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University of Plymouth
Faculty of Arts and Humanities
Plymouth Business School
Programme Specification
BSc (Hons) Marketing with Foundation Year / 6668
Final Approved Version September 2019
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1. BSc (Hons) Marketing with Foundation Year
UCAS code: N502
JACS code: N500
HECOS code: 100075
2. Awarding Institution: University of Plymouth
Teaching institution(s): University of Plymouth
3. Accrediting body(ies)
The programme has been approved and accredited by The
Chartered Institute of Marketing (CIM) Graduate Gateway. This
means that students after completing level 5 are exempt from the
Marketing Module (2 out of 3) of the CIM’s Level 4 Certificate in
Professional Marketing. Those completing all stages of the
programme are exempt from the CIM Strategic Marketing Module (1
out of 3) of the CIM's Level 6 Chartered Postgraduate Diploma in
Marketing. The additional CIM qualifications are voluntarily
completed and self-funded.
Date of re-accreditation: 31 December 2019
Institute of Direct and Digital Marketing (IDM) course level
accreditation and partial exemptions from the Certificate in Digital
Marketing. This means that students after completing level 5 would
need to sit the IDM exam to achieve the Certificate (voluntarily
completed but heavily subsidized by Plymouth Business School
Curriculum Enrichment, current student contribution of £10).
Date of re-accreditation: August 2019
4. Distinctive Features of the Programme and the Student Experience
This programme is designed for non-standard entrants, including mature returners to study, with a first year specifically created to develop knowledge and understanding across key discipline areas of study, and the professional competencies, skills and confidence, including critical thinking and research skills, required for successful progression.
High levels of student support by subject tutors and professional staff
An optional, but highly recommended and supported, 48 week placement between levels 5 and 6
Strong practical application
Excellent graduate employment record
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Emphasis on experiential learning
Assessment incorporates interaction for/with local and national organisations
CIM accreditation
Institute of Direct and Digital Marketing accreditations
Marketing Research Society certificates
5. Relevant QAA Subject Benchmark Group(s)
General Business and Management
6. Programme Structure
Foundation Year (Level 3)
Semester Module Code
Module Title Credits Weeks of delivery
1 STO001 Introduction to
Academic Writing 20
Semester 1 / wks 1-4 (23-Sep-19 to 18-Oct- 19)
1 STO002 Introduction to Business and Accounting
40
Semester 1 / wks 5-13 (21-Oct-19 to 10-Jan- 20)
2 ECN001 An Introduction to
Economics 20
Semester 2 / wks 16-19 27-Jan-20 to 21-Feb-20
2 STO003 Research Skills 20 Semester 2 / wks 20-23 (24-Feb-20 to 20-Mar- 20)
2 STO004 Supervised Research
Project 20
Semester 2 / wks 24-28 23-Mar-20 to 15-May- 20
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LEVEL 4
Parallel Modules
Se
mes
ter
1
(we
eks 0
– 1
5)
Induction week
MKT109 Marketing in Action
HRL100 Organisational Behaviour
ACF103 Business Accounting
Christmas Vacation (3 weeks)
HRL100 Organisational Behaviour
ACF103 Business Accounting
Assessment, co-curricular, personal tutorials
Se
mes
ter
2
(we
eks 1
6 –
30
)
ECN1013 Economics for Business
ENT101 Entrepreneurial Thought and Action
LAW1211 Business Law
Easter Vacation (3 weeks)
ECN1013 Economics for Business
ENT101 Entrepreneurial Thought and Action
LAW1211 Business Law
Assessment, co-curricular, personal tutorials
Induction to next level, co-curricular
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LEVEL 5
EPIE200 Placement
Preparation
(Semesters 1 & 2) –
All students will be
registered on this
non-credit bearing
module)
Electives Level 5 (all 20 credits)
ECN2013 / Economics of Public Policy – module suspended in 2019-20 STO204 / Business Ethics STO205 / Introduction to International Business STO206 / Shaping the Future: creating sustainable organisations ENT200 / Enterprise and Innovation ELC202 / English for Academic Purposes module suspended in 2019-20
Parallel Modules
Se
mes
ter
1 (
we
eks 0
– 1
5)
Induction week
MKT208 Marketing Research
MKT210 Advertising Brand Management and Marketing Communications
MKT207 Buyer Behaviour and Relationships
Christmas Vacation (3 weeks)
MKT208 Marketing Research
MKT210 Advertising Brand Management and Marketing Communications
MKT207 Buyer Behaviour and Relationships
Assessment, co-curricular, personal tutorials
Se
mes
ter
2 (w
ee
ks 1
6 –
30
)
MKT209 New Product Development and Marketing Planning
MKT211 Digital Marketing
Elective
Easter Vacation (3 weeks)
MKT209 New Product Development and Marketing Planning
MKT211 Digital Marketing
Elective cont.
