Footnotes: 1 – Both yes & no, for this diagram, we focused on yes 2 – Yes for nonprofits 3 – Yes, tipping point 4 – Lower fees with paid subscription 5 – Other fee-less subscription plans available 6 – Annual subscription

7 – Fee drops to 5% if goal reached 8 – Fee drops to 3% if goal reached 9 – Fee waved for campaigns under $1000 10 – Fee drops to 4% if goal reached 11 – Fee not broken out – includes platform & processor 12 – Groupon Grassroots is a subdomain and the number reflects the entire domain 13 – Google Play store reports between 10,000 and 50,000 instances of the app installed

Platform - URL

Causes - https://www.causes.com/

CauseVox - http://www.causevox.com

CommunityFunded - http://communityfunded.com/

Crowdrise - http://www.crowdrise.com/

Crowdtilt - https://www.crowdtilt.com

DonationTo - http://www.donationto.com/

FirstGiving - http://www.firstgiving.com/

FundAnything - http://fundanything.com/en

Fundly - http://fundly.com/

Fundraise - https://www.fundraise.com/

Fundrazr - https://fundrazr.com/

GoFundMe - http://www.gofundme.com/

GoGetFunding - http://gogetfunding.com/

Groupon Grassroots - https://grassroots.groupon.com/

Indiegogo - http://www.indiegogo.com/

Ioby - http://ioby.org/

OneToday - http://www.google.com/onetoday/

Razoo - http://www.razoo.com/

RocketHub - http://www.rockethub.com

Sponsume - http://www.sponsume.com/

StartSomeGood - http://startsomegood.com/

StayClassy - https://www.stayclassy.org/

When You Wish - http://www.whenyouwish.com/

YouCaring - http://www.youcaring.com/

Cause-based

Crowdfunding

Platforms

1 of 4

Version 1.0 Compiled 12/3/2013 All images and trademarks are reserved for their respective owners. Sources are located at http://www.netliteracy.org/crowdfunding-webinar-sources/

How to use this Matrix Only 501(c)3:

Some cause-based platform screen causes to reject those without a high quality and a verifiable track record. They use 501(c)3

incorporation as a primary vetting metric and only these nonprofits can run campaigns on

their platform.

Only Social Good: While some platforms

accommodate profit-seeking ventures, others require

campaigns to have a social benefit component.

Keep What You Raise: This model allows campaigns to retain all the money that they've raised, as opposed to goal-centric campaigns

where funding would be denied if the pre-set goal is not achieved.

Payment Processor: The company or organization who provides the financial transaction service between the donor and

the organization.

Platform Fee: The amount that the platform or

service charges to use their website. It is typically used to fund the costs associated with

operating the site.

Processing Fee: The amount that the credit card processor charges to use their services. It is used to

offset the amount that it costs to process a credit card transaction. Some platforms

charge an additional flat fee of around 30 cents for each transaction.

Monthly Uniques: The quantity of new individuals who visit the website over one month. This metric was taken

during Fall 2013.

Total Participation: The total amount of individuals

who have participated or contributed on the crowdfunding

platform.

Number of Campaigns: The total amount of individual

campaigns that have taken place on the crowdfunding platform.

Pledged: The total amount of money that has been pledged or donated on

the crowdfunding platform.

2 of 4

Only 501(c)3

Only 501(c)3

Only Social Good

Only Social Good

Keep What You Raise

Keep What You Raise

Payment Processor

Payment Processor

Platform Fee

Platform Fee

Processing Fee

Processing Fee

Monthly Uniques

Monthly Uniques

Total Participation

Number of Campaigns

Number of Campaigns

Pledged

Pledged Total

Participation

1 1

1 1

2

3

0%

5%

5%

5%

2.5%

5%

$500

9%

4.9%

4.5%

5%

4

4

4

5

6

7

4.75%

2.5%

7.5%

3%

3%

3%

2.9% +

$0.30

2.9% +

$0.30

2.9% +

$0.30

2.9% +

$0.30

2.9% +

$0.30

563,787

> 5,000

13,100

94,696

14,194

> 5,000

52,377

26,744

72,368

7,097

171,179

Not

Disclosed

Not

Disclosed Not

Disclosed

Not

Disclosed

Not

Disclosed $500,000

Not

Disclosed

Not

Disclosed

Not

Disclosed

Not

Disclosed

Not

Disclosed

175,000,000 600,000 $4,500,000

Not

Disclosed

Not

Disclosed

Not

Disclosed

Not

Disclosed

Not

Disclosed

“Thousands”

13,000,000 8,000 $1,000,000,000

25,000 “Just Under two million”

87,000 $320,000,000

6,000 19,700

600,000 40,000 $50,000,000

50

5%

2.9% +

$0.30

667,941 Not

Disclosed 300,000 $100,000,000

100,000

Page 3 of 4

Only 501(c)3

Only 501(c)3

Only Social Good

Only Social Good

Keep What You Raise

Keep What You Raise

Payment Processor

Payment Processor

Platform Fee

Platform Fee

Processing Fee

Processing Fee

Monthly Uniques

Monthly Uniques

Total Participation

Number of Campaigns

Number of Campaigns

Pledged

Pledged Total

Participation

1 1 1

3

RocketHub Self Processes

4%

6.75%

$35

0%

4.9%

8%

9%

5%

3%

0%

4

8

9

N/A

10

10

11

4%

3%

1.9%

4%

2.9% +

$0.30

2.9% +

$0.30

2.9% +

$0.30

2.2% +

$0.30

2.2% +

$0.30

18,478

804,372

> 5,000

10,000-

50,000

Installs

164,442

51,653

> 5,000

> 5,000

116,564

357,490

13

Not

Disclosed Not

Disclosed

Not

Disclosed

Not

Disclosed Not

Disclosed

Not

Disclosed

Not

Disclosed Not

Disclosed

Not

Disclosed

Not

Disclosed

Not

Disclosed

Not

Disclosed

Not

Disclosed

100,000 “Millions a

week”

398 $517,526

1,300,000

40,000

16,000

“Thousands” “Millions”

68,000 $165,000,000

1,500

200

45,000 $50,000,000

$4,790,700

$1,500,000

3

3

0% 0%

5% 2.9% +

$0.30 > 5,000

Not

Disclosed Not

Disclosed

Not

Disclosed

2,542,293

Page 4 of 4

12 Not

Disclosed Not

Disclosed Not

Disclosed

Not

Disclosed