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pledging for the digital Radio CELETRA 20142015 www.celetra.com www.celetra.co.kr 2 nd FLOOR, SEOWON BLDG., 630 BONGEUNSA-RO GANGNAM-GU, SEOUL 135881 KOREA,

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Page 1: pledging for the digital Radio - CELETRA€¦ · Worldwide PMR market volume :40 million units Why CELETRA in digital Radio 2011 DMR/dPMR/FM DMR/dPMRTri‐mode processor Multiband

pledging for the digital RadioCELETRA 2014‐2015www.celetra.comwww.celetra.co.kr

2nd FLOOR, SEOWON BLDG., 630 BONGEUNSA-RO GANGNAM-GU, SEOUL 135881 KOREA,

Page 2: pledging for the digital Radio - CELETRA€¦ · Worldwide PMR market volume :40 million units Why CELETRA in digital Radio 2011 DMR/dPMR/FM DMR/dPMRTri‐mode processor Multiband

Mission Statement

2CELETRA Proprietary & Confidential

CELETRA Incorporated is a digital PMR technology company established in 2009 (Seoul Korea)after 25 year’s sweet and bitter experiences in the cellular and TETRA business.

In addition to commercial products for radio terminals and modems, we have been focusingon some special technologies, such as indoor positioning, multiband antenna, radio MESH, and aradio gateway that connects ordinary radio terminals to iPhone/Android devices. Now, eversince Marconi invented wireless communication at 1895, 120 year's old radios have beenequipped with digital technology and moving a step forward to smarter industry.

DMR‐based M2M/IoT is also one of our major concern and we shall keep making a greatereffort to realize the cutting‐edge technologies.

Page 3: pledging for the digital Radio - CELETRA€¦ · Worldwide PMR market volume :40 million units Why CELETRA in digital Radio 2011 DMR/dPMR/FM DMR/dPMRTri‐mode processor Multiband

3CELETRA Proprietary & Confidential

1. CELETRA story

■ 2009 : establish CELETRA Incorporated (Celebrate TETRA)

■ 2010 : TETRA Terminal and Modem ODM project

■ 2011 : dPMR terminal technology development

■ 2012 : DMR terminal technology development

■ 2013 : MoU with SICOMM technology for digital 2‐way radio cooperation

■ 2014 : ETSI DMR association Category 1 official member

TTA (Telecommunication Technology standardization Authority) Regular member

China Government supported Institute company (CYBERCOM) member

Industry standard AMBE+2 voice codec license from DVSI

Establish CELETRA China

Establish CELETRA Swiss

DMR/dPMR/FM Tri‐mode MODEM/TERMINAL product release

iPhone coupled DMR radio gateway development

AMBE+2 codec built in DMR/dPMR/FM Baseband Processor (CT3258xD)

Page 4: pledging for the digital Radio - CELETRA€¦ · Worldwide PMR market volume :40 million units Why CELETRA in digital Radio 2011 DMR/dPMR/FM DMR/dPMRTri‐mode processor Multiband

2. CELETRA Presence in the Industry

4CELETRA Proprietary & Confidential

Page 5: pledging for the digital Radio - CELETRA€¦ · Worldwide PMR market volume :40 million units Why CELETRA in digital Radio 2011 DMR/dPMR/FM DMR/dPMRTri‐mode processor Multiband

3. Reason to go with CELETRA ;“She’s got her own chip solution like Qualcomm in cellular  industry”

5CELETRA Proprietary & Confidential

■ previous 2 chip solution :‐. SCT3258 baseband processor‐. AMBE+2 voice codec 

■ 1 chip solution : CT3258TD‐. AMBE+2 integrated SCT3258

MCU

MCU

AMBE+2

32582

■ AMBE+2 official License from DVSI companyto make industry standard voice codecintegrated DMR/dPMR/FM chip solution in cooperation with SICOMM Technology Inc.

Page 6: pledging for the digital Radio - CELETRA€¦ · Worldwide PMR market volume :40 million units Why CELETRA in digital Radio 2011 DMR/dPMR/FM DMR/dPMRTri‐mode processor Multiband

4. CELETRA Keywords to the Radio Industry

6CELETRA Proprietary & Confidential

■ Worldwide PMR market volume : 40 million units

■ Why CELETRA in digital Radio

2011

DMR/dPMR/FM Tri‐mode processor

Multiband Antenna, Indoor LBS

DMR Gateway for iPhone/Android

Global Alliance and Partnership

DMR/dPMR modem for M2M/IoT

Full line of DMR/dPMR terminal solutions

From chipset to commercial products

■ Solutions from insights and foresights of the industry

Radio MESH, HDR in 12.5kHz bandwidth

Page 7: pledging for the digital Radio - CELETRA€¦ · Worldwide PMR market volume :40 million units Why CELETRA in digital Radio 2011 DMR/dPMR/FM DMR/dPMRTri‐mode processor Multiband

5. Korea Domestic Business

7CELETRA Proprietary & Confidential

Products : DMR Terminal PCBAs1) UHF High performance,  5 watts (CT‐405)2) UHF Low cost Transceiver, 3watts (CT‐403)

