e Ch % FY16e Ch %

    Volumes no. of copies (bn) 2.5 2.41 -2.0% 2.39 -1.0% 2.45 2.5% 2.51 2.5%

    Pagination (pages) 22.0 21.8 -1.0% 21.1 -3.0% 21.1 0.0% 21.1 0.0%

    Volumes (total pages printed) 54.1 52.5 -3.0% 50.4 -4.0% 51.7 2.5% 53.0 2.5%

    Price per '000 pages 5.5 5.5 -1.0% 5.3 -3.0% 5.3 0.0% 5.3 0.0%

    Sales 293.3 300.0 288.1 -4.0% 268.4 -6.9% 275.1 2.5% 282.0 2.5%

    Magazines revenue

    Volume change % -8.1% -10.0% -10.0% -10.0%

    Price % -10.0% -7.0% -5.0% -5.0%

    Sales 88.2 67.1 55.0 -18.1% 45.6 -17.0% 38.8 -15.0% 33.0 -15.0%

    Books 40.6 39.6 38.0 -4.0% 36.1 -5.0% 34.3 -5.0% 32.6 -5.0%

    Newspapers 5.6 4.2 3.5 -16.7% 3.2 -10.0% 2.8 -10.0% 2.6 -10.0%

    Print Au Total 472.4 449.3 384.6 -14.4% 353.3 -8.1% 351.0 -0.6% 350.1 -0.3%

    Distribution Australia

    Revenues 90.9 87.9 88.1 0.2% 85.4 -3.0% 82.9 -3.0% 80.4 -3.0%

    No of units delivered (m) 2450.5 2364.9 2308.8 -5.0% 2239.5 -3.0% 2172.3 -3.0% 2107.2 -3.0%

    Average price ($ per thousand) 37.1 37.2 38.2 2.0% 38.2 0.0% 38.2 0.0% 38.2 0.0%

    Digital 28.6 26.8 22.0 -10.0% 20.9 -5.0% 21.5 3.0% 22.2 3.0%

    PMP Au 591.8 564.0 493.6 -12.5% 459.6 -6.9% 455.4 -0.9% 452.7 -0.6%

    G&G Au 413.4 358.5 323.4 -9.8% 297.6 -8.0% 279.7 -6.0% 268.5 -4.0%

    PMP NZ 189.1 171.4 158.8 -7.3% 150.9 -5.0% 146.3 -3.0% 141.9 -3.0%

    Total 1194.3 1093.9 975.8 -10.8% 908.0 -6.9% 881.5 -2.9% 863.1 -2.1%

    Our estimates for FY15e Australian catalogue volumes have turned positive. We now expect the

    market to grow by 2.5%. This compares to the 5 year average annual growth rate since 2008 of +2.1%.

    We estimate some cyclical recovery in marketing spend in 2HFY14e and FY15e. We see benefits from

    market innovations such as integrated campaigns with on line media where catalogues are being used

    by both traditional retailers and etailers. We also see positives from versioning as has happened in

    European markets, where more localized catalogue editions are designed and printed for area specific

    campaigns.

  • PMP Ltd

    Pegasus Securities Research Page 9 of 21

    We expect catalogue pagination to remain static at an average of 21 pages per copy. There are

    offsetting factors. Some catalogues are used to drive traffic to websites (slimmer versions) whereas

    traditional retailers type catalogues should enjoy should some cyclical recovery in page count.

    The net result is we expect PMPs sales to effectively stabilize at around $890 - $870m in FY15e &

    FY16e once the effects of FY14s discontinued business (directories), lower prices and volumes have

    run through.

    As our numbers testify, we do not believe PMP is in terminal decline.

    The issues as revenues become more predictable and stable, and hence the next step in our analysis,

    moves to setting the right cost structure.

    Costs down

    Cost structure FY07 FY08 FY09 FY10 FY11 FY12 1H FY13 2H FY13 FY13 Change v pcp %

    Raw materials & consumables used -299.6 -342.3 -358.2 -294.2 -269.3 -272.5 -128.0 -111.3 -239.2 -12.2%

    % of Print Au Revs

    -59.1% -63.0% -59.8% -57.0% -60.7% -62.9% -61.5% -62.2%

    Cost of finished goods sold -362.8 -387.9 -408.5 -396.5 -404.0 -341.9 -159.9 -149.2 -309.1 -9.6%

    COGS 953.8 1038.3 1040.7 931.6 938.3 864.5 -287.9 -260.5 -548.4

    Employee costs -357.1 -359.8 -369.5 -308.7 -317.6 -301.2 -158.6 -139.1 -297.7 -1.2%

    % Revenue 27.4% 26.5% 27.2% 25.3% 26.3% 27.4% 30.2% 28.7% 29.5%

    Outside production services -38.3 -51.6 -40.4 -30.7 -27.0 -26.1 -12.6 -10.7 -23.3 -10.7%

    % Revenue 2.9% 3.8% 3.0% 2.5% 2.2% 2.4% 2.4% 2.2% 2.3%

    Freight -27.0 -26.6 -35.8 -28.3 -29.8 -26.3 -11.5 -10.9 -22.3 -15.1%

    % Revenue 2.1% 2.0% 2.6% 2.3% 2.5% 2.4% 2.2% 2.2% 2.2%

    Repairs & maintenance -23.1 -20.9 -19.1 -23.5 -17.4 -20.6 -7.9 -8.4 -16.3 -20.8%

    % Revenue 1.8% 1.5% 1.4% 1.9% 1.4% 1.9% 1.5% 1.7% 1.6%

    Occupancy costs -22.6 -21.8 -23.7 -22.5 -22.6 -18.1 -8.0 -18.1 -26.2 44.2%

    % Revenue 1.7% 1.6% 1.7% 1.8% 1.9% 1.6% 1.5% 3.8% 2.6%

    Other expenses -36.8 -39.2 -69.3 -29.5 -70.3 -59.4 -13.1 -78.2 -91.3 53.6%

    % Revenue 2.8% 2.9% 5.1% 2.4% 5.8% 5.4% 2.5% 16.2% 9.0%

    Total Operating Costs -504.8 -519.8 -557.8 -443.3 -484.8 -451.7 -211.7 -265.3 -477.0 5.6%

