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Platforms for SuccessEMEAR Data Center Partner Connection FY16

Event Guide

EMEAR Data Center Partner Connection FY16 Event Guide

ContentsWelcome .............................................................1

Platforms for Success

Key Messages

Objectives

1:1 Executive Meetings

Travel Information ..............................................2

About Rome

International Visitors

Currency

Weather

Airport Information and Transfers

Hotel Information................................................3

Sheraton Roma Hotel & Conference Center

Hotel Accommodation

Official Check-in / Check-out Time

Extended Stay

Guaranteed Reservations

Cancellation Policy

Electricity

Conference Information .....................................3

Conference Badge

Dietary Requirements

Dress Code

Internet Access

Event Information ...............................................4

Social Media

Event App

Evaluations

Network/Wifi

Meals

Networking Barbeque

Gala Awards Dinner

Offsite Dinner


Logistics .............................................................5

Staffing

Lost and Found Property

Security

Emergency Procedures

Agenda ................................................................6

Monday

Tuesday

Wednesday

Global Sponsors .................................................9

Innovation Lounge ............................................11

Speakers ...........................................................12

Patrick Schmidt

Adam Philpott

Alastair Edwards

Dave Kloempken

Danny Trevett

Frank Palumbo

Inbar Lasser-Raab

Milo Schacher

Patrik Bikar

Paula Dowdy

Philip Dawson

Satinder Sethi

Soni Jiandani

Uwe Lambrette

Wendy Mars

Questions and Answers ...................................19

Event Information

Travel Information

Hotel Information

Contact Information .........................................20

Floorplan of Venue ...........................................21


WelcomeThank you for joining us for the EMEAR Data Center Partner Connection FY16.

The event takes place from 11 to 14 April 2016 at the Sheraton Roma Hotel & Conference Center in Rome, Italy.

This year it is all about our Platforms for Success!This invitation-only event provides Cisco’s valued channel partners with the opportunities to network with data center executives and thought leaders as well our strategic ecosystem solution partners. Together, we will discuss our vision and share insights about our technology roadmap, focusing on how Cisco’s data center architecture is accelerating relevancy, speed, profitability, and growth in the channel.

Key Messages• Hear about Cisco’s data center and cloud strategy focused on fast IT, security, and hybrid cloud innovations

ObjectivesDuring this conference, you will have opportunities to:

• Learn how to capitalize on industry shifts, which are promoting new consumption models focused on lines of business

• Get the latest information about competitive positioning, offerings and go-to-market strategies that will increase deal size and partner profitability

• Participate in one-on-one meetings with Cisco senior leadership and our eco-system sponsors

1:1 Executive MeetingsThese 1:1 meetings will be held from 7.30 to 8.30 on Tuesday 12, and from 7.30 to 8.30 and 13.30 to 17.00 on Wednesday 13 April.

The meetings take place in the Sala le Cascate, which is next to the pool area, and accessed through the corridor alongside the Aqui Restaurant.

About RomeIt is the city with the highest concentration of historical and architectural riches in the world. Its historical centre, outlined by the enclosing Aurelian Walls, layering nearly three thousand years of antiquity, is an invaluable testimony to the European western world’s cultural, artistic and historical legacy and in 1980 it was, together with the Holy See’s property beyond the confines of the Vatican State as well as the Basilica of St. Paul outside the Walls, were added to UNESCO’s World Heritage List.

Rome, the heart of Catholic Christianity, is the only city in the world to host an entire foreign state within its confines, the enclave of the Vatican City, and it is for this very reason that it is often referred to as the capital of two States. Over 16% of the world’s cultural treasures are located in Rome (70% in all of Italy).

International VisitorsCheck with your consulate in advance of your travel dates to be certain that you have the required documents to travel to Rome.

CurrencyThe Euro (€) is the currency of Rome.

WeatherThe temperature is usually mild the whole year round with heat rising during the months of July and August. Even during the winter the temperature is pleasant: there are only few really cold days and they are mainly concentrated between December and January (the temperature however rarely drops below zero). A jacket is recommended for the evenings.

Airport Information and TransfersFiumicino Leonardo Da Vinci Airport (FCO) is located approximately 30 minutes from the Sheraton Roma Hotel & Conference Center.

Distance From Hotel: Travel distance approx. 20.0 km (12.43 miles).

Sheraton Roma has a convenient bus service from and to Fiumicino Airport to allow you to arrive and depart with comfort and with ease.

The departure location is the “Polo Bus” area – a short walk from Terminal 3 Arrivals. After exiting the arrivals terminal, turn right and follow the “Polo Bus” signs. Look for bus stop number 29. Seats based on availability.

One way cost is €7, tickets based on availability.

Regular Departures

Fiumicino Airport to Sheraton Roma

9:30, 11:30, 13:15

Sheraton Roma to Fiumicino Airport

7:00, 9:00, 12:30

Additional Departures

Monday, 11 April Every 30 minutes

From 12.00 - 19.00

Thursday, 14 April Every 30 minutes

From 12.00 - 19.00


Travel Information


Hotel InformationSheraton Roma Hotel & Conference CenterAddress: Viale del Pattinaggio, 100, 00144 Roma, Italy

Telephone: + 39 06 54531 Website: http://www.sheratonrome.com/

Hotel AccommodationAccommodation has been held on a group basis, please book your hotel room via this link: Sheraton Roma. Once booked you will receive a hotel confirmation number which needs to be entered on to your registration form to complete your registration. The link to the registration site can be accessed from your invitation.

