Upload
fairly
View
17
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Please feel free to tweet today’s tips! # BWCC # WIB @ KatieBRoberts. Integrating Social Media into the Sales & Marketing Plan. Katie B. Roberts January 14, 2011. @ KatieBRoberts Facebook.com/ Katie.B.Roberts Linkedin.com/in/ KatieBRoberts KatieBRoberts.wordpress.com. - PowerPoint PPT Presentation
Citation preview
Please feel free to tweet today’s tips! #BWCC #WIB @KatieBRoberts
Katie B. RobertsJanuary 14, 2011
Integrating Social Media into the Sales & Marketing Plan
@KatieBRobertsFacebook.com/Katie.B.RobertsLinkedin.com/in/KatieBRobertsKatieBRoberts.wordpress.com
Online Marketing Strategy
Online Marketing Strategy
Online Marketing• Website• SEO/SEM• Email
Marketing• Social
Media
Face to Face
• Trade Shows
• Events• Networkin
g
Media & Advertisin
g• Press
Release• Print
Advertising
• Direct Mail• Signage
• Social Media cannot stand on its own; piece of bigger plan
Online Marketing Strategy
Leverage Social Communities“If you build it, they will come…”
Does not work here
Leverage Social Communities
Ways to attract community members
ENGAGE• Contests• Listen &
respond• Humaniz
e
CONTENT
• Blogs• White
papers• Product
specs
GIVE• Coupons• Rewards• Take
Action
Leverage Social Communities
Leverage Social Communities
Contests
• Photo contest on Facebook• RT content and enter to win… • 1st person to tweet “Great
seminar on social media, @KatieBRoberts” wins…
[hint]
Leverage Social Communities
• Brand / industry sentiment• Become a thought leader• Work to resolve customer
issues• Listen for needs of
existing & potential customers
LISTEN &
RESPOND
Exact Target vs. PublicasterCASE STUDY:
Leverage Social Communities• Honesty• Sincerity• Transparency• Find the “voice” for each
community [Skittles]• Ensure others in company
know “voice” lingo• Use real photos instead of
logos where possible
Humanize
Leverage Social Communities• Offer exclusive coupons for
Facebook Fans• Provide links to lunchtime
specials on twitter• Allow access to exclusive
content in Linkedin Groups• Specials for checkins &
mayors on Foursquare
Give to Get
Promote Social Media Communities
Promote Social Media Communities• Website• Email signature / newsletter• Print collateral• Assets / signage• Business Cards• Twitter directories• Linkedin Profile
Promote Social Media Communities• Facebook “Like”• “Share This” and “Add to
Any”• Recent Tweets• Calls to Action• “Read more” in email• Twitter #hashtags
Why people “Like” Facebook Pages
10. Learn more about company (21%)9. Referred to by a friend (22%)8. Access to exclusive content (25%)7. Looking for fun & entertainment (27%)6. Want information on future sales (30%)5. Receive updates on future products (33%)4. Stay informed (34%)3. Hope to get something free (36%)2. Show support for brand/product (37%)1. Receive discounts or coupons
(40%)
Attracting Facebook Fans• Be interactive, fun, & helpful• Embed videos• Use Facebook Landing Pages• Facebook Contests (Strutta)• Focus Groups / Testing
[True Lemon]• Introduce new products• Virtual Parties [Jeffrey Hayzlett]• Trivia! [AMA Baltimore]
Attracting Twitter Followers• Participate in the dialog
– RT, DM, comment• Follow thought leaders• Use #hashtags• Establish relationships• Announce specials, deals,
sales• Share blog articles, white
papers, Facebook content• Live event/conference
tweeting
Tweet abouttoday’s seminar!
Tips to Consider• Identify your tone• Know your audience• Leverage brand ambassadors• Use real-time monitoring
tools• Build & use editorial calendar• Point customers to content
(Penn Olson)• Use calls to action • QUALITY vs quantity
Tips to Consider
Give ‘em something to talk about….
And share!
Resources• TweetDeck• Klout• Feedburner• Strutta• Add This & Share This• JitterJam & Radian6• Technorati• Google alerts & Google
Analytics• Social mention / Postling
Websites I Follow• Mashable.com• TechCrunch.com• Social Media Examiner.com• Hubstpot.com• Marketing Sherpa.com• ChrisBrogan.com• Harvard Business Review.com• Blue Sky Factory.com• Penn-Olson.com
Contact Info
KatieBelleRoberts@gmail.comKatieBRoberts.wordpress.comTwitter.com/KatieBRobertsLinkedin.com/in/KatieBRobertsFacebook.com/Katie.B.Roberts