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The 3P Equation
PRICEAffordabilityBudgetFinances/LendingValue/InvestmentPromotion
PRODUCTMix/VarietyFunctionComfort/SecuritySpace/UsabilityOptions/Upgrades
PLACELocationCommunity/PeopleAmenities/RecreationSchoolsLifestyleTransit/Accessibility
1 2 3
?
The 3P Equation
PRICEAffordabilityBudgetFinances/LendingValue/InvestmentPromotion
PRODUCTMix/VarietyFunctionComfort/SecuritySpace/UsabilityOptions/Upgrades
PLACELocationCommunity/PeopleAmenities/RecreationSchoolsLifestyleTransit/Accessibility
1 2 3
?
3P Risk Assessment• Low sales/absorption and market share• Higher expenses per lead generated• Lack of credibility from investors• Higher cost per sale• Perceived undervalued long-term investment• Negative brand reputation• Decrease in repeat buyers/referral rates
The Successful 3P Equation
PRICEAffordabilityBudgetFinances/LendingValue/InvestmentPromotion
PRODUCTMix/VarietyFunctionComfort/SecuritySpace/UsabilityOptions/Upgrades
PLACELocationCommunity/PeopleAmenities/RecreationSchoolsLifestyleTransit/Accessibility
1 2 3
?
Innovate, Not Replicate
• Create public engagement and activate spaces• Understand lifestyle trends apply them• Follow generation shifts and build mobility• Design the unexpected• Plan for “playing in place”
The Cross-pollination Effect
Success equation works across all places– Suburban and urban master plans– Mixed use and urban infill communities– Retail and commercial hubs– All geographies, no boundaries
Tucker Stine is a visionary and results-driven marketing and real estate development strategist with over 20 years of experience in building brands, developing effective placemaking and marketing strategies and creating loyalty programs for developers, home builders and cultural institutions.
He has consulted for a variety of companies in California, Arizona, Montana, Nevada, Colorado, Massachusetts and Mexico, including over 15 master planned communities, luxury properties and resort destinations in both urban and suburban markets.
Tucker graduated from Boston College with a B.S. in Business, Marketing and Consumer Behavior and attended the Stanford Graduate School of Business’ Executive Education Program for Strategic Marketing Management. He has received numerous awards for sales and marketing and serves on the National Community Development Council for Urban Land Institute and is a Director for the Rancho Santa Fe Fire Protection District.
Tucker Stine, principal
A Company SnapshotPlaceMakeConsulting.com
“Placemaking is the art and science of connecting people to places through experience.”
Research• Market demand• Consumer need• Psychographics• Demographics• Competition
Design• Master planning• Architecture• Landscapes• Product mix• Interiors
Marketing• Branding• Positioning• Messaging• Look and feel• Community story
Lifestyle• Amenities• Recreation• Culture• Programming• Connectivity
The Place The People