Cisco Room Rates and Fixed Service Fees

Cisco has negotiated a rate of €182.50 Euros per room per night for sole occupancy including breakfast, tax and city tax.

Official Check-in / Check-out Time

Check-in: 3:00 p.m. Check-out: 12:00 noon

Extended Stay

The Cisco room rate has been extended 3 days pre and post conference dates however, rooms are subject to availability and all reservations have to be made via our online registration system to receive the Cisco contracted room rate.

Guaranteed Reservations

The hotel will require individual attendees to guarantee reservations. In order to confirm a room, the hotel will require a first night’s deposit. Checks and major credit cards are acceptable to establish guarantee. All credit cards used to prepay will be charged immediately. Guaranteed reservations are held until at least 11:00am the morning following the attendee’s arrival date.

Cancellation Policy

The hotel will accept cancellations of a reservation and promptly refund deposits if notice is provided 14 days prior to the scheduled arrival date.

Electricity

Voltage: 230 VFrequency: 50 HzPower sockets: type F / L

You will need the correct travel power adapter to use your appliances in Italy.

Conference Information Conference Badge

As we strive to maintain security and exclusivity, attendees must wear their conference badge to access all conference sessions and networking evening events.

Dress Code

Meetings: Business Casual Barbecue: Casual Offsite Dinner: Casual (outside) Gala Awards Dinner: Smart Casual

Internet Access

Cisco will make Wi-Fi available and complimentary in sleeping and function rooms during the conference.


Event InformationSocial MediaWe want to encourage attendees to engage in the social media channels below to take full advantage of the event through conversation with their peers and Cisco executives.

- Follow us on Twitter: @CiscoPartners https://twitter.com/CiscoPartners

- Always tweet to the event hashtag: #XXXXXX or #XXXXXXXXXX

- Read the Cisco Partners Blog for event news, interviews, contests and more http://blogs.cisco.com/partner

- Like us on Facebook, see photos and live updates from the event https://www.facebook.com/CiscoPartners

- Visit and save the YouTube Playlist for Partners http://cs.co/ciscoyoutube

- Follow us on LinkedIn www.linkedin.com/company/cisco-partners and Google+ http://cs.co/partnersgplus for more event coverage

Event AppYou can view the Event Agenda, Speaker Biographies, Sponsors, ask questions, give feedback and other useful event information using your iOS or Android smartphone.

Download the EMEAR Data Center Partner Connection 2016 mobile app here:

Apple Store Link

Android Play Store Link

EvaluationsPartner feedback is very valuable in helping Cisco meet partner needs at future events, so we encourage you to complete the online conference evaluations each day.

To access the conference evaluations, simply click on the “Evaluation” icon of the event mobile app.

To download the event mobile app, click here.

Network/WifiA wireless network will be provided at the hotel in Rome for Internet access in all designated meeting areas and adjacent hallways.

We encourage you to use a 5GHz wireless device for the best performance. Please take precautions in securing your data

Wireless SSID ..............................XXXXXXXXXXXX Password .......................................... XXXXXXXXX Protocol ............................................... XXXX XXX

MealsThe following meals will be provided:

BreakfastBreakfast is complimentary for guests and is served in the AQVI restaurant from 7:00am to 08:30 am.

Coffee BreaksCoffee breaks will be in Plenary room foyers.

LunchLunch will be served in La Piazetta opposite the Plenary room.

Networking Barbeque

Monday evening, join us by the pool for a relaxing evening networking with your fellow attendees.

Gala Awards Dinner

On Wednesday evening we toast the successes of this past year and also honor the top achievers of FY15.

Offsite Dinner

Please meet in the hotel lobby for coach transfers to the venue of our offsite event.

The dress code is casual, and please note that the event is outside, so we advise you to bring a jumper or light jacket in case it is a cool evening.


You may indicate any special dietary requirements you have during the registration process. Please identify yourself to the wait staff at lunch and dinner in the hotel and dinner venues for organized meals.


LogisticsStaffingThe Help Desk opens for Registration at 13.00 on Monday, and will be staffed throughout the event, closing after the daily sessions are complete.

Lost and Found PropertyTo report or retrieve lost and found items, please approach the Cisco Help Desk.

SecurityEmergency Procedures

- Medical Emergency

- First Aid Locations

- Local Hospital / Medical Clinic Information

- 24 Hour Pharmacy

- Security Assistance

- Lost & Found

- DHS Crisis Response Program

- Emergency Evacuation Protocol

- Fire

Cisco Global Protective Services (GPS) will monitor and assess risk on a daily basis. XXXXXXXXX XXXXXXXX, will be the direct point of contact for all emergencies / escalation issues, and will manage the event safety and security process.


