Platform Overview Case Studies / Themes White-Label + Pricing

PLATFORM SUMMARY

Contact Us: keaton@mindsumo.com http://www.mindsumo.com/innovate/start

What is MindSumo?

Insights & Innovation from Millennials & Gen Z

We use online projects called “challenges” to help you and your clients discover concepts, insights, trends, and break-through ideas.

COMMUNITY MEMBERS 330,000

SOLUTIONS SUBMITTED 175,000

PROJECTS HOSTED 1400

Challenge Details Duration: Flexible (up to 4 weeks) Use Cases: -  Survey/rapid response -  Co-creation -  Concepts/mockups -  Ideation/brainstorming

How Does it Work?

Send us a few sentences about a topic and we’ll create a draft challenge Once you review and approve, we send the challenge to relevant participants Participants have 7 -30 days to tackle the project depending on your project timeline

We help review and rate the top submissions, and we award prizes to high performers

All solutions are stored and are exportable on your MindSumo dashboard which also provides tools and reports for deeper analysis

SCOPE

LAUNCH

SOLVE

JUDGE

ACT

See more detail about this process: http://www2.mindsumo.com/process

User Benefits

Cash Prizes Over $6.9M awarded

to top users

Job Opportunities

Some challenge hosts hire top performers

Experience Build resume with real-world projects

MindSumo has worked with nearly 100 Fortune 500 brands to launch challenges

CPG TECHNOLOGY AUTO RETAIL BANKING

Expertise in Consumer Products

Philip Sadler R&D Scientist

"As an R&D Scientist usually all I need is a small spark of an idea to enable a whole cascade of creativity. MindSumo's bright community provided our team with many innovative ideas and concepts to explore further!"

CHALLENGE BRIEF:

Airpollu)onisaglobalproblemthatisge3ngworseeveryyear.PM2.5referstopar)culatema>erintheairthatislessthan2.5micrometersindiameter,andthesepar)clesareconsideredthemostdangeroustoinhale.Sadly,PM2.5hasbecomepartofthedailyweatherforecastinmanypartsoftheworld,anditisverycommontoseefacemasksworntoprotectpeoplefromwhattheybreathewhenoutinpublic.Thesemaskshavelowaesthe)cappeal(notstylish),areuncomfortabletowear&breaththrough,andhavelimitedfunc)onality.REQUESTED DELIVERABLES:

Pleasesubmitthefollowing:1)Adesign(visual,sketch,ormockupofsomesort)forafashionable,yetfunc)onalapproachtopersonalairfiltra)on2)Abriefwri>enexplana)onofyourdesignanditsimportantfeaturesCriteria:Solu)onswillbejudgedon1)Crea)vity(thesolu)onmustbestylish)2)Func)onality(usable&intui)ve)3)Cost-effec)veness

Procter & Gamble

Redesigning Air Pollution Apparel

ABOUT:

RESULTS:

SPEED: 27 Days ENGAGEMENT: 107 Participants DIVERSITY: 61 Universities VISIBILITY: 2627 Page Views

6 Concepts Pursued

CHALLENGE BRIEF: Companiesarebecomingmoreawarethatresourcesarelimitedandwhatconsumershavetradi)onallythrownawayhasvalue.Thisisespeciallyimportantfornewpackagingtechnologieswherethepackagecanbetransformedtobepartoftheproduct.

Anexampleofthiswouldbetheediblemembranethat“Ooho”usestopackagedrinkingwater.Insteadofusingplas)cbo>les,thewaterisencapsulatedinanediblegela)nousmembrane.Weareinterestedinsimilarbreakthroughsformakeupandcosme)cs(ex.packagecanbeapre-cleanser/exfoliant)REQUESTED DELIVERABLES: 1)Chooseaspecificcosme)cproduct(makeuporskincare)anddescribehowyouthinkpackagingforthisproductcanbecomeanac)ve,usablesourceofbenefitsfortheconsumer.2)Whatarethespecificbenefitsoftheusablepackagingandwhatdoesitaddtotheoverallcustomerexperience?3)Howisyourpackagingideadifferentfromwhatiscurrentlyavailable?4)Howdoesyourideasolveproblemswithexis)ngpackaging?5)A>achanar)s)crenderingofwhatyournewtypeofpackagingwouldlooklike,andshowhowitcouldbeadver)sedtocatchthea>en)onofconsumers.