    Total Operating Costs/ Rev 39% 38% 41% 36% 40% 41% 40% 55% 47.3%

    We estimate PMP has reduced annualized costs by around $62m in New Zealand and in the Phase

    1and 2 Transformation in Australia. A further $17m of costs are slated to be taken out in Phase Three

    commencing later in 1HFY14. Of the $37.1m Phase 2 costs reductions, $13.1m fell through to profit in

    FY13, mainly in the second half.

    Labour costs account for around 30% of group revenues. The $$297.7m of labour costs included in the

    FY13 income statement include $37m of significant items. The underling labour cost base is around

    $260m. In modeling future labour costs we assume under the industry EBA (2 years to run) costs

    increase at 4% p.a.

  • PMP Ltd

    Pegasus Securities Research Page 10 of 21

    Headcount FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 Employees FT 3438 3240 3250 3074 3010 2762 2678 2622 2159 1587

    PMP Au

    911

    Gordon & Gotch Au

    133

    NZ

    486

    Corporate

    57

    Other components of the cost structure have been relatively stable. Freight accounts for around 2% of

    group revenues, outside production services account for around 2.4%.

    Occupancy costs are due to increase though, by an extra $5.5m in FY14e vs pcp, due to the 10% rent

    agreement on the sale and lease back of the four properties.

    Asset sales Status Cash received Proceeds ($m) Wacol sold Jan 13 8.3

    PMM sold Jan-13 5

    Other assets sold Jan-13 4.6

    Moorebank sold Mar-13 30.2

    Clayton sold Q4FY13 20

    Bibra Lake (e) sold Q4 FY13 6.7

    Total 74.8

    Significant items In effecting these Transformations PMP incurred $88.5m of pre tax significant charges in FY13. $65.9m

    of intangibles and goodwill were impaired in Print Au. There is no further goodwill in this Cash

    Generating unit.

    Significant items FY12 1H FY13 2H FY13 FY13 Redundancies & other -11.81 -11.70 -18.30 -31.96

    Directories Chullora closure costs

    -11.60

    -18.11

    Gain on sale of business 0.20 5.89

    5.89

    Gain on sale of fixed assets

    4.10

    21.37

    Finance cost of swap unwind

    0.18

    Impairment of plant, equipment and intangibles and goodwill -29.49

    -65.86

    Total Sig Items (pre-tax) -41.09

    -88.50

    Tax on Sig items -7.83

    -4.01

    Total Net cash significant item -70.6

    -24.1

    Total Non-cash significant items -29.5 -41.4 -64.4

    Total Sig items -41.1 -41.4 -41.2 -88.5

  • PMP Ltd

    Pegasus Securities Research Page 11 of 21

    Significant income & expenses 2011 2012 2013 Loss on closure of Scribo excluding fixed asset write downs 4.4

    Loss on closure of Scribo - fixed asset write downs 1.8 Written down of Scribo goodwill, intangibles, plant & equipment 19.2 Gain on sale of land & buildings -2.4

    -21.0

    Gain on sale of fixed assets and business

    -0.2 -6.2

    Restructuring & one off costs 16.0 11.8 32.0

    Write down of plant, equipment, intangibles & goodwill as per restructurings 5.5 28.3 65.9

    Write down on plant and equipment held for sale to fair value 7.6 1.2 Directories closure costs

    18.1

    Finance cost swap unwind

    -0.2

    Total significant items (as per profit & loss) 52.2 41.1 88.5

    Tax benefit 12.2 7.8 4.0

    Total Significant items post tax 40.0 33.3 84.5

    Sig items costs recorded in other income, COGS, employee expenses, occupancy costs & other expenses

    The table below identifies the components of the significant items by half year as charged to the

    Income statement. The costs are broken down across several line items.

    Significant Items 1H FY12 1H FY13 2H FY13 FY13 Other revenue

    9.95 17.30 27.25

    Cost of finished goods sold -0.33

    0.00 0.00

    Employee expenses -2.46 -22.27 -14.89 -37.16

    Freight

    0.15

    0.00 0.00

    Occupancy costs -0.39

    -7.98 -7.98

    Other expenses -2.06 -29.07 -41.54 -70.61

    Total

    -5.08 -41.39 -47.12 -88.50

    In building our estimates for FY14e FY16e, we normalize for these FY13 charges to find the underlying level. We calculate the base revenue line for FY13 at $975m and the underlying costs at $961m. In FY14 we assume a dollar for dollar first year payback on the $17m Phase 3 Transformation spend. Given the timing of the plans, we assume $8m of savings this year.

    Normalised Income Statement - excluding Significant items 2012 2013 Revenue 1093.9 975.8

    Other revenue 7.6 5.9

    Total Revenue 1101.5 981.7

    COGS -341.9 -309.1

    Employee costs -292.1 -260.5

    Freight -26.1 -22.3

    Repairs & maintenance -21.7 -16.1

    Occupancy costs -18.2 -18.2

    Other expenses -28.3 -20.7

    Finance Costs -17.8 -13.4

    Therefore base revenue line is $975.8m

    Base cost line is $960.99m.

