Play it again RecordsHayley MeaneyEve CartwrightMelissa RobertsonAlice McLaughlin

Brief 1We have decided to choose brief 1, which consists of a promotion for the release of an album, to include a music promo video, together with both of the following:

• A cover for its release as part of a digipak • A magazine advertisement for the digipak

Selected Genre & Key ConventionsThe genre which we will be working in is Indie-pop/Anti-folk.

Key Conventions which are used within this genre;- Neutral & Pastel colours- Quirky Settings- Everyday objects are normally used as the target audience are able to relate to- Mise-en-scene is used; Lighting is often bright/soft (This will set the theme/mood)- Outfits always reflect the genre of the music- Close-ups are always used within the video- Usually a clear narrative is displayed- Editing & Cut Speed matches the pace of the music

Lily Allen - 22When analysing the music video ‘22’ by Lily Allen, I have been able to identify key ideas which have influenced and gave inspiration for our own music product.

 

Throughout each shot, I love the lightening. Bright, contrasting colours have been used to make the audience focus on her face.

- Close ups are used. This shows her emotions/facial expressions. - Her reflection mirrors the black background. - Her hair is also the same colour as the background, making her face stand out even more.

 

Lily Allen - 22

- I have definitely been inspired by these mirror shots.- Fits in well with our genre- Lighting is positioned to the back of the frame

 

I love the lighting within this establishing shot.Light reflecting from window onto the dark floor

Lily Allen - 22

I love this Oblique/Canted angle. Gives variety to the frames.

The lighting in this shot is something which may influence our own music product. The use of switching from colour to a sepia/lighter tome may indicate a shift from chorus to verse.