IoT Driven CRMDriving retail personalization

IoT-Driven CRM

IoT-driven CRM

enables brands to

provide a contextual,

personalized and

engaging experience anywhere and at an

time – leading to a

measurable increase

in consumer lifetime

value.

B2B B2C

Historic

Live

Plexure – the missing piece of the CRM puzzle.

Giving brands the power to extend their existing CRM capability by adding Plexure to their marketing stack, delivering advanced IoT driven CRM capabilities.

Activation Experience RetentionOur personalized onboarding programs drive faster activation

and your new customers have higher frequency and spend in the first 4 weeks

Our personalized engagement programs influence customers to adopt new behaviour that grows the lifetime value of your customer base

Our personalized loyalty programs incentivize customers

to return more often and significantly reduce churn across your customer base

Optimizing transactions in the real world

Plexure’s IoT-driven CRM enables brands to drive incremental sales & boost ROI in the real world by solving three major marketing challenges: Activation, Experience and Retention

Solution capabilitiesMeasure

Optimize

Influence

MEASUREMeasure every interaction to identify the

exact impact of every experience on ROI

OPTIMIZEDesign intelligent marketing experiences that optimize transactions in real-time using digital

insights, real-world conditions and in-store activity

INFLUENCETurn massive streams of data into usable information; trigger live personalized experiences

anywhere, on any device.

Technical Highlights

Integrated Event Engine

IoT Orchestration

Machine Learning

Customer mobile app

Geo location

Beacon

location

Browsing data

Offer

redemption

How we do it

Plexure

IoT hub

Analytics

POS data integration and normalization.

Digital Campaign ROI analytics.Segmentations and transaction analysis

Machine Learning.

Engagement engine

Offers.

Adverts.Push messaging.

Beacon & Geo-fence targeting.

Experience designer

Event driven experiences.

Automated experiences across cloud services.

Event driven workflows and journeys.

External services

POS

Digital Displays

In-store cameras

Kiosks

CRM

Web CMS

Ecommerce

Email

Mobile SDK

INTEGRATED EVENT ENGINEConnect your own smart decisions or choose from a library of cognitive services. Automate workflows

and integrations with any 3rd party via API

Plexure Event

Engine

PlexureWorkflow

& Function

MobileBeacons

Smart Store Sensors

IoT Platforms

Digital DisplaysWearables

IOTORCHESTRATIONBuild seamless customer experiences across the entire connected devices

ecosystem.

Events

Plexure ML or Custom ML Models

Workflows &

Functions

Live Content Queries

MACHINE LEARNINGConnect ML models to live processes for event driven decision making, or for answering live

customer queries.