  • PMP Ltd

    Pegasus Securities Research Page 12 of 21

    Using these bases, we estimate each of the major cost items for FY14e, FY15e and FY16e. We assume ongoing productivity improvements and further reductions in employee costs. Overall we assume total operating costs , as a percentage of revenue, fall from 47% in FY13e to under 40% in FY16e

    Cost estimates FY13 FY14e Change % FY15e Change % FY16e Change %

    Raw materials & consumables used -239.2 -214.9 -10.2% -200.3 -6.8% -196.2 -2.1%

    % of Print Au Revs -62.2% -60.8% -57.1% -56.0%

    Cost of finished goods sold -309.1 -278.2 -10.0% -271.9 -2.3% -268.0 -1.4%

    COGS -548.4 -493.10 -472.16 -464.16

    Employee costs -297.7 -264.1 -11.3% -254.8 -3.5% -247.1

    % Revenue 29.5% 29.1% 28.7% 27.8%

    Outside production services -23.3 -21 -9.8% -20 -4.8% -19

    % Revenue 2.3% 2.3% 2.3% 2.1%

    Freight -22.3 -20 -10.3% -18 -10.0% -18

    % Revenue 2.2% 2.2% 2.0% 2.0%

    Repairs & maintenance -16.3 -15 -8.0% -15 0.0% -15

    % Revenue 1.6% 1.7% 1.7% 1.7%

    Occupancy costs -26.2 -31.15 19.1% -32.40 4.0% -33.69

    % Revenue 2.6% 3.4% 3.7% 3.8%

    Other expenses -91.3 -20.7 -77.3% -20 -3.4% -20

    % Revenue 9.0% 2.3% 2.3% 2.3%

    Total Operating Costs -477.0 -371.95 -22.0% -360.20 -3.2% -352.79

    Total Operating Costs/ Revenue 47.3% 41.0% 40.6% 39.8%

    Profit and margin trends The next step in our process is to analyse profit and margin trends by segment and business unit.

    Given the diverse nature of the group we need to know where the profit is made and which businesses

    have the greatest earnings power.

    While NZ profits have recovered, and now even slightly exceed FY09s level, Print Australia is PMPs

    dominant business accounting for around 70% of EBITDA pre corporate costs.

    EBITDA pre Sig items FY09 FY10 FY11 FY12 1HFY13 2H FY13 FY13 Print Australia 61.8 76.9 87.6 72.0 28.6 25.9 54.5

    Distribution Australia 7.8 -0.1 1.7 1.9 2.5 1.0 3.5

    PMP Digital 6.4 4.9 2.2 1.5 1.6 0.4 2

    PMP Australia 76.1 81.7 91.5 75.4 32.6 27.37 59.96

    Gordon & Gotch Australia 14.6 9.4 4.9 1.5 0.3 1.09 1.35

    PMP NZ 15.7 12.1 11.0 8.2 8.3 8.59 16.90

    Corporate -9.7 -9.0 -7.3 -8.5 -2.1 -3.88 -6.01

    Total 96.7 92.8 100.1 76.5 39.0 33.18 72.2

  • PMP Ltd

    Pegasus Securities Research Page 13 of 21

    EBITDA margins pre Sig items FY09 FY10 FY11 FY12 1HFY13 2H FY13 FY13 Print Australia 10.9% 15.6% 18.5% 16.0% 14.1% 14.3% 13.4%

    Distribution Australia 7.3% -0.2% 1.9% 2.1% 5.3% 2.5% 4.0%

    PMP Digital 18.5% 15.5% 7.6% 5.4% 12.5% 4.4% 9.1%

    PMP Australia 10.7% 13.4% 15.4% 13.3% 12.4% 10.9% 11.6%

    Gordon & Gotch Australia 3.4% 2.3% 1.2% 0.4% 0.2% 0.7% 0.4%

    PMP NZ 7.5% 6.2% 5.7% 4.8% 10.1% 11.2% 10.6%

    Total 7.1% 7.6% 8.3% 6.9% 7.1% 7.1% 7.2%

    Shaded areas Pegasus estimates

    While there has been some margin pressure since the FY11 high watermark, we assume Print Australia

    still generates c.14% EBITDA margins. Margins increased slightly in 2HFY13 to 14.3%e.

    We estimate Distribution Australia saw some margin improvement in FY13 vs pcp (4% vs 2.1%)

    supported by cost savings.

    We estimate the second half of the year was tough for the Digital business which clearly needs a larger

    customer base.

    While we see scope for margin improvement in distribution, and with volume growth digital, we are

    concerned about margins in Gordon & Gotch. In our experience non-core businesses can disappoint.

    At 0.4% margin there is little comfort.

    In analysis and estimating PMPs segment EBIT we need to next assess the groups depreciation

    charge. Total depreciation and amortisation was $37.8m in FY13 a very large number for a company

    with a market capitalization of $116.6m. While NZ has a high depreciation charge relative to EBIT

    ($7.2m vs $9.7m in FY13), as we would expect 70% of the charge falls on Print Australia. This is in line

    with the profit contribution. We also note that corporate costs have fallen by 28% since FY12.

