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8/14/2019 Plouffe Presentation
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Obama for America
David PlouffeDavid Plouffe
Campaign Manager
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Bush: 286
Kerry: 252
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Going up on Television Early
AlaskaColorado
GeorgiaIndianaMichigan
IowaMissouriMontana
NevadaNew HampshireNew MexicoNorth CarolinaNorth DakotaOhioPennsylvaniaWisconsin
Virginia
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Obama Poised to Win Historic Level of Support from WomenObama Poised to Win Historic Level of Support from Women
54% 54%51%
54%50%
52% 52% 52% 52%
39%
33%
40%40%36%
42%
48%
43%38%
0%
20%
40%
60%
80%
1996 2000 2004 May 14
(Battleground)
May 18
(Reuters/
Zogby)
June 1 (Gallup) June 8
(Rasmussen)
J une 11
(NBC/WSJ )
J une 15
(Rasmussen)
Obama vs. McCainExit Polls
GoreMargi
n+11
KerryMargi
n+3
Obama
Margin+12
Obama
Margin+14
Obama
Margin+12
Obama
Margin+12
Obama
Margin+19
Horserace Among Women
Clinton
Margin+16
Obama
Margin+13
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Obama Holds Dominant Lead Over McCain AmongObama Holds Dominant Lead Over McCain Among
Hispanics, A Key Swing GroupHispanics, A Key Swing Group
2004: Kerry 53 Bush 442004: Kerry 53 Bush 442000: Gore 62 Bush 352000: Gore 62 Bush 35
67%
57%62% 62%
28%29%29%
33%
0%
20%
40%
60%
80%
May 14 (Battleground) May 18 (Reuters/ Zogby) May 31 (Gallup) June 11 (NBC/WSJ)
Obama McCain
Horserace Among Hispanic Voters
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Obama Consolidating Democrats as He BuildsObama Consolidating Democrats as He Builds
Strength Among IndependentsStrength Among Independents
77
69%
78% 78%80%
40%44%
46%44% 43%
39%
44%43%
14%14%15%
21%
0%
20%
40%
60%
80%
May 18* June 8* June10** June 15* May 18* June 8* June 10** June 15*
Obama
McCain
Horserace by PartyDemocrats Independents
*Source: Rasmussen Reports Weekly Tracking**Source: Gallup
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Expanding the Map: Turning Red States BlueExpanding the Map: Turning Red States Blue
88
46% 49% 46%43%
47% 48%50%
49% 45% 49%50%
49%
41%
50%50%
38%39%
51%
42%
52%
42%
53%
42%
54%
0%
20%
40%
60%
80%
2004 May
18*
2004 June
3**
2004 May
19**
2004 June
15***
2004 June
10**
2004 May
14**
Horserace
Virginia Missouri Colorado Ohio Iowa NewMexico
*SurveyUSA
**Rasmussen Reports
***PPP
-8 +7-7 +1 -5 +6 -2 +1
1-1 +7 -1 +9
2004: Kerry Bush 2008: Obama McCain
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Winning in Traditional Battleground StatesWinning in Traditional Battleground StatesJune 18June 18thth Quinnipiac PollQuinnipiac Poll
99
47% 47%50%
48%
43%
51% 52% 50%
57%
34%
39%40%39%
45%42%
40%37%
43%
0%
20%
40%
60%
80%
Total Indep Women Total Indep Women Total Indep Women
Obama McCain
Horserace in Key Battleground States
FLORIDA
Source: Quinnipiac Polling, June 16
OHIO PENNSYLVANIA
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Over 1.7 million total donors
Over 1 million volunteers
Over 5 million email subscribers
Unprecedented Grassroots Support
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Carly Fiorina: In Truth The RNC Is Raising
Money Very Specifically For The Presidential
Campaign, And By The Rules The Money That
The RNC Raises Can Be Used For The
Presidential Campaign. So, It Actually Is Very
Relevant To Talk About What The RNC Raises.John Roberts: Let me come back to what you first said which is that the RNC has a lot of cash. It
used to be that Republican candidates, the individual campaigns, used to kill the Democrats inindividual donations. This year we don't see that. Why? Carly Fiorina: Well, I hate to keep correcting
you, but in truth the RNC is raising money very specifically for the presidential campaign, and by the
rules the money that the RNC raises can be used for the presidential campaign. So, it actually is very
relevant to talk about what the RNC raises. [CNN, 5/27/08]
RNC & McCa in Money
http://briefingroom.thehill.com/2008/05/27/fiorina-mccain-and-rnc-have-more-money-than-obama-and-dems/http://briefingroom.thehill.com/2008/05/27/fiorina-mccain-and-rnc-have-more-money-than-obama-and-dems/8/14/2019 Plouffe Presentation
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DNC v. RNC
4.4
53.6
0
10
20
30
40
50
60
Cash on Hand (In Millions)
DNC
RNC