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Integrated Master Data Management from the product idea, planning, manufacturing to sales and distribution
From to
Introduction Emmi Group
History of Emmi master data management
Project OneERP (2012-2016)
Experiences & Challenges
Questions and Answers
EMMI GROUP
Emmi in short – Facts and Figures 2015
Largest milk processor
in Switzerland
Net sales:
CHF 3.2 billion
of which CHF 1.8 billion in CH
Net profit:
CHF 120 million
Employees:
around 5,400 nearly 3,000 of whom work in CH
Foreign subsidiaries:
in 13 countries
Exports from Switzerland:
to 60 countries
Volume of milk processed:
kg 940 million
one of the
top ten
Swiss companies in terms
of strong reputation
22‘200 Swiss farmers with
approx. 590‘000 cows
were producing over
3.5 Billion kg‘s of milk
last year
approx. 25%
of this volume
or more than
940M kilograms
of milk Emmi
processed in 2015
≥ 350 olympic
swimming pools
3‘500‘000‘000 KILOGRAMS of MILK FOR SALE TO
MILK PROCESSORS
The Emmi Group
From Cow to Caffè Latte Slide 6
https://www.youtube.com/watch?v=_EH43LPpbTg
MDM History
Our understanding of master data management and its influencing factors
From Cow to Caffè Latte
Processes
Strategy
Organization
Culture
a
c d
Products
&
Services
Master Data
Management
Service
Tools
&
IT Architecture
o The Emmi Group Emmi at a glance Emmi introduction
o History Emmi MDM Understanding MDM Situation in 2003 Consolidation steps Successes & pain points
o Project - OneERP Objectives of OneERP MDM applications Detected synergies Data distribution Maintenance processes Data Quality Organisation Financial Benefits
o Experiences & Challenges
o Q & A
Slide 8
Grown by acquisition in short time (Switzerland 2003)
From Cow to Caffè Latte
Ostermundigen • Organization • Processes • Infrastructure • Business rules • Products • IT systems
Langnau • Organization • Processes • Infrastructure • Business rules • Products • IT systems
Emmen • Organization • Processes • Infrastructure • Business rules • Products • IT systems
Kirchberg • Organization • Processes • Infrastructure • Business rules • Products • IT systems
Dagmersellen • Organization • Processes • Infrastructure • Business rules • Products • IT systems
Suhr • Organization • Processes • Infrastructure • Business rules • Products • IT systems
Emmi Switzerland • Organization • Processes • Infrastructure • Business rules • IT systems
Customer
Sales & distribution
o The Emmi Group Emmi at a glance Emmi introduction
o History Emmi MDM Understanding MDM Situation in 2003 Consolidation steps Successes & pain points
o Project - OneERP Objectives of OneERP MDM applications Detected synergies Data distribution Maintenance processes Data Quality Organisation Financial Benefits
o Experiences & Challenges
o Q & A
Slide 9
Existing situation 2003: Application and interfaces (small part)
Slide 10 From Cow to Caffè Latte
Schnittstellenbild JDE
London U-Bahn MUBU
Affinage/EKAG
AUBFOSS
MUBU
EIAG TWOLVS
EBAG
1 Artikelstamm EBAG
2 Auftragsdaten
3 Artikelstamm
4 Kunden-
stamm
5 Auftragsdaten
DISPO
Trivadis
7 Kundenstamm
8 Auftragsdaten
6 Artikelstamm
BEANSTANDUNG
Isonet9 Kundenstamm
10 Artikelstamm
ESDS
11 Referenztabelle zu Stammdaten Artikel/Kunden
12 Protokoll Übernahmefehler
Stammdaten Artikel/Kunden
13 Artikelstamm
14 Kundenstamm
15 Auftragsdaten
16 Fakturadaten
EDI17 Lieferdaten DESADV
18 Rechnungsdaten INVOIC
SPIDER
19 Artikelstamm
20 Auftragsdaten
KIDS21 Artikelstamm
22 Auftragsdaten
TOSY23 Auftragsdaten
PLRK24 Artikelstamm
25 Auftragsdaten
KOSY Emmen26 Artikelstamm
27 Auftragsdaten
BUVIS
(ausser Betrieb)
28 Auftrags-
daten
NAVIGATOR
29 Auftrags-
daten
MIBURA
LARS38 Rezepturen
37 Produzenten-
stamm
EKPPS
41 Artikelstamm
42 Arbeitspläne
PERSONAL 400
44 Lohndaten
FIBU
45 Lohndaten
KORE
PROCOS
58 A
rtike
lsta
mm
64 Referenztabellen
31 Kundenstamm
Zeiterfassung E3
PortalZeiterfassung
Interflex
Uhr
Zutritt
-Kaba (Interflex)
Enterprise One
53 Organisatorische
Schnittstelle
Kurzzeichen
55 Kreditoren-manuelle Nachbearbeitung,
Format:txt; manuell ins FOSS
„reinziehen“56 Debitoren-wöchentlich, Rechnungen
von/bis, manuelle Nachbearbeitung,
Format:txt; manuell „reinziehen“
ins FOSS
Spedifact
(Zollpapier)
57 Manuell,
Verkaufsdaten
60 Sortimentsliste (pro Kunde)
65 Wochenumsätze /
Monatsumsätze
59 K
un
de
ns
tam
m
EFON
66 Diverse Umsätze
Diverse Systeme
Diverse
Datenquellen:
Excel/Access/txt
Files/dBase/etc.