    D & A FY09 FY10 FY11 FY12 1H FY13 2H FY13 FY13 Print Australia -27.563 -29.173 -32.2 -32.6 -14.0 -12.4 -26.4

    Distribution Australia -2.953 -0.762 -0.6 -0.6 -0.3 -0.3 -0.6

    PMP Digital -1.752 -1.434 -2.1 -2.4 -1.2 -1.2 -2.4

    PMP Australia

    -35.5 -15.5 -13.8 -29.4

    Gordon & Gotch Australia -1.63 -1.871 -1.2 -0.4 -0.1 -0.1 -0.2

    PMP NZ -6.731 -6.533 -6.1 -6.6 -3.5 -3.6 -7.2

    Corporate -1.143 -0.856 -1.2 -1.2 -0.6 -0.5 -1.1

    Total -41.8 -40.7 -43.4 -43.8 -19.7 -18.1 -37.8

    Shaded areas Pegasus estimates

    EBIT pre Sig items FY09 FY10 FY11 FY12 1HFY13 2H FY13 FY13 Print Australia 34.3 47.7 55.4 39.4 14.6 13.5 28.1

    Distribution Australia 4.9 -2.2 1.1 1.4 2.2 0.7 2.9

    PMP Digital 4.6 3.5 0.1 -0.9 0.4 -0.8 -0.4

    PMP Australia 43.8 49 56.6 39.9 17.2 13.4 30.6

    Gordon & Gotch Australia 13 7.5 3.7 1.0 0.2 0.9 1.1

    PMP NZ 9 5.5 4.8 1.6 4.8 4.9 9.7

    Corporate -10.9 -9.8 -8.5 -9.8 -2.7 -4.4 -7.1

    Total 54.9 52.2 56.7 32.7 19.5 14.9 34.4

  • PMP Ltd

    Pegasus Securities Research Page 14 of 21

    EBIT Margins pre sig items % FY09 FY10 FY11 FY12 1HFY13 2H FY13 FY13 Print Australia 6.0% 9.7% 11.7% 8.8% 7.2% 7.4% 7.3%

    Distribution Australia 4.6% -2.6% 1.2% 1.5% 4.7% 1.8% 3.4%

    PMP Digital 13.6% 11.3% 0.5% -3.4% 3.1% -8.7% -1.8%

    PMP Australia 6.2% 8.1% 9.6% 7.1% 6.5% 5.8% 6.2%

    Gordon & Gotch Australia 3.0% 1.8% 0.9% 0.3% 0.1% 0.6% 0.4%

    PMP NZ 4.3% 2.8% 2.6% 0.9% 5.8% 6.4% 6.1%

    Total 4.1% 4.3% 4.7% 3.0% 3.8% 3.2% 3.5%

    So working through the revenue trends, costs and segment contribution, we can estimate the positive

    and negative factors driving the expected change in EBITDA and NPAT from FY13 to FY14e. The table

    below shows our EBITDA bridge. For completeness we also include the interest saving as debt falls and

    the slight increase in borrowing costs on the extra working capital.

    EBITDA bridge FY14 delta Notes FY13 EBITDA pre Sig items 72.20

    Phase two additional cost savings 25.00 $37.1m Phase 2 total savings, $13m in FY13, remaining $25m in FY14

    Phase two additional cost savings 8.00 Phase 3 expected to deliver $17m of annualised cost savings, $8m in FY14 due to midyear start

    Total positive 33.00 PMM contribution -1.50 Business sold in FY13

    Rent -5.50 10% rent on $75m property sale and lease back, $2m cost in FY13 PMM Contribution

    Labour -10.40 4% EBA on $260m of labour costs pre Sig items Volume effect -17.80 Continued weak 2HFY13 run rate into FY14 Price effect -10.00 Industry overcapacity, price concessions to lock in contracts

    Total negatives -45.20

    FY14 EBITDA estimate 60.0 11.7% reduction on pcp excluding additional rent/ like for like reduction ($74.2m v $65.5m)

    Note: Interest saving on lower debt 4.60 $54.2m debt reduction in FY13, 8.5% cost of debt

    Borrowing costs on extra working capital -0.49 $5.8m working capital increase as provisions unwind and Gotch declines( less offset)

    In summary, we expect EBITDA to decline from $72.2m in FY13 to $60m this year followed by $55m

    next year. Our estimates are conservative and are based on the current market structure, with

    overcapacity and price competition prevailing.

    Given the decline in depreciation, our EBIT estimates show a trend of increasing profitability from

    FY14e to FY16e.

    Margin trends FY13 FY14e FY15e FY16e EBITDA pre Significant items 72.2 60.0 55.0 52.0

    EBITDA Margin % 7.2% 6.2% 6.2% 6.0%

    Depreciation 37.0 33.2 27.0 22.0

    Amortisation 0.8 0.8 0.8 0.8

    D+A 37.8 34.0 27.8 22.8

    EBIT 34.4 26.0 27.2 29.2

    EBIT Margin pre Sig items% 3.4% 2.9% 3.1% 3.3%

  • PMP Ltd

    Pegasus Securities Research Page 15 of 21

    Finance costs

    Finance costs and profitability FY07 FY08 FY09 FY10 FY11 FY12 1H 13 2H 13 FY13 Interest payable

