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case study of Throw-Away Plastic Ball-point Pens
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April 8, 2023 1
CASE STUDYPLASTIC PRODUCTS LIMITED
[Marketing of Throw-Away Plastic Ball-point Pens]
April 8, 2023 2
CASE ANALYSIS Introduction Central character Objectives Analysis
Strengths Weaknesses Opportunities Threats
Information and Evidences Alternatives available Decision Taken
April 8, 2023 3
INTRODUCTION
Launch of Throw-Away Ball Point Pen Analysis and Research of skill set required Analysis of Economics of Pen Business Market Behaviour Consumer Behaviour
April 8, 2023 4
CENTRAL CHARACTER
Designing , Manufacturing and Marketing of new concept of Throw –Away Ball Point Pen in the market.
April 8, 2023 5
OBJECTIVES
Introducing a New product line Decision related to Investment Pricing Decisions Ensuring Product Adaptability
April 8, 2023 6
ANALYSIS
Strengths and Weaknesses Risk Involved Competitors and Pricing Decision Acceptance of the product in the Market Advertising and Promotion Efforts
April 8, 2023 7
STRENGTHS
Viability of product in the market Encashing Goodwill Utilizing existing marketing strategies Utilizing existing channels and Retail outlets Geographical Location Involvement Unique Selling Price
April 8, 2023 8
WEAKNESSES
Gaps in Capabilities Financials Lack of Knowledge and Marketing skills Confusion about Investing and Advertising decisions
April 8, 2023 9
OPPORTUNITIES
Competitor’s vulnerabilities Technology Development and InnovationsNew market, Vertical and Horizontal
April 8, 2023 10
THREATS
Environmental Effects Competitors' Intentions Market Demand Sustaining Internal Capabilities Obstacles faced
April 8, 2023 11
Number of Institutions
Enrollment(In Lakhs )
i) Primary Schools
767520 1308
ii) Upper Primary Schools
274731 512
iii) Higher Secondary
152049 370
iv) Colleges 13978 100
A. School and College Education Statistics-2004-05
April 8, 2023 12
Literacy Rate in Various States (in 2001)(in%)
State % literacy
State % Literacy
Andhra Pradesh 61.11 Madhya Pradesh
64.11
Assam 64.28 Maharashtra 77.27
Bihar 47.53 Orissa 63.61
Gujarat 69.97 Punjab 69.95
Haryana 68.59 Rajasthan 61.03
Himachal Pradesh
77.13 Tamil Nadu 73.47
J & K 54.46 Uttar Pradesh 57.36
Karnataka 67.04 West Bengal 69.22
Kerala 90.92 All India 65.38
April 8, 2023 13
All India Statistics Of Joint Stock Companies , Other Establishments
Institutions Statistics
Companies – 31.10.06 7,98,237
Total number of factories in 2004 - 05 1,36,353
Banking and similar type of financial Institutions
10,620
Provident fund & insurance establishments 4,08,831
Legal service establishments 50,276
Retail trade establishments 100 lakhs
Wholesale trade establishments 4 lakhs
Other trade / business establishments 16 lakhss
April 8, 2023 14
State statisticsName of states
No. of towns(2001)
Total no. of retail outlets
No. of retail Outlets per 10,000 pop.
% share of urban market potential
Andhra pradesh
210 498 114 7.5
Bihar 130 590 108 1.2
Gujarat 242 398 148 6.8
Haryana 106 134 132 1.6
H.P. 57 36 104 0.2
J & K 75 82 178 0.7
Madhya Pradesh
394 582 140 4.7
Maha. 378 358 72 17.5
Rajasthan 223 56 22 3.0
All India 5161 Not Ava. 116 100.0
April 8, 2023 15
INTERNAL AND EXTERNAL FACTORS INFLUENCEING PRICING DECISION
Internal factors:Cost of
production,pricing policy,
Pricing objectives,Marketing strategy
Firms price decision
External FactorsCustomers,
Suppliers,Middle men,CompetitorsGovt. agencies
April 8, 2023 16
Deciding final sale price
Upper Limit
Lower limit
Com. ‘s product feature ,design
style e.t.c.
Assisment of customer
perception
April 8, 2023 17
Suggestion fordecision taken
Market segmentation Pricing Launching of product
April 8, 2023 18
THANKS