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MMO mobile browser games
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www.playtox.ru www.playtox.ru
Brief company profile
We are developer of browser based mobile games. Crea<on of high quality cross pla?orm <tles which can be run on any mobile device and in any browser (xHTML, HTML5) is our passion. Founded in 2009 our team of professionals from games and mobile industry knows how to make games, how to mone<ze them and how to make players happy. Our lineup contains 8 <tles available for licensing outside Russia and CIS. 2 for interna<onal (localized and launched in Brazil, Mexico, Vietnam, India, Indonesia, Portugal). Please, visit our site – www.playtox.ru and read more about us.
About us
Founded in 2009
Loca<on: Russia (Novosibirsk, Moscow), Europe (Germany)
Growth: 3 to 50 employees since last 2 years
Key facts
8 <tles released, 2 in development
MAU > 550К, DAU > 130К
Registered players > 14M
3 games development studios: Playtox, Playtox Academy and Playtox Brothers
Who we are
Advantages of Playtox mobile MMO Our way: play anywhere you want
www.playtox.ru
It‘s your choice where to play
Just in any browser Any<me anywhere
In social networks Mobile applica<ons
Appstore’s Cross-‐pla?orm Social networks
Mone0za0on in our games Key priority for success
www.playtox.ru
Casual-‐style MMO
Hardcore-‐style
Personaliza<on Funny quests Management Cute animals Machinery
Friendly environment Bright graphics
Special Skills Dungeons Character Classes Weapons & Armor Magic Bloody enemies Freaky mobs
You can choose what you want:
• Flexible system of In-‐App purchases • Special weekend and holiday promo<ons • Featured items on discounts • Exclusive and unique content as payment bonuses • Item malls with tons of content • Personal discounts based on player’s needs • Regular content updates
Comparison of our two MMOs -‐ in casual (farm) segng and in hardcore (fantasy
RPG) segng
Fully visualized characters with 1000+ loot items and unique design
5 ci0es, up to 300 quests, more than thousand items, 12 vaults
200 magic creatures
Dozens bosses wai<ng for gamers, both for PVP and for PVE
3 classes: Warriors, Magicians and Monks with their unique features and abili<es
Raise your pet and it will protect you in the heat of baile
Mone<za<on sources: enchants, talent points, power ups etc.
www.playtox.ru
Over 10 000 000 players in CIS
‘Rich’ UI ‘Light’ UI
Indonesia Vitnam
Asia-‐Pacific
India Brazil
Other emerging markets
Fantasy MMORPG based on War of Light and Darkness
Target markets
www.playtox.ru
Mobile web: Russian release: Interna<onal release: Localiza<on: Target markets: Genre/segng: Target audience: Conversion: Reten<on: Life<me: MAU: DAU: ARPU: ARRPU: iOS, Android builds:
hip://shadowsgame.com 10/2009 07/2012 Ru, Eng All MMO, RPG, Fantasy Teen (12+) 12% 25% 6m 150K 50K $2 $15 in development
Pla?orms:
Over 10 000 000 players in CIS
Welcome to sunny farm - best place on Earth to cultivate vegetables, fruits and flowers, to breed domestic animals and to go fishing. Variety of plants and animals, machinery and different facilities, more than hundred quests, achievements are waiting for you. Only 1 click to find or invite friends from Facebook! “My Farm” has integration with popular social networks such as FB, Twitter and VK.com. Also you can create or join one of the Farm Clubs, Community and Chat. And do not miss weekend and holidays promotions and discounts!
Great variety of plants and animals
Compete or co-op with friends!
