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Research for a suggested new identity of PM Gallery & House.
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The PM Gallery & House situated in West London does not have a consistent identity. The Logo does not suggests the history of the building or colours.
PM Gallery’s current identity
PM Gallery’s location
“Where Georgian elegance meets contemporary style.”
Research
What is the PM Gallery?
Cultural venueContemporary ArtsProfessional Art
“Major cultural venue incorporating the historic house & PM Gallery”
Ealing CouncilUnique & elegant setting
Rural retreat
Events held inside the building
EventsExhibitions / Educational Studios
Room HireWeddings
House Tours
Location Features
Historic Gardens & ParklandBridgeArchLodgeCafe
Children’s Play Area
What is the history of the building?
Grade 1 listed - Pitzhanger Manor HouseHouse designed by architect
John Soane in 1800Building is restored back to original colour
schemeExhibitions are often site specific, they re-spond to the history & architecture of the
houseThe gallery was built in 1940
Who visits the gallery & house?
When a exhibition is on around 20-30 peopleOtherwise depends on weather
Winter - Half a dozenOlder people visit in the week
Weekend mixture but mostly familiesPensions & student groups
Soane’s work concentrates on:
- Detailing of internal spaces & lighting- Shallow domes- Segmental arches- Clerestones that he emphasize with linear ornamentation & colour- Neo Classical Style- Planar qualities- Clean lines- Massing of simple forms- Careful proportions
John Soane (1753 - 1837)
I would like the typeface to reflect the period in which the building was built in.However I am hoping the colour scheme will make the identity fresh and modern.
A closer look at the fonts used within the building
PM Gallery’s look & feel
PMPM
PM PM PMPMPMGALLERY & HOUSE
GALLERY & HOUSE GALLERY & HOUSE
GALLERY & HOUSE
GA
LLERY &
HO
USE
PM GALLERY HOUSE
PM Gallery’s Logo Type Generation
PM GALLERY
HOUSEPM GALLERY
& HOUSE
PM GALLERY
& HOUSE
GALLERY
& HOUSE
PM
PM GALLERY HOUSE
PM GALLE RY HOUSE
PM GALLERY HOUSE
PM GALLERY HOUSE
PM GALLERY HOUSE
PM GALLERY
HOUSE
PM GALLERY
HOUSE
PM GALLERY
HOUSE
PM GALLERY HOUSE
PM GALLERY HOUSE
PM GALLE RY HOUSE
PM GALLERY HOUSE
PM
GA
LLER
Y
HOUSE
PM
GA
LLER
Y
HOUSE
PM
GA
LLER
Y
HO
US
EPM
GA
LLER
Y
HO
US
E
PM GALLERY HOUSE
PM Gallery’s Logo Type Generation
PM GALLERY HOUSE
PM GALLERY & HOUSE
PM GALLERY HOUSE
Kerning
Final Logo
PM Gallery’s look & feel - Possible images used for branding.
PM GALLERY HOUSE
Illustrator live tracing
Caslon
Weiss Medium
Photoshop -Threshold, showing the cracks and worn down look of typeface
Trajan
Trajan Bold
Pen tool illustration. This is the process I decided to used to create the final & sign.
Weiss Bold
Perpetua Titling Reg
Perpetua Bold
&
&
&&&&
&
Final Logo Type & Suggested Colour Schemes
PM GALLERY HOUSE
PM GALLERY GARDENS
PM GALLERY HOUSE
PM GALLERY HOUSE
PM GALLERY EXHIBITIONS
PM GALLERY ARTIST
PM GALLERY EVENTS
PM GALLERY WORKSHOPS
PM GALLERY
PM GALLERY GARDENS
PM GALLERY HOUSE
PM GALLERY EXHIBITION
PM GALLERY EXHIBITION
PM GALLERY HOUSE
PM GALLERY HOUSE
ITUIUTTPOITPTOITOTPOTIT
ITUIUTTPOITPTOITOTPOTIT
PM GALLERY WORKSHOPS
Exploring how the logo works with different imagery on a business card
PM GALLERY GARDENS
PM GALLERY PM GALLERY
PM GALLERY
PM GALLERY
PM GALLERY HOUSE
PM GALLERY HOUSE
PM GALLERY HOUSE
ITUIUTTPOITPTOITOTPOTIT
ITUIUTTPOITPTOITOTPOTIT
ITUIUTTPOITPTOITOTPOTIT
Applying the colour scheme business cards
PM GALLERY
PM GALLERY PM GALLERY
PM GALLERY
PM GALLERY PM GALLERY PM GALLERY HOUSE
PM GALLERY HOUSE
PM GALLERY HOUSE
ITUIUTTPOITPTOITOTPOTIT
ITUIUTTPOITPTOITOTPOTIT
ITUIUTTPOITPTOITOTPOTIT
A closer look at contemporary art exhibition posters, analysing type, colour and composition.
Workshop - Idea’s Generation Methods
MTV logo Guidelines:
1. The MTV Logo in its entirety is art, and must be used as it is provided to you. It is our brand identity.2. The outline of the logo should never be altered3. The words "music television" proportionally spaced and placed under the "M" are not a font. It is art, do not change it.4. Always include the appropriate trademark symbol either by placing ® or ™ immediately after and to the right of the word "television"5. The following rules always apply when using the MTV logo:DO NOT BLEED LOGO OFF THE PAGE.DO NOT TILT THE LOGODO NOT TWIST THE LOGODO NOT STRETCH THE LOGO VERTICALLY OR HORIZONTALLY.DO NOT BEND THE LOGO
This is a suggested palette.
Boxed logos for on-air use
The logos should always be one color as shown
MTV | 2 Brand Guidelines
This guideline is clear and easy to understand. The designer has considered where the logo might be used, the sizes and suggested colour schemes. The guideline also fits onto one page.