69 Diverses
30 Artikelstamm
32 Auftragsdaten
33
Rüstdaten
34 SSCC-
Meldungen
35 Rüstdaten
36 Rüstdaten
39 L
ag
erb
es
tan
de
sd
ate
n H
RL
Em
me
n
40 Rüstdaten
43 Fakturadaten
LVS
EMAG
LVS LZE
Pro Plan
ESAG
70 Artikelstamm
71 Kundenstamm
72 Aufträge
75 A
rtike
lsta
mm
76 A
ufträ
ge
63 Aufträge EBAG Ganzpaletten
86 Aufträge ESAG
85 Artikelstamm ESAG
84 Aufträge EBAG+
ESAG
83 Transportaufträge
EBAG+ESAG
81 Rückmeldung Transport-
aufträge ESAG
73
Manuelle
Aufträge
TWO
79 Produktionsaufträge
ESAG80 Produktionsaufträge ESAG
74 Palettenmeldung
89 Bestandsmeldung
90 Rückmeldung Konfektionierauftrag
91 Konfektionierauftrag
77 Palettenmeldung
78 Rückmeldung Konfektionier-
auftrag Etikettendruck
49 Zeit
48 Zeit
47 MA
Kurzzeichen
46 Personalstamm
68 Diverse Stamm- und
Bewegungsdaten
67 Monatsumsätze
61 Kundenliste
52 Zeit
50 Personalstamm
51 Personalstamm
54 Abrechnung
82
Rückmeldung
Aufträge ESAG
87 Kundenstamm ESAG
88 Bestandsmeldung
LogisOnline
Leonardo / KOS
LAMA
(Bestandesführ-
ung Glace/Mopro)
92 Auftragsdaten
o The Emmi Group Emmi at a glance Emmi introduction
o History Emmi MDM Understanding MDM Situation in 2003 Consolidation steps Successes & pain points
o Project - OneERP Objectives of OneERP MDM applications Detected synergies Data distribution Maintenance processes Data Quality Organisation Financial Benefits
o Experiences & Challenges
o Q & A
Existing situation 2003 – 2012 / First steps of consolidation
Slide 11 From Cow to Caffè Latte
o The Emmi Group Emmi at a glance Emmi introduction
o History Emmi MDM Understanding MDM Situation in 2003 Consolidation steps Successes & pain points
o Project - OneERP Objectives of OneERP MDM applications Detected synergies Data distribution Maintenance processes Data Quality Organisation Financial Benefits
o Experiences & Challenges
o Q & A
Logistic and ERP Systems
Emmi Master Data Management
System
Business Intelligence
System
Assortment System
Budgeting System
Media Asset Management
System
Calculation System
Recipe Development Tools
Interspec RD System
Weigthtning systems
and Labeling machines
www.emmi.com
……..