Assessment deadlines, co-curricular…
Induction to next level, co-curricular
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LEVEL 6 BSc Marketing
Parallel Modules
Se
mes
ter
1 (w
ee
ks 0
– 1
5)
Induction week
MKT309 Marketing Dissertation
MKT310 International Marketing
MKT311 Contemporary Issues in Marketing
Christmas Vacation (3 weeks)
MKT309 Marketing Dissertation
MKT310 International Marketing
MKT311 Contemporary Issues in Marketing
Assessment, co-curricular, personal tutorials
Se
mes
ter
2 (w
ee
ks 1
6 –
30
)
MKT309 Marketing Dissertation
MKT317 Strategic Marketing Management
Elective
Easter Vacation (3 weeks)
MKT309 Marketing Dissertation
MKT317 Strategic Marketing Management
Elective
Assessment deadlines, co-curricular…
Induction to next level, Co-curricular
Electives Level 6 (all 20 credits) MKT316 Public Relations in the Digital Era ACF312B Financial Management STO301 Operations Management for Competitive Advantage STO306 Current Issues in Management STO308 Current Issues in Information Technology HRL308 Gender at Work module suspended in 2019-20
HRL310 Equality and Diversity in the Workplace
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7. Programme Aims
The Foundation Year (Level 3) of this programme aims to assist non-
standard entrants to become effective HE learners by
developing theoretical and foundational knowledge and understanding
across key discipline areas of study, using reflexive, action-research
based and experiential learning;
deepening prior learning by enhancing critical awareness and
developing specialist knowledge, including of key themes such as
entrepreneurship, sustainability, corporate social responsibility and
ethics;
developing critical thinking, research, project, management and
problem solving skills for academic and professional practice.
Levels 4, 5 and 6 of this programme aims to
To provide a critical overview of the role, activities and integrative nature
of ethical marketing within contemporary organisations
To develop the analytical and applied marketing capabilities of
participants
To enhance employability by enabling participants to develop the
knowledge, skills and acumen required for a successful career within
modern organisations
To encourage flexible, critical and innovative approaches to learning, the
solution of business problems and career development.
To produce ethical and responsible graduates ready to make a
contribution to national and global society.
To develop the practical and entrepreneurial ‘know how’ to be able to
excel in a marketing employment context upon graduation
To give students the ability to apply ethically grounded marketing based
solutions to a wide variety of operational circumstances that are
theoretically based but practical with the support of real-world expertise.
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Programme Intended Learning Outcomes
Foundation Year (Level 3)
8.1 Knowledge and understanding
On successful completion students should have developed:
1) Understanding of key introductory concepts and contexts relevant
to the study of business, accountancy and economics including the
key principles of entrepreneurship, sustainability, corporate social
responsibility and ethics
8.2 Cognitive and intellectual skills
On successful completion students should have developed the ability to:
1) Plan and conduct investigative enquiries, with critical use of a range of
different learning resources and forms of data and material
8.3 Key and transferable skills
On successful completion students should have developed the ability to:
1) Collect and evaluate information, and engage in effective reading, note
taking, essay writing, and academic research;
2) Present information professionally, confidently and articulately
8.4 Employment related skills
On successful completion students should have developed:
1) Understanding of, and the ability to engage with, appropriate professional
networks and to identify professional goals and targets
2) Understanding of the key principles and skills required to manage projects
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8.5. Practical skills
On successful completion students should have developed the ability to:
1) Solve problems, systematically yet creatively
2) Work individually and collaboratively
Levels 4 – 6
8.1. Knowledge and understanding
On successful completion graduates should have developed:
1) The ability to articulate the nature of enterprise and the diverse role of
marketing within a wide range of organisations and in respect to the
other functions of a business
2) Recognition of the complexity of the external and internal marketing
environments, the international dimension, and their influences on
marketing decisions and activities
3) Appreciation of the role of marketing innovation in addressing the key
social and environmental challenges facing human society
4) The ability to outline the communication process and the centrality of
appropriate and effective communication to the marketing discipline
8.2. Cognitive and intellectual skills
On successful completion graduates should have developed:
1) The capability to apply learned concepts to the definition and solution of
work-based marketing problems
2) The ability to critically evaluate received information and appraise its
utility in the solution of marketing business problems.
