PMgmt_Gloria Jeans Coffee FINAL

8/3/2019 PMgmt_Gloria Jeans Coffee FINAL

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5/2/12 Gloria Jean's Coffee

Gloria Jeans Coffee

Gloria Jean's Coffee 11

Escape the Daily Grind.

Founded by Gloria Jean & Ed Kvetko in 1979 in Chicago, USA. It began with a small coffee & gift shop and today there are over 135 outlets in the US. Till date Gloria Jeans has opened over 1000 stores in 39 countries worldwide. Gloria Jeans was launched in India in 2008 and plans to open 40 outlets by 2012.

BrandFrom Kalgoorlie, in Western Australia to Kazakhstan, we aim to make all our guests feel truly at home.

VisionGloria Jean's Coffees will be the most loved & respected coffee company worldwide.

MissionGloria Jean's Coffees is committed to building a unified family who consistently serve the highest quality

coffee and provide outstanding and personalized service in a vibrant store atmosphere.


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Management Viewpoint


Q.

1Gloria Jean's Coffees is committed to building a unified family who consistently serve the highest quality coffee

and provide outstanding and personalized service in a vibrant store atmosphere.

Motivational Structure Robust blend of teamwork, sense of Mission & Challenge Great Work Environment Respect, Dignity & Humanitarian Values

Employee Welfare Medical & Dental Coverage Disability, Life Insurance & Retirement

Flexible Work schedules Vacation Days

Work Life Program Onsite Fitness, Child & Elder Care, Educational Support Hobbies & Shared Interest Groups

Fair Trade Rainforest Alliance Certified Coffee with a He

art


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Quality Attributes


Q.

2From Kalgoorlie, in Western Australia to Kazakhstan, we aim to make all our guests feel truly at home.

Service Fulfilling their customers needs Take Away & On Table Options Order Executed in 2 Minutes

Products Range of Beverages & Snacks Handmade from Cup to Coffee

Fresh & Chemical Free

Reputation Maintains Reputation in the Market Ensures long-term Sustainability & Support

Performance Employees are Happy & Content Customers are Pleased with Service

Responsiveness Orders are promptly executed

Affordability

The price range similar to that of CCD & Barista. Reliability

Consistent Quality


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Systems & Concepts


Q.

3We painstakingly select our Arabica beans from only the most discriminating sources, with whom we share a

commitment to bring you the highest quality coffee in the world.

Standing Out in a Crowded Market Free Beverage Policy Circulating Positive Anecdotes Spread Good Reputation Organically

Reputation Management through Customer Service Point of Consumption Use Customer Service to create Loyal Fans

Long Term Thinking Long-term Strategy built upon 100 little things done Everyday System that creates Unusually Satisfying Experiences


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Expansion & Growth


Gloria Jeans Coffees will be the most loved and respected coffee company worldwide.

Product & Services Product and Service Innovation Technological Advancements Quality Control

Customer Value Personal Relationship Alternate use of Coffee Shop

Education about Coffee

Stores & Employees High Visibility Locations Upbeat & Cheerful Atmosphere Valued and Motivated Employees Good Work Environment

Q.

4 Marketing & Management Global Executive Management Team Partnerships with leading Brands Significant investments in Advertising


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Conclusion


ByNehal ShahVishal ThadaniLee-Ann SaldanhaRishala ShettyDivesh VaithyTanmay Salvi

Every end is a new beginning.

Gloria Jeans An emerging middle-class, with disposable income Demand for High-end & Premium Brands Adapting to Local Culture, Tastes, & Habits

Learning from the Project Condensing all Information Engaged & Active Learning

Creating Content-Rich Presentation

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PMgmt_Gloria Jeans Coffee FINAL