ERGO ERP for
Subsidiaries JDE ERP
Emmi Switzerland
Sales and Distribution
JDE EFON CSB
FOSS
JDE Emmi Factory Management
Procurement and
Production
DILOS
Logisonline
Wamas
Warehouse
Management
and Logistic
Our successes and experiences from 2003 – 2012
Slide 12 From Cow to Caffè Latte
Our successes with master data management
Our experiences during this period
• Implementing a central leading system for Master Data Management
• Hardly duplicate items
• One terminology (what is a Trade unit, consumer unit, raw material …)
• 1 Rule based bill of material for calculating, distribution and production
• Rule based product classification with inheritance
• Decentralized data maintenance by the responsible department
• Approval process with data protection by the responsible department
(Four eyes principle)
• Reach a good data quality
• It needs a long time to change processes
• The employee and his skills are an important key
• A top tool is important if date maintenance is decentralized
• A long-term strategy is fundamental
o The Emmi Group Emmi at a glance Emmi introduction
o History Emmi MDM Understanding MDM Situation in 2003 Consolidation steps Successes & pain points
o Project - OneERP Objectives of OneERP MDM applications Detected synergies Data distribution Maintenance processes Data Quality Organisation Financial Benefits
o Experiences & Challenges
o Q & A
We have more than one challenge!
Our pain points 2012
Slide 13 From Cow to Caffè Latte
• We do same things in a different way
• We do same things twice and more
• We have a lot of special solutions
• The IT costs are higher as compared to the benchmark
• Integration of new Companies needs a (too) long time
• It is difficult to provide a good data quality over all
• Without changes in the organization, structure and business processes we can’t get better in the master data management process
o The Emmi Group Emmi at a glance Emmi introduction
o History Emmi MDM Understanding MDM Situation in 2003 Consolidation steps Successes & pain points
o Project - OneERP Objectives of OneERP MDM applications Detected synergies Data distribution Maintenance processes Data Quality Organisation Financial Benefits
o Experiences & Challenges
o Q & A
PROJECT OneERP SAP ERP
The main objective of project - OneERP
Slide 15 From Cow to Caffè Latte
Harmonization of the processes o The Emmi Group Emmi at a glance Emmi introduction
o History Emmi MDM Understanding MDM Situation in 2003 Consolidation steps Successes & pain points
o Project - OneERP Objectives of OneERP MDM applications Detected synergies Data distribution Maintenance processes Data Quality Organisation Financial Benefits
o Experiences & Challenges
o Q & A
Order to Cash
Planning to Production
Location 1 ** Location 2 ** Location4 ** Location 3 ** ….
Production to Stock, MES
Outbound logistics, LML
Procure to Pay
Inbound logistics
CC
oE
, IT
MD
M M
aste
r Da
ta M
an
ag
em
en
t
Acco
un
ting
to R
ep
ortin
g
Qu
ality
Ma
na
ge
me
nt
* Business Process Owner
** Site Manager
The main objectives of MDM in the project - OneERP
Slide 16 From Cow to Caffè Latte
• Establishing an integrated master data management process from product idea to product delivery till product end-of-life (end to end)
• Decentralized data maintenance by the responsible department
• System supported data quality assurance during the maintenance
• No redundancy data maintenance
• Establishing roles and responsibilities in the involved departments
o The Emmi Group Emmi at a glance Emmi introduction
o History Emmi MDM Understanding MDM Situation in 2003 Consolidation steps Successes & pain points
o Project - OneERP Objectives of OneERP MDM applications Detected synergies Data distribution Maintenance processes Data Quality Organisation Financial Benefits
o Experiences & Challenges
o Q & A
Preserve of strengths, eliminate of weaknesses
• 12 Systems reduced • 4 Systems implemented
SAP MDG/RD
Emmi Master Data Management
System
LML
MES
SAP ERP
The main objectives of project - OneERP
Slide 17 From Cow to Caffè Latte
Reduction of IT (ERP) systems
Recipe Development Tools
Weighting systems
and Labelling machines
www.emmi.com
DILOS
Logisonline
Media Asset Management
System
Interspec RD System
ERGO ERP for
Subsidiaries
JDE ERP Emmi Switzerland
Business Intelligence
System
Budgeting System
Calculation System
Assortment System
Logistic and ERP Systems
o The Emmi Group Emmi at a glance Emmi introduction
o History Emmi MDM Understanding MDM Situation in 2003 Consolidation steps Successes & pain points
o Project - OneERP Objectives of OneERP MDM applications Detected synergies Data distribution Maintenance processes Data Quality Organisation Financial Benefits
o Experiences & Challenges
o Q & A
Wamas
JDE EFON CSB
FOSS
Emmi Factory Management
(JDE)
