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Building a Multi-Tenant SaaS Application with SQL Azure and AppFabric
Rick NegrinSenior Program Manager Lead
Niraj NagraniSenior Product Manager
Microsoft Corporation
AP01
Benefits and Opportunities Surrounding the Cloud
PLATFORM
INFRASTRUCTURE
SOFTWAREas a Service
as a Service
as a Service
Empower Users
Manage Machines
Develop Applications
Dramatic Customer Benefits Using Platform as a ServiceTicket Direct: Capacity on Demand
Cap
acit
y
Time
“Capacity Bursting”
Average Usage Com
pute
# o
f H
r’s
Challenges Today
SaaS Growth
IDC Cloud Market Sizing From 2009 to 2013*:
SaaS to grow at 21% CAGR to touch $17.6 billion
Making the Cloud Rain Through SaaS & PaaSMarket Opportunity
* Source: IDC (March 2010) Bringing the Private Cloud to the Data Center** Source: IDC (Sep 2009) Cloud Computing 2010, An IDC Update; *** Forrester (July 2009) Platform as a Service Market Sizing
70% of all SaaS business applications will potentially use PaaS (as the platform) for offering the customer-facing application.[Forrester]***
ISV Opportunity**
‘ISV on PaaS’ segment to grow from $ 0.02 billion to $ 3.18 billion at a CAGR of 175%
Up to 20% of all business applications offered by ISVs will be in an SaaS deployment by 2016.
$3.18 billion
$.02 billion
70% to use PaaS in the future
21% Compound annual growth
rate
Focus on Your Core Competency
Streamline Sales Cycle
Extend Market Reach
Key Opportunities With SaaS & PaaS
App/Product
System Software Management & MaintenanceHardware/
Infrastructure
Reduce time and hassle of implementation
Simplify the pilot/trial process for customer
Skip capacity planning difficulties
Streamline Your Sales Cycle
Persistent SystemsStreamlining Your Sales Cycle
“… our customers don’t have to invest up front in infrastructure or hosting services. And because they can pay as they go, their budgeting is much easier.”
Persistent Systems: Streamlining Your Sales CycleE-government solution that helps governments and agencies deliver services and interact with constituents electronically
6X cost savings in maintenance and no upfront capital costs!Simplified trial and deployment
Challenges Today
Windows Azure
Focus on Your Core Competency
Application/Product/IP
System Software Management
& Maintenance
Hardware/Infrastructure
Drives profits and competitive differentiation
Results in significant operating expenses
Requires significant Capital expenditure
INFRASTRUCTUREas a Service
PLATFORMas a Service
Enables agility to react at the speed of businessFrees up capital for innovationProvides new “cloud” benefits to customers
The 80/20/80 Rule
Special orders represent more than 80 percent of the transactions in our industry
80%+ of orders…Drive 20% of revenue and…Create 80%+ of the costs of the
operation
Reducing this number for our customers is our core competency!
Standard Model
Domain Expertise
Core
Virtual Inventory Lookups
CoreReal-Time Inventory Lookups
Core
Any-To-Any Translation
Core
Disparate Communicatio
n Protocols
CoreBusiness Process
Core
EDI
CoreData
Standards
Core
Hardware Purchasing
Support
Maintenance
Support
Patching
Support
High-Availability
Support
Backups
Support
Disaster Recovery
Support
Warranty Managemen
t
Support
Licensing
SupportHardware
Configuration
Support
Redundancy & Failover
Support
Scale
Support
Geo-Location
Support
Non-Value-Add Cost CentersValue-Add Core-Competencies
Cloud – Managed•Hardware•Software•High-Availability•Redundancy and Failover•Backups•Disaster Recovery•Geo-Location•Scale
Domain Expertise
Core
Virtual Inventory Lookups
CoreReal-Time Inventory Lookups
Core
Any-To-Any Translation
Core
Disparate Communicatio
n Protocols
CoreBusiness Process
Core
EDI
CoreData
Standards
Core
Windows Azure Platform (Cloud) Model
Hardware Purchasing
Support
Maintenance
Support
Patching
Support
High-Availability
Support
Backups
Support
Disaster Recovery
Support
Warranty Managemen
t
Support
Licensing
SupportHardware
Configuration
Support
Redundancy & Failover
Support
Scale
Support
Geo-Location
Support
Non-Value-Add Cost CentersValue-Add Core-Competencies
Speed to marketLower TCOGlobal ScaleMinimal
Learning CurveFocus on Core
Benefits Delivered: Virtual Inventory Cloud & Windows Azure Platform
Extending opportunities in the Automotive Aftermarket
Improves the special order process from 15 minutes to 15 seconds
Creating value and efficiency across the supply chain
Every participant wins : Captured Loss Sales = Increase Transactions for Providers
Why Windows Azure Platform?Speed to market, Lower TCO, Global Scale, minimal learning curveVIC created from concept to physical product in 90 days
Sitecore and its Market
WCM market is intersecting with:Web analytics & OptimizationMarketing Automation & CRMSocial media, E-commerce, etc