AgendaMonday, 11 April 2016

13:00 – 18:00 Registration Open Main Foyer, Sheraton Roma Hotel

19:00 – 21:30 Cocktail & Networking Barbeque

Tuesday, 12 April 2016

06:30 – 08:30 Breakfast - AQVI restaurant

07:30 – 08:30 Executive 1:1 Meetings - Sala le Cascate

08:30 – 09:00 Building Platforms for Success with Cisco Data Center

Patrick Schmidt Managing Director DCV EMEAR

09:00 – 09:45 The Power of the Cisco Partner Ecosystem Milo Schacher VP Partner Organisation EMEAR

09:45 – 10:30 Cisco – A Digital Company Inbar Lasser-Raab VP Marketing

10:30 – 10:45 COFFEE BREAK - Plenary Foyer

10:45 – 11:30 Positioning Cisco’s Data Center Strategy for the Digitised World

Frank Palumbo VP WW Data Center & Virtualization

11:30 – 12:30 Cisco UCS – Driving the Evolution of IT Satinder Sethi VP Engineering UCS Product Mgmt

12:30 – 13:30 LUNCH - La Piazetta

Welcome Back Patrick Schmidt

13:30 – 14:15 Optimised Solution Platforms for today’s IT Andy Garton Business Development Manager

14:15 – 15:00 Maximising Partner Profitability with Cisco Programs

Denny Trevett VP WW Partner Sales


15:15 – 16:00 Operational Excellence In Automation & Orchestration

Patrick Bikar Business Development

16:00 – 17:00 Executive Panel Discussion Patrick, Milo, Frank, Inbar, Soni and Satinder

19:00 – 22:30 Offsite Dinner Meet in Lobby for Transfers

All sessions take place in the Plenary room unless otherwise stated.

Wednesday, 13 April 2016


07:30 – 08:30 Executive 1:1 Meetings - Sala le Cascate

08:30 – 08:45 The Future of the Data Center Patrick Schmidt

08:45 – 09:30 Intel Keynote Jim Henrys Global Director, Intel

09:30 – 10:30 Switching Evolution for the Changing world of Applications

Soni Jiandani SVP Insieme


11:00 – 11:30 Solution Platforms for an Agile Infrastructure Andy Garton & Dave Kloempken Cisco Solutions Group

11:30 – 12:15 Macro Trends Impacting the Channel Alastair Edwards Canalys Analyst


13:30 – 17:30 Cisco Technology Exhibition/Innovation Area Plenary Foyers

13:30 – 16:00 Interactive Smart Tracks

Track 1-Infrastructure Track 2-Applications

13:30 -14:00 Speed your Business Success with FlexPod NetApp

The Big Data Dividend MapR

14:00 -14:30 An Ideal Solution IBM

Cisco Alliance Update Citrix

14:30 -15:00 COFFEE BREAK - Plenary Foyer COFFEE BREAK - Plenary Foyer

15:00 -15:30 Converged Infrastructure Trends and Opportunities EMC/VCE

Combining Open Innovation Customer-Focused Designs and Enterprise-grade Stability Red Hat

15:30 -16:00 It Pays to Partner Nimble Storage

ACI Solutions for Enhanced Wins in the Data Center F5

09:30 – 17:30 Cisco Data Center Press Event Ben Stricker Cisco PR Manager

19:00 – 22:30 Data Center Partner Gala & Awards Dinner Sheraton Hotel



Agenda

Thursday, 14 April 2016


08:45 – 09:15 Impacts of the Next Generation Data Center Patrick Schmidt Managing Director DCV EMEAR

09:15 – 10:00 Digital Disruption – Gartner Keynote Phil Dawson Gartner Research

10:00 – 10:45 Cisco Cloud Strategy Paula Dowdy SVP Cloud


11:00 – 11:45 Creating a Services Practice in Partnership with Cisco

Uwe Lambrette Director Advanced Services

11:45 – 12:15 Security : Accelerating Digital Transformation Adam Philpott Director Security

12:15 – 12:45 Mastering Enterprise Systems Wendy Mars VP EBG EMEAR

12:45 – 13:00 Next Steps and Closing Patrick Schmidt


Departures



Agenda


Global SponsorsPlatinum

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing.

Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset – information – in a more agile, trusted and cost-efficient way.www.emc.com

NetApp creates solutions that help customers store, manage, protect, and retain one of their most precious corporate assets: their data. Our Data Fabric vision helps customers realize the full potential of the hybrid cloud and make the best decisions for their business. Together Cisco and NetApp have delivered FlexPod, a leading converged infrastructure solution to more than 6,300 customers in over 100 countries. FlexPod simplifies and modernizes IT with continuous innovation, delivering unmatched application performance, the broadest support for any cloud strategy, and improved operational efficiency. Learn More.www.netapp.comwww.vce.com

VCE, an EMC Federation Company, is the world market leader in converged infrastructure and converged solutions. VCE accelerates the adoption of converged infrastructure and cloud-based computing models that reduce IT costs while improving time to market. VCE delivers the industry’s only fully integrated and virtualized cloud infrastructure systems, allowing customers to focus on business innovation instead of integrating, validating, and managing IT infrastructure. VCE solutions are available through an extensive partner network. Learn More.www.vce.com

IBM, leading enterprise solutions company – operating in more than 170 countries – develops and sells software, systems and a broad range of infrastructure, cloud, analytics and consulting services. IBM and Cisco have a long history of working together to deliver a portfolio of combined offerings delivered by our joint Business Partners. Expanding on this success, IBM and Cisco have announced VersaStack, an innovative validated solution that brings together Cisco UCS Integrated Infrastructure and IBM Storage systems built with IBM Spectrum Virtualize™ to deliver extraordinary levels of performance, efficiency and ease of use. Learn More.www.ibm.com/versastack

You may know us for our processors. But we do so much more. Through computing innovation, we push the boundaries of smart and connected technology to make amazing experiences possible for every person on Earth.