Industries you can chose
Pond and fishing. Goldfish will make 1 of
your 3 wishes come true
www.playtox.ru
Machinery with lots of upgrades and wonderful
item shop
06/2011 Ready 7 languages All
www.playtox.ru
Android/iOS build
Russian release: Interna<onal release: Localiza<on: Target markets:
‘Rich’ UI ‘Light’ UI
Genre/segng: Target audience: Conversion: Reten<on: Life<me:
Time-‐management, Farm Women (20+) 5% 47% 3m
MAU: 250K DAU: 60K ARPU: $1 ARRPU: $8
Indonesia mobilefarm.mobi Brasil mfazenda.mobi Mexica migranja.mobi
Mobile web: Vietnam farmgame.mobi Germany mfarm.de India merakhet.mobi English farmobi.com
Ac<on game based on conflict between authorita<ve gangsters and experienced agents
www.playtox.ru
Two warring sides: Gangsters and Agents Three unique classes: Doctor, Tank and Marksman Hundreds of real weapons prototypes, ou?its and modifiers More than 300 quests and missions: <me-‐based, real-‐<me, daily “under cover” tasks Lots of buffs and power-‐ups Visualized manikin with haircuts and tattoos
‘Light’ UI
Mobile web: Russian release:
Interna<onal release:
Localiza<on:
Target markets:
Genre/segng:
Target audience:
hip://bratki.mobi 09/2010
11/2012 (expected)
Ru, Eng
Emerging markets
MMO, RPG, criminal
Teen (12+)
Conversion: Reten<on: Life<me:
9% 23% 3m
MAU: DAU: ARPU: ARRPU:
50K 15K $1 $10
in development:
Create unique design with more than 200 buildings. Make ci<zens 100% happy — and get to the City Hall of Fame!
First mobile browser city builder which runs on any cellphone with no need to download!
www.playtox.ru
Are you ready for real challenge? Then try to build the eco-‐district with great budget surplus! We have dozens super-‐tasks for hardcore gamers!
And all of this packed with bright art and excellent touch-‐UI.
Run business — increase city's revenues to support social needs. Play with your friends — help each other or compete for new ci<zens! Casual gamers will never be bored in Mobiville with tons of simple and fun daily quests.
in development
www.playtox.ru
Mobile web: Russian release: Interna<onal release: Localiza<on: Target markets:
Genre: Target audience: Conversion: Reten<on: Life<me:
MAU: DAU: ARPU: ARRPU:
50K 12K $1 $9
hip://mville.ru 02/2012 11/2012 (expected) Ru, Eng All
Management, City building Everyone 13% 40% 3m
An adventure game in a spirit of the legendary “The Great Escape”.
Stealing and making dough, shaking down the stores and cheating a lot of bad guys are the main principles of this game. Exciting gameplay comes along with many different features.
in development
hata
.mob
i
Unique “bagman” outfit.
Great quantity of buffs.
Criminal gangs and shoot-outs
Cut-throat fights for authority and dough.
Tons of money.
Smashed faces, excitement and adrenaline.
hata
.mob
i
Looters Universe is a fantasy trash world which engulfs cool clothes from all Galaxy.
And also cool people:
strong, smart, lucky and greedy.
These people get on well with treasure, but not good with each other: everybody wants to grab treasure.
looters.ru
Fragile borders between seriousness and marasmus.
Unique fight system made of Force, Stupidity, Smartness and Greed.
5 million clothes with inexpressible names – allow playing until retirement to collect them all.
Taverns, raids, dungeons, fights.
looters.ru
Are you crazy about military equipment? So use armored machines on tracks from up-to-date ones to rare XX century machines on sleg.mobi. But if you are skillful person in leading tanks battles therefore an old but practical T-18 will be useful enough at the battlefields. Build your own military base to get the opportunity to train your soldiers, lead your tank crew, take a look at storage of military equipment and even run the military factories! Different weapon and battle tactics will help you to get essential experience and enjoy sweet taste of victory!
A lot of different machines (over 350 tanks!) and their upgrades made accurately with pleasure. Carry out lots of fascinating operations to make your enemies thrilling with fear. Great quantity of special equipment and tank upgrades – kill your enemies while they will be captured with viewing your new tank features!
Best Tank War in you browser. Ever.
generals.mobi
Every real he-man has to take part in war and you know that you are ready for the feat of arms. Imagine that you are just a greenhorn in ward of experienced major. Since that moment you'll learn everything about the war: how to handle super powerful weapon, find out secret information being at the rear of the enemies, recruit subversives and hired servants, dig trenches and build barracks.
Earn money and experience, show your outstanding abilities in battles to become a general and make war! - Different battle tactics – check them up on enemy troops! - Russian roulette, carousals and other mini-games: try your luck! - Up-to-date weapon and technics – feel the force of steel monsters! - Collection of captured ears – make your enemies tremble with fear!