3) The capacity to think through complex problems and arrive at appropriate
solutions and associated actions required to achieve that solution
8.3. Key and transferable skills
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On successful completion graduates should have developed the ability to:
1) Work effectively in teams, collaborating appropriately in all work
environments
2) Plan and deliver individual work on time and to specification
3) Synthesise complex information in a way which suits the audience of that
information.
8.4. Employment related skills
On successful completion graduates should have developed:
1) The ability to present information in person to a range of audiences.
2) The capacity to apply marketing knowledge to a fast moving commercial
environment.
3) The capability to reflect and learn from their interactions with other
people in a work orientated context.
8.5. Practical skills
On successful completion graduates should have developed:
1) The ability to design and implement research and utilise research
findings
2) The capability to write reports for commercial and academic audiences
3) The ability to utilise a range of communication and information
technology in business and marketing contexts
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9. Admissions Criteria, including APCL, APEL and DAS arrangements
All applicants must have GCSE Maths and English at Grade C/4 or City and Guilds; Key Skills Level 2 will be considered on an individual basis
Entry Requirements for BSc Marketing with Foundation Year
UCAS Tariff 32 - 80
18 Unit BTEC National Diploma/QCF Extended Diploma
PPP-MMP in any subject
BTEC National Diploma modules
Considered on a case by case basis dependent on modules studies, full details of which should be provided at the point of application.
International Baccalaureate
24-25 overall to include 4 at any subject at Higher Level. English and Maths accepted within: Higher Level = 4, Standard Level = 5.
IELTS If overseas and not studying English within IB, must have IELTS 6.0 overall with 5.5 in all other elements.
Access Courses Pass access course (any subject) plus GCSE English and Maths grade C / 4 or above or equivalent.
New Irish Highers From 2017, 32-80 points.
City and Guilds Level 3
Minimum of Merit overall alongside a good GCSE profile, including English and Maths grade C / 4.
Cyprus Apolytirion 15/20 to 16/20 overall to include a pass in Maths and IELTS: 6.0 overall with 5.5 in all elements.
Admission will be considered based on an individual applicant’s aptitude for
study, and may include an interview. For mature applicants, professional
qualifications and life or career experience may be considered.
In accordance with University policy, APEL may be applied where a student can
demonstrate appropriate recent learning or experience which fully satisfies the
learning outcomes of the module(s) concerned. This is applied only where
programme learning outcomes are not compromised.
DAS arrangements are as per standard University practice. Applicants can access information at https://www.plymouth.ac.uk/student-life/services/learning-gateway/disability-and-dyslexia/applicants
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10. Progression criteria for Final and Intermediate Awards
As per University regulations.
11. Exceptions to Regulations
N/A
12. Transitional Arrangements
N/A
13. Mapping and Appendices:
Page 13 of 20
Appendix 1: Programme Specification Mapping (UG): module contribution to the meeting of Award Learning Outcomes CORE MODULES: tick those Award Learning Outcomes the module contributes to through its assessed learning outcomes. Insert rows and columns as required.
