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PLEASE DRINK RESPONSIBLY.©2014 The Smirnoff Co. Norwalk, CT. Diageo Confidential – Not for Redistribution
PRODUCT INFORMATION
2
FLAVOR EXPANSION OPPORTUNITY:VODKA FLAVORS EVOLVE
Consumer flavor demands are changing quickly & shifting
Consumers expect new and exciting flavor choices1
Source: 1. Technomic Beverage Concept May 2013
2
sour
Traditional Non-Traditional
Sweet Spicy
Flavor Experience
Citrus Fruit
INTRODUCING
Three Flavors: Sour Green Apple Sour Fruit Punch Sour Watermelon
S.R.P.*: Line-priced with SMIRNOFF
® Flavors
Sizes: 50mL, 200mL, 375mL, 750mL, 1L
A.B.V.: 30% / 60 proof
Primary Serve: Chilled Straight Shot
*All pricing is suggested only 3
4
SIGNATURE DRINKS
SOUR GREEN APPLE
SOUR WATERMELONSOUR FRUIT PUNCH
STRAIGHT SHOTSour Apple Shot
Sour WatermelonShot
Sour Fruit PunchShot
SIMPLE SHOT(2-3 INGREDIENTS)
Caramel Crab
Apple
Melon Bomber Ginger Puncher
Sour Mashed Melon Squeezer Punchy Piña
Juicy Moose Captain’s Melons Royal Rumble
Sour Captain Drop Sour Drop Sour Berry Drop
SOUR APPLE SHOTS
Caramel Crabapple • 1 oz. SMIRNOFF® Sours Green Apple• 1 oz. SMIRNOFF® Kissed Caramel®
Flavored Vodka
Sour Mashed• 1 oz. SMIRNOFF® Sours Green Apple• 0.5 oz. BULLEIT® Bourbon• 0.5 oz. Lemonade
Juicy Moose • 1 oz. SMIRNOFF® Sours Green Apple• 0.75 oz. CROWN ROYAL® Maple Finished
Flavored Whisky
Sour Apple Shot• 2 oz.
SMIRNOFF® Sours Green Apple
Sour Captain Drop• 1 oz. SMIRNOFF® Sours Green Apple• 0.5 oz CAPTAIN MORGAN® Original Spiced
Rum• 8 oz (½ Pint) Energy DrinkDirections: Mix Smirnoff Sours & Captain Morgan, pour into shot glass, drop shot into Energy Drink
WATERMELON SHOTS
Sour Watermelon Shot • 2 oz.
Smirnoff Sours Watermelon
Melon Bomber • 1 oz. SMIRNOFF® Sours Watermelon• 1 oz. Energy Drink
Melon Squeezer • 1.5 oz. SMIRNOFF® Sours Watermelon • 0.5 oz. Ginger Ale
Captain’s Melons • 1 oz. SMIRNOFF® Sours Watermelon • 0.5 oz. CAPTAIN MORGAN® White Rum• 0.5 oz. Lemon-Lime Soda
Waterfelon • 1 oz. SMIRNOFF® Sours Watermelon• 0.75 oz. DON JULIO® Blanco Tequila
Sour Drop• 2 oz. SMIRNOFF® Sours Watermelon• 8 oz. BeerDirections: Drop shot into beer
FRUIT PUNCH SHOTS
Sour Fruit Punch Shot • 2 oz.
Smirnoff Sours Fruit Punch
Ginger Puncher • 1.0 oz. SMIRNOFF® Sours Fruit Punch• 0.5 oz. Pink Grapefruit Juice• 0.5 oz. Ginger Ale
Punchy Pina • 1.5 oz. SMIRNOFF® Sours Fruit Punch• 0.5 oz. Pineapple Juice
Royal Rumble • 1.0 oz. SMIRNOFF® Sours Fruit Punch• 0.5 oz. CROWN ROYAL® Blended Whisky• 0.5 oz. Orange Juice
Sour Berry Drop • 1.5 oz. SMIRNOFF® Sours Fruit Punch• 0.5 oz. Cranberry Juice • 8 oz. (½ Pint) Energy Drink• Directions: Mix Sour Fruit Punch & Cranberry
Juice, pour into shot glass, drop shot into Energy Drink
CASUAL DINE COCKTAIL RECIPES
FRUIT CAKETINI 1 oz. SMIRNOFF® Sours Fruit Punch 1 oz. SMIRNOFF® Iced Cake® Flavored
Vodka 2 oz. Sour Mix
KNOCKOUT PUNCH 2 oz. SMIRNOFF® Sours Fruit Punch 1 oz. Lemonade 1 oz. Lemon-Lime Soda
SHOCK & WA(termelon) 1 oz. SMIRNOFF® Sours Watermelon 0.5 oz. CAPTAIN MORGAN® White Rum 2.5 oz. Lemon-Lime Soda
PINA MEL-ODA 2 oz. SMIRNOFF® Sours Watermelon 1 oz. Ginger Ale 1 oz. Pineapple Juice
BAD APPLETINI 2 oz. SMIRNOFF® Sours Apple 1 oz. Lemon-Lime soda 1 oz. Tonic
THE MUTINI 1 oz. SMIRNOFF® Sours Green Apple 0.5 oz. CAPTAIN MORGAN® Original Spiced
Rum 2.5 oz. Lemon-Lime Soda