From powering the latest devices and the cloud you depend on, to driving policy, diversity, sustainability, and education, we create value for our stockholders, customers and society. Please visit Intel.com/ITcenter to learn about how Intel is The New Center of Possibility.

Gold


Global Sponsors

Citrix (NASDAQ:CTXS) is leading the transition to software-defining the workplace, uniting virtualization, mobility management, networking and SaaS solutions to enable new ways for businesses and people to work better.

Citrix solutions power business mobility through secure, mobile workspaces that provide people with instant access to apps, desktops, data and communications on any device, over any network and cloud. With annual revenue in 2014 of $3.14 billion, Citrix solutions are in use at more than 400,000 organizations and by over 100 million users globally. Learn More.www.citrix.com

F5 Networks provides solutions for an application world. F5 helps organizations seamlessly scale cloud, data center, and software defined networking (SDN) deployments to successfully deliver applications to anyone, anywhere, at any time.

F5 solutions broaden the reach of IT through an open, extensible framework and a rich partner ecosystem of leading technology and data center orchestration vendors. This approach lets customers pursue the infrastructure model that best fits their needs over time. The world’s largest businesses, service providers, government entities, and consumer brands rely on F5 to stay ahead of cloud, security, and mobility trends. Learn More.www.f5.com

MapR delivers on the promise of Hadoop with a proven, enterprise-grade platform that supports a broad set of mission-critical and real-time production uses. MapR brings unprecedented dependability, ease-of-use, and world-record speed to Hadoop, NoSQL, database and streaming applications in one unified Big Data platform. MapR is used by more than 700 customers across financial services, retail, media, healthcare, manufacturing, telecommunications and government organizations as well as by leading Fortune 100 and Web 2.0 companies. Amazon, Cisco, Google and HP are part of the broad MapR partner ecosystem. Investors include Google Capital, Lightspeed Venture Partners, Mayfield Fund, NEA, Qualcomm Ventures and Redpoint Ventures. Learn More.www.mapr.com

Nimble Storage (NYSE: NMBL) is the leader in predictive flash storage solutions. Nimble offers a Predictive Flash platform that combines flash performance with predictive analytics to predict and prevent barriers to data velocity caused by complex IT infrastructure. Nimble customers experience absolute performance, non-stop availability and cloud-like agility that accelerate critical business processes. More than 7,500 enterprises, governments, and service providers have deployed the Nimble Predictive Flash Platform across more than 50 countries. Learn More.

www.nimblestorage.com.

Red Hat is the world’s leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, and open source communities, Red Hat helps create relevant, innovative technologies that liberate resources for growth and prepare customers for the future of IT. Together, Cisco and Red Hat deliver the world’s most comprehensive, open, hybrid cloud solutions that empower IT to accelerate the business. Learn More.www.redhat.com

Silver


Innovation Lounge

Exhibitor Sponsors

When will the Innovation Lounge be Open The Innovation Lounge will be open during breakfast (from 7.30) and lunch breaks. Additionally you can visit the sponsors on Wednesday afternoon from 13.30 to 17.50.

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Speakers

In his role as Managing Director Sales, Patrick Schmidt is responsible for the Data Center & Virtualisation organisation in EMEAR leading the next phase of Cisco’s exciting transition with the Optimization of Cloud Infrastructure to include the Cisco ONE Enterprise Suite, Private Cloud and Openstack solutions.

His team focuses on Fast Innovation and Hybrid IT, objectives in ACI (Application Centric Infrastructure) ensuring that we continue to build on our momentum in Data Center, driving accelerated growth across all parts of the portfolio. He is responsible for go to market with Cisco Technology and Eco-System Partners along with ISVs in EMEAR such as Microsoft, SAP, EMC, Netapp and others. Cisco’s goal is transformational: to become a next-generation company and continue to enhance our market position by executing on our growth opportunities.

Patrick’s most recent experience has been in running all architectures for the Central Theatre and he has an impressive track record in having run the DACH (Germany, Austria, Switzerland) DC business, as well as the German DC business before that.

In 1993, Patrick graduated from the University of Applied Sciences in Wiesbaden, Germany, with a degree in Electronic Engineering. He subsequently held several technical and business positions in networking at Sparkassen Informatik GmbH, before joining Cisco in 1998.

At Cisco, he held various positions in pre-sales, sales and business development. Since 2006 he was responsible for Cisco DC solution business in Germany until taking over the responsibility for DACH in August 2009 and further more for Central Europe in 2011.

He lives in Frankfurt with his wife and three children and in his free time enjoys riding his motorcycle and various forms of exercise such as snow-boarding.

Patrick SchmidtManaging Director, Data Center & Virtualisation EMEAR, Cisco

Adam entered the IT industry initially through channel sales in distribution. His first exposure to Security and Networking was as the Cisco Sales Manager at Sphinx CST, a division which was then acquired by Ingram Micro.

In 2002 he relocated to Australia and joined Cisco, first in direct sales and then in sales management, running the Mid Market sales team. As part of the ANZ leadership team, he was an active member of ANZ sales council – responsible for sales strategy and execution across the region. Whilst in Australia, Adam also took an active role in corporate social responsibility as member of ANZ Civic Council. This involved a variety of philanthropic activities including working with indigenous job seekers and in healthcare projects with Sydney’s homeless.