Avon

Propose a usable packaging idea for cosmetic products

ABOUT:

RESULTS:

SPEED: 30 Days ENGAGEMENT: 240 Participants DIVERSITY: 77 Universities VISIBILITY: 6747 Page Views

4 Concepts Pursued

CHALLENGE BRIEF:AtNeutrogena,ourNorwegianFormula®HandCreamsareindustryleadingproductsthatgiveusersno)ceablyso\erandsmootherhands.Despitethis,thereares)llmanyconsumerswhochooseadifferenthandcreamordon'tusehandcreamatall.Weneedtoreachthosepeopleandconvincethemtogiveourfantas)cproductsatry.REQUESTED DELIVERABLES: Comeupwithacomprehensivemarke)ngplantogetconsumerstobuytheirfirstNeutrogenaNorwegianFormula®HandCreamandtryourproducts.Inyoursolu)on,includethefollowing:1.  Whataresomekeymomentswecouldfocusonwherepoten)albuyerswouldbe

willingtochangetheirspendinghabitsandbuyNeutrogenahandcreams?Whatmessagingshouldweuseinthosemoments?

2.  Whatnon-tradi)onalmarke)ngtac)csshouldweincorporate?3.  Whatconsumerwouldyoutargetinyoura>empttogetdifferentpeopleusingour

products?Wouldyoutargetmen,Millennials,ormaybesomeotherdemographic?Why?

4.  WhatcouldwedoonsocialmediasiteslikePinteresttoturnpeopleintoNeutrogenabuyers?

5.  Doyouusehandcream,andifso,doyoubuyNeutrogenaproducts?Howo\endoyoubuyhandcream?

Neutrogena

How can we get new customers trying our hand cream?

ABOUT:

RESULTS:

SPEED: 29 Days ENGAGEMENT: 158 Participants DIVERSITY: 124 Universities VISIBILITY: 2864 Page Views

6 Concepts Pursued

CHALLENGE BRIEF:

Augmentedreality(AR)buildsupontheworldaroundusbydisplayinginforma)onoverlaysanddigitalcontent)edtophysicalobjectsandloca)ons.Forinstance,GoogleTranslateisanexis)ngsmartphoneappthatprovidesreal-)metransla)onsofwordsandphrasesfromavarietyoflanguagesjustbyholdingupyoursmartphoneandfocusingontext.ARisafastgrowingtrendandisalreadybeingseeninfoodandbeveragepackagingprovidingcontentrangingfromrecipestoentertainment.Over-the-counter(OTC)medicinesarehealthcareproductssolddirectlytoconsumerswithouttheneedforaprescrip)on.Theseproductscanrangefrompainmanagementtabletsforheadacheandbodypaintotopicalgelsformuscleandjoinpain;tabletsorliquidsforcoldandflureliefforbothadultsandchildren.WhatrolecanARplayinOTCmedicinepackagingtoprovideanenhancedconsumerexperience?

REQUESTED DELIVERABLES:

Helpuspredicthowsmartphones&tabletswillenableARtobeusedtobe>erserveourconsumersandcreatemorepersonalizeduserexperiences.Specifically,answertheseques)onsindetail:1.  Howcansmartphones&tabletsinteractwithOTCpackagingtofacilitateconsumerbenefitslike

safe&recommendedusage,repurchase,e-commerce,andothernewfeatures?Arethesehappeningin-storeorin-home?

2.  Whatbenefitswouldyouexpectthistoprovidetoconsumers?WhywouldyourARsolu)onmakelifebe>er,andhow?

3.  Walkusthroughtheen)reprocessofhowconsumerswouldinteractwiththepackagingandARcontent.

4.  Includeasketch,diagram,orillustra)ontohelpvisualizeyouridea.

Reckitt Benckiser

What role can augmented reality play in packaging?

ABOUT:

RESULTS:

SPEED: 28 Days ENGAGEMENT: 44 Participants DIVERSITY: 29 Universities VISIBILITY: 1132 Page Views

2 Concepts Pursued

CHALLENGE BRIEF:

Ourcompanyisdesigningthenextgenera)onofwearabletechnologyforchildren(between18monthsand7yearsold).OurKiBandisaproximitywristbandthatconnectstoaparent’ssmartphonetokeeptheirchildrensafeandclose.Designingwearabletechnologyforchildrencanbeverydifficultforanumberofreasons.Childrenaretheconsumerandtheuser;however,parentsarethepurchaseraswellasauser.Greatdesignwouldincorporatewhattheparentthinksthechildwantsaswellaswhatthechildwouldenjoywearing.Addi)onally,childrenarelesscarefulwiththeirpossessions,whichrequiresadesignabletosustainincreasedwearandtear.REQUESTED DELIVERABLES:

Proposealockingmechanismforthewristbandthatcanonlyberemovedbytheparent.Includecomponentspecifica)onorreferenceswhereappropriate,aswellasanar)s)crendering(sketch,mockup,CAD).Explaintheuserexperiencefortheparent.Howdoesyoursolu)onkeepchildrenfromunlockingthewristband?orovercomethechild'sobjec)ontowearingthedevice?Howdoesyourdesigninspirefeelingsofsafetyandconfidenceintheparent/buyer?

KiLife Tech

Help us design cutting-edge, wearable devices for children

ABOUT:

RESULTS:

SPEED: 25 Days ENGAGEMENT: 96 Participants DIVERSITY: 67 Universities VISIBILITY: 3715 Page Views

6 Concepts Pursued

Submission Examples Depending on the deliverables you choose, participants might submit:

http://www2.mindsumo.com/sample/text http://www2.mindsumo.com/sample/mockups

http://www2.mindsumo.com/sample/renderings http://www2.mindsumo.com/sample/video

TEXT & CODE MOCKUPS

RENDERINGS VIDEO

White Label Highlights Our White-Label is the perfect solution if you want to crowdsource new innovation from your own employee network, or if you want to tap into communities outside of MindSumo’s user base. Engage Any Community Access our 330K Millennials or engage employees, partners, startups, etc.

Customize Portal Branding Launch your challenges from your own portal using custom URLs. No competing with other active challenges on the platform!

Launch Unlimited Challenges Take advantage of the highest enterprise option to get unlimited challenges for your team.

ONE CHALLENGE TWO-PACK THREE-PACK FIVE-PACK

$10,000 $17,500 $24,000 $37,500

WHAT YOU GET COMMUNITY: Access to MindSumo’s 330,000 users

PLATFORM, REWARDS, IP: Real-time dashboard to review, analyze, and export results. MindSumo pays rewards through the platform to the top participants. You retain ownership and IP of all challenge submissions.

EXPERT CONSULTATION: Full consulting services for challenge creation, editing, and launch strategy

MARKETING & DISTRIBUTION: Broadcast your challenge to MindSumo users and strategic partners in our weekly newsletter

REVIEW & RATING SUPPORT: As you review the results in your dashboard, your MindSumo account manager pre-screens the data to help you find the best insights & ideas quickly and efficiently.

WHITE LABEL – Additional $3,500 per challenge -  Engage your own community with challenges (employees, customers, partners) -  Create your own custom URLs and challenge landing pages

SUBSCRIPTIONS Enterprise Basic Enterprise Premium

License Fee (one-time payment) $50,000 $65,000

Challenge Fee (paid per challenge) $2,300 $2,500 # of Challenges per Year Unlimited Unlimited WHITE LABEL: •  Custom audiences - Go beyond MindSumo’s users

and launch challenges for your employees, clients, etc. •  Custom URLs & Landing Pages – Launch challenges

using branded landing pages and URLs to create a more personalized challenge experience

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COMMUNITY: Access to MindSumo’s 340,000 users ✔ ✔ PLATFORM, REWARDS, IP: Real-time dashboard to analyze results. MindSumo pays rewards, you keep IP.

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EXPERT CONSULTATION: Full consulting services for challenge creation, editing, and launch strategy

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MARKETING & DISTRIBUTION: Broadcast your challenge in MindSumo’s weekly newsletter

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EXPERT REVIEW ASSISTANCE: Your account manager pre-screens submissions to find the best ideas

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Satisfied Clients

9.2 out of 10 is our customers’ average satisfaction rating Quality Outcomes

34% of crowd submissions are given quality ratings of 8/10 or higher Repeat Users

72% of clients launch additional challenges after their first experience.

ROI for MindSumo

Alex Cohen – Chief Commercial Specialist @ Compass

“In a matter of a few short days we received over 140 detailed MindSumo submissions, for which participants are paid a small fee by MindSumo. The responses are provocative, original, thoughtful, and

often quite detailed. And the minimal cost to our team of this innovative study would shock you!"

Take a step towards tackling that project!

Share a few sentences on a topic and we’ll make a draft challenge in 2 business days. No obligation to launch! Visit http://www.mindsumo.com/innovate/start