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The Magic Formula For Writing High Converting Copy COPYWRITING ACADEMY COPYRIGHT © 2015 RAY EDWARDS The P.A.S.T.O.R. Framework P. _______________________________ ______________________________________________________________________________ A. _______________________________ ______________________________________________________________________________ S. _______________________________ ______________________________________________________________________________ T. _______________________________ ______________________________________________________________________________ O. _______________________________ ______________________________________________________________________________ R. _______________________________ ______________________________________________________________________________ YOU are about to DISCOVER: • The Sales Copy Formula Behind The $10 Million Sales Letter • The P.A.S.T.O.R. Framework • The O.P.E.N. Buyer Awareness Scale • The Power of P.E.N. • How (And Why) To Write Copy Before You Create The Product

PLC2Workbookp - Amazon Web Servicesrei-copy-academy.s3.amazonaws.com/Video-2-Workbookp.pdf · !"#$%&'()$*+,-./&$*+,$0,(1(2'$3('" 4+25#,1(2'$4+67 $!"#$%&'(')*+,!,-./$+ ! ! ! ! !!!!!"#$&'*0(+

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Page 1: PLC2Workbookp - Amazon Web Servicesrei-copy-academy.s3.amazonaws.com/Video-2-Workbookp.pdf · !"#$%&'()$*+,-./&$*+,$0,(1(2'$3('" 4+25#,1(2'$4+67 $!"#$%&'(')*+,!,-./$+ ! ! ! ! !!!!!"#$&'*0(+

The Magic Formula For Writing High

Converting Copy

COPYWRITING ACADEMY COPYRIGHT © 2015 RAY EDWARDS

The P.A.S.T.O.R. Framework

P. _______________________________

______________________________________________________________________________

A. _______________________________

______________________________________________________________________________

S. _______________________________

______________________________________________________________________________

T. _______________________________

______________________________________________________________________________

O. _______________________________

______________________________________________________________________________

R. _______________________________

______________________________________________________________________________

YOU are about to DISCOVER:• The Sales Copy Formula Behind The $10 Million Sales Letter

• The P.A.S.T.O.R. Framework

• The O.P.E.N. Buyer Awareness Scale

• The Power of P.E.N.• How (And Why) To Write Copy Before You Create The Product

Page 2: PLC2Workbookp - Amazon Web Servicesrei-copy-academy.s3.amazonaws.com/Video-2-Workbookp.pdf · !"#$%&'()$*+,-./&$*+,$0,(1(2'$3('" 4+25#,1(2'$4+67 $!"#$%&'(')*+,!,-./$+ ! ! ! ! !!!!!"#$&'*0(+

The Magic Formula For Writing High

Converting Copy

COPYWRITING ACADEMY COPYRIGHT © 2015 RAY EDWARDS

The O.P.E.N Buyer Awareness Scale

O. _______________________________

•____________________________________________________ •____________________________________________________ •____________________________________________________ •____________________________________________________

P. _______________________________

•____________________________________________________ •____________________________________________________ •____________________________________________________ •____________________________________________________

E. _______________________________

•____________________________________________________ •____________________________________________________ •____________________________________________________ •____________________________________________________

N. _______________________________

•____________________________________________________ •____________________________________________________ •____________________________________________________ •____________________________________________________

Page 3: PLC2Workbookp - Amazon Web Servicesrei-copy-academy.s3.amazonaws.com/Video-2-Workbookp.pdf · !"#$%&'()$*+,-./&$*+,$0,(1(2'$3('" 4+25#,1(2'$4+67 $!"#$%&'(')*+,!,-./$+ ! ! ! ! !!!!!"#$&'*0(+

The Magic Formula For Writing High

Converting Copy

COPYWRITING ACADEMY COPYRIGHT © 2015 RAY EDWARDS

The Power of P.E.N.

P. _______________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

E. _______________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

N. _______________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

Page 4: PLC2Workbookp - Amazon Web Servicesrei-copy-academy.s3.amazonaws.com/Video-2-Workbookp.pdf · !"#$%&'()$*+,-./&$*+,$0,(1(2'$3('" 4+25#,1(2'$4+67 $!"#$%&'(')*+,!,-./$+ ! ! ! ! !!!!!"#$&'*0(+

The Magic Formula For Writing High

Converting Copy

COPYWRITING ACADEMY COPYRIGHT © 2015 RAY EDWARDS

The How (And Why) To Write the Copy Before You Create The Product

• The Better You Know Your Tribe, __________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________

• Where Are They ________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________

• Craft The Offer They Really Want __________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________

It’s Time...

• Time to _________________________

• Time to _________________________

• Time to _________________________

• Time to _________________________

Notes: _____________________________________________________________________________________________________________________________________________


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