    18.9 17.6 15.0 15.8 7.7 7.4 15.1

    Swaps

    9.6 2.3 0.5 2.0

    1.4

    Interest receivable

    0.5 0.4 0.5 -0.3 0.1 -0.4 -0.3

    Net interest 24.3 18.8 28.5 14.9 13.9 17.4 7.7 5.7 13.4

    Pre-tax profit pre Sig items

    26.4 36.9 -10.0 -26.1 11.8 9.1 20.9

    Tax -18.9 -13.5 -7.6 -12.4 -13.5 -6.2 -3.7 -2.4 -6.1

    Net Profit pre Sig items 48.6 52.3 18.8 24.5 28.7 8.8 8.1 6.7 14.8

    Sig items pre tax -2.2 26.6 -65.2 -5.5 -52.2 -41.1 -41.4 -47.1 -88.5

    Tax benefit (on significant items) 2.7 48.7 19.8 1.6 12.2 7.8 9.3 -5.3 4.0

    Significant items post tax -4.9 75.3

    -40.0 -33.3 -32.1 -52.4 -84.5

    Net (loss)/ profit 46.4 78.9 -26.6 20.6 -11.3 -24.5 -24.0 -45.7 -69.7

    Other post tax comp expense

    -1.4 -1.5

    7.1

    Total comp profit (loss) for the year

    -12.7 -26.0 -22.1 -40.6 -62.6

    Basic EPS cps 15.5 23.9 -7.9 6.2 -3.4 -7.5 -7.4 -14.1 -21.5

    Diluted EPS 15.3 23.9 -7.9 6.1 -3.4 -7.5 -7.4 -14.1 -21.5

    Normalised EPS cps

    15.9 5.7 7.5 8.6 2.7 2.5 2.1 4.6

    DPS cps

    4.5 3 1 1 1

    Franking

    60%

    Average No. of Shares on issue 299.7 328.4 337.9 335.3 334.4 327.0 323.8

    323.8

    Given the strong cash flow and debt reduction though, we also model a fall in the groups net interest

    costs in FY14e and beyond. We assume 8.5% cost of debt funds. Debt is effectively eliminated over the

    next three years. We assume PMP pays facility fees and charges on top of the spread. These costs are

    amortised over three years in the cash flow. PMP has significant tax loses that should last four to five

    years in New Zealand and around seven years in Australia. Cash taxes are set at 21% of the notional

    standard rate under an agreement with the ATO. We also assume PMP returns to paying dividends, all

    be it in FY15e. We suggest a prudent approach at 50% payout ratio. PMP does not have franking

    credits so distributions would be unfranked.

    Finance costs and profitability estimates FY13 FY14e FY15e FY16e

    Interest payable 15.1 8.4 6.1 1.9

    Swaps 1.4

    Interest receivable -0.3

    Net interest 13.4 8.4 6.1 1.9

    Pre tax profit pre Significant items 20.9 19.6 24.1 30.3

    Tax -6.1 -5.9 -7.2 -9.1

    Net Profit pre Significant items 14.8 13.7 16.9 21.2

    Significant items pre tax -88.5 -17

    Income tax benefit (on significant items) 4.0 5.1

    Significant items post tax -84.5 -11.9

    Net (loss)/ profit -69.7 1.8 16.9 21.2

    Other post tax comprehensive expense 7.1

    Total comprehensive profit (loss) for the year -62.6 1.8 16.9 21.2

    Basic EPS cps -21.5 0.55 5.21 6.55

    Diluted EPS -21.5 0.55 5.21 6.55

    Normalised EPS cps 4.6 4.23 5.21 6.55

    DPS cps 2.6 3.3

  • PMP Ltd

    Pegasus Securities Research Page 16 of 21

    Valuation With these revenue and margin trends, significant deleveraging and rising normalized EPS from FY14e,

    how should we value PMP?

    We take 3 approaches to build a composite view.

    Our first approach is DCF. We use our three year estimates and assume 0% growth in perpetuity from

    the initial three year period. PMP has 323.8m shares on issue. We calculate PMP has a WACC of 11.1%

    using a 15% debt/ equity capital structure, although we would prefer to see PMP completely debt free

    (operating risk is enough!)

    The DCF model generates fair value at $0.48 ps.

    DCF valuation FY14e FY15e FY16e Net Income 12.24 14.60 19.03

    Non-Cash Items 34.00 27.80 22.80

    Changes in Working Capital -6.81 -2.21 -2.30

    Interest Payments Add back Net of tax -5.95 -4.43 -1.43

    Capital Investments -23.68 -6.00 -6.00

    Free Cash Flow to Firm 9.80 29.76 32.10

    Discount Factors 0.90 0.81 0.73

    Present Value 8.82 24.12 23.41

    3 yr Cumulative NPV 56.35

    Terminal Value 289.40

    Present Value of Terminal Value 171.03

    Terminal Growth Rate 0.00%

    Metrics Value

    Market Capitalisation

    108.5

    Target Debt/Equity 15.0%

    Risk Free Rate 5.0%

    Equity Risk Premium 5.0%

    Levered Beta 1.400

    Cost of Equity 12.0%

    Cost of Debt 8.5%

    Tax Rate 30.0%

    After Tax Cost of Debt 6.0%

    WACC 11.1%

    Present Value of 3 Year Cash flows 56.35

    Present Value of Terminal Value 171.03

    Present Value of Free Cash flows 227.38

    Minus FY14e net debt 72.61

    Other Adjustments 0.00

    Fair Value ($m) 154.77

    Fair Value Per Share 0.48 Upside/ (downside) 43%

    Implied Normalised PE (FY14e) 12.65

    Enterprise Value

    Value Attribution

    181.1

    % of Value in 3 Year Cash Flows 24.8%

    % of Value in Perpetual Value 75.2%

  • PMP Ltd

    Pegasus Securities Research Page 17 of 21

    We benchmark this return versus the Small Cap industrials Index for FY14e. PMP trades at 3.0x FY14e

    EV/EBITDA. The Small Cap Industrials Index trades at c. 8.2x for FY14e. The combination of delivering

    on market expectations, financial deleveraging and the emergence of a sustainable and more

    profitable market leading integrated catalogues business deserve a higher multiple. A more

    reasonable 5x multiple (40% discount to market) generates a $0.70 target.

    Third, PMP is trading at a 10.7% free cash flow yield for FY14e followed by 25.7% in FY15e. Investors are being excessively compensated for a declining risk profile. A more appropriate 15% FY15e free cash flow yield generates a $0.66c per share fair value.

    Risks Our investment case for PMP has three significant risks.

    The first risk, which is not uncommon in such large scale restructurings, is that in reducing costs so

    significantly, the company effectively breaks. Critical people are lost, morale is damaged, the

    companys reputation suffers and customers go away.