Implemented MDM Applications
Slide 18 From Cow to Caffè Latte
Recipe Development
Master Data Governance
• Material • Business Partner (incl. Customer & Vendor) • Finance
• Product specifications • Recipes
o The Emmi Group Emmi at a glance Emmi introduction
o History Emmi MDM Understanding MDM Situation in 2003 Consolidation steps Successes & pain points
o Project - OneERP Objectives of OneERP MDM applications Detected synergies Data distribution Maintenance processes Data Quality Organisation Financial Benefits
o Experiences & Challenges
o Q & A
Material Data Maintenance Processes step by step
From Cow to Caffè Latte Slide 19
RD
MDG-M
ERP
Synchronization / Conversion of recipe to BOM
Material Data enrichment
Bill of Material
Material distribution
Product specification
Material
Recipe
Synchronization of our product development data into material master data
o The Emmi Group Emmi at a glance Emmi introduction
o History Emmi MDM Understanding MDM Situation in 2003 Consolidation steps Successes & pain points
o Project - OneERP Objectives of OneERP MDM applications Detected synergies Data distribution Maintenance processes Data Quality Organisation Financial Benefits
o Experiences & Challenges
o Q & A
Single Source of truth and Data Distribution
From Cow to Caffè Latte
PO
LML ERGO ERP
SAP ERP
EVS …
SAP
MDG / RD
Slide 20
Benefits of a Hub-Deployment
• Single source of truth
• Dedicated distribution of data into SAP and third-party systems
• Independent system maintenance & release cycles
• Time dependent data distribution using SAP PO*
* SAP Process Orchestration (former PI)
o The Emmi Group Emmi at a glance Emmi introduction
o History Emmi MDM Understanding MDM Situation in 2003 Consolidation steps Successes & pain points
o Project - OneERP Objectives of OneERP MDM applications Detected synergies Data distribution Maintenance processes Data Quality Organisation Financial Benefits
o Experiences & Challenges
o Q & A
Workflow in MDG
From Cow to Caffè Latte Slide 21
Rule based workflows
o The Emmi Group Emmi at a glance Emmi introduction
o History Emmi MDM Understanding MDM Situation in 2003 Consolidation steps Successes & pain points
o Project - OneERP Objectives of OneERP MDM applications Detected synergies Data distribution Maintenance processes Data Quality Organisation Financial Benefits
o Experiences & Challenges
o Q & A
Decision by user interaction
Rule based decision
How we can improve the Data Quality?
From Cow to Caffè Latte Slide 22
Business Rule Framework plus (BRFplus)
Data validation rules • Ensure the data consistency • Help to make the data content more transparent
Data derivation rules • Speed up the processing time • Boost the usability of data maintenance processes
Non-logical validations
Approval steps in the workflow • Make sure that Data is reviewed by a approving authority
o The Emmi Group Emmi at a glance Emmi introduction
o History Emmi MDM Understanding MDM Situation in 2003 Consolidation steps Successes & pain points
o Project - OneERP Objectives of OneERP MDM applications Detected synergies Data distribution Maintenance processes Data Quality Organisation Financial Benefits
o Experiences & Challenges
o Q & A
o The Emmi Group Emmi at a glance Emmi introduction
o History Emmi MDM Understanding MDM Situation in 2003 Consolidation steps Successes & pain points
o Project - OneERP Objectives of OneERP MDM applications Detected synergies Data distribution Maintenance processes Data Quality Organisation Financial Benefits
o Experiences & Challenges
o Q & A
MDM roles and responsibilities
MDM Organization
Chief
Data Steward
Business
Data Steward
Technical
Data Steward
MDM Owner
Business
Data Owner
Applied the MDM strategy in
the management board of
Switzerland and translates the
adopted strategy in the
medium and long term goals
Expert in data models and
architectures. Supports the
business data stewards in the
technology and the
implementation of the
guidelines
Coordinate Requirements for
MDM and aligns them to the
targets. Responsible for the
implementation of decisions of
the Boards Governance and
Change Advisory Board
Data Admin
Sets the defined
MDM standards and
guidelines for his
Master Data area
from a business
perspective and
monitors their
compliance
Defines the business
requirements for his
Master Data section,
which will be
implemented within
the Data Governance
Maintains data based
on the defined
standards and
guidelines
Master Data
Coordinator Coordinates activity during
data maintenance process
Supports Data Administrator
From Cow to Caffè Latte Slide 23
The roles in the formal organization
BPC / Business
Data Stewart
Planung
Molkereiprodukte & Käse
OMU SUH
Prozess Inbound
EMM
Biedermann. LAN Käserei Studer Entwicklung
Naturkäse
Technik Mgmt
CH Produktionsnahe
Proz. & Syst.