After 8 years in Sydney, Adam relocated within Cisco to Singapore to lead strategy and business development across Cisco’s core portfolio of Switching, Routing, Wireless and Security, in the nascent Borderless Networks organization. His role spanned Asia, India, Australia, China and Japan.

Most recently, Adam returned to his native UK to lead Cisco’s Security practice across Europe, Middle East, Africa and Russia. His primary objective is to enhance Cisco’s Security Architecture business by helping customers defend themselves before, during and after security incidents. He is active in promoting Security information sharing and thought leadership within the security and networking community through social media, press, blogs and events.

He is married with two children and enjoys music and Muay Thai.

Adam Philpott Cisco - Director, EMEAR Cyber Security

Speakers


Alastair Edwards is a Chief Analyst at Canalys and heads the company’s industry-leading Channels Analysis service, providing clients with expert advice on channel trends and strategies. Over the last decade he has worked with many of the largest global technology vendors, supporting the development of their go-to-market models for hardware, software and services. His expertise spans all areas of the channel, and most recently his research has focused on the changing role of partners in new ‘as-a-service’ models. He leads many of Canalys’ strategic consulting projects and is a regular presenter at industry events around the world.

Prior to joining Canalys in 2004, Alastair was the editor of pan-EMEA channel news service, IT Europa. During his six years at IT Europa, Alastair established a strong reputation as a commentator on the dynamic IT channels across EMEA. He has a wealth of experience analyzing the evolution of enterprise and consumer channels, as well as knowledge of EMEA’s diverse regional markets.

Alastair grew up and was educated in Scotland. He started his career in local journalism, before moving into the IT industry in 1998. Alastair holds an Honors Degree in Politics from the University of Exeter.

Alastair EdwardsChief Analyst at Canalys

Dave Kloempken is a Global Director of Data Center Solutions Sales at Cisco Systems, Inc. In this role, Dave is responsible for driving revenue growth through the sale of Cisco’s enterprise application solutions. Solutions are expanding Cisco’s X86 market share through the sale of multivendor offerings to a diverse group of customers, including Fortune 1000 companies, global service providers, public sector accounts and commercial businesses. Specifically, Dave leads the field sales engagement, sales enablement, and is responsible for developing and deploying a go-to-market model for Data Center Solutions. Dave has direct line responsibility for Cisco’s field based sales engagements accelerating Enterprise Application Sales for SAP HANA, RISC Migration, VDI, Big Data, and MS Private Cloud solutions.

Since Dave joined Cisco in 2010, he has been instrumental in the launch and implementation of several Data Center Solutions (VDI, RISC/UNIX Migration and SAP HANA). Dave built and executed a global GTM solution and sales enablement strategy across the data center sales teams, several cross functional teams and strategic partner companies that resulted in hundreds of millions in pipeline/revenue.

Prior to joining Cisco, Dave served as a leader in a variety of executive roles in the networking, data center, and software industries. He led professional services, sales and technical teams at several companies including Tririga (an IBM company), Panduit, Enterasys Networks, Cabletron and Intergraph where he developed strong sales, customer and partner relationships.

Dave holds both a Bachelor of Science in Finance and a Master’s in Business Administration from Northern Illinois University. Dave lives in Chicago with his wife and two daughters and works out of the Rosemont, Ill., office.

Dave Kloempken Global Director of Data Center Solutions Sales at Cisco

Speakers


A 20-year Cisco sales and channels veteran, Denny Trevett works closely with Cisco’s most strategic technology partnerships, and our evolving partner ecosystem, to help accelerate our customers’ digital journeys with all of our partners.

Prior to GSPO, Denny spent two years in WW Sales Strategy & Planning focused on developing Cisco’s ISV strategy. Before moving to WW Sales, he spent six years in US & Canada Channels, building and leading what grew into the Architectures and Verticals Team. In preparation for his executive roles, Denny spent eight years in various sales specialist and leadership roles across enterprise, commercial, and public sector.

Denny joined Cisco during the acquisition of Netsys Technologies. Prior to Netsys, Denny held sales and sales leadership roles for a reseller, as well as Computer Associates (through the Legent acquisition).

Denny received his BS in Mathematics at Rensselaer Polytechnic Institute in Troy, NY. He lives in the Boston area with his wife and daughters.

Denny TrevettVice President, Global ISV & Technology Partners

As Senior Vice President of Global Data Center/Virtualization Sales at Cisco, Frank Palumbo is responsible for growing the company’s unified fabric data center architecture sales while helping customers achieve positive business outcomes through Cisco’s data center products and services. Cisco’s unified fabric data center product portfolio includes servers, security, switches, management and automation, storage networking, virtual networking and application networking.

Palumbo has been with Cisco sales for over 20 years. For the past five years he has been instrumental in creating Cisco’s data center business, and growing it into the market leader. Under Palumbo’s leadership, Cisco has rapidly achieved the #1 market position in x86 blade server sales in the Americas and #2 worldwide*, with over 38,000 customers including 85% of the Fortune 500. He also serves on Cisco’s Data Center and Virtualization Board.