    The second risk is that even if the transformation is managed well and is effective in stabilizing PMPs

    business and level of profitability, the stability is temporary. The market could continue to deteriorate.

    Structural pressures could continue and revenues could fall further. In substance, the sustainable and

    more profitable Integrated Catalogues Ltd business model either does not happen or is in decline

    after all.

    The third risk is what we might call the X factor risk that is someone or thing changes and the

    consequences of their new position are negative for PMP shareholders. This could be a bank, a

    competitor, a major customer, a supplier, a forex rate, or someone within PMP. Can the company

    withstand shock? Is it resilient while so much change is taking place?

    In our opinion all of these risks are relevant. They all warrant attention and ongoing scrutiny. But we

    have modeled the business conservatively and would not rule out that if profits take another leg

    down, more costs are taken out. We also see that the stock is trading at 2.8x EV/EBITDA. As we have

    said above, investors are being excessively compensated for a declining risk profile.

    Change in debt FY08 FY09 FY10 FY11 FY12 FY13 FY14e FY15e FY16e Cash at Beginning 4.0 17.1 33.6 29.7 12.1 11.7 21.2 40.6 71.6

    plus net change in cash 3.0 16.5 -4.0 -17.1 -0.5 9.0 19.4 31.0 27.4

    adjustments 0.0 0.0 0.2 -0.6 0.1 0.5

    Cash at End 7.0 33.6 29.7 12.1 11.7 21.2 40.6 71.6 99.0

  • PMP Ltd

    Pegasus Securities Research Page 18 of 21

    Financial statements Balance sheet FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14e FY15e FY16e Issued Capital 568.9 627.7 626.0 626.0 622.4 356.0 356.0

    Minority Interests

    Total Capital & Reserves 271.7 395.2 351.7 374.9 355.3 320.7 258.0 258.4 272.9 272.9

    ST Payables 182.1 185.5 185.8 170.3 172.4 141.5 138.9 124.4 121.6 119.0

    Short Term Debt 59.0 2.1 46.9 25.0 45.2 75.6 32.8 32.8 32.8 32.8

    Income tax payable 1.2 1.7 0.1 0.6 2.5 0.1 0.0 0.0 0.0 0.0

    Other financial Liabilities 10.5 7.4 0.9 4.0 4.0 1.1 1.1 1.1 1.1

    Provisions 31.3 32.4 32.0 29.4 38.8 28.6 25.7 25.7 25.7 25.7

    Total Current Liabilities 284.0 221.8 272.2 226.3 262.9 249.9 198.6 184.1 181.2 178.7

    Long Term Debt 200.3 204.6 195.0 172.8 107.9 79.9 80.5 80.5 80.5 80.5

    Deferred tax liabilities 13.8 17.9 12.1 13.1 5.6 2.2 4.0 4.0 4.0 4.0

    Other financial liabilities 4.0 2.6 1.5 4.0 0.6 0.6 0.6 0.6

    Provisions 3.4 3.2 3.0 3.2 4.8 4.7 7.4 7.4 7.4 7.4

    Pension liabilities 0.0 0.5 0.0 0.0 0.0 0.0

    Total Non-Current Liabilities 217.5 225.6 214.1 191.6 119.8 91.3 92.5 92.5 92.5 92.5

    Total Liabilities 501.5 447.4 486.3 417.9 382.7 341.0 291.0 276.5 273.7 271.2

    Cash 4.1 7.1 33.6 29.7 12.1 12.3 21.2 40.6 71.6 99.1

    Inventory 81.7 95.8 88.4 86.3 84.5 77.3 80.7 72.6 71.0 69.5

    Receivables 5.6 4.8 140.5 119.4 132.8 106.3 96.2 86.6 84.6 82.8

    Financial assets 5.5 7.0 0.6 5.7 5.7 5.7 5.7

    Other Current 8.4 8.7 7.9 17.8 8.6 18.6 21.6 24.6

    Non-current assets held for sale 8.8 7.9 7.9 1.0 8.0 0 0 0

    Total current assets 249.3 265.9 278.7 252.0 237.3 215.2 220.4 224.1 254.5 281.8

    PP &E 384.8 403.044 358.5 349.1 334.7 299.0 233.4 206.2 185.2 171.2

    Deferred tax assets 34.4 71.604 80.2 69.6 64.3 63.5 62.2 62.2 62.2 62.2

    Intangibles 101.4 97.8 118.3 120.1 100.4 82.2 26.5 25.7 24.9 24.1

    Other 3.224 4.176 2.3 2.0 1.4 1.8 6.5 6.5 6.5 6.5

    Total non-current assets 523.9 576.7 559.3 540.8 500.7 446.5 328.7 300.7 278.9 264.1

    Total Assets 773.2 835.5 838.0 792.8 738.1 661.8 549.1 524.8 533.4 545.9

    Total Funds and Liabilities 1274.7 1282.9 1324.3 1210.7 1120.8 1002.8 840.1 801.4 807.1 817.1

    Net assets 271.7 395.2 351.7 374.9 355.3 320.7 258.0 258.4 272.9 272.9

    Gross Borrowings 259.3 206.7 241.9 197.8 153.1 155.5 113.3 113.3 113.3 113.3

    Net Debt 255.1 199.6 208.3 168.1 141.0 143.3 92.1 72.7 41.7 14.2

    Net debt inc provisions 289.9 235.2 243.2 200.6 184.5 176.6 125.2 105.8 74.8 47.3

    Net Debt / Equity % 94% 51% 59% 45% 40% 45% 36% 28% 15% 5% Plus Market Capitalisation 114.9 114.9 114.9 114.9 114.9 114.9 114.9 108.5 108.5 108.5