Potential Customer : 8 manufacturersSpecifications :

‐. UHF 400~470MHz‐. 7.4V / 3.7V battery‐. ETSI standard DMR/dPMR protocols‐. AMBE+2 voice codec‐. Analog FM‐. CTCSS/DCS

Conditional Open Source:‐. HW reference design files (PADS 5.0)schematic, BOM, Layout, Gerber

‐. HW customize service (option)‐. SW Source code, SDK (IAR 6.5)‐. JTAG debugger, USB down loader‐. Terminal Configuration PC tool‐. Production  PC Tools, Jig‐. Calibration PC program‐. Multi downloader

Known Facts : 1) Stand alone AMBE+2 chip : $15~$242) DMR baseband processor : $123) SICOMM/CELETRA’s CT3258TD is the only tri mode single chip solution supporting industry standard AMBE+2 voice codec

4) CELETRA customers shall put “digital by SICOMM/CELETRA” logo 

Page 8: pledging for the digital Radio - CELETRA€¦ · Worldwide PMR market volume :40 million units Why CELETRA in digital Radio 2011 DMR/dPMR/FM DMR/dPMRTri‐mode processor Multiband

* CELETRA holds exclusive use and/or sales rights for these AMBE+2 integrated DMR/dPMR processors

8CELETRA Proprietary & Confidential

‐. CT3258TD   : AMBE+2 built in DMR/dPMR/FM tri‐mode processor, 8x8(mm), 64‐QFN package‐. CT3258TDS : CT3258  for SCT3700 Transceiver, 8x8(mm), 64‐QFN package‐. CT3252PD   : AMBE+2 built in dPMR processor,  14x14 (mm), 100 pin LQFP package‐. CT3928DD  : AMBE+2 built in DMR processor,  6x6 (mm), BGA package

5‐1. SICOMM/CELETRA digital Radio Signal Processors

Page 9: pledging for the digital Radio - CELETRA€¦ · Worldwide PMR market volume :40 million units Why CELETRA in digital Radio 2011 DMR/dPMR/FM DMR/dPMRTri‐mode processor Multiband

6‐1. DMR/dPMR/FM Radio Modems

9CELETRA Proprietary & Confidential

CM‐200 : DMR data onlyETSI standard DMR Tier1,2UHF 400~470MHz, 3watts/5watts36x28x6.5 (mm) 

CM‐400 : voice & dataETSI standard DMR/dPMR/FM AMBE+2 voice codecUHF 400~470MHz, 3watts/5wattsGNSS/GLONASS (option)40x50x6.5 (mm)

6. Commercial Products

Page 10: pledging for the digital Radio - CELETRA€¦ · Worldwide PMR market volume :40 million units Why CELETRA in digital Radio 2011 DMR/dPMR/FM DMR/dPMRTri‐mode processor Multiband

6‐2. DMR/dPMR/FM Radio Terminals

10CELETRA Proprietary & Confidential

CT‐40x : DMR/dPMR/FM TerminalsETSI standard compliant protocols UHF 400~470MHz, 3 watts, 5 watts RF outputHigh performance, discrete 5 watts RF designLow cost Transceiver 3 watts designAMBE+2 voice codec1 watt audio sound2 line BW graphic LCDIP67 water proof105x55x38(mm), 250 grams

Page 11: pledging for the digital Radio - CELETRA€¦ · Worldwide PMR market volume :40 million units Why CELETRA in digital Radio 2011 DMR/dPMR/FM DMR/dPMRTri‐mode processor Multiband

6‐3. SMART RADIO : DMR Gateway for iPhone/Android

11CELETRA Proprietary & Confidential

This is a story about how to integrate ordinary smart phone and digital 2‐way radio for the user’s convenience of Direct and IMMEDIATE communications characteristics of the 2‐way Radio such as DMR, TETRA  and so on.Apart from previous attempts on docking station type products, CELETRA developed WiFi equipped 2‐way radio gateway and  iOS/Android PTT app to enable BYOD (Bring Your Own Device). Now, 120 years old long time isolated private radios and 30 years old most capricious cellular industries are truly coupled together to keep privacy and business critical communications that everybody wishes. 

‐Maximum utilization of Public and Private Wireless Communications ‐ Immediate and direct call connection with lowest latency‐ voice and data, chatting, call history recording, and LBS services‐ Private Radio Network base M2M/IoT device control console‐ various applications in convergence with smart phone

DMR Gateway

Direct and Immediate communications between DMR and iPhone/Android devices

[ 2-way Radio User ]

iPhoneAPP

Page 12: pledging for the digital Radio - CELETRA€¦ · Worldwide PMR market volume :40 million units Why CELETRA in digital Radio 2011 DMR/dPMR/FM DMR/dPMRTri‐mode processor Multiband

New horizon in digital PMR(Professional Mobile Radio)

www.celetra.com : TETRAwww.celetra.co.kr : DMR

[email protected]

2nd FLOOR, SEOWON BLDG., 630 BONGEUNSA-RO GANGNAM-GU, SEOUL 135881 KOREA,