Customers want integrated, rapidly deployable solutionsSitecore’s customers are getting larger and more globalSitecore was struggling to solve these problems for customers
How Sitecore is bridging the gap
Why Cloud?Sitecore needed to offer a hybrid model:
Local management meets cloud deploymentScale solutions globally, anywhere anytimeOffer any level of cloud deployment a customers desires
Why Windows Azure Platform?Rapid, seamless migrationSQL Azure transparency and scalabilityBenefits of Platform as a Service
Enter and compete in new markets• Integrated solution offering for all market segments• Projected revenue increase: 2X
Create new revenue streams• Bundled solution offerings create new opportunities• Projected revenue increase: 5X
New Opportunities for SitecoreDelivering the benefits: Windows Azure & SQL Azure
Developer ExperienceUse existing skills and tools
The Windows Azure Platform
platformAppFabric
Compute Storage Management Database as a service
Self Managing Connectivity Access control Reporting & BI
Billing & Payments
Flexible APIs
Information Marketplace
Partners are Key to Microsoft’s SuccessOn-premises and in the Cloud
Over 94% of Microsoft revenue comes from partnersCombined MS partner revenue = 1% of worldwide GDPThe MS partner ecosystem is 5x larger than our nearest competitorGreat breadth of solution offerings
ISVs
•>45k ISV Partners•MS ISVs are the most profitable in the industry
Hosters
•9,000 hosting partners•>40% of all hosters WW are hosting with the Microsoft Platform
SIs & VARs
•>300,000 SIs and VARs and resellers WW•Over 400 distributors WW to support resellers
Windows Azure Platform Consumption Prices
Elastic, scalable, secure, and highly available
automated service platform
Pay as you go and grow for only what you use when you use it
Highly available, scalable, and self managed
distributed database service
Compute
$0.12/hour+ Variable Instance Sizes
Per service hour
Web EditionPer database/month
$9.99/month per 1GB DB
$49.95/month per 5GB DB
Business Edition
$99.99/month per 10GB unit
(*NEW* instance size upto 50GB
Per database/month
Storage Per GB stored and transactions
$0.15 GB/month$0.01/10k transactions
Windows Azure platform AppFabric Service Bus and Access ControlScalable, automated, highly available services for secure connectivity
International prices are available
Prices shown in USD only
Access Control
$1.99/100k Message OperationsPer Message Operation
$3.99/connectionPer Connection
Service Bus
Development Accelerator
Windows Azure
$59.95
Includes Windows Azure compute, storage,
storage transactions, data transfer, and
message operations
Extended
$109.95
Includes Windows Azure plus SQL Azure Business Edition
(per 10GB per mo)
Pre-Paid Commitment Deep Discount offers for ISVs
SQL Azure
$74.95
Includes SQL Azure Business
Edition (per 10GB per mo)
*New*
Proposal to Pilot a Solution Incentive Program for SI, CSD, VARs Key Aspects of Pilot
Targets SMS&P Managed partners, with active MPN IDCountry availability: U.S., U.K., France, Germany, Japan, Canada, India, APAC, WEPSP required from each participating partner
Criteria to be IncludedMust utilize Windows Azure Compute and SQL AzureMinimum opportunity size: $X (annualized revenue)Payout: xx% of total opportunity size (if annualized spends are achieved)
Learn More at WPC!
Stop by our boothsApplication Platform (booth #669)Windows Azure (booth #277-19)
Attend these sessionsConnect Your On-Prem Investments to In-Cloud Applications (Tue, 11:00am-12:00pm)Server and Cloud Continuum (Tue, 5:00-6:00pm)New Business and Application Models with SQL Azure (Wed, 12:30-1:00pm)SQL Azure: Multi-tenant apps (Tuesday, 4:00pm – 4:30pm)
Introduction to Microsoft SQL Azure hands-on labInstructor Led: Tue, 12:30-1:30pm, WCC-103A and Thu, 11:15am-12:15pm, WCC-103BSelf Paced: Expo Hall Hours, WCC-102AB
Visit www.microsoft.com/azureLearn more at Microsoft Partner Network
YOUR FEEDBACK IS VERY IMPORTANT TO USSubmit your Session Evaluation for a chance to Win!
www.digitalwpc.com/evals
Win a chance to spin the prize wheel!Located in the Microsoft Partner Network Expo Booth #484
ASUS Notebook PCMicrosoft Lifecam HD-
5000
WPC 2011 Conference Pass
Get Connected With Microsoft® Pinpoint™Connect with customers who need your applications and services
More details at www.Pinpoint.com/GetListed
Enter to win your choice of one of FIVE prizes! Multiple winners!
Customers visit Pinpoint daily looking for partners.Are you there?
Complete profiles are 10x more likely to get prospects
Be automatically entered to win — act by July 31Create a new company profileCreate an application or service profile, orGet a customer review
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to
be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.