    Enterprise Valuation 370.1 314.6 323.2 283.0 255.9 258.2 207.0 181.2 150.2 122.7

    Net debt/EV 68.9% 63.5% 64.4% 59.4% 72.1% 68.4% 60.5% 58.4% 49.8% 38.6%

  • PMP Ltd

    Pegasus Securities Research Page 19 of 21

    Balance sheet ratios FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14e FY15e FY16e Current Ratio 0.38 0.57 1.16 1.25 1.08 0.98 1.20 1.39 1.61 1.82

    Working Capital -154.96 -88.75 4.47 18.48 5.15 -15.82 13.71 20.52 22.73 25.02

    Working Capital/Sales -11.9% -6.5% 0.3% 1.51% 0.43% -1.44% 1.36% 2.26% 2.56% 2.88%

    Payables/ Revenue % 13.6% 13.7% 13.94% 14.30% 12.86% 13.77% 13.70% 13.70% 13.70%

    Receivables/ Revenue % 0.4% 10.4% 9.77% 11.02% 9.66% 9.53% 10% 10% 10%

    Inventory / Revenue% 7.0% 6.5% 7.07% 7.01% 7.02% 8.00% 8.0% 8.0% 8.0%

    Inventory Turnover 22.87 25.73 23.79 25.80 25.58 25.62 29.20 29.20 29.20 29.20

    Days Debtors 36.8 36.8 36.8 33.1 40.21 35.27 34.79 34.79 34.79 34.79

    Days Creditors 45.7 45.7 45.7 48.8 52.19 46.93 50.25 50.01 50.01 50.01

    Cash change in WCap -66.22 -93.22 -14.01 13.33 20.97 -3.00 -6.81 -2.21 -2.30

    Capex/ Sales % 6.8% 1.7% 2.5% 3.3% -2.2% 2.3% 0.7% 0.7% 0.0%

    Dep'n/Fixed Assets 9.4% 9.9% 11.3% 11.3% 11.8% 13.5% 15.9% 16.1% 14.6% 12.8%

    Gross Debt/Equity Ratio 95% 52% 69% 53% 43% 48% 44% 44% 42% 42%

    Net Debt/Equity Ratio 94% 51% 59% 45% 40% 45% 36% 28% 15% 5%

    Long Term Debt/Total Debt 77% 99% 81% 87% 70% 51% 71% 71% 71% 71%

    Shareholders' Interest 35% 47% 42% 47% 48% 48% 47% 49% 51% 50%

    ROSH (normalised NPAT) 17.9% 13.2% 5.3% 6.5% 8.1% 2.7% 5.8% 4.7% 5.3% 7.0%

    Ebit/Total T Assets 13.7% 11.6% 8.0% 8.1% 9.1% 5.8% 6.9% 5.7% 6.2% 6.9%

    ROE % (Normalised NPAT) 17.9% 13.2% 5.3% 6.5% 8.1% 2.7% 5.8% 4.7% 5.3% 7.0%

    EV/EBITDA 2.8 2.4 3.3 3.0 2.5 3.3 2.8 3.0 2.7 2.4

    EV/EBITA 3.9 3.6 5.6 5.2 4.1 6.9 5.7 6.8 5.4 4.1

    NTA per share($) 0.88 0.70 0.76 0.77 0.74 0.71 0.72 0.77 0.77

    NTA Growth -21% 9% 2% -5% -3% 0% 7% 0%

    Net Asset Value Backing ps 1.16 1.05 1.12 1.08 0.99 0.80 0.80 0.84 0.84

    Price/NAV 0.29 0.32 0.30 0.31 0.34 0.42 0.42 0.40 0.40

    Cash flow FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14e FY15e FY16e Cash Flow from Operations

    Receipts from customers 1410.3 1503.4 1497.9 1362.6 1313.0 1233.1 1088.1 1017.0 993.8 973.3

    Payments to suppliers 1281.4 1398.3 1432.5 1272.9 1225.8 1185.0 1061.5 -977.8 -955.5 -935.7

    Dividend/int received 1.0 0.5 0.5 0.4 0.5 0.3 0.3

    Interest expense -23.1 -18.3 -19.9 -17.2 -16.5 -14.3 -19.3 -6.8 -5.0 -5.0

    Tax Paid -2.3 -3.7 -2.6 1.8 -1.0 -2.8 0.0 -1.3 -1.1 -1.7

    Net Operating Cash Flow 104.4 83.7 43.3 74.7 70.2 31.4 7.6 31.1 32.2 30.8

    Acquisition -3.2 -21.1 -18.3 -2.1 -2.2

    Payments for PP &E -47.3 -90.7 -22.7 -30.5 -33.4 -29.4 -23.7 -6.0 -6.0 -8.0

    Proceeds from sale of PP&E 1.2 28.4 1.4 0.5 0.7 5.6 69.6

    Payments for licenses & intangibles -0.1 -1.2 -0.7 -0.4 -4.0 -0.2 -0.1 -0.1 -0.1 -0.1

    Proceeds from sale of business 35.6

    0.3 5.2

    Net Cash Flow used in Investing Activities -13.8 -84.6 -40.2 -32.5 -39.0 -23.7 51.0 -6.1 -6.1 -8.1

    Equity 1.6 0.1 -0.1

    Share Buyback

    -1.4 -3.7 -2.7

    Debt -91.0 18.0 25.0 -46.2 -41.2 1.0 -49.6

    Dividend paid

    -14.1 -10.2 -3.4 -6.6 0.0 0.0 -7.3 -9.5

    Other -0.3

    Net Financing Cash Flow -89.6 3.9 13.4 -46.2 -48.2 -8.2 -49.6 0.0 -7.3 -10.6

    Change in Cash Balance 1.0 3.0 16.5 -4.1 -17.1 -0.5 9.0 25.0 18.8 13.2

  • PMP Ltd

    Pegasus Securities Research Page 20 of 21

    Free cash flow FY08 FY09 FY10 FY11 FY12 FY13 FY14e FY15e FY16e EBITDA 125.9 96.7 92.8 100.1 76.5 72.2 60.0 55.0 52.0