Previously, Palumbo led the Americas Data Center/Virtualization sales team, which only two years after the introduction of Cisco Unified Computing System (UCS) was able to capture the number two market position for x86 blade servers in the United States. He also successfully launched the Cisco Nexus product line in the Americas.

In a previous role at Cisco, he headed up the sales efforts in the storage area network marketplace where he was responsible for building the team and creating its processes. Prior to that effort, Palumbo led teams in New York and New Jersey with responsibility for key vertical market sales including healthcare, pharmaceutical, finance, insurance, media, utilities, transportation, and the public sector.

Earlier in his career Palumbo was employed for eight years by Wang Laboratories in a number of sales and marketing roles. He holds a degree in business administration from Rutgers University.

Frank PalumboSenior Vice President, Global Data Center/Virtualization Sales, Cisco

Speakers


Inbar Lasser-Raab is Vice President of Infrastructure and Digital Solutions Marketing for Cisco. She shapes Cisco’s global marketing strategy that helps our customers become digital businesses. She is responsible for marketing a wide range of technology platforms that make digital transformation possible, including Digital Solutions, Enterprise Cloud, Data Center, Networking, and Internet of Things Infrastructure.

Inbar leads a team responsible for driving market awareness and thought leadership across customers, partners, industry influencers, and the company’s sales organization. Her team is known for its creativity and has driven some of the company’s most successful marketing campaigns, including the IoT World Forum, the company’s top viral video campaign, animated 3D IT video series, and wide scale solution launches.

Prior to joining Cisco, Inbar was Vice President of Marketing at Riverstone Networks. She managed the company’s Worldwide Marketing and Channel activities, and was part of the Turnaround Team that led to the company’s acquisition by Lucent.

Inbar received a BSc degree in Mathematics and Computer Science from Tel Aviv University and an MBA degree from Santa Clara University.

Inbar is passionate about helping young women achieve technology education and is active in several programs supporting this cause.

Inbar Lasser-RaabVP Infrastructure and Digital Solutions Marketing Cisco

Milo Schacher provides strategic direction for Cisco’s Europe, Middle East, Africa and Russia (EMEAR) Partner Organization. Schacher introduced Cisco’s Partner Strategy around Partner Satisfaction, Partner Profitability, Partner Differentiation and Partner Led and is responsible for driving more than 95% of the business in EMEAR through the 33,500 Cisco EMEAR Partners. Coupled with key functional expertise, he has specific responsibilities of leading the Partner Led Go to Market for EMEAR.

Schacher joined Cisco, Switzerland in 1997, as an Account Manager in charge of Public Sector and later taking on the role of Director Service Provider (EMEAR).

He holds a degree in business and engineering from the Oekreal School of Business and Institut für Technische Ausbildung, Zürich and attended the Stanford Executive Program in 2013.

Milo SchacherVice President, EMEAR Partner Organization Cisco

Speakers


Paula Dowdy leads Cisco’s global Cloud, Software, and Managed Services, driving incubation of innovative, new solutions and go-to-market models. Her team engages with business leaders and partners from all industries to help them transform, scale, and succeed with Cisco solutions. The offers include Cisco Openstack Private Cloud, Data Virtualization, Connected Analytics, Cisco Energy Management, ServiceGrid, Service Exchange Platform, and Cisco Managed Services.

Having joined Cisco 19 years ago in her native California, Paula has spent the majority of her career in Europe, currently residing in London. She has previously held numerous senior sales positions leading Cisco product and services groups for virtually all customer segments. Most recently, Paula led the Services EMEAR team where she created and delivered on a regional strategy that yielded profitable growth across more than 120 countries.

Prior to Cisco, Paula has held positions at other industry-leading companies, including Sprint and CompuServe. She holds an MBA from Pepperdine University and a Bachelor of Arts degree from the University of California, Berkeley.

Patrick Bikar is a Senior IT Architect, leading Cisco’s Fast IT Practice in EMEAR.

In his role, Patrick advises CIOs on the evolution required of their IT department to drive the enterprise’s digital transformation. Over the last decade, Patrick has led dozens of in-depth strategic IT engagements, helping CIOs to progressively offer IT “as a Service“, addressing in the most cost-effective way the evolving digital needs of employees, partners, and customers. Being a good IT provider isn’t enough — the new core competency is being the trusted broker for all IT services, whether internal or external.

In 2014, Patrick finished a 2-year Executive Master in IT Management (Solvay Brussels School), which gave him a thorough understanding on how to “run IT like a business”. He led the Alumni network from 2014 to 2015.

In 1999, Patrick graduated first of his promotion as a Telecommunications Engineer from the University of Brussels, Belgium. His certifications include Cisco Certified Internetworking Expert (CCIE 7045), ITIL 3, TOGAF 9, Business Architect Transformation Program (BATP). He was elected as Cisco Chairman’s Club Winner in 2008 and 2014.

Patrick lives near Brussels, with his wife and four children. In his spare time, he enjoys reading, gardening, mountain biking, windsurfing and playing chess.

Paula DowdySenior Vice President Cloud, Software & Managed Services

Patrick BikarSenior IT Architect, Fast IT Practice Enterprise Business Group (EBG), Cisco EMEAR

Philip Dawson is a Vice President in Gartner Research and Agenda Manager. He specializes in virtualization, cloud, ERP and server infrastructure. Mr Dawson is a leading authority on virtualization of Linux, Unix and Windows infrastructure platforms.