Core Modules Key: Award Learning Outcomes contributed to (for more information see Section 8) Compensation Y/N
Assessment Element(s) and weightings [use KIS definition] E1- exam E2 – clinical exam T1- test C1- coursework A1 – generic assessment P1 - practical
Knowledge & understanding
Cognitive & intellectual skills
Key & transferable skills
Employment related skills
Practical skills
1 2 3 4 1 2 3 1 2 3 1 2 3 1 2 3
Le
ve
l 4
IM N C1 - 100%
ACC Y C1 – 100%
ECON Y C1 – 70%, E1 – 30%
OB Y C1 – 60%, P1 – 40%
ETA Y C1 – 50%, P1 – 50%
LAW Y E1 – 100%
Level 4 LOs
Le
ve
l 5
ADV Y C1 – 50%, E1 – 50%
BBR Y C1 – 50%, P1 – 50%
DIGI Y C1 – 100%
NPD Y C1 – 70%, P1 – 30%
MR Y C1 – 100%
Level 5 LOs
Le
ve
l 6
MDIS N C1 – 90%, P1 – 10%
CONT Y C1 – 50%, P1 – 50%
INTM Y C1 – 100%
STRAT Y C1 – 100%
Level 6 LOs
Confirmed Award LOs
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Key
Level 4 Level 5 Level 6
IM – Marketing in Action
ACC – Business Accounting
ECON – Economics for Business
OB – Organisational Behaviour
ETA – Entrepreneurial Thought and
Action
LAW – Business Law
ADV – Advertising Brand Management
and Marketing Communications
BBR – Buyer Behaviour and
Relationships
DIGI – Digital Marketing
NDP – New Product Development and
Marketing Planning
MR – Marketing Research
MDIS – Marketing Dissertation
CONT – Contemporary Issues in
Marketing
INTM – International Marketing
STRAT – Strategic Marketing
Management
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ELECTIVE MODULES: tick those Award Learning Outcomes the module contributes to through its assessed learning outcomes. Insert rows and columns as required.
Elective Modules
Award Learning Outcomes contributed to (for more information see Section 8) Compensation Y/N
Assessment Element(s) and weightings [use KIS definition] E1 - exam E2 - clinical exam T1 - test C1 - coursework A1 - generic assessment P1 - practical
Knowledge & understanding
Cognitive & intellectual skills
Key & transferable skills
Employment related skills
Practical skills
1 2 3 4 1 2 3 1 2 3 1 2 3 1 2 3
Le
ve
l
4
N/A
Level 4 LOs
Le
ve
l 5
ENT Y C1 – 50%, P1 – 50%
ETH Y E1 – 70%, P1 – 30%
INTHB Y E1 – 70%, C1 – 30%
STF Y C1 – 200%
Level 5 LOs
Le
ve
l 6
FINM Y E1 – 70%, C1 – 30%
EQUAL Y C1 – 100%
PR Y C1 – 100%
OPM Y E1 – 50%, C1 – 50%
CIM Y C1 – 100%
CIIT Y C1 – 100%
Level 6 LOs
Confirmed Award LOs
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Key
Level 5 Level 6
ENT – Enterprise and Innovation
ETH – Business Ethics
INTB – International Business
STF – Shaping the Future
ENG – English for Academic Purposes
FINM – Financial Management
EQUAL – Equality and Diversity in the Work
Place
PR – Public Relations
OPM – Operations Management
CIM – Current Issues in Management
CIIT – Current Issues in Information
Technology
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13.2 Skills against Modules Mapping
Level 4
Skills IM ACC ECON OB ETA LAW
Oral Presentation
Essay Writing
Report Writing
Project Management
Research Skills IT/Digital Literacy
Team working Academic Literacy (reading/note taking etc.)
Time management
Evaluation Techniques
Data Analysis
Data Interpretation
Data/ Information collection
Networking
Debating Persuasion
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Level 5
Skills ADV BBR DIGI NPD MR
Oral Presentation
Essay Writing
Report Writing
Project Management
Research Skills
IT/Digital Literacy
Team working
Academic Literacy (reading/note taking etc.)
Time management
Evaluation Techniques
Data Analysis
Data Interpretation
Data/ Information collection
Networking
Debating
Persuasion
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Level 6
Skills MDIS CONT INTM STRAT
Oral Presentation
Essay Writing
Report Writing
Project Management
Research Skills
IT/Digital Literacy
Team working
Academic Literacy (reading/note taking etc.)
Time management
Evaluation Techniques
Data Analysis
Data Interpretation
Data/ Information collection
Networking
Debating
Persuasion
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13.3
Accreditations
IDM – Institute of Direct Marketing CIM – Chartered Institute of Marketing
MRS – Market Research Society
IDM CIM MRS
Level 5
ADV **
BBR **
DIGI **
MR ** *
NPD **
Level 6
MDIS
CONT
INTM
STRAT **
*The undergraduate programme is not accredited by the MRS. However, students are able to be awarded the basic certificate upon completing
necessary examination, which does not require an accreditation. ** The CIM accredits the modules in Level 5 and the STRAT modules at
Level 6. However, both are awarded at graduation (the level 4 exemption is only awarded once the student has completed the degree) and the student
has to achieve a pass of 50%.