Prozess
Produktion / MES
Prozess Op.
Planung
BPC / Business
Data Stewart
Produktion
BPC / Business
Data Stewart
Inbound
BPC / Business
Data Steward
Material
role job
Organizational
assignment
Role assignment
Prozess Material-
stamm Mgmt
From Cow to Caffè Latte
BPO / Business
Data Owner
Material
Slide 24
o The Emmi Group Emmi at a glance Emmi introduction
o History Emmi MDM Understanding MDM Situation in 2003 Consolidation steps Successes & pain points
o Project - OneERP Objectives of OneERP MDM applications Detected synergies Data distribution Maintenance processes Data Quality Organisation Financial Benefits
o Experiences & Challenges
o Q & A
The gain and the advantage of good data quality
Financial Benefits
CHF ~100’000 per year priceless
Increasing customer
loyalty
CHF ~100’000 per year
CHF ~260’000 per year CHF ~123’000 per year
Cost reduction of the
consequences of
master data errors
Cost reduction in
Master Data
Correction
Employees have
more capacity for core
Business
Accelerate projects
and reduce project
costs
From Cow to Caffè Latte Slide 25
o The Emmi Group Emmi at a glance Emmi introduction
o History Emmi MDM Understanding MDM Situation in 2003 Consolidation steps Successes & pain points
o Project - OneERP Objectives of OneERP MDM applications Detected synergies Data distribution Maintenance processes Data Quality Organisation Financial Benefits
o Experiences & Challenges
o Q & A
Experiences and
Challenges
SAP ERP
Experiences & Challenges
From Cow to Caffè Latte Slide 27
New System requirements
• The integration of business processes (like planning) increased the need in master data and the dependence in the maintenance processes
New Functions & Solutions
• Emmi group wide planning of the milk raw material based on their component
• The structure of the recipes have strongly changed and also the role of our product developers
Dependency to system architecture
• Old restrictions complicate the master data management process a lot
Elevated expectations
• To have the same software provider for different modules, is no guaranty of an easy “out of the box” integration
o The Emmi Group Emmi at a glance Emmi introduction
o History Emmi MDM Understanding MDM Situation in 2003 Consolidation steps Successes & pain points
o Project - OneERP Objectives of OneERP MDM applications Detected synergies Data distribution Maintenance processes Data Quality Organisation Financial Benefits
o Experiences & Challenges
o Q & A
Experiences & Challenges
From Cow to Caffè Latte Slide 28
Master Data Governance changes the ways of collaboration • Involve your business stakeholders at an early stage • Clarify roles and responsibilities in your business (BPO)
Master Data Governance is an on-going process • Make sure that the Solution is business-driven
Keep it smart and simple • Harmonize your processes • Don’t set the primary focus on your exceptions
Business Process Owners Business Process Champions Data Stewards Technical Stewards Master Data Coordinator
o The Emmi Group Emmi at a glance Emmi introduction
o History Emmi MDM Understanding MDM Situation in 2003 Consolidation steps Successes & pain points
o Project - OneERP Objectives of OneERP MDM applications Detected synergies Data distribution Maintenance processes Data Quality Organisation Financial Benefits
o Experiences & Challenges
o Q & A
Questions and Answers
From Cow to Caffè Latte Slide 29
SPEAKER / CONTACT
Jasper van Wijk Solution Architect & Change Manager
Emmi Schweiz AG
Tel. +41 79 23 22 140
© 2016 Emmi Schweiz AG. All rights reserved.
Damian Rauchenstein Application Manager RD
Emmi Schweiz AG
Tel. +41 79 57 69 249