He focuses on virtualization, portfolio consolidation, ERP migration and rationalization processes as key components of his virtualization coverage and enabling cloud delivery. He has been at Gartner for 13 years and has more than 26 years of experience in the IT industry.

Philip DawsonVice President in Gartner Research and Agenda Manager

Speakers


Soni Jiandani serves as Senior Vice President of Marketing for the Insieme Business Unit at Cisco. Insieme is building next generation data center solutions with its Software Defined Networking vision – Application Centric Infrastructure – and is responsible for Cisco’s Merchant and Merchant Plus Switching Portfolio, including the Nexus 3000 and 9000 portfolios. Insieme had been an outside venture until November 2013 when the team rejoined Cisco. Soni Is driven to deliver a dynamic, agile, fast, secure, scalable, reliable infrastructure that can respond to automation and meet the needs and demands of tomorrow’s applications.

Soni JiandaniSenior Vice President, Marketing, Cisco

Satinder Sethi is Vice President of Data Center and Cloud Solutions at Cisco. He is responsible for Cisco Unified Computing System™ (UCS) product management driving market and segment strategy.

Satinder joined Cisco with its acquisition of Nuova Systems in 2008. Prior to Nuova Systems, Sethi was Director of Systems Engineering at Xensource. At Xensource, he led the sales engineering function and was involved in the early design and development of open source Xen Hypervisor. Earlier, Sethi was Director of Systems Engineering at Egenera and was responsible for leading the sales engineering team for their server platform offering.

He holds a BS in Electronics and Telecommunications, and an MS in Electrical and Computer Engineering. Satinder currently serves as a member of the Board of Directors for ASTEP, an organization that is committed to improve the quality of life for individuals with Asperger Syndrome.

Satinder SethiVice President Data Center and Cloud Solutions Cisco Systems, Inc.

Soni has been a key member of the entrepreneurial teams that developed everything from the Nexus 5000 to Cisco’s Unified Computing System. Prior to Insieme, Soni was the Senior Vice President for Cisco’s Server Access Virtualization Technology Group. She was responsible for the development and implementation of the Cisco-wide strategy for Data Center Access and virtualization solutions, including Unified Computing System and Unified Fabric (Nexus 2K-5K portfolio). Under her leadership, this portfolio grew to a multi-billion dollar business and today enjoys the #1 spot in U.S. market share and #2 in Europe.

Another venture Soni helped to lead focused on Data Center transformations. At Nuova Systems, Soni was a co-founder and Senior Vice President of Marketing and Partnerships. At Nuova, Soni and the executive team defined and built the Nexus 2K, 5K Unified Fabric and the Unified Computing System. In this role, she was responsible for the development and implementation of marketing, technology partnerships and sales strategy programs.

Throughout her career at Cisco, Soni has played key roles in creating and executing strategic initiatives and driving product marketing development in the LAN switching arena. She served as Vice President and General Manager of Cisco’s LAN and SAN switching business unit within the Data Center, Switching and Wireless Technology Group. In this role, she helped to grow the industry leading Catalyst 6000, 6500 modular switches portfolio to a multi-billion dollar business and create a comprehensive portfolio of intelligent MDS SAN switches, making Cisco the market leader in modular SANs.

Soni also served as Vice President of Marketing for the Cisco Internet Systems Business Unit and Vice President, Marketing for the Workgroup Business Unit. Her contributions enabled Cisco to secure its leadership position in Ethernet LAN switching.

Prior to her tenure at Cisco, Soni was a marketing executive at UB Networks responsible for Virtual LANs and LAN switching market development. She also took on a sales role as Regional Manager, developing markets for the company in India. Prior to UB Networks, she drove numerous market development programs at Novell.

Soni holds a B.S. degree in Computer Science from London University in England.

Speakers


Wendy Mars is the Vice President of Cisco’s Enterprise Business Group with responsibility for accelerating technology growth across Cisco’s architectural and vertical solutions in Enterprise and Public Sector markets in Europe, Middle East, Africa and Russia (EMEAR) region. With her extensive executive-level relationships, technical and industry knowledge of best practices across a wide arena of businesses, Wendy is a regular speaker on the transforming and innovative power of Information Technology (IT) in the current changing environment as organizations look to digitize their businesses.

With over 20 years’ experience in the IT industry, Wendy is responsible for defining architectural investments and developing Cisco’s vertical expertise to enable both Cisco’s sales teams and its ecosystem of partners to directly address the business needs of Cisco’s customers in EMEAR. Spearheaded by Wendy, a key part of this process has been the integration of Cisco’s products and services teams in EMEAR so that customers benefit from fully integrated solutions which focus solely on business outcomes.

Prior to this role, Wendy was the VP of Cisco’s Data Center (DC) and Virtualization division for EMEAR responsible for positioning Cisco to be the leading business value creator in physical and Virtualized DCs. In this role, Wendy drove Cisco’s strategy to develop and deploy virtualization across DC infrastructures and processes to support business growth and deliver next-generation services.

Prior to joining Cisco in 2008, Wendy was the Global CTO at ThruPoint, working with enterprise and service provider clients with specific responsibility for the ongoing development of ThruPoint’s services portfolio.