    Total Capex 91.8 23.4 30.9 39.7 -23.7 -23.7 -6.0 -6.0 -8.0

    Cash tax -3.7 -2.6 1.8 -1.0 -2.8 0.0 -1.3 -1.1 -1.7

    Change in Working Capital -66.2 -93.2 -14.0 21.0 -17.6 -3.0 -9.5 -7.4 -3.1

    Net Interest -17.8 -19.5 -16.8 -15.9 -14.3 -18.0 -6.8 -2.2 -2.3

    Cash Sig item

    -10.4 -43.7 -17.0

    Total (excludes asset sales) -53.6 -42.0 32.9 64.4 55.1 -16.2 19.4 38.3 36.9

    Note we do not include any significant items / restructuring charges beyond FY14. Effecting such

    ongoing change may well make this assumption obsolete.

    Reconciliation to PMP definition of FCF FY08 FY09 FY10 FY11 FY12 FY13 FY14e FY15e FY16e EBITDA before cash sig items

    125.9 96.7 92.8 100.1 76.5 72.2 60.0 55.0 52.0

    Cash sig items

    -28.8 -5.0 -7.8 10.4 -43.7 -17.0 0.0 0.0

    Non cash

    -6.9 -2.8

    EBITDA cash

    108.9 61.0 85.0 92.3 66.1 28.5 43.0 55.0 52.0

    Borrowing costs

    -18.3 -19.9 -17.2 -16.5 -14.3 -18.0 -9.5 -7.4 -3.1

    Income tax paid /(refunds)

    -3.7 -2.6 1.8 -1.0 -2.8 0.0 -1.3 -1.1 -1.7

    Net change in working capital

    -3.2 4.8 5.1 -4.6 -17.6 -3.0 -6.8 -2.2 -2.3

    Cash flow from operating activities

    83.7 43.3 74.7 70.2 31.4 7.5 25.4 44.3 44.9

    Dividends paid

    Share buy back

    Maintenance capex

    -6.0 -6.0 -6.0 -8.0

    Expansion capex

    91.8 23.4 30.9 39.7 -23.7 -17.7

    Disposals

    74.8

    Dividends paid

    -3.4 -6.6 0.0 0.0 -7.3 -9.5

    Share buy back

    -3.7 -2.7

    Gain / (loss) on NZ debt revaluation

    3.0 -0.7 -4.3

    PMP's definition of Free Cash Flow -0.9 3.1 42.2 27.1 -2.3 54.3 19.4 31.0 27.4

    FCF per share

    0.17 0.06 0.10 0.08

  • PMP Ltd

    Pegasus Securities Research Page 21 of 21

    Disclaimer This document has been prepared by Pegasus Securities Pty Ltd. Whilst information contained in this publication has been prepared

    with all reasonable care from sources that Pegasus Securities believes are reliable, Pegasus Securities accepts no responsibility or

    liability for any errors, omissions or misstatements however caused. Any opinions, forecasts or recommendations reflects the

    judgment and assumptions of Pegasus Securities as at the date of publication and may change without notice.

    This note is for distribution only under such circumstances as may be permitted by applicable law. It has no regard to the specific

    investment objectives, financial situation or particular needs of any specific recipient. No representation or warranty, expressed or

    implied, is provided in relation to the accuracy, completeness or reliability of the information contained herein, except with respect to

    information concerning Pegasus Securities, its subsidiaries and affiliates, nor is it intended to be a complete statement or summary of

    the securities, markets or developments referred to in the note. Recipients should not regard the note as a substitute for the exercise

    of their own judgment. Any opinions expressed in this note are subject to change without notice and may differ or be contrary to

    opinions expressed by other business areas within the Pegasus group as a result of using different assumptions and criteria. The

    analysis contained herein is based on numerous assumptions. Different assumptions could result in materially different results. The

    analysts responsible for the preparation of this report may interact with other constituencies of the Pegasus group for the purpose of

    gathering, synthesizing and interpreting market information. Pegasus Securities is under no obligation to update or keep current the

    information contained herein. Pegasus Securities relies on information barriers to control the flow of information contained in one or

    more areas within the Pegasus group, in to other areas, units, groups or affiliates of Pegasus.

    The securities described herein may not be eligible for sale in all jurisdictions or to certain categories of investors. Past performance is

    not necessarily indicative of future results. Foreign currency rates of exchange may adversely affect the value, price or income of any

    security or related instrument mentioned in this report. Neither Pegasus Securities nor any of its affiliates, directors, employees or

    agents accepts any liability for any loss or damage arising out of the use of all or any part of this report.

    Distributed by Pegasus Securities Pty Ltd, Authorised Representative of Pegasus Corporate Advisory Pty Ltd (AFS Licence No 299 752)

    only to Wholesale clients as defined by s761G of the Corporations Act 2001.

    All rights reserved. This report may not be reproduced or redistributed, in whole or in part, without the written permission of Pegasus

    Securities and Pegasus Securities accepts no liability whatsoever for the actions of third parties in this respect.

    Pegasus Securities currently holds no shares or options in any of the companies referred to in this report. This position is subject to

    change without notice.

    Important Notice: PMP Ltd is an advisory client of Pegasus Securities. PMP has commissioned Pegasus Securities to prepare this research report

    on an independent basis. PMP does not approve or endorse this research report and has not provided any price or other market sensitive

    information to Pegasus Securities.