Plus Life

An online shopping and information portal for plus-sizers

Team Trump

Did you know…

• 10% of Singaporeans are obese, up from 6.4% in 2004

• Sadly plus-sizers don’t fit in very well in Singapore

• Not much choices for plus-sizers to look good• Few plus size shops• Some “mainstream” shops do sell plus sizes

but they are not shouting “WELCOME!”

And…

• Lack of credible information compiled in 1 place for plus-sizers

• Few online shops selling plus sizes• Most plus size shops don’t have an online

presence (that shouts “WELCOME!”)

What is Plus Life?

• An online shop selling plus sizes to women• An information portal for plus-sizers

Business AdvantagesComparative advantage Absolute advantage Competitive advantage-Offer quality apparel for plus sizers at comparable prices with other retailers

-Use plus-size models for apparel display in website

- Be a leading information portal on topics ranging from health, beauty, news, and blogs.

- Be an Amazon.com for plus-size retailers to use Plus Life to sell their apparel

- Refresh of apparel every quarter

- Expand potential customer market to men’s apparel, then later lifestyle products (furniture, … )

Product/Service & ValueProducts/Services Values & Expectations Needs Satisfied-Trendy women’s apparel

-Comprehensive information for all a plus-sizer wants to know

-Comparable prices to other online retailers

-Lower prices compared to physical retailers

-Quality apparel designs

-Targeting at working adults who want to look good and trendy

-Plus sizers are empowered to look good

- Plus sizers

Customers

Current customers• Women who want to look

good but do not have the $$ to tailor clothes / buy from US, UK

• People who are interested to learn more about plus-sizers

Potential customers• Women who are not yet

plus sizes• Men (when Plus Life sells

men’s apparel)

5-Force Analysis

• Potential entrants – LOW. This is a niche market, in Singapore and ASEAN. Another entrant with a similar concept will likely get overcrowded.

• Supplier power – LOW. Most of the apparel will be specially designed.

• Rivalry – HIGH. The UK and US market is very big on plus-sizers. Key will be to keep products cheap and maintain local flavour for information.

5-Force Analysis

• Buyer power - MODERATE. They may choose to buy from other “unwelcoming” retailers.

• Substitutes – LOW. Plus Life needs to market itself as empowering plus-sizers to live well and happy, through the entire website experience and through information.

Revenue model

Cost structure

Investments - minimal

Funding needs