Prior to joining ThruPoint in 1996, Wendy worked for Morgan Stanley on a series of major technology initiatives in Europe, U.S and Asia.

Wendy holds a BEng(H) in Electronic Engineering from York University and an MSc in Operational Research from Lancaster University.

Wendy MarsVice President, Cisco Enterprise Business Group

Uwe Lambrette is a Director in Cisco Services and leads the EMEAR Center of Excellence for Data Center and Cloud. As such, he is responsible to provide the Cisco Services expertise at quality and scale concerning SDN, NfV, Cloud and Software Integration for EMEAR. His scope covers innovation and market introduction of new technologies like Cisco One Enterprise Cloud, Network Service Orchestration, or ACI – Application Centric Infrastructure, as well as established offerings like data center migration and Cisco Prime, and he is involved in all major data center related projects and developments.

Before joining Service Delivery, Uwe worked in Cisco Consulting Services, concentrating on the area of Cloud, Datacenter and NGN Transformation. He also covered market research and has published some thought leadership on cloud. Prior to focusing on cloud, Uwe advised SPs on outsourcing business models and agile business architectures influencing Cisco’s position in the field.

In his earlier career, Uwe was a Principal in the Telecommunications practice at Booz & Co. With a broad NGN and technology transformation experience and one of Booz Allen’s named experts in the field, he has worked extensively with the executive management of many leading telecom operators in Europe, Emerging Markets, and worldwide to evolve and improve SP business strategy, NGN and mobile technology architecture, SP operating model and cost performance.

Uwe holds PhD (Distinction) and Masters Degrees in Electrical Engineering from Aachen University in Germany, and completed additional engineering studies at University of Stuttgart and London Imperial College.

Uwe LambretteDirector Cisco Services Software CoE EMEAR


Questions and AnswersEvent InformationQ: When will I receive confirmation of my registration?

A: We will send you an email confirmation as soon as you register.

Q: What if I need to cancel my event registration and/or hotel reservation?A: To cancel your hotel reservation or event registration, please contact the DCPC EMEAR Team.

Q: Are substitutions allowed?

A: No, substitutions are not allowed as Cisco Data Center Partner Connection is an invitation-only event. A substitute has to be submitted for consideration through your Cisco Partner Account Manager. If approved, a personal invitation will be sent to the substitute instructing him or her to register for the event.

Q: May I register on behalf of another person?

A: No, registration on behalf of another person is not allowed.

Q: Do I need to wear my badge during the entire conference?

A: Yes, conference badges must be worn during the entire event, including meal functions and evening social activities, so that you can be readily identified as an attendee of the conference.

Q: May I bring a guest? What functions are guests allowed to attend?

A: Unfortunately spouses or guests are not permitted to attend any sessions, social events, or meal functions.

Q: What should I wear to the Cisco Data Center Partner Connection?

A: Business casual attire is appropriate for event sessions. For evening social activities, there will be two casual evenings and one smart casual evening.

Q: What language is spoken?A: The official language of the conference is English and all sessions will be presented in English.

Q: Will wireless be available at the event?

A: Yes, wireless connectivity will be provided compli-mentary in your guestroom and the sessions/meeting space.

Q: How do I arrange an Executive 1:1 with Cisco Executives and Sponsors?

A: You will be able to request executive meetings through your Partner Account Manager once you are registered for the conference.

Travel InformationQ: Do I have to pay for my own travel and accom-modations?

A: Yes, you are responsible for paying for your air transportation to the event and for your hotel accommodations.

Q: What types of transportation are available from the airport and how much does it cost?

A: There are a number of ways to get to and from the Sheraton Roma Hotel. Please refer to the Travel Information section of this guide.

Q: How long does it take to get to/from the airport?

A: Travel time from the Airport to the hotel is 30 minutes.

Hotel InformationQ: What hotel accommodations have been made for partners, and what is the cost to me?

A: Accommodations for the Cisco Data Center Partner Connection will be reserved for partners at the Sheraton Roma Hotel & Conference Center.

You cannot call the hotel directly to book your reservation. Your hotel reservations must be booked through the Cisco Data Center Partner Connection registration system.

Cisco has negotiated a rate of €182.50 (Single occupancy) per room per night.

Q: Do I need to give a credit card to reserve my hotel room?

A: Yes, a credit card is needed to confirm your reservation at the hotel.

Guaranteed Reservations: The hotel will require individual attendees to guarantee reservations. In order to confirm a room, the hotel will require a first night’s deposit. Checks and major credit cards are acceptable to establish guarantee. All credit cards used to prepay will be charged immediately. Guaranteed reservations are held until at least 11:00am the morning following the attendee’s arrival date.

Cancellation Policy: The hotel will accept cancellations of a reservation and promptly refund deposits if notice is provided 14 days prior to the scheduled arrival date.

Q: What are check-in and check-out times at the hotel?

A: Check-in/out: Check-in is time is 3:00 PM; check-out time is 12:00 PM. All guests arriving before 3:00 PM will be accommodated as rooms become available. Late check-outs are also on a request basis only and need to be arranged through the front desk.

Q: May I extend my hotel stay at the Cisco group rate?

A: The Cisco room rate has been extended 3 days pre and post the conference dates however, rooms are subject to availability and all reservations have to be made via our online registration to receive the Cisco contracted room rate.

Contact InformationTABLE OF CONTACTS


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